Retail Sales in Italy increased 1.30 percent in May of 2025 over the same month in the previous year. This dataset provides - Italy Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

Key information about Italy Retail Sales Growth

• Italy Retail Sales grew 0.8 % YoY in Jan 2025, compared with a 1.4 % increase in the previous month.
• Italy Retail Sales Growth YoY data is updated monthly, available from Jan 2001 to Jan 2025, with an average growth rate of 0.7 %.
• The data reached an all-time high of 34.5 % in Apr 2021 and a record low of -27.5 % in Apr 2020.
• In the latest reports, Car Sales of Italy recorded 1,794,655.0 units in Dec 2023, representing a growth of 19.2 %.

In September 2024, the value of retail trade sales in Italy increased compared to the previous year for some categories. The category of electric appliances recorded the highest increase, growing by 4.4 percent. By contrast, the stationery, books, newspapers, and magazines category registered a drop of about 2.5 percent.

Retail Sales in Italy decreased 0.40 percent in May of 2025 over the previous month. This dataset provides the latest reported value for - Italy Retail Sales MoM - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

As of the survey period, the total sales of the Italian food retail industry reached a peak of 175 billion dollars in 2020. The following year, food retail sales in the country decreased to approximately 168 billion dollars before rising once again thereafter. As of 2023, the total value of the food retail industry amounted to approximately 174 billion dollars.

Retail sales index in Italy, April, 2025 The most recent value is 97.8 index points as of April 2025, an increase compared to the previous value of 97.4 index points. Historically, the average for Italy from January 2000 to April 2025 is 103.23 index points. The minimum of 69.4 index points was recorded in April 2020, while the maximum of 113.2 index points was reached in February 2003. | TheGlobalEconomy.com

From 2020 to 2024, retail sales of organic food in Italy increased steadily. Totaling a value of close to *** billion euros in 2020, they experienced a significant increase in 2024 peaking at about *** billion euros. Consequentially, the value of retail sales of organic products per capita rose as well. Whereas households in Italy spent about ** euros per capita on organic food in 2011, the figure more than doubled by 2023. Organic food’s export value in Italy also experienced an increase In addition to increasing retail sales, organic food in Italy also witnessed a positive trend in its export value from Italy between 2011 and 2024. Moreover, as a response to the sector's rising profits the share of land area dedicated to organic food also increased. Amounting to about *** percent of all farmland areas in Italy in 2011, the share more than doubled at approximately **** percent as of 2023.

Most operators of the organic food sector are producers As the land area for organic food crops and livestock in Italy rose, so did the number of operators in the Italian organic food sector. In 2011, there were roughly *** thousand operators. This figure was almost **** times higher in 2023. Furthermore, data revealed that most of the Italian operators were producers rather than exporters.

During the complete lockdown due to coronavirus (COVID-19) outbreak, Italian consumers appeared quite worried of running out of food and other consumer goods. Between February and March 2020, Italy experienced a significant growth in retail sales value, if compared with the average values of the previous year. In fact, the food retail sector reported an increase of 16.4 percent in the week between March 9th and 15th.Consumers in the Southern regions appeared the most eager to make provisions. During the mentioned week, the retail sales value in the South grew by 28.4 percent.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Over the reported period, retail sales of organic food per capita in Italy steadily increased. After an especially significant surge in 2020 at about ** euros and a short contraction period thereafter, they peaked at **** euros by 2023. This is more than double than the 2011 figure, which was close to ** euros.

Over the period of consideration, the sales value of grocery retailers in Italy has steadily increased from approximately *** billion euros in 2017 to close to *** billion euros in 2023.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile applications or integrated into social media platforms. Internet access across Europe is rapidly accelerating, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue in Europe is forecast to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than brick-and-mortar stores, enabling them to offer highly competitive prices to their customers and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like ‘Buy now, pay later’ and fast, flexible delivery options have contributed to some hefty industry growth. Sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation swamps the drop in volume sales, with an estimated 3.9% growth rate in 2025. Looking forward, internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% to reach €477.6billion over the five years through 2030. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Companies in the industry must innovate to compete with rival Asian companies like Temu as they penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

