The Thailand Ride-Hailing Market Report is Segmented by Vehicle Type (two-Wheeler and Passenger Cars), by Booking Type (online and Offline), and by End-User (personal and Business). The Report Offers the Market Size and Forecast of the Thailand Ride-Hailing Market in Value USD Billion for the Abovementioned Segments.

The Thailand ride-hailing market, exhibiting a robust Compound Annual Growth Rate (CAGR) of 9.38% from 2019 to 2024, is projected to continue its upward trajectory through 2033. This growth is fueled by several key factors. Increasing urbanization and a burgeoning middle class are driving demand for convenient and affordable transportation options. Smartphone penetration and improved internet connectivity have fostered the widespread adoption of ride-hailing apps, making the service readily accessible across the country. Furthermore, traffic congestion in major cities like Bangkok significantly contributes to the preference for ride-hailing services over personal vehicles. The market is segmented by vehicle type (two-wheeler, passenger car), booking type (online, offline), and end-use (personal, commercial), reflecting the diverse needs of Thai commuters and businesses. Competition is fierce, with established players like Grab Holdings Inc. and Bolt vying for market share alongside local companies such as AllThaiTaxi and GoBike. The expansion of ride-sharing services beyond urban centers into more rural areas presents a significant growth opportunity. While the market exhibits strong growth potential, certain challenges remain. Regulatory hurdles, including licensing requirements and fare regulations, could impact market expansion. Fluctuations in fuel prices and driver availability can also pose challenges to both companies and consumers. The increasing penetration of electric vehicles, however, presents a significant opportunity for the market to shift towards more sustainable and environmentally friendly transportation options. Furthermore, the development of innovative features, such as integrated payment systems and enhanced safety measures within ride-hailing apps, will be vital for continued growth and maintaining consumer trust. The competitive landscape is dynamic, and companies are continuously innovating their services and expanding their reach to stay ahead. This market presents a compelling investment opportunity for those looking to capitalize on Thailand's growing transportation needs. Recent developments include: June 2022- Google and Robinhood announced the joint development of a Super App for Thailand customers. The app will offer several services under one platform, including food delivery, ride-hailing, payments, travel booking, etc., In June 2022, AirAsia launched the e-ride-hailing service offering in the Thailand market. Under this, the company has dedicated its online app which would take care of the ride-hailing services.. Notable trends are: Online Booking to Gain Traction.

As of March 2022, the sales market share leader of the ride-hailing transportation industry in Thailand was Grab. However, since its launch in mid-2020, the sales market share of Bolt increased steadily from nine percent in January 2021 to 28 percent in March 2022.

In 2024, the gross merchandise volume (GMV) of Thailand's transport and food market amounted to approximately four billion U.S. dollars, growing by six percent from the previous year. The GMV was expected to reach 10 billion U.S. dollars by 2030.

The ASEAN Taxi Market Report is Segmented by Booking Type (online Booking and Offline Booking), Vehicle Type (motorcycles, Cars, and Other Vehicle Types (vans), Service Type (ride-Hailing and Ride-Sharing), and Countries (Philippines, Malaysia, Thailand, Singapore, and the Rest of ASEAN).

Unlock insights into Thailand Car Mobility-as-a-Service (MAAS) Market size, trends, and future forecast with Ken Research. Stay ahead for informed business decisions.

