Robinhood has commanded the ******* share of the retail investing market in the United States since at least early 2020, with its market share fluctuating between ********* and********* of the market over this period. For comparison, the next highest market share is held by Fidelity, with between **** and ***percent of the market. Robinhood is a smartphone-based app which allows retail investors to easily engage in commission-free share trading.

Financial Market size was valued at USD 36.6 Trillion in 2024 and is projected to reach USD 71.7 Trillion by 2032, growing at a CAGR of 8.6% during the forecast period 2026 to 2032.Digital payment systems are increasingly adopted as consumers and businesses are shifting away from traditional cash-based transactions toward more convenient electronic alternatives. According to the World Bank, digital payment transactions are reaching 1 trillion globally in 2024, representing a 15% increase from the previous year. Additionally, this transformation is being accelerated by financial institutions that are investing in mobile banking infrastructure and contactless payment technologies that are enabling seamless transactions across multiple platforms.

The United States Online Trading Platform Market is Segmented by Offerings (Platforms, Services), by Deployment Mode (On-Premises, Cloud), by Type (Beginner-Focused Platforms, Advanced-Trader Platforms), by Interface (Mobile App, Desktop), by End-User (Institutional Investors, Retail Investors). The Market Forecasts are Provided in Terms of Value (USD).

ESG Data for Retail Investors Market Outlook

According to our latest research, the global ESG Data for Retail Investors market size is valued at USD 2.3 billion in 2024, with a robust CAGR of 15.7% anticipated from 2025 to 2033. By 2033, the market is forecasted to reach USD 8.1 billion, driven by increasing regulatory requirements, heightened investor awareness, and the integration of ESG criteria into mainstream retail investment strategies. The growth trajectory is underpinned by a confluence of technological innovation, expanding data coverage, and a marked shift in investor preferences toward sustainable and responsible investment options.

One of the pivotal growth factors for the ESG Data for Retail Investors market is the surge in demand for transparency and accountability in investment decision-making. Retail investors are increasingly seeking actionable ESG insights to align their portfolios with personal values and societal expectations. As climate change, social inequality, and corporate governance scandals continue to dominate headlines, the appetite for granular, real-time ESG data has intensified. Regulatory authorities across major markets—including the European Union’s Sustainable Finance Disclosure Regulation (SFDR) and the US SEC’s proposed climate risk disclosure rules—are compelling financial institutions to provide more robust ESG disclosures, further fueling demand for high-quality ESG datasets tailored for retail consumption.

Another significant driver is the technological advancement in data collection, processing, and analytics. The proliferation of artificial intelligence and machine learning algorithms has enabled the aggregation and interpretation of vast unstructured datasets, transforming the way ESG information is sourced and delivered. Cloud-based platforms and APIs are making ESG data more accessible, affordable, and customizable for retail investors, democratizing access that was once exclusive to institutional players. The integration of ESG analytics into robo-advisors, mobile trading apps, and digital wealth management platforms is broadening the reach of ESG data, empowering individual investors to make informed, values-driven investment choices at the click of a button.

The evolving landscape of retail investment is also characterized by a shift in generational wealth and investment priorities. Millennials and Gen Z investors, who are set to inherit trillions in assets over the next decade, consistently rank ESG considerations among their top investment criteria. This demographic transition is catalyzing innovation in ESG data products and services, with providers racing to offer more granular, real-time, and interactive ESG insights. The rapid adoption of sustainable investment funds, green bonds, and impact investing vehicles is reinforcing the centrality of ESG data in retail investment workflows, prompting both fintech startups and established data vendors to expand their offerings in this high-growth segment.

From a regional perspective, North America and Europe collectively account for the lion’s share of the ESG Data for Retail Investors market, together representing over 65% of global revenues in 2024. These regions are characterized by mature financial markets, progressive regulatory frameworks, and high investor awareness of ESG issues. Asia Pacific, meanwhile, is emerging as the fastest-growing region, propelled by regulatory reforms, expanding middle-class wealth, and increased digitalization of financial services. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as local governments and financial institutions begin to prioritize ESG integration and reporting in response to global sustainability trends.

