In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

The global average ad spending per internet user in the 'Search Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 16.2 U.S. dollars (+29.17 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 71.68 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach by social network in the 'Facebook' segment of the advertising market in Norway and the ad spending in the 'Influencer Advertising' segment of the advertising market in Russia. The Statista Market Insights cover a broad range of additional markets.

In the third quarter of 2024, Google's revenue amounted to over 96.05 billion U.S. dollars, up from the 85.5 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In 2021, Google's net search advertising revenue stood at 49.4 billion U.S. dollars. In 2022, the amount was expected to increase by 12.5 percent to reach 55.6 billion. In that year, search ad revenue was forecast to account for roughly 79 percent of Google's total revenue.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

The average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 274.3 U.S. dollars (+64.2 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 701.5 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Norway and the ad spending in the 'Search Advertising' segment of the advertising market in Japan. The Statista Market Insights cover a broad range of additional markets.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In March 2024, cloud storage app Google One was the highest-grossing app for Android users in Sweden, with 664 thousand U.S. dollars in revenues. Entertainment app Disney+ ranked second, and it generated around 405.5 thousand U.S. dollars in revenues from Google Play users in Sweden. Social video app TikTok generated 373 thousand U.S. dollars in revenues during the examined period.

In 2021, Google generated nearly 62 billion U.S. dollars in revenue with its advertising products and services. The revenue is expected to increase further to reach 81 billion dollars by 2024.

In 2022, Google generated 224.5billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly 340 billion U.S. dollars by 2027. The search engine is responsible for roughly 38 percent of the global ad revenue.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

Throughout 2023, cloud storage Google One was the highest-grossing app in the Google Play Store in Great Britain, generating more than 22.4 million U.S. dollars in revenues from the store users. Mobile gaming app Coin Master was the second highest-grossing popular app in the country, with over 22 million U.S. dollars in revenues from British users in the examined period.

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

In June 2024, Fitbit was the top-grossing health and fitness app in the Google Play Store worldwide. The platform generated over 4.76 million U.S. dollars in revenues from Android users. Strava was the second highest-grossing health and fitness app with roughly 3.1 million U.S. dollars in revenues from global Android users in the examined month. MyFitnessPal ranked third, having generated around 2.8 million U.S. dollars in revenues in the last examined month.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.