The Asia-Pacific rickshaw ride-hailing service market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and the burgeoning adoption of smartphone technology. The market's convenience, affordability compared to traditional taxis, and eco-friendliness in the case of electric rickshaws are key factors fueling its expansion. A Compound Annual Growth Rate (CAGR) of 21.50% from 2019 to 2024 indicates a significant upward trajectory. While precise market size figures for 2025 are unavailable, projecting from the historical data and considering the sustained growth rate, a reasonable estimate places the market value at approximately $2.5 billion for 2025. This figure is supported by the growing number of players—including both established ride-hailing giants like Grab and Gojek, and regional startups like Mauto Electric Mobility—actively competing for market share. The market is segmented based on application (freight and passenger commuting), booking type (online and offline), payment methods (cashless and e-wallets), and propulsion type (electric and internal combustion engine). The preference for cashless transactions and the increasing availability of electric rickshaws contribute to the market's dynamism. Significant growth potential exists in less penetrated markets within the region, particularly in countries with high population density and limited public transportation options. However, challenges remain, including regulatory hurdles related to licensing and safety standards, and the need for improved infrastructure to support the expansion of electric vehicle charging networks. The dominance of major players like Grab and Gojek highlights the competitive landscape. However, the market also offers significant opportunities for smaller, localized firms specializing in specific niches, such as freight transportation or electric rickshaw services. Further growth will be determined by the success of these companies in adapting to evolving consumer demands, leveraging technological advancements, and navigating regulatory landscapes. The increasing adoption of innovative technologies such as GPS tracking, real-time fare calculation, and integrated payment systems is expected to enhance the user experience and drive market growth. The future success of the market hinges on a synergistic relationship between technological innovation, supportive government policies, and the continued expansion of e-commerce and logistics activities within the region. This market segment displays a strong growth forecast extending into 2033. This comprehensive report provides an in-depth analysis of the rapidly evolving Asia-Pacific rickshaw ride hailing service market. Covering the historical period (2019-2024), base year (2025), and forecast period (2025-2033), this study offers invaluable insights for stakeholders seeking to understand this dynamic sector. The market is segmented by application (freight and logistics, passenger commuting), booking type (online, offline), payment method (cashless, e-money/e-wallet), and propulsion type (electric, internal combustion engine). Key players like Uber, Ola Cabs, Gojek, and numerous regional players are analyzed, revealing market concentration, competitive dynamics, and future growth trajectories. This report uses data valued in the millions. Recent developments include: In 2021, Uber India announced increasing its electric vehicle fleet to 3,000 e-vehicles due to trending e-mobility and green technology trends in the country. The company also has plans to establish charging infrastructures and partnered with OEM to smoothen its operations.. Key drivers for this market are: Increasing Inclusion of E-bikes in the Sharing Fleet. Potential restraints include: Limited Infrastructure May Hinder Market Growth. Notable trends are: Rising Tourism, Leisure Traveling and Logistics Sector.

The ASEAN taxi industry, valued at $22.70 billion in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.40% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the burgeoning middle class across the ASEAN region is driving increased demand for convenient and affordable transportation options. Secondly, rapid urbanization and improved infrastructure are creating a more conducive environment for ride-hailing services. The increasing adoption of smartphones and mobile internet penetration further facilitates the growth of online booking platforms, leading to a shift from traditional offline bookings. However, regulatory challenges related to licensing and pricing remain a significant constraint. Furthermore, intense competition among established players like Grab, Gojek, and Uber, along with emerging local competitors, creates a dynamic and fiercely contested market landscape. The segment breakdown reveals significant variations across countries, with markets like Singapore and Malaysia potentially showing higher penetration of online booking and ride-hailing services compared to others. The increasing preference for motorcycles as a mode of transportation in some ASEAN countries, particularly in densely populated urban areas, contributes to the market diversification observed across vehicle types. The forecast for the ASEAN taxi industry indicates continued growth throughout the 2025-2033 period, driven by sustained economic expansion and technological advancements. The industry's evolution will likely witness further consolidation, with larger players potentially acquiring smaller companies. Innovation in areas such as electric vehicle integration, improved navigation systems, and enhanced safety features will also play a significant role in shaping the future of the market. While the online booking segment is expected to dominate, offline services will likely persist, particularly in areas with lower internet penetration. Different countries within ASEAN will experience varying growth rates based on their unique economic and infrastructural contexts, with countries experiencing rapid urbanization and economic growth potentially exhibiting faster expansion. Strategic partnerships and investment in technological upgrades will be crucial for companies to maintain a competitive edge in this rapidly changing market. Key drivers for this market are: Increasing Demand From Online Channel. Potential restraints include: Increasing Traffic Problems And Reliability Issues. Notable trends are: Increasing Penetration of Online Channels for Booking Taxis.

The APAC Two-Wheeler Taxi Industry is segmented by Vehicle Type (Motorcycle and Scooter), Service Type (Pay as You Go and Subscription-Based), and Geography (China, India, Japan, Thailand, Vietnam, and the Rest of Asia-Pacific). The report offers the market size and forecast in value (USD) for all the above segments.

