Sourcing accurate and up-to-date demographics GIS data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly.

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent geodemographic datasets across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities.

With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to:

• Better understand your customers
• Identify optimal locations to expand your retail footprint
• Define sales territories for franchisees
• Run targeted marketing campaigns.

Premium demographics GIS data for Asia and MENA includes the latest estimates (updated annually) on:

1. Population (how many people live in your local catchment)
2. Demographics (who lives within your local catchment)
3. Worker population (how many people work within your local catchment)
4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers)
5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category.

Primary Use Cases for GapMaps Demographics GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

8. Tenant Recruitment

9. Target Marketing

10. Market Potential / Gap Analysis

11. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

12. Customer Profiling

13. Target Marketing

14. Market Share Analysis

Sourcing accurate and up-to-date map data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly.

GapMaps Map Data uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographics data across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities.

GapMaps Map Data also includes the latest Point-of-Interest (POI) Data for leading retail brands across a range of categories including Fast Food/ QSR, Health & Fitness, Supermarket/Grocery and Cafe sectors which is updated monthly.

With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to:

• Better understand your customers
• Identify optimal locations to expand your retail footprint
• Define sales territories for franchisees
• Run targeted marketing campaigns.

GapMaps Map Data for Asia and MENA can be utilized in any GIS platform and includes the latest estimates (updated annually) on:

1. Population (how many people live in your local catchment)
2. Demographics (who lives within your local catchment)
3. Worker population (how many people work within your local catchment)
4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers)
5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category.

Primary Use Cases for GapMaps Map Data:

1. Retail Site Selection - identify optimal locations for future expansion and benchmark performance across existing locations.
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics
4. Target Marketing: Develop effective marketing strategies to acquire more customers.
5. Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations.
6. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)
7. Customer Profiling
8. Target Marketing
9. Market Share Analysis

This is a collection of maps, layers, apps and dashboards that show population access to essential retail locations, such as grocery stores. Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a person's commute choices. Walking and driving are just two ways people get to a grocery store. Some people ride a bike, others take public transit, have groceries delivered, or rely on a friend with a vehicle. Thank you to Melinda Morang on the Network Analyst team for guidance and suggestions at key moments along the way; to Emily Meriam for reviewing the previous version of this map and creating new color palettes and marker symbols specific to this project. Additional ReadingThe methods by which access to food is measured and reported have improved in the past decade or so, as has the uses of such measurements. Some relevant papers and articles are provided below as a starting point.Measuring Food Insecurity Using the Food Abundance Index: Implications for Economic, Health and Social Well-BeingHow to Identify Food Deserts: Measuring Physical and Economic Access to Supermarkets in King County, WashingtonAccess to Affordable and Nutritious Food: Measuring and Understanding Food Deserts and Their ConsequencesDifferent Measures of Food Access Inform Different SolutionsThe time cost of access to food – Distance to the grocery store as measured in minutes

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent geodemographic data at 150m grids across Asia and MENA. Understand who lives in a catchment, where they work and their spending potential.