Data Type Analysis

The data type segment in the ESG Data for Retail Investors market is crucial, as it determines the depth, breadth, and relevance of ESG insights available to retail investors. Environmental data encompasses metrics on carbon emissions, energy usage, water consumption, waste management, and biodiversity impact. With the rising urgency of climate change, environmental data is increasingly prioritized by investors and regulators alike. Companies that provide real-time emissions tracking, climate risk modeling, and scenario analysis are witnessing heightened demand, especially as governments set ambitious net-zero targets and introduce

In 2024, the value of investment transactions in the retail market in Poland amounted to around *** billion euros, a significant increase compared to the previous year.

ESG Data for Retail Investors Market Outlook

According to our latest research, the global ESG Data for Retail Investors market size reached USD 2.4 billion in 2024, driven by a rising demand for transparency and responsible investing among individual investors. The market is experiencing robust growth, with a recorded CAGR of 18.7% from 2025 to 2033. By the end of 2033, the market is forecasted to reach USD 12.5 billion, reflecting the accelerating adoption of ESG data solutions across various investment platforms. This surge is primarily attributed to increasing regulatory requirements, evolving investor preferences, and the proliferation of digital investment tools that make ESG data more accessible and actionable for the retail segment.

One of the primary growth factors propelling the ESG Data for Retail Investors market is the heightened awareness and prioritization of sustainable and ethical investing among individual investors. Over the past few years, retail investors have shown a strong inclination towards aligning their portfolios with environmental, social, and governance (ESG) principles. This shift is supported by extensive media coverage on climate change, corporate scandals, and social justice movements, which have collectively influenced retail investors to seek greater transparency and accountability in their investment choices. As a result, the demand for reliable ESG data has soared, empowering retail investors to evaluate companies not only on financial performance but also on their broader societal impact. This growing consciousness has translated into increased adoption of ESG-integrated investment products and platforms, further fueling market expansion.

Another significant driver is the regulatory environment, which has evolved rapidly in recent years to encourage sustainable finance. Governments and regulatory bodies across major economies have introduced frameworks and disclosure requirements mandating companies to report on their ESG practices. Such regulations have cascaded through the investment value chain, compelling financial service providers to incorporate ESG data into their offerings for retail clients. The European UnionÂ’s Sustainable Finance Disclosure Regulation (SFDR), for instance, has set a precedent for global ESG reporting, influencing markets worldwide. These regulatory shifts not only enhance the quality and comparability of ESG data but also create a level playing field for retail investors, enabling them to make more informed and responsible investment decisions. The resulting standardization and improved data quality are pivotal in driving the adoption of ESG data solutions among retail investors.

Technological advancements and the digital transformation of the investment landscape have also played a crucial role in the growth of the ESG Data for Retail Investors market. The proliferation of online brokerage platforms, robo-advisors, and wealth management apps has democratized access to sophisticated ESG analytics previously reserved for institutional investors. Cloud-based ESG data platforms now offer retail investors real-time access to comprehensive ESG ratings, scores, and insights, integrated seamlessly into their investment workflows. Artificial intelligence and machine learning further enhance the granularity and predictive power of ESG analytics, helping retail investors identify emerging risks and opportunities. This technological enablement not only lowers entry barriers for individual investors but also fosters greater engagement and education around sustainable investing, amplifying the marketÂ’s growth trajectory.

Regionally, North America and Europe continue to dominate the ESG Data for Retail Investors market, collectively accounting for over 65% of the global market share in 2024. North America, led by the United States, benefits from a mature investment ecosystem, high digital adoption, and progressive regulatory initiatives. Europe, on the other hand, is characterized by stringent ESG regulations and a strong cultural emphasis on sustainability. Meanwhile, the Asia Pacific region is emerging as a high-growth market, driven by increasing wealth accumulation, rapid digitization, and rising ESG awareness among a burgeoning middle class. Latin America and the Middle East & Africa, though currently representing smaller market shares, are witnessing steady growth as ESG investing gains traction among retail investors in these regions. This regional diversification underscores the global relevance and potential of ESG dat

