The Rice Market Report is Segmented by Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

The global basmati rice market was valued at USD 10.82 Billion in 2024. The market is expected to grow at a CAGR of 5.00% during the forecast period of 2025-2034 to reach a value of USD 17.62 Billion by 2034. The market continues to witness stable growth, driven by expanding international demand, evolving dietary habits, and the premium positioning in global cuisines.

Basmati rice is increasingly featured in premium product portfolios and health-focused offerings due to its low glycemic index and gluten-free attributes. In August 2024, Crown Rice launched a “Diet Rice” variety low glycemic index basmati for health conscious consumers The growth of the global foodservice sector and rising consumption of ethnic cuisines have further supported its penetration in the HoReCa segment. Major exporters like India and Pakistan are focusing on expanding their footprint in new markets through aggressive branding and compliance with global quality standards.

Favorable trade policies, new market access agreements, and strategic partnerships with global retailers are contributing to expanded distribution in the basmati rice industry. In August 2024, KRBL launched its India Gate Basmati rice range on Tesco shelves in the United Kingdom, in collaboration with partner Golden Acre Foods. Innovations in packaging and storage, alongside a rising preference for organic and non-GMO variants, are influencing buying behavior in developed economies. As demand continues to shift from commoditized rice to high-value, aromatic variants, the market is well-positioned for robust growth.

The market is being propelled by increasing export volumes from India and Pakistan, rising demand from premium foodservice providers, and growing health awareness among consumers. As per the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported over 4.5 million tons of basmati rice during FY 2024, with increasing traction in the United States, Saudi Arabia, and European Union. Investments in value-added processing and branding are further enhancing global consumption. The growing popularity of basmati rice in fusion and health-conscious diets also supports basmati rice market expansion.

The Global Rice Market Size Was Worth USD 398.26 Billion in 2023 and Is Expected To Reach USD 554.82 Billion by 2032, CAGR of 3.40%.

The size of the United States Rice Market market was valued at USD 12.37 Million in 2023 and is projected to reach USD 13.89 Million by 2032, with an expected CAGR of 3.50% during the forecast period. Recent developments include: December 2022: According to the Texas State Historical Association, a few major cities producing about 90% of the US rice crop are Arkansas, California, Louisiana, and Texas and with lesser production along the Mississippi river in Mississippi, Missouri, and Tennessee., November 2022: The United States is a top five global exporter of high-value rice, and more than 80% of the rice is sustainably grown on family farms. But a series of challenges - both manmade and environmental - are threatening the industry and dependent communities, leading the industry to request USD 400 million in emergency assistance from the US government.. Key drivers for this market are: , Increasing Food Security Concerns; Inclination Toward a Healthy Lifestyle. Potential restraints include: , Unfavorable Climatic Conditions; Higher Market Entry Cost. Notable trends are: Steady Increase in Production is Driving the Market.

The Packaged Rice Market Report is Segmented by Grain Size (Short-Grain Rice, Medium-Grain Rice, and Long-Grain Rice), Rice Type (White Rice, Brown Rice, Basmati Rice, and Others), Nature (Conventional and Organic), Category (Raw Rice, Parboiled Rice, and Ready-to-heat/Ready-to-eat Rice), Distribution Channel (On-Trade and Off-Trade), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Global Rice market size 2021 was recorded $389.23 Billion whereas by the end of 2025 it will reach $452.2 Billion. According to the author, by 2033 Rice market size will become $610.35. Rice market will be growing at a CAGR of 3.82% during 2025 to 2033.

The global rice market size is projected to grow from USD 339.8 billion in 2025 to USD 432.1 billion by 2033, exhibiting a CAGR of 2.8%.
Report Scope:

The global rice market size reached USD 309.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 380.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.19% during 2025-2033. The market is experiencing stable growth driven by population growth and shifting dietary preferences, increasing globalization and the presence of international trade agreements, government initiatives and agricultural policies, and the escalating demand for rice-based convenience food products.

The size of the Rice Market was valued at USD 292.39 billion in 2023 and is projected to reach USD 340.50 billion by 2032, with an expected CAGR of 2.2 % during the forecast period. The global trade and distribution of rice, one of the most widely consumed staple foods worldwide, the rice market includes countries such as China, India, Indonesia, and Bangladesh. Rice market global climate and agricultural policies go into producing it, and more varieties including basmati, jasmine, and long-grain rice cater to the different tastes and preferences. Rice is traded domestically and internationally; its prices go up and down with supply chain disruptions, crop yields, government tariffs, or changes in consumer dietary habits or increasing demand for organic or specialty rice varieties. Exporters/importers play significant roles in facilitating the movement of rice to any market around the world, whereas local retailers/distributors have the responsibility to distribute it directly to consumers. The rice market continues to undergo change with trends for sustainable farming as well as advancements in processing and packaging. Recent developments include: In April 2022, LT Foods launched ready-to-make Daawat Biryani Kits in three regional variants including Hyderabad, Kolkata and Lucknow to redefine authentic and fresh biryani cooking experience at home. , In May 2022, Adani Wilmar announced the acquisition of Kohinoor Foods Ltd. to strengthen their leadership in the Basmati rice and FMCG segment. This will further expand their business strategy portfolio in the higher-margin branded staple product segment. , In November 2022, LT foods announced a strategic partnership with Saudi Agricultural and Livestock Investment Company (SALIC). LT Foods and SALIC entered into a strategic Supply & Cooperation agreement that will accelerate LT Foods’ organic and inorganic expansion plans and export specialty basmati rice to the Middle East and Saudi Arabia region. .