Measure and Map Access to Grocery StoresFrom the perspective of the people living in each neighborhoodHow do people in your city get to the grocery store? The answer to that question depends on the person and where they live. This web map helps answer the question in this app.Some live in cities and stop by a grocery store within a short walk or bike ride of home or work. Others live in areas where car ownership is more prevalent, and so they drive to a store. Some do not own a vehicle, and rely on a friend or public transit. Others rely on grocery delivery for their needs. And, many live in rural areas far from town, so a trip to a grocery store is an infrequent event involving a long drive.This map from Esri shows which areas are within a ten minute walk or ten minute drive of a grocery store in the United States and Puerto Rico. Darker color indicates access to more stores. The chart shows how many people can walk to a grocery store if they wanted to or needed to.It is estimated that 20% of U.S. population live within a 10 minute walk of a grocery store, and 92% of the population live within a 10 minute drive of a grocery store.Look up your city to see how the numbers change as you move around the map. Or, draw a neighborhood boundary on the map to get numbers for that area.Every census block is scored with a count of walkable and drivable stores nearby, making this a map suitable for a dashboard for any city, or any of the 50 states, DC and Puerto Rico. Two colorful layers visualize this definition of access, one for walkable access (suitable for looking at a city neighborhood by neighborhood) and one for drivable access (suitable for looking across a city, county, region or state).On the walkable layer, shades of green define areas within a ten minute walk of one or more grocery stores. The colors become more intense and trend to a blue-green color for the busiest neighborhoods, such as downtown San Francisco. As you zoom in, a layer of Census block points visualizes the local population with or without walkable access.As you zoom out to see the entire city, the map adds a light blue - to dark blue layer, showing which parts of the region fall within ten minutes' drive of one or more grocery stores. As a result, the map is useful at all scales, from national to regional, state and local levels. It becomes easier to spot grocery stores that sit within a highly populated area, and grocery stores that sit in a shopping center far away from populated areas. This view of a city begins to hint at the question: how many people have each type of access to grocery stores? And, what if they are unable to walk a mile regularly, or don't own a car?How to Use This MapUse this map to introduce the concepts of access to grocery stores in your city or town. This is the kind of map where people will want to look up their home or work address to validate what the map is saying.The map was built with that use in mind. Many maps of access use straight-line, as-the-crow-flies distance, which ignores real-world barriers to walkability like rivers, lakes, interstates and other characteristics of the built environment. Block analysis using a network data set and Origin-Destination analysis factors these barriers in, resulting in a more realistic depiction of access.There is data behind the map, which can be summarized to show how many people have walkable access to local grocery stores. The map includes a feature layer of population in Census block points, which are visible when you zoom in far enough. This feature layer can be plugged into an app like this one that summarizes the population with/without walkable or drivable access.Lastly, this map can serve as backdrop to other community resources, like food banks, farmers markets (example), and transit (example). Add a transit layer to immediately gauge its impact on the population's grocery access. You can also use this map to see how it relates to communities of concern. Add a layer of any block group or tract demographics, such as Percent Senior Population (examples), or Percent of Households with Access to 0 Vehicles (examples).The map is a useful visual and analytic resource for helping community leaders, business and government leaders see their town from the perspective of its residents, and begin asking questions about how their community could be improved.Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a

Welcome to Apiscrapy, your ultimate destination for comprehensive location-based intelligence. As an AI-driven web scraping and automation platform, Apiscrapy excels in converting raw web data into polished, ready-to-use data APIs. With a unique capability to collect Google Address Data, Google Address API, Google Location API, Google Map, and Google Location Data with 100% accuracy, we redefine possibilities in location intelligence.

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Ipsos Global @dvisor wave 30 was conducted on February 7 and February 21, 2012. It included the following question sections: A: Demographic Profile, B: Consumer Confidence, R: Reuters Battery, EH: Retail Confidence, EI: Political Heat Map, EJ: Health and Wellness, EK: Tech Tracker.

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Our datasets are designed for high-end data buyers who require rich, multidimensional intelligence for advanced modeling, targeting, and optimization across sectors including retail, finance, advertising, and urban planning.

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This layer shows which parts of the United States and Puerto Rico fall within ten minutes' walk of one or more grocery stores. It is estimated that 20% of U.S. population live within a 10 minute walk of a grocery store, and 92% of the population live within a 10 minute drive of a grocery store. The layer is suitable for looking at access at a neighborhood scale.When you add this layer to your web map, along with the drivable access layer and the SafeGraph grocery store layer, it becomes easier to spot grocery stores that sit within a highly populated area, and grocery stores that sit in a shopping center far away from populated areas. Add the Census block points layer to show a popup with the count of stores within 10 minutes' walk and drive. This view of a city begins to hint at the question: how many people have each type of access to grocery stores? And, what if they are unable to walk a mile regularly, or don't own a car?How to Use This Layer in a Web MapUse this layer in a web map to introduce the concepts of access to grocery stores in your city or town. This is the kind of map where people will want to look up their home or work address to validate what the map is saying. See this example web map which you can use in your projects, storymaps, apps and dashboards.The layer was built with that use in mind. Many maps of access use straight-line, as-the-crow-flies distance, which ignores real-world barriers to walkability like rivers, lakes, interstates and other characteristics of the built environment. Block analysis using a network data set and Origin-Destination analysis factors these barriers in, resulting in a more realistic depiction of access.Lastly, this layer can serve as backdrop to other community resources, like food banks, farmers markets (example), and transit (example). Add a transit layer to immediately gauge its impact on the population's grocery access. You can also use this map to see how it relates to communities of concern. Add a layer of any block group or tract demographics, such as Percent Senior Population (examples), or Percent of Households with Access to 0 Vehicles (examples).The layer is a useful visual resource for helping community leaders, business and government leaders see their town from the perspective of its residents, and begin asking questions about how their community could be improved.Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a person's commute choices. Walking and driving are just two ways people get to a grocery store. Some people ride a bike, others take public transit, have groceries delivered, or rely on a friend with a vehicle. Thank you to Melinda Morang on the Network Analyst team for guidance and suggestions at key moments along the way; to Emily Meriam for reviewing the previous version of this map and creating new color palettes and marker symbols specific to this project. Additional ReadingThe methods by which access to food is measured and reported have improved in the past decade or so, as has the uses of such measurements. Some relevant papers and articles are provided below as a starting point.Measuring Food Insecurity Using the Food Abundance Index: Implications for Economic, Health and Social Well-BeingHow to Identify Food Deserts: Measuring Physical and Economic Access to Supermarkets in King County, WashingtonAccess to Affordable and Nutritious Food: Measuring and Understanding Food Deserts and Their ConsequencesDifferent Measures of Food Access Inform Different SolutionsThe time cost of access to food – Distance to the grocery store as measured in minutes

