In 2023, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over 155 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around 90 million U.S. dollars on WhatsApp Business. Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

In 2023, WhatsApp Business was estimated to have an average revenue per user (ARPU) of approximately 0.25 U.S. dollars worldwide. Australia and Oceania was estimated to be the global region with the highest ARPU for WhatsApp Business, with 0.72 U.S. dollars in revenues per user on the platform. In 2023, it is estimated that WhatsApp Business generated around over 382.6 million U.S. dollars in revenues worldwide, with Asia and Europe generating the largest share of revenues. WhatsApp Business was launched in 2018 and is available to download for small businesses and companies. Regular WhatsApp users do not need an additional app, but can connect instantly with company representatives or automated chatbots from their regular app interface.

With over 123 thousand dollars in revenue generated worldwide as of October 2023, most WhatsApp Business lifetime earnings came from Brazil, with around 46.8 thousand U.S. dollars. Of the ten leading countries, Mexico ranked second, with approximately 30 thousand U.S. dollars generated in revenue. As of June 2022, the app was most popular in India and Indonesia, with 421 million downloads and 115 million in the respective countries, only then followed by Pakistan, with 96 million downloads.

Over the period presented, messaging app WhatsApp generated 590 U.S. dollars in revenues in Poland. WhatsApp reached its lowest revenue in February 2023, accounting for 28 U.S. dollars.

According to Cognitive Market Research, the global Mobile Messaging Service market size will be USD 102584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30775.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The software category is the fastest growing segment of the Mobile Messaging Service industry

Market Dynamics of Mobile Messaging Service Market

Key Drivers for Mobile Messaging Service Market

Increased adoption of smartphones and mobile internet drives the market growth 

As more people around the world gain access to affordable smartphones and mobile data, they increasingly turn to mobile messaging apps (like WhatsApp, Telegram, WeChat, or Signal) for daily communication. These apps often offer free, instant, and multimedia-rich messaging, which is especially appealing in regions where traditional SMS or calling may be expensive or unreliable. For instance, in India, the rapid rise in smartphone usage and low-cost internet provided by companies like Reliance Jio led to an explosion in WhatsApp users. By 2023, WhatsApp had over 500 million users in India alone, becoming the country’s primary communication platform for personal, business, and even government messaging services.

The Global Proliferation of Smartphone Usage to Boost Market Growth

The market for mobile messaging services is expanding due in large part to the increase in smartphone adoption. Mobile messaging services are becoming more widely available to more people as cell phones are cheaper and easier to obtain, especially in developing nations. The increasing number of users on messaging apps like WeChat, Telegram, and WhatsApp is a result of their widespread acceptance, which raises user engagement. Additionally, smartphones have improved features like voice, video, and multimedia messaging, which boost communication in general. Furthermore, messaging apps are made more user-friendly and effective by the advancement of sophisticated smartphone technology like fast internet and potent CPUs. As a result, the market for mobile messaging is growing as a direct result of rising smartphone usage worldwide.

Growing Need for Instant Communication to Drive Market Growth

The mobile messaging service market is growing due in large part to consumer demand for instant communication. A growing number of people and businesses are turning to messaging apps like WhatsApp, Messenger, and Telegram because they need rapid, effective, and real-time communication solutions in today's hectic world. Instantaneous phone or video calls, message exchanges, and material sharing are all made possible by these technologies, which improve communication efficiency and speed. Instant messaging is being used more and more by organizations as a flexible means of communication since it offers an efficient avenue for teamwork, marketing, and customer service. More market expansion for mobile messaging services is being driven by consumers' desire for instant communication and the ease of being able to access them on their phones.

Restraint Factor for the Mobile Messaging Service Market

Data Privacy and Security Concerns Will Limit Market Growth

The market for mobile messaging services is being held back by serious worries about security and privacy. Users are becoming more and more concerned about data breaches, unlawful access, and the exploitation of their data as messaging platforms handle sensitive personal and corporate ...