The US online trading platform market, a significant segment of the broader global market, is experiencing robust growth, driven by several key factors. The increasing adoption of mobile trading apps, coupled with a younger generation more comfortable with digital investing, fuels this expansion. Technological advancements, such as artificial intelligence-powered trading tools and algorithmic trading capabilities, are also attracting both retail and institutional investors. Furthermore, the rise of fractional share trading and commission-free brokerage services has broadened market accessibility, leading to a surge in new users. The market's expansion is further supported by heightened financial literacy and a growing awareness of diverse investment options, including cryptocurrencies and alternative assets, some of which are facilitated through online platforms. The market’s overall size, although not explicitly given for the US alone, is substantial considering the global figure of $3.28 billion and the significant US presence within the industry. Assuming a conservative US market share of 40%, we can estimate the 2025 US market size to be approximately $1.312 billion. This figure is projected to grow at a CAGR of around 6% (consistent with the global CAGR), suggesting a significant and sustained market expansion in the coming years. Competitive intensity is high, with established players like Fidelity, Schwab, and Vanguard competing alongside newer entrants such as Robinhood and Webull, creating a dynamic landscape. Regulatory changes and cybersecurity concerns remain potential restraints. The segmentation of the US online trading platform market reveals further growth opportunities. The cloud-based deployment model is gaining traction due to its scalability, accessibility, and cost-effectiveness. While the advanced segment, catering to sophisticated investors, holds a larger average revenue per user, the beginner segment exhibits higher growth potential as more individuals enter the market. Institutional investors represent a significant market share due to the high trading volumes they generate. However, the retail investor segment demonstrates the fastest growth rate, contributing to the overall market expansion. Regional variations likely exist; the West Coast and East Coast, being major financial centers, may show stronger market penetration than other regions. The forecast period (2025-2033) promises continuous expansion, with technological innovation and evolving investor preferences shaping the market's trajectory. Recent developments include: May 2023 - Etoro announced the launch of InsuranceWorld, a portfolio offering retail investors long-term exposure to the insurance sector. InsuranceWorld is a new addition to eToro's existing offering of portfolios, which already provides exposure to traditional financial sectors, such as private equity, big banks, and real estate trusts., April 2023 - Twitter, a US-based company, partnered with the cryptocurrency exchange eToro to allow users to trade stocks, cryptocurrencies, and other assets on the social network's platform by using the online platform services offered by eToro, which would generate new revenue streams for the market vendors.. Key drivers for this market are: Increasing Accessibility and the Rise in the Adoption of Smartphones, Integration of AI Technology and Robo Advisors to Update on Real-Time Updates; Capabilities Such as Trade Order and Investment Management Integrated into a Single Platform. Potential restraints include: Increasing Accessibility and the Rise in the Adoption of Smartphones, Integration of AI Technology and Robo Advisors to Update on Real-Time Updates; Capabilities Such as Trade Order and Investment Management Integrated into a Single Platform. Notable trends are: Increasing Accessibility and the Rise in the Adoption of Smartphones is Expected to Drive the Market Growth.

In 2025, ** percent of adults in the United States invested in the stock market. This figure has remained steady over the last few years and is still below the levels before the Great Recession, when it peaked in 2007 at ** percent. What is the stock market? The stock market can be defined as a group of stock exchanges where investors can buy shares in a publicly traded company. In more recent years, it is estimated an increasing number of Americans are using neobrokers, making stock trading more accessible to investors. Other investments A significant number of people think stocks and bonds are the safest investments, while others point to real estate, gold, bonds, or a savings account. Since witnessing the significant one-day losses in the stock market during the financial crisis, many investors were turning towards these alternatives in hopes for more stability, particularly for investments with longer maturities. This could explain the decrease in this statistic since 2007. Nevertheless, some speculators enjoy chasing the short-run fluctuations, and others see value in choosing particular stocks.

ESG Investment Analysis Market size was valued at USD 32.57 Trillion in 2024 and is projected to reach USD 55.14 Trillion by 2032, growing at a CAGR of 6.8% during the forecast period 2026-2032.Governments worldwide are implementing mandatory ESG disclosure requirements, compelling companies to report sustainability metrics. The EU's Sustainable Finance Disclosure Regulation and similar policies in other regions accelerate market adoption.Rising global temperatures and extreme weather events are driving investors to seek climate-resilient assets. Companies demonstrating proactive climate strategies attract capital as investors aim to mitigate physical and transition risks.