According to Cognitive Market Research, the global Geomarketing market size will be USD 12.1 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 20.3% from 2024 to 2031. Market Dynamics of Geomarketing Market

Key Drivers for

Geomarketing Market

Proliferation of Location-Based Services (LBS) and Mobile Devices: The widespread adoption of smartphones and tablets equipped with GPS has significantly enhanced the reach of geomarketing strategies. As consumers increasingly use apps that require or track location—like delivery apps, navigation tools, and social media—businesses can gather precise geospatial data to target potential customers in real-time. This proliferation is pushing demand for location intelligence to optimize advertising, campaign delivery, and customer engagement strategies. Rising Demand for Data-Driven Marketing Strategies: In the digital-first era, businesses are shifting away from generic marketing tactics towards personalized, data-driven campaigns. Geomarketing enables firms to analyze consumer behavior geographically, allowing for hyper-localized messaging and promotions. This improves ROI, boosts customer conversion, and enhances brand loyalty. Enterprises are leveraging these insights to tailor offerings, increase in-store traffic, and respond swiftly to regional trends. Growing Integration with AI, IoT, and Big Data Analytics: The convergence of geomarketing with advanced technologies like artificial intelligence (AI), the Internet of Things (IoT), and big data analytics is revolutionizing how businesses interpret and use spatial information. AI-driven algorithms analyze massive sets of location-based data in real-time to predict consumer behavior, while IoT devices contribute geospatial data from wearables, vehicles, and smart infrastructure. This synergy enhances predictive accuracy and real-time targeting, propelling market growth.

Key Restraints for

Geomarketing Market

Concerns Regarding Privacy and Data Security: A significant challenge in geomarketing is the increasing apprehension surrounding user privacy and the ethical utilization of location data. Regulatory measures such as GDPR in Europe and CCPA in California mandate that organizations secure explicit consent from users for data tracking, thereby constraining the available data pool. Consequently, companies are compelled to invest in comprehensive compliance systems and anonymization technologies, which contribute to operational complexities and increased costs. High Costs of Implementation for Small and Medium Enterprises: While large corporations can allocate resources towards sophisticated geomarketing platforms and analytical tools, small and medium-sized enterprises frequently encounter financial limitations. The implementation of geomarketing necessitates not only software but also skilled personnel, geospatial databases, and the integration of these systems with existing infrastructures. These initial and ongoing expenses may dissuade SMEs from embracing comprehensive solutions, thereby restricting market penetration in sectors sensitive to costs. Challenges in Data Integration and Accuracy: The success of geomarketing is significantly dependent on the precision and reliability of location-based data. Often, the integration of data from various sources—such as mobile applications, sensors, and third-party providers—results in inconsistencies or outdated information. Misaligned or low-resolution spatial data can lead to ineffective targeting, irrelevant offers, or adverse customer experiences, ultimately compromising the success of marketing campaigns.

Key Trends for

Geomarketing Market

Adoption of Real-Time Location Analytics: Businesses are progressively embracing real-time location intelligence to improve customer engagement throughout their decision-making process. For instance, retail chains and Quick-Service Restaurants (QSRs) implement real-time geofencing to send promotions when customers are in proximity to a physical store. The capability to provide immediate, context-sensitive content is emerging as a competitive advantage in sectors such as retail, travel, and events. Expansion of Indoor Geomarketing and Beacon Technology: As outdoor geomarketing reaches saturation, organizations are shifting their attention indoors, utilizing Bluetooth beacons, Wi-Fi triangulation, and RFID technology to mon...