Over the five years through 2025, revenue is expected to increase at a compound annula rate of 1.5%. European fashion retailers are accelerating nearshoring to reduce supply chain risks, improve agility and meet sustainability goals - despite higher regional labour costs and trade complexities. As wage inflation persists and consumer price sensitivity remains high, operational efficiency and workforce strategy are becoming critical levers for retailers. Retailers that adapt pricing, diversify sales channels and localise assortments will be best positioned to thrive in a cautious, value-focused market. The brands responding with relevance and reach, and not just price, will define the next phase of retail performance in Europe. Consumer caution is driving value-focused shopping and value retailers like Primark are outperforming mid-market peers, prompting brands such as Inditex and Hugo Boss to expand off-price, low-cost and resale channels to stay competitive with increasingly price-sensitive shoppers. Even luxury retailers in Europe face slowing global sales. Brands are shifting to entry-level goods, direct-to-consumer sales and personalised experiences. Hermès leads with strong margins and disciplined growth, resisting overextension and focusing on exclusivity. In 2025, revenue is anticipated to drop 0.9% to €333.6 billion. Tightening EU regulation and rising consumer expectations are pushing European fashion retailers to prioritise sustainability. Leading brands like Kering, Mulberry and H&M are investing in traceability and ethical practices to meet new ESG standards and protect long-term growth. Sustainability is also reshaping fashion retail as European consumers shift toward second-hand and circular options. Retailers like Zara, Uniqlo and Zalando are expanding resale, repair, and rental services to meet growing demand and strengthen customer loyalty through sustainable innovation. Social media’s influence is reshaping European fashion retail by accelerating trend adoption, driving value-based consumer decisions and fueling demand for faster, more responsive offerings. Retailers that successfully integrate social-first strategies and influencer partnerships will be better positioned to capture growth in this evolving market. Over the five years through 2031, revenue is expected to increase at a compound annual rate of 3%, to €386.8 billion, while profit is anticipated to reach 3% of revenue. Overstocking and discounting continue to weigh heavily on the performance outlook. The impact is clear: thinner margins, increased waste and weakened brand perception. Investments in AI, inventory agility and data-driven decision-making are helping retailers regain control over their stock levels, laying the foundation for more resilient and profitable growth in a highly competitive and fast-changing market. Sustainability is now a business imperative. Fashion retailers that move early to meet rising standards - both voluntary and mandatory - will be better positioned for long-term growth, brand loyalty and access to capital. Those who delay face rising costs, shrinking market access and reputational fallout. In short, the social media landscape is no longer optional for clothing, footwear and leather goods retailers in Europe - it is foundational. Brands that create relevant, shoppable and emotionally resonant content on platforms like TikTok will be best positioned to secure both attention and spend from the next generation of fashion consumers.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation has stabilised at 2.7% in April 2025, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector. Sales reached €352 billion in 2024. Retailers are diversifying these ranges to balance value, quality, and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s “Supporting British” and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025 alone, revenue is expected to grow at 0.9% to €2 trillion while profit is expected to reach 5.2%, a minor drop from 5.6% in 2022 thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €3 trillion. Private label growth remains a structural trend while health, convenience, and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify ranges to capture this growth, blending value, quality, and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps, and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. To boost efficiency and margins, supermarkets are accelerating investment in automation and AI. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly - blending private labels, convenience, technology and scale - will outperform in Europe’s increasingly competitive grocery landscape.

Italy Energy Consumption: Retail Sales: Lubricants data was reported at 3.700 Ton th in 2017. This records an increase from the previous number of 3.300 Ton th for 2016. Italy Energy Consumption: Retail Sales: Lubricants data is updated yearly, averaging 9.300 Ton th from Dec 2001 (Median) to 2017, with 17 observations. The data reached an all-time high of 38.000 Ton th in 2001 and a record low of 3.000 Ton th in 2015. Italy Energy Consumption: Retail Sales: Lubricants data remains active status in CEIC and is reported by Unione Petrolifera. The data is categorized under Global Database’s Italy – Table IT.RB003: Energy Consumption: By Category.

Snapshot img

E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunitie

In 2024, the online revenue from grocery retail sales increased by **** percent from the previous year in Italy. The figure was higher than the weighted average growth of the European region at ***** percent. 2020 marked a sensational growth of online channels, with a growth of **** percent compared to 2019 in Italy.

Italy Retail Trade Index: Large Scale: Other Non Specialized Stores data was reported at 166.300 2000=100 in Dec 2008. This records an increase from the previous number of 96.100 2000=100 for Nov 2008. Italy Retail Trade Index: Large Scale: Other Non Specialized Stores data is updated monthly, averaging 113.100 2000=100 from Jan 2001 (Median) to Dec 2008, with 96 observations. The data reached an all-time high of 167.200 2000=100 in Dec 2007 and a record low of 69.200 2000=100 in Aug 2004. Italy Retail Trade Index: Large Scale: Other Non Specialized Stores data remains active status in CEIC and is reported by National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.H004: Retail Trade Index: 2000=100.

This statistic displays the monthly index of non-food products retail trade sales in the large-scale distribution in Italy from September 2017 to September 2024. In September 2024, the sales index stood at *** points, marking an increase from the previous month.

Department store revenue is expected to inch upwards at a compound annual rate of 1.9% over the five years through 2025. Department stores were once hailed as a one-stop shop and a shopper's favourite, but the retail landscape has changed. Department stores have been slow to keep up with what's in vogue and shoppers' need for instant gratification, losing sales to e-tailers and fast-fashion brands. Some department stores have successfully adopted new strategies to fend off competition, like rolling out in-house bars, cafes and restaurants for shoppers to rest and refuel or introducing beauty bars for a quick pick-me-up. Nonetheless, price competition remains intense as income pressures remain evident – with growth driven by price increases over buying more. In 2025, revenue is slated to remain steady at 0% growth to €227.4 billion. The average profit margin reached 9.4%, a dip from five years ago thanks to intense competition. Department store revenue is forecast to inch upwards at a compound annual rate of 4.7% over the five years through 2030 to €286.7 billion. Competition will remain fierce and department stores will need to adapt to survive. The outdated retail-only business model no longer resonates with mindful consumers, who crave experiences and community. Social media continues to become ever-more prevalent and the power of influencers will only grow, making social commerce a top priority. Sustainability has become more than just a buzzword, particularly in light of the European Parliament’s fight against fast fashion, so department stores will need to improve their green credentials to stay in demand. Meanwhile, demographic trends will push digitisation in department stores.

Italy Retail Trade Index: South & Islands: Food data was reported at 163.200 2000=100 in Dec 2008. This records an increase from the previous number of 115.400 2000=100 for Nov 2008. Italy Retail Trade Index: South & Islands: Food data is updated monthly, averaging 107.200 2000=100 from Jan 2001 (Median) to Dec 2008, with 96 observations. The data reached an all-time high of 165.500 2000=100 in Dec 2006 and a record low of 90.300 2000=100 in Aug 2001. Italy Retail Trade Index: South & Islands: Food data remains active status in CEIC and is reported by National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.H004: Retail Trade Index: 2000=100.