The Fixed Income Market Report Segments the Industry Into by Issuer Types (Governments As Issuers, Corporate Debt Instruments, Structured Finance Instruments), by End User (Institutional Investors, Retail Investors), by Time of Maturity (Short-Term (Less Than 1 Year), Intermediate-Term (1-10 Years), Long-Term (More Than 10 Years)), and by Geography (North America, Europe, Asia Pacific, South America, Middle East).

[208+ Pages Report] The global environmental, social and governance Investing market size is expected to grow from USD 18.26 trillion in 2023 to USD 45.05 trillion by 2032, at a CAGR of 9.40% from 2024-2032

As retail investing continues to reshape global markets, understanding who participates, how they invest, and what influences their decisions has never been more crucial. Stock ownership in the U.S. is reaching levels not seen since before the 2008 crisis, with younger generations, mobile platforms, and new asset classes like ETFs...

The US capital market exchange ecosystem, encompassing exchanges like the NYSE, NASDAQ, and Cboe, is a robust and dynamic sector experiencing significant growth. Driven by factors such as increasing retail investor participation fueled by technological advancements and democratization of access to financial markets (e.g., through commission-free trading apps), and a surge in IPOs and other capital-raising activities by both established and emerging companies, the market demonstrates substantial expansion potential. The diversification of financial instruments beyond traditional equities and debt into areas like derivatives and ETFs further contributes to market expansion. Institutional investors, including hedge funds and mutual funds, continue to play a pivotal role, driving trading volume and liquidity. While regulatory changes and macroeconomic uncertainties pose potential restraints, the overall outlook remains positive, with a projected CAGR exceeding 8% for the forecast period 2025-2033. Technological innovations, including AI-driven trading algorithms and blockchain technology for enhanced security and transparency, are reshaping the landscape, promoting efficiency and attracting further investment. The segment breakdown reveals a substantial contribution from both primary and secondary markets, with equity trading likely holding a larger market share compared to debt instruments in the US context. Regional analysis highlights the dominance of North America, particularly the United States, due to its mature financial markets and large pool of both retail and institutional investors. However, other regions, including Europe and Asia-Pacific, are demonstrating increasing participation and growth, fueled by economic expansion and the rising middle class in emerging economies. The competitive landscape is characterized by established players alongside emerging fintech companies offering innovative trading platforms and services. This competition fosters innovation and enhances market efficiency, benefiting both investors and businesses seeking capital. The ongoing evolution of the ecosystem necessitates ongoing adaptation and strategic planning for all participants, ensuring relevance and profitability in a rapidly changing environment. Notable trends are: Increasing Capitalization in Equity Market Driving the Capital Market.

According to Cognitive Market Research, the Trading Software market size was USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of XX% from 2024 to 2033. Market Dynamics Key Driver

Surge in retail investor participation is fueling the trading software market 

The rise in retail investor participation in the market is driving the demand for trading software. The driving forces behind the Retail Investor Boom are technology and accessibility, commission free trading software, social media influence, and financial literacy and awareness. The rising demand for trading software is mainly driven by the increasing demand for higher returns. • For instance, the number of demat accounts in India has seen a significant surge, reaching 179 million by October 2024, driven by increased awareness and adoption of equity investments, particularly among young investors. • In the last two years, approximately 30 million new retail investors opened brokerage accounts in United States. The percent of households with stock holdings increased to an all-time high of 58 percent as of 2022, according to the Federal Reserve’s Survey of Consumer Finances, up from 49 percent in 2013. Social media platforms have further fueled the demand for the trading software market. Retail investors are influenced by the Platforms such as Twitter, Reddit, and YouTube have created a community-driven investing culture, where retail traders share strategies, discuss stocks, and even coordinate market moves. (source- https://www.wsj.com/finance/stocks/stocks-americans-own-most-ever-9f6fd963) Technical Innovation is driving the market for trading software Advancements in technology have transformed trading software, enabling automation, real- time analytics and enhanced security. AI-powered insights have democratized finance, allowing anyone with a smartphone to participate in the stock market. Technology has enabled algorithmic trading systems to execute trades at high speeds leveraging automation to place orders, monitor markets, and execute complex strategies within milliseconds. For example, u Trade Algos provides users with capability to access their strategy ‘s historical performance accurately through precise historical data. Prior to engaging in live market trading, traders can conduct backtesting of their strategies to know their hypothetical performance. • For instance, the fusion of AI with crypto trading has given rise to AI crypto trading bots, which currently make up 60% of trading volumes on major exchanges. • AI-powered platforms like DeepSeek in China are being used to predict market movements and enhance decision-making.
The increase in technological advancement has enabled trading systems to execute trades in milliseconds. This speed has reduced transaction costs and enhanced market liquidity which has led to increase in demand for trading software. (source-https://www.debutinfotech.com/blog/what-are-ai-crypto-trading-bots)