APISCRAPY, your premier provider of Map Data solutions. Map Data encompasses various information related to geographic locations, including Google Map Data, Location Data, Address Data, and Business Location Data. Our advanced Google Map Data Scraper sets us apart by extracting comprehensive and accurate data from Google Maps and other platforms.

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2. Accessibility: With our data readily available through APIs, integration into existing systems is seamless, saving time and resources. Our APIs are easy to use and well-documented, allowing for quick implementation into your workflows. Whether you're a developer building a custom application or a business analyst conducting market research, our APIs provide the flexibility and accessibility you need.

3. Customization: We understand that every business has unique needs and requirements. That's why we offer tailored solutions to meet specific business needs. Whether you need data for a one-time project or ongoing monitoring, we can customize our services to suit your needs. Our team of experts is always available to provide support and guidance, ensuring that you get the most out of our Map Data solutions.

Our Map Data solutions cater to various use cases:

1. B2B Marketing: Gain insights into customer demographics and behavior for targeted advertising and personalized messaging. Identify potential customers based on their geographic location, interests, and purchasing behavior.

2. Logistics Optimization: Utilize Location Data to optimize delivery routes and improve operational efficiency. Identify the most efficient routes based on factors such as traffic patterns, weather conditions, and delivery deadlines.

3. Real Estate Development: Identify prime locations for new ventures using Business Location Data for market analysis. Analyze factors such as population density, income levels, and competition to identify opportunities for growth and expansion.

4. Geospatial Analysis: Leverage Map Data for spatial analysis, urban planning, and environmental monitoring. Identify trends and patterns in geographic data to inform decision-making in areas such as land use planning, resource management, and disaster response.

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[ Related tags: Map Data, Google Map Data, Google Map Data Scraper, B2B Marketing, Location Data, Map Data, Google Data, Location Data, Address Data, Business location data, map scraping data, Google map data extraction, Transport and Logistic Data, Mobile Location Data, Mobility Data, and IP Address Data, business listings APIs, map data, map datasets, map APIs, poi dataset, GPS, Location Intelligence, Retail Site Selection, Sentiment Analysis, Marketing Data Enrichment, Point of Interest (POI) Mapping]

Measure and Map Access to Grocery StoresFrom the perspective of the people living in each neighborhoodHow do people in your city get to the grocery store? The answer to that question depends on the person and where they live. This web map helps answer the question in this app.Some live in cities and stop by a grocery store within a short walk or bike ride of home or work. Others live in areas where car ownership is more prevalent, and so they drive to a store. Some do not own a vehicle, and rely on a friend or public transit. Others rely on grocery delivery for their needs. And, many live in rural areas far from town, so a trip to a grocery store is an infrequent event involving a long drive.This map from Esri shows which areas are within a ten minute walk or ten minute drive of a grocery store in the United States and Puerto Rico. Darker color indicates access to more stores. The chart shows how many people can walk to a grocery store if they wanted to or needed to.It is estimated that 20% of U.S. population live within a 10 minute walk of a grocery store, and 92% of the population live within a 10 minute drive of a grocery store.Look up your city to see how the numbers change as you move around the map. Or, draw a neighborhood boundary on the map to get numbers for that area.Every census block is scored with a count of walkable and drivable stores nearby, making this a map suitable for a dashboard for any city, or any of the 50 states, DC and Puerto Rico. Two colorful layers visualize this definition of access, one for walkable access (suitable for looking at a city neighborhood by neighborhood) and one for drivable access (suitable for looking across a city, county, region or state).On the walkable layer, shades of green define areas within a ten minute walk of one or more grocery stores. The colors become more intense and trend to a blue-green color for the busiest neighborhoods, such as downtown San Francisco. As you zoom in, a layer of Census block points visualizes the local population with or without walkable access.As you zoom out to see the entire city, the map adds a light blue - to dark blue layer, showing which parts of the region fall within ten minutes' drive of one or more grocery stores. As a result, the map is useful at all scales, from national to regional, state and local levels. It becomes easier to spot grocery stores that sit within a highly populated area, and grocery stores that sit in a shopping center far away from populated areas. This view of a city begins to hint at the question: how many people have each type of access to grocery stores? And, what if they are unable to walk a mile regularly, or don't own a car?How to Use This MapUse this map to introduce the concepts of access to grocery stores in your city or town. This is the kind of map where people will want to look up their home or work address to validate what the map is saying.The map was built with that use in mind. Many maps of access use straight-line, as-the-crow-flies distance, which ignores real-world barriers to walkability like rivers, lakes, interstates and other characteristics of the built environment. Block analysis using a network data set and Origin-Destination analysis factors these barriers in, resulting in a more realistic depiction of access.There is data behind the map, which can be summarized to show how many people have walkable access to local grocery stores. The map includes a feature layer of population in Census block points, which are visible when you zoom in far enough. This feature layer can be plugged into an app like this one that summarizes the population with/without walkable or drivable access.Lastly, this map can serve as backdrop to other community resources, like food banks, farmers markets (example), and transit (example). Add a transit layer to immediately gauge its impact on the population's grocery access. You can also use this map to see how it relates to communities of concern. Add a layer of any block group or tract demographics, such as Percent Senior Population (examples), or Percent of Households with Access to 0 Vehicles (examples).The map is a useful visual and analytic resource for helping community leaders, business and government leaders see their town from the perspective of its residents, and begin asking questions about how their community could be improved.Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a

