The China Retail Market Report is Segmented by Product Category (Food & Beverages, Personal & Household Care, and More), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and More), by City Tier (Tier 1, Tier 2, Tier 3, Tier 4 & Below), by Store Format Size (Large-Format, Mid-Sized, and More), and by Geography (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

Retail Sales in China increased 4.80 percent in June of 2025 over the same month in the previous year. This dataset provides - China Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The market size of China's local retail industry totaled approximately **** trillion yuan in 2022, with specialty retail taking up nearly ** percent of the share. Supermarkets, which ranked second in retail sales value among all local retailers, generated retail sales of around *** trillion yuan.

In 2024, Chinese retailers Wal-Mart (China) Investment, Easyhome New Retail Group, and Suning Commerce Group were the leading three retail chain operators in the country, with approximately ***** billion yuan, ***** billion yuan, and **** billion yuan in retail sales respectively. Retail chain enterprisesThe total retail sales of the leading 100 retail chain operators in China reached nearly **** trillion yuan in 2024, increasing from around **** trillion yuan compared to the previous year. That year, the leading 100 chain retail operators owned more than ******* retail outlets. Suning Commerce GroupSuning Commerce Group, also known as Suning.com Group, has been the largest retail chain operator in China since 2015, with the most recently recorded annual revenue of **** billion yuan. Headquartered in Nanjing, the enterprise is engaged in not only retail, but also finances, logistics, and digital services. In the retail sector, it mainly operates franchised retail shops of electronic home appliances. As of 2021, Suning Commerce Group had a total of ***** physical stores.

Snapshot img

China Retail Market Size 2025-2029

The china retail market size is forecast to increase by USD 1421.1 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is witnessing significant shifts driven by the growing trend towards premiumization and the increasing adoption of online and omni-channel trading. Consumers in China are increasingly seeking high-quality, luxury goods, leading retailers to focus on offering premium products to cater to this demand. This trend is particularly prominent in sectors such as fashion, cosmetics, and food and beverage. However, the market faces a major challenge in the form of rampant counterfeiting, particularly in the premium segment. The prevalence of counterfeit goods poses a significant threat to both consumers and retailers, damaging brand reputations and undermining the authenticity of premium offerings. To navigate this challenge, retailers must invest in robust anti-counterfeiting measures and build strong relationships with consumers based on trust and transparency. Effective brand protection strategies, such as holograms, serial numbers, and authentication apps, can help mitigate the risk of counterfeiting and maintain the integrity of premium product offerings. By addressing this challenge and capitalizing on the opportunities presented by the trend towards premiumization and online trading, retailers in China can effectively grow their businesses and stay competitive in this dynamic market.

What will be the size of the China Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In China's retail market, e-commerce continues to dominate with innovative technologies shaping consumer behavior. Virtual try-on features allow customers to test products digitally, enhancing the shopping experience. Data-driven customer insights enable personalized product recommendations and marketing automation, driving sales growth. Sustainable e-commerce practices, including ethical sourcing and green logistics, are gaining traction. Language localization and cultural sensitivity are essential for international marketing strategies. E-commerce security software and fraud prevention tools ensure safe transactions. Payment processing platforms support international payment gateways for seamless cross-border commerce. E-commerce scaling requires efficient transportation management systems and delivery management platforms. Omnichannel marketing and customer experience optimization are key trends, with voice search optimization and social media commerce expanding reach. Predictive customer modeling and micro-influencer marketing help brands connect with consumers. E-commerce legal compliance, data privacy, and cybersecurity solutions are crucial for business success. Interactive product demos and customer feedback platforms foster engagement and improve product development. E-commerce innovation includes interactive content, video marketing, and social listening tools. Customer journey mapping and global logistics networks streamline operations and enhance customer satisfaction. E-commerce growth strategies incorporate e-commerce analytics tools and live chat support. Warehouse management systems and e-commerce analytics tools optimize inventory management and supply chain efficiency.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood and beveragesApparel and footwearHome improvementConsumer electronics and appliancesBeauty and personal careDistribution ChannelOfflineOnlineGeographyAPACChina

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In China's vast retail market, technology plays a pivotal role in enhancing customer experience and driving growth. Personalized recommendations powered by artificial intelligence (AI) are becoming increasingly popular, enabling consumers to receive tailored product suggestions based on their preferences and past purchases. Fraud detection systems ensure secure credit card processing, while social media listening provides valuable insights into consumer behavior and trends. Omnichannel strategies, incorporating social media marketing and mobile commerce (m-commerce), are essential for businesses seeking to reach customers through multiple touchpoints. Smart logistics and delivery options, including drone delivery, ensure efficient order fulfillment and timely delivery. E-commerce regulations mandate strict data security measures, with financial services integration and machine learning algorithms used to prevent fraud and im

The China retail market was valued at USD 1.94 Trillion in 2024. The industry is expected to grow at a CAGR of 8.30% during the forecast period of 2025-2034. The fast-growing middle-class population is one major factor for the expanding retail market in the country. As disposable income grows, more customers acquire the buying capacity to spend on retail products. This shift in demographics creates a greater demand for consumer goods. Retailers have expanded their assortments and improved shopping experiences to broaden the scope for this fast-multiplying middle-class group. In turn, all these factors have resulted in the market attaining a valuation of USD 4.31 Trillion by 2034.

The China Travel Retail Market report segments the industry into By Product Type (Fashion And Accessories, Jewelry And Watches, Wine & Spirits, Food & Confectionery, Fragrances And Cosmetics, Tobacco, Others) and By Distribution Channel (Airports, Railway Stations, Others). Get five years of historical data alongside five-year market forecasts.

