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Mens Underwear Market Size 2025-2029

The mens underwear market size is forecast to increase by USD 13.00 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth due to increasing awareness towards health and hygiene. This trend is driving companies to invest heavily in product innovation and launches. However, challenges persist in the market, such as purchasing issues, which can hinder market growth. Consumers are seeking comfortable, stylish, and functional underwear that caters to their unique needs. As a result, market players are focusing on producing high-quality products using advanced materials and technologies. Fabric choices have expanded beyond traditional cotton to include polyester, nylon, rayon, silk, and cotton blends. Furthermore, the rise of e-commerce platforms and the convenience they offer is also contributing to the growth of the market. Overall, the market is expected to witness strong growth in the coming years, with companies capitalizing on emerging trends and consumer preferences.

What will be the Size of the Mens Underwear Market During the Forecast Period?

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The market exhibits strong growth, driven by increasing awareness about health and personal hygiene. Consumers prioritize finding the best fit and comfort, leading to a rise in demand for various underwear designs. Fashion trends and changing consumer lifestyles have influenced the market, with preferences leaning toward intimate product designs such as thongs, c-strings, tangas, and jockstraps. Millennials, in particular, seek colorful, printed, and stylish options, with brands and modern retailing stores catering to this demand. Apparel sales, including underwear bottoms and undershirts, continue to rise, reflecting the market's overall activity and direction.

How is this Mens Underwear Industry segmented and which is the largest segment?

The mens underwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Boxer brief
  Briefs
  Trunks
  Boxers
  Others


Material

  Cotton
  Polyester
  Modal
  Nylon
  Others


Distribution Channel

  Offline
  Online


Age Group

  26-35 year
  36-45 year
  15-25 year
  Above 45


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The boxer brief segment is estimated to witness significant growth during the forecast period.

The market is dominated by the boxer brief segment, which offers a comfortable and supportive fit that caters to the growing preference for breathable and well-fitting undergarments. The shift towards boxer briefs from traditional boxers and briefs can be attributed to changing consumer lifestyles and increased focus on personal hygiene. These undergarments are designed with a snug fit and soft fabric, ensuring both comfort and support for daily activities and exercise. The fabric used in mens underwear includes cotton, polyester, nylon, rayon, silk, and cotton blends, with each offering unique benefits such as breathability, absorbency, resistance to moisture, and durability.

Intimate product designs, including thongs, C-strings, tangas, jockstraps, and jock shorts, cater to diverse consumer preferences. The market for mens underwear is expanding, with sales of apparel bottoms, undershirts, and other related products increasing. Millennial consumers, in particular, are driving demand for colorful, printed, and stylish designs. Fabrics like modal, viscose, merino wool, and saxx are gaining popularity due to their luxurious feel and advanced features. The market is served by various retail channels, including modern retailing stores, specialty stores, pharmacies, discounters, and online platforms. The market is expected to grow due to the increasing importance of shape and size inclusivity, as well as the introduction of innovative fabrics and designs.

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The boxer brief segment was valued at USD 11.65 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 43% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC region is experiencing significant growth in the market, driven by China, India, Japan, Australia, and South Korea. Branded menswear is increasingly popular due to affordability a

In 2021, the Mexican department store company El Puerto de Liverpool operated 286 stores of the formats Liverpool and Suburbia accross the country. Moreover, the popular retailer also had 28 shopping malls and more than 115 boutiques in Mexico. Due to the COVID-19 pandemic, the revenue generated by Liverpool registered a year-over-year decline in 2020.

Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately 23 percent and 18 percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an 17.8 percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over 15 percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around 2.4 times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly 50 times the traffic witnessed on Amazon's Spanish page, amazon.es.

According to recent industry calculations, Turkey's compound annual growth rate until 2029 is the highest among the top 20 e-commerce markets worldwide. The Turkish e-commerce market is currently valued at three trillion Turkish lira. India and Brazil are also among the fastest-growing e-commerce markets globally, with CAGRs of over 11 percent. Will the United States be the global e-commerce leader? By 2026, the American online retail market value is forecast to surpass the 1.5 trillion U.S. dollar mark. Although the forecasted growth is strong, the American e-commerce market is not the world's biggest. In fact, the Chinese e-commerce market surpassed a value of one trillion U.S. dollars back in 2021, and is forecast to approach two trillion U.S. dollars in 2027. Different KPIs lead to different insights The Chinese and American online shopping markets are neck-and-neck, depending on the KPI selected. For instance, the average revenue per user is a useful KPI to determine the penetration rate of e-commerce in a country. For the U.S., the ARPU stands at roughly 4,650 U.S. dollars as of 2025. In China, this value is much lower, at just over 1,3000 U.S. dollars.

In 2015, Amazon officially launched in Mexico. As of October 2024, the online retailer delivered to all 32 states that make up the territory. To support its operations, Amazon has established a network of 13 shipping centers, 24 delivery stations, and more than 3 thousand delivery points across the North American nation.

In fiscal year 2024, Walmart International registered sales of approximately 49.7 billion U.S. dollars in Mexico and Central America. Meanwhile, net sales in China amounted to around 17 billion, up from about 13.9 billion in the previous year. Walmart International had total net sales of approximately 115 billion U.S. dollars that year. Walmart Walmart was founded in 1962 by Sam Walton when he and his brother James “Bud” Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Walmart has grown to become the largest publicly-owned retail company in the world. In the United States, the company includes Walmart discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. Company divisions The company operates through three distinct business segments: Walmart U.S., Walmart International, and Sam’s Club. Walmart’s strongest segment, in terms of revenue, is Walmart U.S., which operates retail stores in the company’s domestic market of the United States. The company’s Walmart International and Sam’s Club business divisions operate globally generating revenue through retail, wholesale, membership club, and online product sales. As of fiscal year 2024, around 18 percent of Walmart’s net sales came from the international division. This division saw its sales fluctuate during the last decade, and especially saw a significant drop when, in the first quarter of fiscal 2022, the company terminated its operations in the United Kingdom and Japan.

The restaurant chain Chipotle Mexican Grill has seen a year-on-year increase in number of restaurants since 2007. Chipotle specializes in burritos, bowls, salads and tacos, with headquarters in Denver, Colorado. The company was founded by Steve Ells in 1993 and, in 1998, McDonald’s became a major investor, although was fully divested by 2006. In 2024, the number of Chipotle restaurants worldwide reached 3,726, up from 3,437 the previous year.

Temu, a subsidiary of the Chinese shopping app Pinduoduo, is rapidly gaining traction in the American and European markets. Data as of May 12, 2025 shows that the United States and Mexico were the largest markets for the app, contributing about a third of the total app downloads since its release.

As of January 2020, there were over 70,200 7-Eleven convenience stores in operation around the world. 20,988 of these stores were located in Japan, making it the country with the most 7-Eleven stores globally.

7-Eleven The first chain convenience store in the U.S. was opened in Dallas, Texas in 1927. The chain was formerly known as Tote’m Stores and eventually came to be known as 7-Eleven in 1946. Today, they operate convenience stores around the world. The company is headquartered in Dallas, Texas, United States. The company is part of the Seven & I Holdings Company., which is one of the top twenty retailers in the world.

Convenience Stores in the U.S. A convenience store is a small retail business that stocks a range of everyday items such as snack foods, soft drinks, groceries, confectionery, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines. In the United States, many convenience stores are part of a gas station. As of 2018, there were over 153,000 convenience stores in operation throughout the United States. Sales within the convenience store industry are often split into two main categories: motor fuel and in-store. The majority of convenience store revenue is generated by motor fuel sales.