This layer shows which parts of the United States and Puerto Rico fall within ten minutes' walk of one or more grocery stores. It is estimated that 20% of U.S. population live within a 10 minute walk of a grocery store, and 92% of the population live within a 10 minute drive of a grocery store. The layer is suitable for looking at access at a neighborhood scale.When you add this layer to your web map, along with the drivable access layer and the SafeGraph grocery store layer, it becomes easier to spot grocery stores that sit within a highly populated area, and grocery stores that sit in a shopping center far away from populated areas. Add the Census block points layer to show a popup with the count of stores within 10 minutes' walk and drive. This view of a city begins to hint at the question: how many people have each type of access to grocery stores? And, what if they are unable to walk a mile regularly, or don't own a car?How to Use This Layer in a Web MapUse this layer in a web map to introduce the concepts of access to grocery stores in your city or town. This is the kind of map where people will want to look up their home or work address to validate what the map is saying. See this example web map which you can use in your projects, storymaps, apps and dashboards.The layer was built with that use in mind. Many maps of access use straight-line, as-the-crow-flies distance, which ignores real-world barriers to walkability like rivers, lakes, interstates and other characteristics of the built environment. Block analysis using a network data set and Origin-Destination analysis factors these barriers in, resulting in a more realistic depiction of access.Lastly, this layer can serve as backdrop to other community resources, like food banks, farmers markets (example), and transit (example). Add a transit layer to immediately gauge its impact on the population's grocery access. You can also use this map to see how it relates to communities of concern. Add a layer of any block group or tract demographics, such as Percent Senior Population (examples), or Percent of Households with Access to 0 Vehicles (examples).The layer is a useful visual resource for helping community leaders, business and government leaders see their town from the perspective of its residents, and begin asking questions about how their community could be improved.Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a person's commute choices. Walking and driving are just two ways people get to a grocery store. Some people ride a bike, others take public transit, have groceries delivered, or rely on a friend with a vehicle. Thank you to Melinda Morang on the Network Analyst team for guidance and suggestions at key moments along the way; to Emily Meriam for reviewing the previous version of this map and creating new color palettes and marker symbols specific to this project. Additional ReadingThe methods by which access to food is measured and reported have improved in the past decade or so, as has the uses of such measurements. Some relevant papers and articles are provided below as a starting point.Measuring Food Insecurity Using the Food Abundance Index: Implications for Economic, Health and Social Well-BeingHow to Identify Food Deserts: Measuring Physical and Economic Access to Supermarkets in King County, WashingtonAccess to Affordable and Nutritious Food: Measuring and Understanding Food Deserts and Their ConsequencesDifferent Measures of Food Access Inform Different SolutionsThe time cost of access to food – Distance to the grocery store as measured in minutes

Global Location Intelligence Software Market, By Deployment Mode,By Vertical,By Application,By End-User,By Region - Market Trends, Analysis, and Forecast till 2029

Global Location Intelligence Software Market size worth at $20.67 Billion in 2023 and projected to $55.51 Billion by 2032, a CAGR of 11.6% By 2024-2032.

In the industry of QSRs, data-driven decisions are the key to staying ahead. dataplor's Global QSR Locations Dataset offers an in-depth view of the worldwide QSR landscape using foot traffic patterns and location intelligence that empower businesses with the insights needed to thrive.

Data Points for Precision:

• Brand Profiles: Detailed information on both independent QSRs and multinational chains, including official names, unique identifiers, and specializations.