The number of users in the 'Ride-hailing & Taxi' segment of the shared mobility market in Thailand was forecast to continuously increase between 2023 and 2027 by in total 1.1 million users (+8.8 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 13.61 million users and therefore a new peak in 2027. Notably, the number of users of the 'Ride-hailing & Taxi' segment of the shared mobility market was continuously increasing over the past years. Find further information concerning the revenue in the shared mobility market in Poland and the ARPU in the shared mobility market in Poland.

The Asia-Pacific (APAC) two-wheeler taxi market is experiencing robust growth, projected to reach a market size of $0.39 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 24.50% from 2025 to 2033. This surge is driven primarily by increasing urbanization, rising traffic congestion in major APAC cities, and the affordability and convenience offered by two-wheeler taxis compared to traditional four-wheeler options. The "pay-as-you-go" model dominates the service type segment, attracting a large customer base seeking flexible and cost-effective transportation solutions. However, subscription-based services are emerging as a significant growth area, offering value-added benefits and attracting a loyal customer base. Market penetration is particularly high in densely populated countries like India, China, and Vietnam, where two-wheelers provide a crucial last-mile connectivity solution. Factors like improved technological integration (GPS tracking, digital payment options), increasing smartphone penetration, and the expansion of ride-hailing platforms are further bolstering market expansion. While regulatory challenges related to safety and licensing remain, the overall market outlook is incredibly positive, fueled by a growing young population embracing on-demand transportation and a push for sustainable mobility options within these often congested urban environments. The market segmentation reveals that motorcycles and scooters contribute significantly to the two-wheeler taxi market, with motorcycles potentially holding a larger market share due to their wider availability and affordability. While specific regional data for China, India, Japan, Thailand, and Vietnam are unavailable, a logical deduction based on population density, technological adoption rates, and existing ride-hailing infrastructure suggests that India and Vietnam might be experiencing the fastest growth rates within the APAC region. The competitive landscape is dynamic, with both established players like Uber and Ola and regional startups vying for market dominance. The increasing competition is likely to spur innovation in service offerings, pricing strategies, and technological advancements, ultimately benefitting consumers and furthering market growth. This rapid expansion presents significant opportunities for both investors and businesses looking to capitalize on the growing demand for efficient and affordable two-wheeler taxi services across the diverse APAC region. Recent developments include: May 2022: A significant milestone was achieved as the Thai government and the United Nations Environment Program (UNEP) jointly initiated a pilot project for electric motorcycle taxis in Thailand. In a remarkable collaboration, approximately fifty electric motorcycles generously donated by the Chinese company TAILG will be utilized as green motorcycle taxis, serving as both a research project and a demonstration of sustainable mobility., May 2022: An innovative public-private initiative was launched in Thailand as the Electricity Generating Authority of Thailand (EGAT), The Stallions Company Limited (Stallions), and Dongguan Tailing Electric Vehicle Company Limited (TAILG) of China joined forces. Their partnership aims to introduce electric mobility in the form of motorcycle taxis to the public, offering an eco-friendly and efficient transportation option.. Key drivers for this market are: Rise in Smartphone User and Internet Penetration Across the Region. Potential restraints include: Increase in Traffic Problems. Notable trends are: Increase in Smartphone and Internet Penetration Across the Region will Stimulate Pay as You Go Segment.

