Overall, retail website traffic in the United States decreased in all the last five quarters, experiencing an overall growth rate of **percent in the most recently recorded quarter. When comparing devices, while desktop traffic achieved growth, mobile traffic decreased as of Q1 2025.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the first quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, almost ** percent of all retail sales were conducted online. This figure is forecast to increase to at least ** percent by 2027.

This statistic demonstrates the share of average growth in online traffic, defined as change in number of website visits, in online fashion retail in Europe from 2015 to 2016, by electronic device. Desktop computers were the major source of growth in traffic, accounting for a share of 53.7 percent in 2016, while mobile devices showed the biggest relative increment of over ten percent from a share of 20.1 percent to 30.6 percent in 2016.

This statistic portrays the average growth in online traffic, defined as change in number of website visits, in online fashion retail in Europe from 2015 to 2016, by country. While the European online fashion industry saw an average growth in traffic by 18.4 percent, the United Kingdom reported the highest increment with 28.7 percent. On the other end, Germany only showed an increase of 3.8 percent.

In 2023, cosori.com was the fastest-growing pet care retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over *** percent in the country during the measured period.

Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately ** percent and ** percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an **** percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over ** percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around *** times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly ** times the traffic witnessed on Amazon's Spanish page, amazon.es.

As soon as the confinement was announced to prevent the spread of the coronavirus pandemic, French people started to stock up on basic necessities, just like other concerned countries. The source had identified the mass market retailers with the most online traffic growth on their website and found that Intermarché.com had the strongest growth of almost ** percent between February and March 2020. This was followed by other online platforms such as Coursesu.com and Monoprix.fr, both increasing by over ** percent during that time period.

Retail platforms have undergone an unprecedented global traffic increase between January 2019 and June 2020, surpassing even holiday season traffic peaks. Overall, retail websites generated almost ** billion visits in June 2020, up from ***** billion global visits in January 2020. This is of course due to the global coronavirus pandemic which has forced millions of people to stay at home in order to stop the spread of the virus. Due to many shelter at home orders and a desire to avoid crowded stores in places where it is possible to shop, consumers have turned to the internet to procure everyday items such as groceries or toilet paper.

Ecomarket.ru saw a *** percent growth in web traffic in July 2021 compared to the equivalent period of the previous year. Sbermarket, which was present in most regions in the country, reported a *** percent traffic growth. Another major online grocery retailer, Perekrestok, on the other hand, reported an over ** percent traffic loss during the given timeframe.

In 2023, elorea.com was the fastest-growing beauty and personal care retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over ***** percent in the country during the measured period.

In 2023, playbackbone.com was the fastest-growing consumer electronics retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over *** percent in the country during the measured period.

As of the first quarter of 2021, the average monthly traffic of online grocery retailers in Vietnam increased by ** percent. Grocery retailers were the only e-commerce category experiencing growth in web traffic in this quarter. Online grocers have increased in popularity in Vietnam due to the ongoing COVID-19 pandemic and its related lockdowns.

In 2022, Alibaba was the leading online retailer in the health, beauty, and personal care category based on sales. That year, the Chinese e-commerce company was estimated to achieve net sales of approximately ** billion U.S. dollars. Among other notable e-tailers in that category were Amazon and Pinduoduo. Alibaba and Amazon lead in sales, Lookfantastic in traffic Globally, online marketplaces are the primary source of inspiration for the acquisition of beauty products. Alibaba, Amazon, and Pinduoduo lead in terms of e-commerce sales. However, out of all analyzed online marketplaces, Lookfantastic appeared the most when searching for beauty brands online in 2023. Almost ********* of search engine results for beauty brands referred to the marketplace. Amazon was the second most commonly appearing marketplace, with around ********* of Google search results. Asia at the forefront of online beauty Worldwide, China is the leading beauty and personal care e-commerce market. In 2022, the Chinese online beauty care market was worth approximately ** billion U.S. dollars. The United States followed with a market revenue of around **** billion U.S. dollars. In terms of online traffic, Asia is at the forefront of the fastest-growing online beauty industries. In China, year-on-year (YoY) traffic to beauty and cosmetics sites grew by more than ** percent in 2022, compared to only **** percent traffic growth in the United States. Other Asian nations are also demonstrating notable growth in the online beauty and cosmetics industry, with India and Thailand exhibiting a YoY traffic growth of approximately ** percent and ** percent, respectively.

In 2023, shop.starterbrps.com was the fastest-growing food and drinks retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over *** percent in the country during the measured period.

In 2023, vivaia.com was the fastest-growing apparel and accessories retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over *** percent in the country during the measured period.

In the measured time period, June 2024 saw the highest figures for online traffic to the fashion retail website zara.com. According to the data, desktop and mobile visits to zara.com reached nearly 102 million visits that month.

In 2024, the country with the largest year-over-year (YoY) traffic growth in the online beauty and cosmetics industry was Pakistan, at around **** percent. Mexico was in second place with YoY growth of **** percent, followed by Australia and Turkey at **** and **** percent, respectively.

A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated *** trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from ** percent in 2018 to a projected ** percent by 2028. The mobile device takeover The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately ** percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly ** percent of visits and ** percent of orders. M-commerce tough spots While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately *** U.S. dollars, compared to *** dollars on mobile phones.

Home & garden, food & groceries, as well as sports & outdoors were the three e-commerce categories with the most significant growth in online traffic due to the coronavirus outbreak. The food & groceries online shopping segment went from an average of **** billion monthly visits in January 2020 to **** billion global site visits in June 2020 as consumers pivoted to e-grocery shopping in order to avoid crowded stores.

In 2023, greenies.com was the fastest-growing pet care retailer web page based on increased online traffic in the United States. The URL saw traffic growth of over *** percent in the country during the measured period.