• Business Classification: Precise categorization by cuisine type (e.g., snack bar, sandwich shop, pizza restaurant) to ensure granular insights.

• Location Precision: Exact street addresses and geographic coordinates for pinpoint mapping and analysis.

• Store Attributes: Comprehensive details such as open/close status to gauge market presence.

Empowering Use Cases:

• Market Entry and Expansion: Identify high-potential markets with unmet demand, and pinpoint optimal locations for new restaurant openings or franchise expansions.

• Competitive Benchmarking: Gain deep insights into competitor strategies, QSR offerings, and geographic trends to inform your own business decisions.

• Targeted Marketing and Promotions: Develop hyper-targeted campaigns based on location demographics, competitor proximity, and local cuisine.

• Supply Chain Optimization: Streamline distribution logistics by understanding restaurant locations, demand fluctuations, and local preferences.

• Investment and Risk Analysis: Evaluate potential investment opportunities in the QSR sector by assessing market saturation, growth potential, and risk factors associated with specific locations and cuisine types.

This layer shows which parts of the United States and Puerto Rico fall within ten minutes' walk of one or more grocery stores. It is estimated that 20% of U.S. population live within a 10 minute walk of a grocery store, and 92% of the population live within a 10 minute drive of a grocery store. The layer is suitable for looking at access at a neighborhood scale.When you add this layer to your web map, along with the drivable access layer and the SafeGraph grocery store layer, it becomes easier to spot grocery stores that sit within a highly populated area, and grocery stores that sit in a shopping center far away from populated areas. Add the Census block points layer to show a popup with the count of stores within 10 minutes' walk and drive. This view of a city begins to hint at the question: how many people have each type of access to grocery stores? And, what if they are unable to walk a mile regularly, or don't own a car?How to Use This Layer in a Web MapUse this layer in a web map to introduce the concepts of access to grocery stores in your city or town. This is the kind of map where people will want to look up their home or work address to validate what the map is saying. See this example web map which you can use in your projects, storymaps, apps and dashboards.The layer was built with that use in mind. Many maps of access use straight-line, as-the-crow-flies distance, which ignores real-world barriers to walkability like rivers, lakes, interstates and other characteristics of the built environment. Block analysis using a network data set and Origin-Destination analysis factors these barriers in, resulting in a more realistic depiction of access.Lastly, this layer can serve as backdrop to other community resources, like food banks, farmers markets (example), and transit (example). Add a transit layer to immediately gauge its impact on the population's grocery access. You can also use this map to see how it relates to communities of concern. Add a layer of any block group or tract demographics, such as Percent Senior Population (examples), or Percent of Households with Access to 0 Vehicles (examples).The layer is a useful visual resource for helping community leaders, business and government leaders see their town from the perspective of its residents, and begin asking questions about how their community could be improved.Data sourcesPopulation data is from the 2010 U.S. Census blocks. Each census block has a count of stores within a 10 minute walk, and a count of stores within a ten minute drive. Census blocks known to be unpopulated are given a score of 0. The layer is available as a hosted feature layer.Grocery store locations are from SafeGraph, reflecting what was in the data as of October 2020. Access to the layer was obtained from the SafeGraph offering in ArcGIS Marketplace. For this project, ArcGIS StreetMap Premium was used for the street network in the origin-destination analysis work, because it already has the necessary attributes on each street segment to identify which streets are considered walkable, and supports a wide variety of driving parameters.The walkable access layer and drivable access layers are rasters, whose colors were chosen to allow the drivable access layer to serve as backdrop to the walkable access layer. Alternative versions of these layers are available. These pairs use different colors but are otherwise identical in content.Data PreparationArcGIS Network Analyst was used to set up a network street layer for analysis. ArcGIS StreetMap Premium was installed to a local hard drive and selected in the Origin-Destination workflow as the network data source. This allows the origins (Census block centroids) and destinations (SafeGraph grocery stores) to be connected to that network, to allow origin-destination analysis.The Census blocks layer contains the centroid of each Census block. The data allows a simple popup to be created. This layer's block figures can be summarized further, to tract, county and state levels.The SafeGraph grocery store locations were created by querying the SafeGraph source layer based on primary NAICS code. After connecting to the layer in ArcGIS Pro, a definition query was set to only show records with NAICS code 445110 as an initial screening. The layer was exported to a local disk drive for further definition query refinement, to eliminate any records that were obviously not grocery stores. The final layer used in the analysis had approximately 53,600 records. In this map, this layer is included as a vector tile layer.MethodologyEvery census block in the U.S. was assigned two access scores, whose numbers are simply how many grocery stores are within a 10 minute walk and a 10 minute drive of that census block. Every census block has