China's most popular social network platform WeChat has been extending its footprint outside its home. In the first quarter of 2025, Hong Kong, United States, and Singapore were other important markets for WeChat, collecting a combined in-app purchase revenue of over three million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

According to Cognitive Market Research, the Ticketing Software Market Size will be USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031 growing at a CAGR of XX% from 2025 to 2033

North America held share of XX% in the year 2024 Europe held share of XX% in the year 2024 Asia-Pacific held share of XX% in the year 2024 South America held share of XX% in the year 2024 Middle East and Africa held share of XX% in the year 2024

Market Dynamics of the Ticketing Software Market Key Drivers for Ticketing Software Market

Rising Demand for Omni Channel Customer Support is a Key Driver of the Ticketing Software Market. One of the primary growth drivers of the ticketing software market is the rising demand for omnichannel customer support. Businesses today operate across websites, mobile apps, social media, chat, and phone, requiring a unified platform to manage customer inquiries from multiple sources. Ticketing software bridges this gap by centralizing support requests and automating workflows. Companies like Zendesk, Freshdesk, and Zoho Desk have responded to this shift by offering AI-assisted ticketing systems that can auto-assign, prioritize, and resolve customer issues faster than traditional methods. For instance, in early 2025, a leading retail chain in North America reported a 40% reduction in customer churn after migrating to a cloud-based ticketing solution that integrated WhatsApp, email, and live chat into one system, highlighting the power of omnichannel efficiency in real-world business impact.

Key Restraints for the Ticketing Software Market

High Cost of Customization & Integration is a key restraint for the growth of the Ticketing Software Market. Despite its growth, one of the biggest restraints in the ticketing software market is the high cost of customization and integration. Many organizations, especially small and medium enterprises (SMEs), face financial and technical challenges when implementing ticketing platforms tailored to their specific needs. Costs can rise when businesses require custom workflows, API integrations, third-party apps, or advanced analytics dashboards, often involving developers, consultants, and longer setup times. For instance, integrating new ticketing software with current IT infrastructures, such as Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) tools, can be complex and costly. A study by MuleSoft revealed that large enterprises spend an average of $3.5 million annually on custom integration labor costs. This significant expenditure underscores the financial burden that organizations bear to achieve system interoperability.

Opportunity for the growth of the Ticketing Software Market

AI-driven predictive Support & Automation present a key opportunity for the growth of the Ticketing software market. A major opportunity in the ticketing software market lies in the emergence of AI-driven predictive support. AI and machine learning can analyze past ticket data to predict common issues, recommend solutions, and even initiate proactive responses before a ticket is raised. This shift is moving support from reactive to predictive. Companies are also using automated ticket categorization, sentiment analysis, and chatbots to streamline their support pipelines. For instance, ServiceNow's acquisition of Moveworks, an AI startup specializing in generative AI assistants for employee support, underscores the industry's commitment to integrating AI into ticketing and support systems. Introduction of the Ticketing Software Market

According to Cognitive Market Research, the Ticketing Software Market Size is USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2033 growing at a CAGR of XX% from 2024 to 2033. Ticketing software is a digital tool that helps businesses manage and track service requests, converting each request into a "ticket" that support teams can sort, assign, and prioritize. The ticketing software market is evolving rapidly, driven by the digitization of customer service, event management, and transportation systems across various sectors. Ticketing systems are no longer just used for events or travel; they’re now integral to customer support, IT help desks, and enterprise task management. With businesses prioritizing seamless customer experiences and...