The retail industry in China is currently valued at 1.94 million USD and is expected to grow at a CAGR of 8.17% from 2025 to 2033. Key drivers of this growth include rising disposable income, urbanization, and the expansion of e-commerce. Emerging trends such as omnichannel retailing, personalization, and the integration of technology are further shaping the industry landscape. The retail industry in China is highly fragmented, with a diverse range of players operating in different segments. Alibaba Group Holding Ltd, China Resources Ng Fung Co Ltd, JD.com Inc, and Sun Art Retail Group Ltd are among the leading companies in the market. In terms of distribution channels, supermarkets, specialty stores, and online platforms are the most popular. The North American and Asia Pacific regions account for significant shares of the global retail industry, with China being a key contributor to the latter. Retail Industry in China: Comprehensive Insights and Analysis Recent developments include: January 2023: Chinese e-commerce giant Alibaba Group Holding Ltd. signed a cooperation agreement with the government of Hangzhou, where the company is headquartered. It will help the tech sector to grow and include a good regulatory relationship with the government., January 2023: Chinese e-commerce giant JD.Com will be shutting shops in Indonesia and Thailand as it retreats from Southeast Asia after a bruising year for China's retail and technology sectors.. Notable trends are: E-commerce is Driving the Market.

Key information about China Retail Sales Growth

• China Retail Sales grew 12.7 % YoY in May 2023, compared with a 18.4 % increase in the previous month.
• China Retail Sales Growth YoY data is updated monthly, available from Jan 1994 to May 2023, with an average growth rate of 11.9 %.
• The data reached an all-time high of 41.0 % in Nov 1994 and a record low of -15.8 % in Mar 2020.
• In the latest reports, Car Sales of China recorded 2,381,614.0 units in May 2023, representing a growth of 27.9 %.

In 2024, the total retail sales of the consumer goods industry in China amounted to approximately **** trillion yuan. Retail sales in urban areas totaled **** trillion yuan, whereas sales in rural China amounted to **** trillion yuan.

China's e-commerce retail sales saw strong growth amid the coronavirus pandemic. In 2022, China's retail e-commerce sales value amounted to around **** trillion U.S. dollars, representing a *** percent year-on-year growth. Forecasts show that online retail sales in China will approach **** trillion U.S. dollars by 2027.

China Retail Sales: 200 LRE: Food data was reported at 12,599.116 RMB mn in Dec 2016. This records an increase from the previous number of 11,392.524 RMB mn for Nov 2016. China Retail Sales: 200 LRE: Food data is updated monthly, averaging 6,164.305 RMB mn from Dec 2001 (Median) to Dec 2016, with 181 observations. The data reached an all-time high of 15,741.879 RMB mn in Feb 2015 and a record low of 693.920 RMB mn in May 2002. China Retail Sales: 200 LRE: Food data remains active status in CEIC and is reported by China General Chamber of Commerce. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Purchase, Sales and Inventory: Large Retail Enterprise.

China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

Graph and download economic data for Sales: Retail Trade: Total Retail Trade: Value for China (CHNSLRTTO02MLM) from Jan 1993 to Oct 2023 about China, trade, retail trade, sales, and retail.

Retail sales Y-on-Y in China, June, 2025 The most recent value is 4.8 percent as of June 2025, a decline compared to the previous value of 6.4 percent. Historically, the average for China from January 2000 to June 2025 is 9.14 percent. The minimum of -23.7 percent was recorded in January 2020, while the maximum of 34.2 percent was reached in March 2021. | TheGlobalEconomy.com

Graph and download economic data for Sales: Retail Trade: Total Retail Trade: Value for China (SLRTTO02CNQ189S) from Q1 1993 to Q2 2018 about China, retail trade, sales, and retail.

In 2024, the 100 leading chain store operators generated retail sales value of around **** trillion yuan, contributing to about *** percent of the total retail sales of consumer goods in China, which amounted to around ***** trillion yuan. That year, Walmart was China's largest chain retailer.

Retail Sales in China decreased 0.16 percent in June of 2025 over the previous month. This dataset provides - China Retail Sales MoM - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In June 2025, the total retail sales of consumer goods in China increased by about *** percent compared to the same period of the previous year. The total retail sales value of consumer goods amounted to around **** trillion yuan in that period.

Revenue for the Clothing Stores industry in China is expected to rise an annualized 0.4% over the five years through 2024. Increasing income levels of Chinese residents have supported the industry demand. More and more consumers are beginning to invest more in fashion, quality, and lifestyle. Clothing consumption has become an important part of this growth. Due to the COVID-19 epidemic, the industry faced challenges like disruptions in the supply chain, labor shortages, and economic uncertainties, which had a negative impact on the industry growth. In 2020 and 2022, industry revenue decreased by 13.9% and 10.7%, respectively.Young consumers have emerged as the main drivers of the industry consumption. They are deeply influenced by social media and Internet celebrity culture. With the rapid development of Internet in China, social media marketing will become a driving force of the industry growth. The immediacy brought by this form can enhance customer service and lead to quicker resolution of issues. In addition, the industry will emphasize product innovation, particularly through collaborations with well-known intellectual properties (IPs).Industry revenue is forecast to grow at an annualized 2.9% over the five years through 2029. The industry has a low level of concentration, and its competition is intensified. The industry M&A activities will become more frequent. The number of enterprises will increase at 0.8% on average while the number of establishments will increase at 2.1% on average in next five years.