a score of 0 (no stores), 1, 2 or more stores. The count of accessible stores was determined using Origin-Destination Analysis in ArcGIS Network Analyst, in ArcGIS Pro. A set of Tools in this ArcGIS Pro package allow a similar analysis to be conducted for any city or other area. The Tools step through the data prep and analysis steps. Download the Pro package, open it and substitute your own layers for Origins and Destinations. Parcel centroids are a suggested option for Origins, for example. Origin-Destination analysis was configured, using ArcGIS StreetMap Premium as the network data source. Census block centroids with population greater than zero were used as the Origins, and grocery store locations were used as the Destinations. A cutoff of 10 minutes was used with the Walk Time option. Only one restriction was applied to the street network: Walkable, which means Interstates and other non-walkable street segments were treated appropriately. You see the results in the map: wherever freeway overpasses and underpasses are present near a grocery store, the walkable area extends across/through that pass, but not along the freeway.A cutoff of 10 minutes was used with the Drive Time option. The default restrictions were applied to the street network, which means a typical vehicle's access to all types of roads was factored in.The results for each analysis were captured in the Lines layer, which shows which origins are within the cutoff of each destination over the street network, given the assumptions about that network (walking, or driving a vehicle).The Lines layer was then summarized by census block ID to capture the Maximum value of the Destination_Rank field. A census block within 10 minutes of 3 stores would have 3 records in the Lines layer, but only one value in the summarized table, with a MAX_Destination_Rank field value of 3. This is the number of stores accessible to that census block in the 10 minutes measured, for walking and driving. These data were joined to the block centroids layer and given unique names. At this point, all blocks with zero population or null values in the MAX_Destination_Rank fields were given a store count of 0, to help the next step.Walkable and Drivable areas are calculated into a raster layer, using Nearest Neighbor geoprocessing tool on the count of stores within a 10 minute walk, and a count of stores within a ten minute drive, respectively. This tool uses a 200 meter grid and interpolates the values between each census block. A census tracts layer containing all water polygons "erased" from the census tract boundaries was used as an environment setting, to help constrain interpolation into/across bodies of water. The same layer use used to "shoreline" the Nearest Neighbor results, to eliminate any interpolation into the ocean or Great Lakes. This helped but was not perfect.Notes and LimitationsThe map provides a baseline for discussing access to grocery stores in a city. It does not presume local population has the desire or means to walk or drive to obtain groceries. It does not take elevation gain or loss into account. It does not factor time of day nor weather, seasons, or other variables that affect a person's commute choices. Walking and driving are just two ways people get to a grocery store. Some people ride a bike, others take public transit, have groceries delivered, or rely on a friend with a vehicle. Thank you to Melinda Morang on the Network Analyst team for guidance and suggestions at key moments along the way; to Emily Meriam for reviewing the previous version of this map and creating new color palettes and marker symbols specific to this project. Additional ReadingThe methods by which access to food is measured and reported have improved in the past decade or so, as has the uses of such measurements. Some relevant papers and articles are provided below as a starting point.Measuring Food Insecurity Using the Food Abundance Index: Implications for Economic, Health and Social Well-BeingHow to Identify Food Deserts: Measuring Physical and Economic Access to Supermarkets in King County, WashingtonAccess to Affordable and Nutritious Food: Measuring and Understanding Food Deserts and Their ConsequencesDifferent Measures of Food Access Inform Different SolutionsThe time cost of access to food – Distance to the grocery store as measured in minutes

Snapshot img

Indonesia Retail Market Size 2025-2029

The Indonesia retail market size is forecast to increase by USD 49.9 billion, at a CAGR of 4.7% between 2024 and 2029.

The Indonesia Retail Market is segmented by distribution channel (offline, online), product (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, others), ownership structure (local retailer, international retailer), end-user (urban, rural), payment type (cash, digital payments via mobile apps, cards, BNPL), consumer segment (urban, rural), and geography (APAC, specifically Indonesia). This segmentation reflects the market's diversity, driven by a growing middle class, urbanization, and e-commerce adoption, with offline channels dominating but online platforms rapidly expanding, particularly in urban areas.
The market is experiencing significant expansion, driven by the increasing preference for local brands among consumers. This trend is fueled by the growing middle class population and their desire for affordable yet quality products. However, the underdeveloped infrastructure poses a significant challenge for retailers. Limited access to reliable logistics and transportation networks, as well as inconsistent electricity supply, can hinder the smooth operation of retail businesses.
To navigate these challenges, retailers must explore innovative solutions such as developing robust supply chain management systems and investing in renewable energy sources. By addressing these issues, retailers can effectively capitalize on the market's potential for growth and meet the evolving needs of Indonesian consumers.