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Mobile penetration in Malaysia stood at 144.4% at the end of 2013, and mobile services generated $7.6bn in service revenue during the year, while fixed services, including pay-TV, brought in $3.8bn. Malaysia’s High Speed Broadband network launched commercially in just 18 months in 2010, and passed 1.49m premises by the end of 2013. After 103 exchanges were upgraded to next-generation network platforms during the first phase of HSBB, HSBB2 will increase that total to 400 over the three years starting in 2014, benefiting 4.8m premises in all. Having come to terms with the prevailing consumer preference for OTT communication apps, Malaysian operators are adapting their strategies to better monetize traffic generated from OTT usage. One operator offers unlimited use of WhatsApp, WeChat and Web browsing over Opera as add-ons, while Malaysia’ leading MVNO launched its own OTT app, which grants users free on-net calls and discounted off-net and international calls. By acquiring a 57% stake in Packet One (owned by Green Packet), Telekom Malaysia received not only 500,000-plus subscribers but also a network of 2,000 sites that provide high-speed broadband in areas to complement TM’s current fixed-line network. This will enable TM to offer its subscribers quad-play options and capitalize on the rise of mobile data. Read More

Based on the results of a survey about WhatsApp users across India in 2018, about 14 percent of respondents who belonged to the poor economic class were active users of the messaging app. While this was about 45 percent for upper middle class and rich respondents during the survey period.

This statistic shows information on the revenue per monthly active users of selected mobile messaging apps in 2015 and a forecast for 2020. According to the source, the mobile messaging app WhatsApp generated a revenue of six cents per monthly active user in 2015. The revenue is projected to grow up to three U.S. dollars in 2020.

The A2P SMS messaging market, valued at $21.8 billion in 2025, is characterized by a currently stagnant growth rate (CAGR of 0.0%). However, this seemingly flat growth masks underlying dynamics. While the overall market shows no significant expansion, we anticipate shifts in segment dominance and regional performance. The BFSI (Banking, Financial Services, and Insurance) sector, along with e-commerce and rapidly growing sectors like transportation and logistics, are key drivers of A2P SMS usage. These industries rely heavily on SMS for verification codes, transactional alerts, and marketing communications. Conversely, constraints like the rising popularity of alternative communication channels (e.g., WhatsApp Business, RCS) and increasing concerns regarding SMS spam are impacting overall growth. We project a moderate resurgence in the market driven by increased adoption in developing economies and the continued need for secure, reliable, and cost-effective two-factor authentication, especially in regions with limited internet penetration. The continued growth in mobile penetration, particularly in emerging markets, presents a significant opportunity for the A2P SMS market to experience renewed expansion in the coming years, although the CAGR will likely remain modest, influenced by the competitive pressure from newer technologies. This growth, however, will be regionally diverse, with significant potential in Asia-Pacific and MEA regions owing to their expanding digital economies and substantial mobile user base. The segmentation within the A2P SMS messaging market offers a nuanced view beyond the static overall CAGR. The SMS verification code segment will maintain a strong position due to its crucial role in security protocols. Growth within specific application areas like BFSI and e-commerce is expected to offset potential declines in other sectors. Geographical analysis reveals that North America and Europe, while mature markets, will likely contribute stable revenue streams. Conversely, the Asia-Pacific region, driven by rapid digital adoption and expanding economies such as India and China, holds significant growth potential. The market's future will depend on the industry’s ability to adapt to evolving consumer preferences and technological advancements while maintaining its position as a vital channel for communication and security.

Threads by Meta was the most popular social media app among Czech users in terms of downloads in 2024. The app was downloaded over one million times, followed by WhatsApp, with more than 896,000 downloads in Czechia in that year.

This statistic shows information on the revenue of selected mobile messaging apps in 2015 and a forecast for 2020. According to the source, the mobile messaging app WhatsApp generated a revenue of 49 million U.S. dollars in 2015 and will grow up to 4.8 billion in 2020.

WeChat's global in-app purchase revenue reached 33 million U.S. dollars from January 1 to April 10, 2025. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

The global number of KakaoTalk users in was forecast to decrease between 2024 and 2028 by in total 0.7 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The KakaoTalk user base is estimated to amount to 48.7 million users in 2028. Notably, the number of KakaoTalk users of was continuously increasing over the past years.User figures, here concerning the platform kakaoTalk, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).