The retail market size in India was expected to amount to *** trillion U.S. dollars by 2026, up from *** trillion dollars in 2023. While an overall increase was noted up to 2019, 2020 marked a decrease due to the coronavirus pandemic. The Indian retail landscape Despite the pandemic, India was among the few countries showing growth in retail sales in 2020. Characterized by its unorganized retail, primarily via kirana stores, the country underwent a process of change in retail forms, which is yet to pace down. The emergence of larger retail spaces such as malls and supermarkets, along with the growth of online commerce, drove change in the subcontinent’s retail landscape. Nevertheless, kirana stores continued to dominate Indian retail, adopting digitalization and collaboration with larger players in this sector. The dominance of grocery retail   The retail of groceries contributed as much as ** percent to India’s retail industry. However, only a small share of that was sold through online or modern retailers. The coronavirus (COVID-19) pandemic in 2020 gave online retail a new push to e-grocers. As products were sometimes not available at physical stores, online grocers such as BigBasket managed to fill that gap successfully.

The India retail market size USD 952.02 Billion in 2024. The market is expected to grow at a CAGR of 11.40% during the forecast period of 2025-2034 to reach a value of USD 2802.19 Billion by 2034. Tier II and III cities' increasing disposable incomes and digital exposure are driving demand for mid-format retail stores, enabling brands to expand beyond metro cities with cost-effective, experience-driven outlets and localised assortments.

The Indian market is undergoing a structural transition, notably driven by the rising dominance of phygital commerce, an integration of digital and physical retail channels. Majority of the organised retailers have adopted hybrid models to cater to Tier II and III cities in India. As per the India retail market analysis, with smartphone penetration surpassing 880 million and UPI transactions crossing INR 18.68 billion in May 2025, the shift has become deeply infrastructural.

Meanwhile, government-backed initiatives are fuelling formalisation across sectors. The Open Network for Digital Commerce (ONDC), launched by DPIIT, onboarded over 3,70,000 sellers by March 2024, targeting small traders in Tier IV and rural belts. This is pushing the democratisation of retail accessibility. With integrations across logistics, payment gateways, and last-mile delivery platforms, ONDC is enabling even single-store retailers to reach pan-India consumers. The initiative also encourages fair pricing, enhances seller autonomy, and reduces dependency on large e-commerce intermediaries, boosting the India retail market growth.

In the financial year 2022, the food and grocery segment forms the majority of the share of **** percent in the Indian retail market. The jewelry and watch segment had the second-highest share of *** percent. The total retail market in India was valued at about *** billion U.S. dollars.

In 2023, the retail market in India was *** trillion U.S. dollars, up from *** billion dollars recorded in 2018. By 2030, this value is expected to reach about *** trillion U.S. dollars.

The India Travel Retail Market Report is Segmented by Product Type (Fashion and Accessories, Wine and Spirits, and More), Distribution Channel (Airports, Cruise Liners, Railway Stations, Other Distribution Channels), Traveler Demographics (Business Travelers, Leisure Travelers, and More), and Geography (North India, South India, West India, East India, Central India). The Market Forecasts are Provided in Terms of Value (USD).

India Fashion Retail Market was valued at USD 60.12 Billion in 2024 and is expected to reach USD 124.32 Billion by 2030 with a CAGR of 12.87% during the forecast period.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

India Employment: Public: Wholesale and Retail Trade, etc. data was reported at 171.000 Person th in 2012. This records an increase from the previous number of 170.000 Person th for 2011. India Employment: Public: Wholesale and Retail Trade, etc. data is updated yearly, averaging 162.000 Person th from Mar 1982 (Median) to 2012, with 31 observations. The data reached an all-time high of 184.000 Person th in 2005 and a record low of 117.000 Person th in 1982. India Employment: Public: Wholesale and Retail Trade, etc. data remains active status in CEIC and is reported by Central Statistics Office. The data is categorized under Global Database’s India – Table IN.GBA001: Employment.

