Retail Sales in China increased 6.40 percent in May of 2025 over the same month in the previous year. This dataset provides - China Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The China Retail Market Report is Segmented by Product Category (Food & Beverages, Personal & Household Care, and More), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and More), by City Tier (Tier 1, Tier 2, Tier 3, Tier 4 & Below), by Store Format Size (Large-Format, Mid-Sized, and More), and by Geography (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

The market size of China's local retail industry totaled approximately **** trillion yuan in 2022, with specialty retail taking up nearly ** percent of the share. Supermarkets, which ranked second in retail sales value among all local retailers, generated retail sales of around *** trillion yuan.

In 2024, Chinese retailers Wal-Mart (China) Investment, Easyhome New Retail Group, and Suning Commerce Group were the leading three retail chain operators in the country, with approximately ***** billion yuan, ***** billion yuan, and **** billion yuan in retail sales respectively. Retail chain enterprisesThe total retail sales of the leading 100 retail chain operators in China reached nearly **** trillion yuan in 2024, increasing from around **** trillion yuan compared to the previous year. That year, the leading 100 chain retail operators owned more than ******* retail outlets. Suning Commerce GroupSuning Commerce Group, also known as Suning.com Group, has been the largest retail chain operator in China since 2015, with the most recently recorded annual revenue of **** billion yuan. Headquartered in Nanjing, the enterprise is engaged in not only retail, but also finances, logistics, and digital services. In the retail sector, it mainly operates franchised retail shops of electronic home appliances. As of 2021, Suning Commerce Group had a total of ***** physical stores.

The China retail market was valued at USD 1.94 Trillion in 2024. The industry is expected to grow at a CAGR of 8.30% during the forecast period of 2025-2034. The fast-growing middle-class population is one major factor for the expanding retail market in the country. As disposable income grows, more customers acquire the buying capacity to spend on retail products. This shift in demographics creates a greater demand for consumer goods. Retailers have expanded their assortments and improved shopping experiences to broaden the scope for this fast-multiplying middle-class group. In turn, all these factors have resulted in the market attaining a valuation of USD 4.31 Trillion by 2034.

China Chain Retail: Number of Store data was reported at 398,343.000 Unit in 2023. This records an increase from the previous number of 296,605.000 Unit for 2022. China Chain Retail: Number of Store data is updated yearly, averaging 204,090.000 Unit from Dec 2003 (Median) to 2023, with 21 observations. The data reached an all-time high of 398,343.000 Unit in 2023 and a record low of 39,089.000 Unit in 2003. China Chain Retail: Number of Store data remains active status in CEIC and is reported by Ministry of Commerce, China General Chamber of Commerce. The data is categorized under China Premium Database’s Wholesale, Retail and Catering Sector – Table CN.CRAA: Chain Retail.

The China Travel Retail Market report segments the industry into By Product Type (Fashion And Accessories, Jewelry And Watches, Wine & Spirits, Food & Confectionery, Fragrances And Cosmetics, Tobacco, Others) and By Distribution Channel (Airports, Railway Stations, Others). Get five years of historical data alongside five-year market forecasts.

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China Retail Market Size 2025-2029

The china retail market size is forecast to increase by USD 1421.1 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is witnessing significant shifts driven by the growing trend towards premiumization and the increasing adoption of online and omni-channel trading. Consumers in China are increasingly seeking high-quality, luxury goods, leading retailers to focus on offering premium products to cater to this demand. This trend is particularly prominent in sectors such as fashion, cosmetics, and food and beverage. However, the market faces a major challenge in the form of rampant counterfeiting, particularly in the premium segment. The prevalence of counterfeit goods poses a significant threat to both consumers and retailers, damaging brand reputations and undermining the authenticity of premium offerings. To navigate this challenge, retailers must invest in robust anti-counterfeiting measures and build strong relationships with consumers based on trust and transparency. Effective brand protection strategies, such as holograms, serial numbers, and authentication apps, can help mitigate the risk of counterfeiting and maintain the integrity of premium product offerings. By addressing this challenge and capitalizing on the opportunities presented by the trend towards premiumization and online trading, retailers in China can effectively grow their businesses and stay competitive in this dynamic market.

What will be the size of the China Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In China's retail market, e-commerce continues to dominate with innovative technologies shaping consumer behavior. Virtual try-on features allow customers to test products digitally, enhancing the shopping experience. Data-driven customer insights enable personalized product recommendations and marketing automation, driving sales growth. Sustainable e-commerce practices, including ethical sourcing and green logistics, are gaining traction. Language localization and cultural sensitivity are essential for international marketing strategies. E-commerce security software and fraud prevention tools ensure safe transactions. Payment processing platforms support international payment gateways for seamless cross-border commerce. E-commerce scaling requires efficient transportation management systems and delivery management platforms. Omnichannel marketing and customer experience optimization are key trends, with voice search optimization and social media commerce expanding reach. Predictive customer modeling and micro-influencer marketing help brands connect with consumers. E-commerce legal compliance, data privacy, and cybersecurity solutions are crucial for business success. Interactive product demos and customer feedback platforms foster engagement and improve product development. E-commerce innovation includes interactive content, video marketing, and social listening tools. Customer journey mapping and global logistics networks streamline operations and enhance customer satisfaction. E-commerce growth strategies incorporate e-commerce analytics tools and live chat support. Warehouse management systems and e-commerce analytics tools optimize inventory management and supply chain efficiency.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood and beveragesApparel and footwearHome improvementConsumer electronics and appliancesBeauty and personal careDistribution ChannelOfflineOnlineGeographyAPACChina

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In China's vast retail market, technology plays a pivotal role in enhancing customer experience and driving growth. Personalized recommendations powered by artificial intelligence (AI) are becoming increasingly popular, enabling consumers to receive tailored product suggestions based on their preferences and past purchases. Fraud detection systems ensure secure credit card processing, while social media listening provides valuable insights into consumer behavior and trends. Omnichannel strategies, incorporating social media marketing and mobile commerce (m-commerce), are essential for businesses seeking to reach customers through multiple touchpoints. Smart logistics and delivery options, including drone delivery, ensure efficient order fulfillment and timely delivery. E-commerce regulations mandate strict data security measures, with financial services integration and machine learning algorithms used to prevent fraud and im

Retail Sales in China increased 0.93 percent in May of 2025 over the previous month. This dataset provides - China Retail Sales MoM - actual values, historical data, forecast, chart, statistics, economic calendar and news.