Restraints

Cyber security Risks and Data Breaches

The increasing reliance on digital trading platforms has made them prime target for cyberattacks as these platforms handle large volumes of transactions and store sensitive financial data, breaches can lead to financial losses, identify theft, and loss of investor trust. The rising cases of data breaches are one of the prominent restraints in the market. Cybercriminals target trading platforms to steal funds, manipulate markets and disrupt services. • For instance, the collapse of FTX, a major trading platform, was partly due to internal mismanagement and security lapses that led to billions in investors losses. • In October 2022, the Binance exchange experienced hack after an unauthorized third party discovered a vulnerability in the cross-chain bride of system. By exploiting the flaw, the hacker was able to create and withdraw an extra two million Binance coins(BNB). Traders often fall victim to fake trading apps, scam emails, or fraudulent brokerages. Algorithmic trading all over the world has increased with increased penetration, low-cost trading platforms. Algorithmic trading and decentralised finance (DeFi) platforms rely on APIs and smart contracts, which can be ex...

Discover the booming Asia Pacific asset management market, projected to reach [estimated 2033 market size] by 2033 with a 6% CAGR. This in-depth analysis explores key drivers, trends, restraints, and leading companies across China, India, Japan, and more. Learn about investment opportunities in this dynamic region. Recent developments include: In March 2022, Nomura announced plans to launch a new ETF designed to track the performance of the Solactive Japan ESG Core Index., In October 2021, Nomura announced that it had priced a Green Bond offering for NTT Finance Corporation. The offering consists of three-year, five-year, and 10-year tranches valued at JPY 300 billion in total, representing one of the world's largest single issuances of green bonds by a company.. Notable trends are: Corporate Bonds in Malaysia Driving the Market.

The German e-brokerage market, a dynamic segment of the broader fintech landscape, is experiencing steady growth, fueled by increasing digital adoption among investors and a burgeoning retail investor base. While precise market size figures for Germany are not provided, we can extrapolate based on the global CAGR of 4.00% and the significant presence of major players like Comdirect Bank, Consors Bank, and Trade Republic operating within the country. Considering the relatively high level of financial literacy and technological advancement in Germany, it's reasonable to estimate the German e-brokerage market size to be in the range of €2-3 billion in 2025, growing at a similar rate to the global average. This growth is driven by several key factors, including the increasing accessibility of online trading platforms, competitive pricing strategies, and a wider range of investment products offered. The rise of mobile trading apps and innovative investment tools further enhances user engagement. However, regulatory hurdles, particularly concerning investor protection and data privacy, pose a significant challenge. Further, intense competition among established players and the emergence of new fintech entrants create a highly dynamic and potentially volatile market environment. Segmentation within the market, based on investor type (retail vs. institutional) and broker ownership type (local vs. foreign), reveals significant differences in market share and growth trajectories. Retail investors currently dominate the market, though institutional participation is projected to increase modestly in the coming years. Foreign-owned brokers are gaining market share due to their advanced technology and broader product offerings, putting pressure on local players to innovate and adapt. The forecast for the German e-brokerage market from 2025-2033 indicates continued expansion, albeit at a potentially moderated pace compared to previous years. The market's future success hinges on the ability of e-brokerage firms to address the evolving needs of investors, adapt to regulatory changes, and embrace technological advancements such as artificial intelligence and robo-advisory services. The consolidation of smaller players and potential mergers and acquisitions are also expected to reshape the competitive landscape. A focus on personalized financial planning tools and improved risk management features will be crucial for attracting and retaining customers. Sustained economic growth in Germany will be a significant factor influencing the market's overall trajectory. Factors like fluctuating interest rates and macroeconomic instability, however, could introduce uncertainty and potentially impact investor sentiment and trading activity. Recent developments include: July 2022: Flatex, Europe's leading online broker for retail investors, became the Exclusive Online Brokerage Partner of the Police Union ('Gewerkschaft der Polizei, GdP') of North Rhine-Westphalia., January 2022: Comdirect Bank partnered with ETC Group to provide savings plans based on crypto exchange-traded products (ETPs) to its German retail investor clients.. Key drivers for this market are: Investment Culture is Driving the Market. Potential restraints include: Investment Culture is Driving the Market. Notable trends are: Increase in Internet and Mobile Penetration in Germany is Driving the Market.