India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data was reported at 3.670 % in Dec 2018. This records an increase from the previous number of 3.569 % for Sep 2018. India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data is updated quarterly, averaging 2.700 % from Dec 2011 (Median) to Dec 2018, with 29 observations. The data reached an all-time high of 3.670 % in Dec 2018 and a record low of 1.940 % in Mar 2017. India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data remains active status in CEIC and is reported by Reserve Bank of India. The data is categorized under India Premium Database’s Investment – Table IN.OD045: Private Corporate: Reserve Bank of India: Growth: Industry: Wholesale and Retail Trade.

Market Size and Drivers: The India Travel Retail Market valued at USD 2.03 million in 2025 is projected to grow at a CAGR of 21.59%, reaching USD 6.93 million by 2033. This growth is driven by increasing disposable income, rising travel and tourism, and the expansion of the retail sector in airports and other transportation hubs. The growing popularity of online travel retail channels has further contributed to market growth. Trends and Market Segmentation: The market is segmented into product types including fashion and accessories, wine and spirits, tobacco, food and confectionary, fragrances and cosmetics, and other products. Airports and cruise liners are the primary distribution channels, with other channels such as railway stations and online platforms gaining traction. The market is dominated by established players such as Dufry, Delhi Duty Free, Travel Food Services (TFS) India, and The Shilla, who hold significant market share. Key trends include personalization of retail experiences, digitalization of shopping processes, and a focus on sustainable and eco-friendly packaging. Recent developments include: August 2023: Brand Concepts Ltd, a fashion retail house specializing in travel gear, handbags, and lifestyle accessories, collaborated with United Colors of Benetton to introduce an exclusive collection of travel accessories and small leather items in the Indian market., February 2023: Dufry AG, the world's largest duty-free operator, acquired Autogrill SpA, a company specializing in motorway and airport catering, from the Benetton Family.. Key drivers for this market are: Increase in Domestic Travel Driving the Market, Growing Tourist Footfall Driving the Market. Potential restraints include: Restrictions on Purchases of Number of Products, Customs Regulations and Taxation Policies. Notable trends are: Growth of Tourism is Impacting the India Travel Retail Market.

This dataset contains comprehensive sales transaction data from the retail sector in India, specifically focusing on the processed meats industry. It spans various retail segments including personal usage, restaurants, hotels, and hospitals. Each record in the dataset represents a sales order with information about the product category, pricing, shipping methods, profit margins, and geographic details across different regions of India.

Key Features: Order Priority: Defines the priority of the sales order (e.g., High, Low). Discount Offered: The discount applied to each sale. Unit Price: The price per unit of the product sold. Freight Expenses: Shipping costs associated with each order. Freight Mode: The mode of transportation used (e.g., Regular Air, Express Air). Segment: Retail segment such as Personal Usage, Hotels, Hospitals, or Restaurant Chains. Product Information: Includes the product type, sub-category, and packaging information. Geographic Information: State, city, and region within India where the transaction took place. Order and Ship Dates: Date of order placement and shipment. Profit: Profit margin from the sale. Quantity Ordered: Number of units ordered. Sales: Total sales amount generated.

India Modern Retail Space Market was stood at 675.36 Million Sq. ft. in 2024 and is expected to reach 984.34 Million Sq. ft. by 2030 with a CAGR of 6.5% during the forecast period

In India Smart Retail Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

India Food Retail Market is expected to grow during 2025-2031

India Private Corporate: RBI: Wholesale and Retail Trade: Sales data was reported at 360,730.300 INR mn in Dec 2018. This records an increase from the previous number of 350,404.000 INR mn for Sep 2018. India Private Corporate: RBI: Wholesale and Retail Trade: Sales data is updated quarterly, averaging 208,439.200 INR mn from Dec 2011 (Median) to Dec 2018, with 29 observations. The data reached an all-time high of 360,730.300 INR mn in Dec 2018 and a record low of 146,133.100 INR mn in Sep 2016. India Private Corporate: RBI: Wholesale and Retail Trade: Sales data remains active status in CEIC and is reported by Reserve Bank of India. The data is categorized under India Premium Database’s Investment – Table IN.OD045: Private Corporate: Reserve Bank of India: Growth: Industry: Wholesale and Retail Trade.