The Thailand car rental market exhibits robust growth, projected to reach a substantial size in the coming years. The 9.22% Compound Annual Growth Rate (CAGR) from 2019 to 2024 indicates a consistently expanding market, driven primarily by the burgeoning tourism sector and increasing business travel within Thailand. The rise of online booking platforms simplifies the rental process, contributing significantly to market expansion. Furthermore, the increasing affordability of vehicles and a growing middle class with disposable income fuel demand for short-term and long-term rentals. While data for the exact market size in 2025 is unavailable, a logical estimation based on the provided CAGR and assuming a 2024 market size (as a starting point for calculation), leads to an estimated 2025 market value. This growth is further enhanced by the rising popularity of road trips and exploring less accessible regions of Thailand. The market is segmented by booking type (online and offline), rental duration (short-term and long-term), and application type (tourism and commuting). Key players like Hertz, Avis Budget Group, and Enterprise Holdings compete in this dynamic market, alongside several regional players. Growth is also impacted by factors such as fuel prices and government regulations related to vehicle licensing. However, market growth faces certain constraints. Fluctuations in fuel prices directly impact rental costs and consumer demand. Competition, particularly from ride-hailing services, poses a challenge to the industry. Furthermore, potential infrastructure limitations in certain regions and seasonality in tourism can affect the overall market performance. The long-term outlook remains positive, though, given Thailand's strategic location, continually improving infrastructure, and growing appeal as a tourist destination. The increasing adoption of technology by rental companies, through advanced booking systems and fleet management tools, is likely to further enhance efficiency and market competitiveness. The strategic focus on improving customer service and diversifying offerings, such as offering vehicles catering to specific needs (e.g., luxury vehicles), will be crucial for sustained growth and maintaining a competitive edge. Recent developments include: In July 2022, InterContinental Phuket Resort and SIXT Thailand formed a partnership that will introduce the Nissan Leaf to its rental collection in Phuket. To power this new fleet of EVs, InterContinental Phuket Resort has installed a total of six EV charging points - four AC stations and one1 DC station with two chargers., In April 2022, Sixt announced introducing the new "SIXT ELECTRIC" service for the fleet of cutting-edge electric vehicles in Thailand. Customers can now hire and drive two well-known electric vehicles, the Nissan LEAF and the Ora Good Cat (ORA Good Cat), with the fleet initially aiming to include 100 electric vehicles. By year's end, a branch will open on Rama IV Road and at Suvarnabhumi Airport in the center of Bangkok, with plans to eventually extend to other important cities including Chiang Mai and Phuket., In March 2022, Thrifty Car Rental has begun operations in Thailand and plans to expand throughout the country. Thrifty, a subsidiary of the global Hertz International Group, has partnered with local operator Paragon Car Rental to open locations in Bangkok and Pattaya.. Key drivers for this market are: Rise in Tourism Activities to Positively Drive the Market. Potential restraints include: Hike in Fuel Price May Challenge the Market Growth. Notable trends are: Rising Tourism Industry in the Region Drives the Market.

According to a survey on food delivery apps conducted by Rakuten Insight in April 2023, more than half of respondents in Thailand stated that they used GrabFood. Other apps, such as LINE MAN and Food Panda were also popular for food delivery.  ​ GrabFood: Thailand’s leading food delivery service ​GrabFood is a food delivery service from ‘super-app’ Grab, which offers online-to-offline services in a large number of cities across Southeast Asia. ​ Grab provides more than just food delivery services. Ride-hailing, grocery, and even digital payment services are also offered in their app. In 2023, Grab Thailand turned a profit of more than one billion Thai baht and had a revenue of over 15 billion Thai baht. Food delivery app usage in Thailand ​Food delivery services align with the lifestyle of the Thai people and have been gradually penetrating their lives. According to a survey conducted in 2023, over 20 percent of people ordered food delivery via mobile apps several times per week. Spend-wise, nearly half of respondents in Thailand stated that they paid around 100 baht but less than 200 baht for one order on a food delivery app. Despite its popularity, the market value of food delivery in Thailand grew by less than one percent in 2023 compared to the previous year.

The Thai ride-on compaction equipment market skyrocketed to $2.1B in 2024, jumping by 2,113% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption posted significant growth. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