What will be the size of the Indonesia Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic retail market of Indonesia, customer journey mapping plays a crucial role in enhancing customer retention. Online reviews management is essential for maintaining brand building and addressing customer feedback. Supply chain visibility is key to optimizing logistics and ensuring store operations run smoothly. Cart abandonment and conversion rates are closely monitored through predictive analytics and marketing automation. RFID technology and sales training are integral to inventory optimization and pricing strategy. Product assortment and merchandise planning are informed by business intelligence (BI) and prescriptive analytics. Store layout and visual merchandising are critical components of market penetration and competitive advantage.
Logistics optimization, retail infrastructure, and drone delivery are shaping the future of the industry. Sales forecasting, demand forecasting, and e-commerce infrastructure are essential for staying ahead of the competition. Staff training and customer experience (CX) are continuously improved through blockchain technology and promotional effectiveness analysis. Market penetration and competitive advantage are enhanced through pricing optimization, merchandise planning, and inventory optimization strategies. Brand building and customer retention are interconnected, with online reviews management and customer experience (CX) playing pivotal roles. Predictive analytics and sales training are essential for anticipating trends and optimizing performance. Store operations and supply chain visibility are crucial for ensuring a seamless retail experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food and beverages
  Electrical and electronics
  Apparel and footwear
  Home improvement and household products
  Others


Ownership Structure

  Local Retailler
  International Retailer


End-User

  Urban
  Rural


Payment Type

  Cash
  Digital Payments (Mobile Apps)
  Cards
  BNPL (Buy Now Pay Later)


Consumer Segment

  Urban
  Rural


Geography

  APAC

    Indonesia

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In Indonesia's dynamic retail market, convenience stores cater to everyday consumer needs with a focus on accessibility. These small retail outlets offer essentials such as groceries, personal care products, and snacks, often co-located with gas stations for added convenience. Digital payments are increasingly popular, streamlining transactions and enhancing customer experience. Department stores, a staple in urban areas, provide a broad range of consumer goods. They have significantly influenced shopping habits and luxury services in cities. Digital ma

GapMaps Live is an easy-to-use location intelligence platform available across 25 countries globally that allows you to visualise your own store data, combined with the latest demographic, economic and population movement intel right down to the micro level so you can make faster, smarter and surer decisions when planning your network growth strategy.

With one single login, you can access the latest estimates on resident and worker populations, census metrics (eg. age, income, ethnicity), consuming class, retail spend insights and point-of-interest data across a range of categories including fast food, cafe, fitness, supermarket/grocery and more.

Some of the world's biggest brands including McDonalds, Subway, Burger King, Anytime Fitness and Dominos use GapMaps Live as a vital strategic tool where business success relies on up-to-date, easy to understand, location intel that can power business case validation and drive rapid decision making.

Primary Use Cases for GapMaps Live includes:

1. Retail Site Selection - Identify optimal locations for future expansion and benchmark performance across existing locations.
2. Customer Profiling: get a detailed understanding of the demographic profile of your customers and where to find more of them.
3. Analyse your catchment areas at a granular grid levels using all the key metrics
4. Target Marketing: Develop effective marketing strategies to acquire more customers.
5. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)
6. Customer Profiling
7. Target Marketing
8. Market Share Analysis

Some of features our clients love about GapMaps Live include: - View business locations, competitor locations, demographic, economic and social data around your business or selected location - Understand consumer visitation patterns (“where from” and “where to”), frequency of visits, dwell time of visits, profiles of consumers and much more. - Save searched locations and drop pins - Turn on/off all location listings by category - View and filter data by metadata tags, for example hours of operation, contact details, services provided - Combine public data in GapMaps with views of private data Layers - View data in layers to understand impact of different data Sources - Share maps with teams - Generate demographic reports and comparative analyses on different locations based on drive time, walk time or radius. - Access multiple countries and brands with a single logon - Access multiple brands under a parent login - Capture field data such as photos, notes and documents using GapMaps Connect and integrate with GapMaps Live to get detailed insights on existing and proposed store locations.