The organized food and grocery retail market size were about ** billion U.S. dollars across India in fiscal year 2020. Apparel and accessories followed at ** billion dollars, with jewelry ranking third during that year. The overall organized retail market size was ** billion dollars.

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Retail Analytics Market Size 2025-2029

The retail analytics market size is forecast to increase by USD 28.47 billion, at a CAGR of 29.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing volume and complexity of data generated by retail businesses. This data deluge offers valuable insights for retailers, enabling them to optimize operations, enhance customer experience, and make data-driven decisions. However, this trend also presents challenges. One of the most pressing issues is the increasing adoption of Artificial Intelligence (AI) in the retail sector. While AI brings numerous benefits, such as personalized marketing and improved supply chain management, it also raises privacy and security concerns among customers.
Retailers must address these concerns through transparent data handling practices and robust security measures to maintain customer trust and loyalty. Navigating these challenges requires a strategic approach, with a focus on data security, customer privacy, and effective implementation of AI technologies. Companies that successfully harness the power of retail analytics while addressing these challenges will gain a competitive edge in the market.

What will be the Size of the Retail Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the constant need for businesses to gain insights from their data and adapt to shifting consumer behaviors. Entities such as text analytics, data quality, price optimization, customer journey mapping, mobile analytics, time series analysis, regression analysis, social media analytics, data mining, historical data analysis, and data cleansing are integral components of this dynamic landscape. Text analytics uncovers hidden patterns and trends in unstructured data, while data quality ensures the accuracy and consistency of information. Price optimization leverages historical data to determine optimal pricing strategies, and customer journey mapping provides insights into the customer experience.

Mobile analytics caters to the growing number of mobile shoppers, and time series analysis identifies trends and patterns over time. Regression analysis uncovers relationships between variables, social media analytics monitors brand sentiment, and data mining uncovers hidden patterns and correlations. Historical data analysis informs strategic decision-making, and data cleansing prepares data for analysis. Customer feedback analysis provides valuable insights into customer satisfaction, and association rule mining uncovers relationships between customer behaviors and purchases. Predictive analytics anticipates future trends, real-time analytics delivers insights in real-time, and market basket analysis uncovers relationships between products. Data security safeguards sensitive information, machine learning (ML) and artificial intelligence (AI) enhance data analysis capabilities, and cloud-based analytics offers flexibility and scalability.

Business intelligence (BI) and open-source analytics provide comprehensive data analysis solutions, while inventory management and supply chain optimization streamline operations. Data governance ensures data is used ethically and effectively, and loyalty programs and A/B testing optimize customer engagement and retention. Seasonality analysis accounts for seasonal trends, and trend analysis identifies emerging trends. Data integration connects disparate data sources, and clickstream analysis tracks user behavior on websites. In the ever-changing retail landscape, these entities are seamlessly integrated into retail analytics solutions, enabling businesses to stay competitive and adapt to evolving market dynamics.

How is this Retail Analytics Industry segmented?

The retail analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  In-store operation
  Customer management
  Supply chain management
  Marketing and merchandizing
  Others


Component

  Software
  Services


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The in-store operation segment is estimated to witness significant growth during the forecast period. In the realm of retail, the in-store operation segment of the market plays a pivotal role in optimizing brick-and-mortar retail operations. This segment encompasses various data analytics applications within phys

India Employment: Private: Wholesale and Retail Trade, etc. data was reported at 599.000 Person th in 2012. This records an increase from the previous number of 546.000 Person th for 2011. India Employment: Private: Wholesale and Retail Trade, etc. data is updated yearly, averaging 317.000 Person th from Mar 1982 (Median) to 2012, with 31 observations. The data reached an all-time high of 599.000 Person th in 2012 and a record low of 272.000 Person th in 2008. India Employment: Private: Wholesale and Retail Trade, etc. data remains active status in CEIC and is reported by Central Statistics Office. The data is categorized under Global Database’s India – Table IN.GBA001: Employment.

The Retail Market is Segments by Product Type (Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear and Accessories, and More), by Distribution Channel (Supermarkets/Hypermarkets, Convenience and Discount Stores, Specialty Stores, and More), and by Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).