The global rice market reached a value of approximately USD 323.70 Billion in 2024. The market is projected to grow at a CAGR of 3.10% between 2025 and 2034, reaching a value of around USD 439.27 Billion by 2034.

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Rice Market Size 2023-2027

The rice market size is projected to increase by 85.65 million T, at a CAGR of 3.6% between 2022 and 2027.

Market growth in the rice industry is driven by several key factors. Firstly, increased consumption of rice as a staple food globally is a significant factor. Secondly, the diverse range of rice varieties available from producers caters to various consumer preferences and market demands. Thirdly, rising demand for rice flour from emerging markets, particularly in the food processing and cosmetics industries, is another crucial factor. These elements collectively fuel market growth, emphasizing rice's importance as a vital food source.
As consumption patterns evolve and dietary trends shift, producers are expected to continue innovating to meet diverse consumer preferences. Brown rice, in particular, is gaining popularity due to its health benefits and environmental sustainability. Producers must adapt to changing market dynamics to ensure continued growth and sustainability in the rice industry. This trend underscores the significance of brown rice as a crucial food source and the need for producers to stay competitive and responsive to market demands.

What will be the Size of the Rice Market During the Forecast Period?

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How is the Rice Market Segmented?

The rice market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'Million ton' for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments

Product Outlook 

  Long grain
  Medium grain
  Short grain


Distribution Channel Outlook 

  Offline
  Online


Region Outlook

  North America

    The U.S.
    Canada


  Europe

    The U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa


  South America

    Chile
    Brazil
    Argentina

By Product

The market share growth by the long-grain segment will be significant during the forecast period. Long-grain rice is slim and lengthy, having a length that is three to five times its width. This segment has a range of rice varieties such as basmati and jasmine.

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The long-grain segment was valued at 177.73 million T in 2017. Long-grain rice is widely produced and consumed across Asian countries. These countries are some of the largest consumers of rice in the world. Thus, the popularity of long-grain rice in leading rice-consuming countries in the world is driving the growth of the long-grain segment of the global market. Furthermore, long-grain rice is believed to be healthier than other rice varieties.
For instance, basmati rice is low in carbohydrates and cholesterol, making it suitable for consumption by people with chronic disorders such as diabetes, cardiac diseases, and obesity. Such health benefits of long-grain rice increase its popularity among consumers, which, in turn, will drive rice market growth during the forecast period.

By Distribution Channel

The offline distribution channel segment generates revenue from the sales of products through hypermarkets, supermarkets, department stores, and independent retailers. Retailers are introducing new business and retail strategies, for example, better pricing strategies and wider assortments, owing to the declining preference for offline shopping and the need to survive in a competitive market. As a part of the marketing and offline sales strategy, resellers place attractive displays that generate strong sales. companies push their offline sales by widening their store operations across locations.
Companies can increase sales and cater to each consumer category through expansions in large geographies. With the growth in retail channels in cities and regions, customers have access to different varieties of rice, such as brown rice, basmati rice, and jasmine rice. This is expected to increase the sales of rice through offline channels during the forecast period. 

By Region

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APAC is estimated to contribute 73% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the biggest producer and consumer of rice in the world. The region consumes about two-thirds of the total rice produced globally. Thus, rice is available in plenty across the region. Countries including China, Thailand, and India use rice in the preparation of a wide range of daily-use food items such as rice wine. This keeps the demand for rice high in the region.
Growing urbanization and ec

North America Instant rice market size is USD 860.48 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031

The United States Rice Market Report Includes Production Analysis (volume), Consumption Analysis (value and Volume), Export Analysis (value and Volume), Import Analysis (value and Volume), and Price Trend Analysis. The Report Offers the Market Size and Forecast in Value (USD) and Volume (metric Tons).

The United States Basmati rice market is being supported by the growing global production of basmati rice, which reached a volume of 11.81 MMT in 2024. The global production of basmati rice is expected to grow at a CAGR of 5.70% in the forecast period of 2025-2034.

