In 2023, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over 155 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around 90 million U.S. dollars on WhatsApp Business. Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

With over 123 thousand dollars in revenue generated worldwide as of October 2023, most WhatsApp Business lifetime earnings came from Brazil, with around 46.8 thousand U.S. dollars. Of the ten leading countries, Mexico ranked second, with approximately 30 thousand U.S. dollars generated in revenue. As of June 2022, the app was most popular in India and Indonesia, with 421 million downloads and 115 million in the respective countries, only then followed by Pakistan, with 96 million downloads.

Over the period presented, messaging app WhatsApp generated 590 U.S. dollars in revenues in Poland. WhatsApp reached its lowest revenue in February 2023, accounting for 28 U.S. dollars.

According to Cognitive Market Research, the global Mobile Messaging Service market size will be USD 102584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30775.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23594.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5129.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2051.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The software category is the fastest growing segment of the Mobile Messaging Service industry

Market Dynamics of Mobile Messaging Service Market

Key Drivers for Mobile Messaging Service Market

Increased adoption of smartphones and mobile internet drives the market growth 

As more people around the world gain access to affordable smartphones and mobile data, they increasingly turn to mobile messaging apps (like WhatsApp, Telegram, WeChat, or Signal) for daily communication. These apps often offer free, instant, and multimedia-rich messaging, which is especially appealing in regions where traditional SMS or calling may be expensive or unreliable. For instance, in India, the rapid rise in smartphone usage and low-cost internet provided by companies like Reliance Jio led to an explosion in WhatsApp users. By 2023, WhatsApp had over 500 million users in India alone, becoming the country’s primary communication platform for personal, business, and even government messaging services.

The Global Proliferation of Smartphone Usage to Boost Market Growth

The market for mobile messaging services is expanding due in large part to the increase in smartphone adoption. Mobile messaging services are becoming more widely available to more people as cell phones are cheaper and easier to obtain, especially in developing nations. The increasing number of users on messaging apps like WeChat, Telegram, and WhatsApp is a result of their widespread acceptance, which raises user engagement. Additionally, smartphones have improved features like voice, video, and multimedia messaging, which boost communication in general. Furthermore, messaging apps are made more user-friendly and effective by the advancement of sophisticated smartphone technology like fast internet and potent CPUs. As a result, the market for mobile messaging is growing as a direct result of rising smartphone usage worldwide.

Growing Need for Instant Communication to Drive Market Growth

The mobile messaging service market is growing due in large part to consumer demand for instant communication. A growing number of people and businesses are turning to messaging apps like WhatsApp, Messenger, and Telegram because they need rapid, effective, and real-time communication solutions in today's hectic world. Instantaneous phone or video calls, message exchanges, and material sharing are all made possible by these technologies, which improve communication efficiency and speed. Instant messaging is being used more and more by organizations as a flexible means of communication since it offers an efficient avenue for teamwork, marketing, and customer service. More market expansion for mobile messaging services is being driven by consumers' desire for instant communication and the ease of being able to access them on their phones.

Restraint Factor for the Mobile Messaging Service Market

Data Privacy and Security Concerns Will Limit Market Growth

The market for mobile messaging services is being held back by serious worries about security and privacy. Users are becoming more and more concerned about data breaches, unlawful access, and the exploitation of their data as messaging platforms handle sensitive personal and corporate ...

Introduction

WeChat Statistics: WeChat, developed by Tencent in China and launched in 2011, is a multi-functional app that seamlessly combines messaging, social media, and mobile payment services. Originally designed as a messaging platform similar to WhatsApp, WeChat quickly evolved into a comprehensive “super app†that enables users to communicate, make payments, and access a wide array of services, such as shopping, ride-hailing, and booking appointments. With over 1.37 billion monthly active users as of June 2024, WeChat has achieved remarkable penetration in China, capturing about 80% of the population and integrating into daily life as an essential tool.

A key feature that sets WeChat apart is its Mini Programs, which allow third-party developers to create applications within WeChat’s ecosystem, enabling users to perform various tasks without leaving the app. This functionality has transformed mobile usage in China, making WeChat a central hub for commerce, social interactions, and more, with an 88% daily usage rate recorded in 2020 and an 89% penetration rate for Mini Programs by 2022.

Its features, such as WeChat Pay, QR codes, and in-app marketing tools, have become essential for businesses, driving customer engagement and sales. However, as WeChat faces regulatory challenges and growing competition from other apps like Douyin, Tencent continues to innovate with new features to retain its super app status. WeChat’s development into a multi-dimensional platform underscores its role as a key player in China's digital economy and its potential to influence global app ecosystems.

Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and other services.

China's most popular social network platform WeChat has been extending its footprint outside its home. In the first quarter of 2025, Hong Kong, United States, and Singapore were other important markets for WeChat, collecting a combined in-app purchase revenue of over three million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

In 2024, WhatsApp was the most popular social media app among Polish users regarding downloads number.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Based on the results of a survey about WhatsApp users across India in 2018, about 14 percent of respondents who belonged to the poor economic class were active users of the messaging app. While this was about 45 percent for upper middle class and rich respondents during the survey period.

Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years. Advertising fuels growth amid market fluctuations Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience. Expanding reach and engagement Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.

This statistic shows information on the revenue per monthly active users of selected mobile messaging apps in 2015 and a forecast for 2020. According to the source, the mobile messaging app WhatsApp generated a revenue of six cents per monthly active user in 2015. The revenue is projected to grow up to three U.S. dollars in 2020.

As of January 2025, Facebook accounted for around 67 percent of the social media market across Asia. Comparatively, Instagram accounted for about 14 percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached 164.5 billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately 160 billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly 33 billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

The global mobile messaging apps market is experiencing robust growth, driven by the increasing penetration of smartphones, affordable data plans, and the rising demand for instant communication solutions. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the continuous innovation in features, such as enhanced security, multimedia sharing, and integration with other platforms, is attracting a wider user base. Secondly, the emergence of business-oriented messaging solutions is driving adoption among enterprises for communication, customer service, and marketing purposes. Finally, the growing popularity of social commerce and integrated payment gateways within messaging apps is further boosting market revenue. However, regulatory challenges related to data privacy and security, along with the intense competition among established players and emerging startups, pose significant restraints to market growth. The market is segmented by application (primarily focusing on users aged 50 and above, reflecting a growing segment of tech-savvy older adults), and deployment type (on-premise and cloud-based). The cloud-based segment dominates due to its scalability, cost-effectiveness, and accessibility. Geographic distribution shows strong growth across regions, with North America and Asia-Pacific leading the market due to high smartphone penetration and tech-savviness of their populations. The competitive landscape is characterized by a mix of established tech giants (Tencent, Facebook, etc.) and specialized players catering to niche markets. While established players benefit from substantial user bases and brand recognition, smaller companies are innovating with specialized features and tailored user experiences. The market's future hinges on the evolution of messaging functionalities, including the integration of Artificial Intelligence (AI) for personalized experiences, improved security protocols to address data breaches, and the expansion into new verticals such as healthcare and education. Successful players will need to adapt rapidly to changing user preferences, technological advancements, and regulatory environments, maintaining a delicate balance between innovation and user privacy.

Threads by Meta was the most popular social media app among Czech users in terms of downloads in 2024. The app was downloaded over one million times, followed by WhatsApp, with more than 896,000 downloads in Czechia in that year.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.