Revenue for the Open-End Investment Funds industry has been increasing over the past five years. Open-end investment funds revenue has been growing slightly but remaining relatively steady at a CAGR of 0.0% to $196.1 billion over the past five years, including an expected increase of 4.2% in the current year. In addition, industry profit has climbed and comprises 33.1% of revenue in the current year. Overall, revenue has been increasing alongside overall asset growth, despite operators being forced to lower fees to meet shifting consumer preferences. The industry has encountered volatility due to the high-interest rate environment for most of the period. Higher interest rates reduce liquidity and make fixed income securities more attractive to investors due to less risk and more predictable interest payments. The industry has also encountered increased growth for ETFs and retail investors. The greatest shift in the industry has been an evolving investor preference for exchange-traded funds (ETFs). While mutual funds account for the majority of industry assets, growth in ETF assets has significantly outpaced that of mutual funds. Expenses that mutual fund investors incur have fallen from 0.5% of assets in 2018 to 0.4% in 2023, as industry operators have cut fees to attract new capital due to pressure from new funds (latest data available). Despite the high interest rate environment, the Fed slashed rates in 2024 and is anticipated to cut rates further in the latter part of 2025, which will boost asset prices. Open-end investment funds' revenue is expected to grow at a CAGR of 0.3% to $198.7 billion over the five years to 2030. The fears over inflation and a possible recession are expected to dominate the beginning of the outlook period. The Federal Reserve is expected to continue cutting interest rates as inflationary pressures ease. Investment companies' importance will continue to grow, with mutual funds and ETFs representing key channels for individual and institutional investors to access financial markets.

Market Size and Growth: The global discount brokerage market size was valued at $24.24 million in 2025 and is projected to reach $44.04 million by 2033, exhibiting a CAGR of 6.29% during the forecast period. The growing adoption of online trading platforms, the increasing number of retail investors, and the rising popularity of commission-free brokerage services are key drivers propelling market growth. Segmentation and Regional Overview: The market is segmented based on mode (online and offline), application (individual, enterprise, government agencies), service, and commission structure. Online discount brokerage services dominate the market due to ease of access and lower transaction costs. North America holds the largest market share, driven by the presence of established players and a high penetration rate of online trading. However, Asia Pacific is expected to witness the fastest growth due to the rapidly expanding retail investor base and the emergence of new discount brokers. Other key regions include Europe, South America, and the Middle East. Recent developments include: September 2023: HDFC Securities launched the discount brokerage platform Sky. Through a single fintech platform, the app provides users with a wide range of trading and investment possibilities, including global equities, IPOs, Indian stocks, ETFs, mutual funds, futures and options, currencies, and commodities., September 2023: Ujjivan SFB partnered with SMC Global Securities to extend online trading services to the bank’s clientele.. Key drivers for this market are: Low-cost Trading Fee is Driving the Market, Increasing Popularity of Self-directed Investing. Potential restraints include: Low-cost Trading Fee is Driving the Market, Increasing Popularity of Self-directed Investing. Notable trends are: Increase in Enterprise Market is Fuelling the Market.

Discover the booming Fund of Funds (FOF) market! This comprehensive analysis reveals a $500B market in 2025, projected to grow at a 12% CAGR through 2033, driven by institutional & retail investor demand. Explore key trends, regional insights, and leading players shaping this dynamic industry.