China Chain: Specialty Store: Sales: Retail data was reported at 1,617.960 RMB bn in 2022. This records an increase from the previous number of 1,532.130 RMB bn for 2021. China Chain: Specialty Store: Sales: Retail data is updated yearly, averaging 1,306.449 RMB bn from Dec 2003 (Median) to 2022, with 20 observations. The data reached an all-time high of 1,628.529 RMB bn in 2018 and a record low of 69.343 RMB bn in 2003. China Chain: Specialty Store: Sales: Retail data remains active status in CEIC and is reported by Ministry of Commerce, China General Chamber of Commerce. The data is categorized under China Premium Database’s Wholesale, Retail and Catering Sector – Table CN.CRAH: Specialty Store.

Graph and download economic data for Sales: Retail Trade: Total Retail Trade: Value for China (SLRTTO02CNQ189S) from Q1 1993 to Q2 2018 about China, retail trade, sales, and retail.

China Retail Sales of Consumer Goods: YoY(Real) data was reported at 11.200 % in Nov 2023. This records an increase from the previous number of 8.400 % for Oct 2023. China Retail Sales of Consumer Goods: YoY(Real) data is updated monthly, averaging 9.850 % from Sep 2011 (Median) to Nov 2023, with 102 observations. The data reached an all-time high of 33.000 % in Mar 2021 and a record low of -18.100 % in Mar 2020. China Retail Sales of Consumer Goods: YoY(Real) data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: National Statistical Bureau.

Graph and download economic data for Sales: Retail Trade: Total Retail Trade: Value for China (CHNSLRTTO02MLM) from Jan 1993 to Oct 2023 about China, trade, retail trade, sales, and retail.

In 2024, about **** percent of the total retail sales in China were made online, decreasing from **** percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.

The retail industry in China is currently valued at 1.94 million USD and is expected to grow at a CAGR of 8.17% from 2025 to 2033. Key drivers of this growth include rising disposable income, urbanization, and the expansion of e-commerce. Emerging trends such as omnichannel retailing, personalization, and the integration of technology are further shaping the industry landscape. The retail industry in China is highly fragmented, with a diverse range of players operating in different segments. Alibaba Group Holding Ltd, China Resources Ng Fung Co Ltd, JD.com Inc, and Sun Art Retail Group Ltd are among the leading companies in the market. In terms of distribution channels, supermarkets, specialty stores, and online platforms are the most popular. The North American and Asia Pacific regions account for significant shares of the global retail industry, with China being a key contributor to the latter. Retail Industry in China: Comprehensive Insights and Analysis Recent developments include: January 2023: Chinese e-commerce giant Alibaba Group Holding Ltd. signed a cooperation agreement with the government of Hangzhou, where the company is headquartered. It will help the tech sector to grow and include a good regulatory relationship with the government., January 2023: Chinese e-commerce giant JD.Com will be shutting shops in Indonesia and Thailand as it retreats from Southeast Asia after a bruising year for China's retail and technology sectors.. Notable trends are: E-commerce is Driving the Market.

Retail sales Y-on-Y in China, May, 2025 The most recent value is 6.4 percent as of May 2025, an increase compared to the previous value of 5.1 percent. Historically, the average for China from January 2000 to May 2025 is 9.15 percent. The minimum of -23.7 percent was recorded in January 2020, while the maximum of 34.2 percent was reached in March 2021. | TheGlobalEconomy.com

China Retail Sales of Consumer Goods: MoM: SA data was reported at 0.580 % in Mar 2025. This records a decrease from the previous number of 0.620 % for Feb 2025. China Retail Sales of Consumer Goods: MoM: SA data is updated monthly, averaging 0.810 % from Feb 2011 (Median) to Mar 2025, with 170 observations. The data reached an all-time high of 4.980 % in May 2020 and a record low of -10.770 % in Jan 2020. China Retail Sales of Consumer Goods: MoM: SA data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: National Statistical Bureau.

In 2023, convenience stores in China generated on average 4,698 yuan in daily sales revenue. The average daily sales revenue has continuously decreased for several years. The situation has not improved despite the increase in daily foot traffic in 2023 because the average order value has fallen significantly.

China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

China Chain Retail: Sales: Retail data was reported at 2,986.450 RMB bn in 2022. This records a decrease from the previous number of 3,020.070 RMB bn for 2021. China Chain Retail: Sales: Retail data is updated yearly, averaging 2,510.138 RMB bn from Dec 2003 (Median) to 2022, with 20 observations. The data reached an all-time high of 3,020.070 RMB bn in 2021 and a record low of 289.035 RMB bn in 2003. China Chain Retail: Sales: Retail data remains active status in CEIC and is reported by Ministry of Commerce, China General Chamber of Commerce. The data is categorized under China Premium Database’s Wholesale, Retail and Catering Sector – Table CN.CRAA: Chain Retail.