The global parboiled rice and white rice market is being aided by the increasing global production of rice, which attained a volume of 523.42 MMT in 2024. Aided by the rising demand from the food and beverage industry and growing acceptance and rising popularity of alcoholic beverages and wines, which are made of rice, the rice production is expected to grow at a CAGR of 1.00% between 2025 and 2034 to reach nearly 578.18 MMT by 2034.

The North America Rice Market size was valued at USD 12.37 Million in 2023 and is projected to reach USD 13.89 Million by 2032, exhibiting a CAGR of 2.40 % during the forecast periods. The market growth is attributed to factors such as the increasing adoption of hybrid seeds, supportive government initiatives, rising food security concerns, and advancements in cultivation technologies. Hybrid seeds offer enhanced yield, resistance to pests and diseases, and better nutritional value. Government initiatives aimed at promoting rice production and ensuring food security have also contributed to market growth. Rising demand for rice as a staple food and its use in various food applications, including consumer products and processed foods, further fuels market expansion. Major players in the market include Ebro Foods, S.A., Olam International Limited, and Bunge Limited. Key drivers for this market are: Rising Consumption of Cashew Nuts as a Healthy Snack, Increasing Government initiatives; Growing Cashew Nut Imports in The United States. Potential restraints include: Hazardous Climatic Condition Hinders Cashew Production, Stringent Regulations Related To Food Quality Standards. Notable trends are: Support from Government and Other Associations.

The Middle East and Africa basmati rice market is being driven by the increasing consumption of the rice variety in the region. While the Middle East consumed almost 9.1 million tons of rice in 2017, the rice consumption in Africa in 2017 reached 0.9 million tons. The industry in the region is also being supported by the rising production of the paddy crop in Nigeria. In the period of 2020-2021, Nigeria produced nearly 4.9 million tons of rice.

The North American Rice Market Report is Segmented by Geography (United States, Canada, and Mexico). The Report Analyzes Production (Volume), Consumption (Volume and Value), Imports (Volume and Value), Exports (Volume and Value), and Price Trends for These Segments. The Market Size and Forecasts are Presented in Volume (Thousand Metric Tons) and Value (USD) Across all Segments.

According to Cognitive Market Research, the global Instant rice market size is USD 21512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 860.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 645.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 429.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 107.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 43.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The White Rice held the highest instant rice market revenue share in 2024.

Key Driver for the Instant rice Market

Rising disposable incomes to Increase the Demand Globally

There is a positive correlation between consumers' willingness to spend more on convenient meal options and their discretionary income. The market for premium instant rice products, such as flavored, brown rice, and organic types, is expanding due to this trend. These products' varied tastes, ease of preparation, and apparent health benefits entice consumers. Premium instant rice is preferred, which reflects changing consumer tastes toward more convenient and healthful meal options. In response to this demand, food producers are diversifying their offerings to accommodate a wider range of palates and dietary requirements. Because of this, the market for premium instant rice is expanding steadily due to shifting consumer habits and increased disposable incomes.

Growing Awareness of Health to Propel Market Growth

Growing consumer awareness of the health advantages of whole grains encourages them to look for nutrient-dense dietary options. Instant brown rice is becoming increasingly popular among people concerned about their health because it is known to be a great source of fiber and vital nutrients. Its ability to provide convenience without sacrificing nutritious content makes it so appealing. Instant brown rice is becoming increasingly popular among consumers who value eating better because it's a flexible and nutrient-dense substitute for regular white rice. This change indicates a larger diet movement to include whole grains in everyday meals to promote general health. Food producers are taking advantage of this trend by providing a range of fast brown rice products to satisfy the rising demand brought on by the increasing recognition of the advantages.

Key Dynamics of

Instant Rice Market

Key Drivers of

Instant Rice Market

The increasing demand for convenient and time-efficient meal solutions: Urban lifestyles and hectic work schedules are influencing consumer preferences towards ready-to-eat and quick-to-prepare food options. Instant rice, which cooks in mere minutes without sacrificing texture or flavor, satisfies this rising demand for convenience in both home and away-from-home dining.

The growth of single-person households and nuclear families: The increasing number of single professionals, students, and small households worldwide is driving the demand for portion-controlled, quick-cooking food formats. Instant rice offers a practical, low-effort solution that requires minimal preparation and cleanup.

The expansion of retail and e-commerce food distribution channels: The accessibility of instant rice through supermarkets, online grocery platforms, and travel retail is significantly enhancing market visibility and availability. Effective branding, shelf-ready packaging, and an extended shelf life increase its attractiveness across various consumer segments.

Key Restraints for

Instant Rice Market

Perceived lower quality and nutritional value: Despite its convenience, some consumers perceive instant rice as being inferior in texture, taste, or nutritional value compared to traditionally cooked rice. This perception may impede adoption amo...

The Non-Basmati Rice report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.