The APAC two-wheeler taxi market has been experiencing substantial growth, with a market size of USD 0.39 million in 2025. Driven by urbanization, rising income levels, and the increasing popularity of ride-sharing services, this market is projected to expand at a CAGR of 24.50% during the forecast period of 2025-2033. The pay-as-you-go service type holds the dominant market share due to its flexibility and affordability, while subscription-based services are gaining traction among commuters seeking long-term value. Key market trends include the growing adoption of electric two-wheelers as governments promote sustainability and reduce carbon emissions. Technological advancements, such as GPS tracking and mobile payment integration, are enhancing the user experience and streamlining operations. The expansion of ride-sharing services to smaller cities and rural areas is also contributing to market growth. However, concerns about driver safety, regulatory challenges, and traffic congestion pose potential restraints to the industry. Leading companies in the APAC two-wheeler taxi market include Madhatters Voyage Pvt Ltd, Rapido, Uber Technologies Inc, Moped, GOJEK Ltd, GrabTaxi Holdings Pte Ltd, and ANI Technologies Pvt Ltd (OLA). Recent developments include: May 2022: A significant milestone was achieved as the Thai government and the United Nations Environment Program (UNEP) jointly initiated a pilot project for electric motorcycle taxis in Thailand. In a remarkable collaboration, approximately fifty electric motorcycles generously donated by the Chinese company TAILG will be utilized as green motorcycle taxis, serving as both a research project and a demonstration of sustainable mobility., May 2022: An innovative public-private initiative was launched in Thailand as the Electricity Generating Authority of Thailand (EGAT), The Stallions Company Limited (Stallions), and Dongguan Tailing Electric Vehicle Company Limited (TAILG) of China joined forces. Their partnership aims to introduce electric mobility in the form of motorcycle taxis to the public, offering an eco-friendly and efficient transportation option.. Key drivers for this market are: Rise in Smartphone User and Internet Penetration Across the Region. Potential restraints include: Increase in Traffic Problems. Notable trends are: Increase in Smartphone and Internet Penetration Across the Region will Stimulate Pay as You Go Segment.

The ASEAN car rental market, valued at approximately $X million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 15.70% from 2025 to 2033. This significant expansion is fueled by several key drivers. The burgeoning tourism sector across Southeast Asia, particularly in countries like Thailand, Vietnam, and Indonesia, is a major contributor, with increasing numbers of both domestic and international tourists relying on car rentals for exploration and convenience. Furthermore, the rise of online booking platforms, offering greater transparency, ease of access, and competitive pricing, is significantly boosting market penetration. The increasing adoption of short-term rentals for business travel and personal use also contributes to this upward trajectory. However, the market faces certain restraints, including fluctuating fuel prices, traffic congestion in major cities, and competition from ride-hailing services like Grab and Gojek. To mitigate these challenges, car rental companies are increasingly investing in technology, such as mobile apps and advanced booking systems, while expanding their fleet with fuel-efficient vehicles and embracing flexible rental options to cater to diverse customer needs. The market is segmented by booking type (offline and online), rental duration (short-term and long-term), and application type (tourism and commuting). Key players like Avis Budget Group, INDORENT, Blue Bird Group, Tribecar Pte Ltd, TRAC, and Sixt SE are actively shaping the competitive landscape through strategic expansions, fleet modernization, and technological innovation. The projected growth in the ASEAN car rental market is particularly strong in countries with rapidly developing economies and significant tourism inflows. Indonesia and Vietnam, with their large populations and growing middle class, present substantial growth opportunities. Malaysia and Thailand, already established tourism hubs, continue to see consistent demand for car rentals. Singapore, while a smaller market, benefits from its status as a regional business and tourism center. The "Rest of Southeast Asia" segment holds potential for future expansion as infrastructure improves and tourism grows in less developed areas. The forecast for the next decade is optimistic, predicated on continued economic growth, improvements in infrastructure, and the sustained popularity of car rentals as a flexible and convenient transportation solution within the region. The market is expected to see consolidation among key players, coupled with increased innovation in service offerings and technological integrations to enhance customer experience. ASEAN Car Rental Market: A Comprehensive Market Report (2019-2033) This insightful report provides a comprehensive analysis of the ASEAN car rental market, encompassing historical data (2019-2024), the base year (2025), and a detailed forecast (2025-2033). It offers invaluable insights for stakeholders, investors, and industry players seeking to understand the market's dynamics, growth potential, and future opportunities. The market is projected to reach xx Million by 2033, presenting significant growth opportunities. Recent developments include: June 2022: Carro acquired a 50% stake in the rental arm of Indonesian automotive group PT Mitra Pinasthika Mustika for nearly USD 54 million, according to a statement from the companies. PT Mitra Pinasthika Mustika Rent (MPMRent) is Indonesia's largest car rental company, with a fleet of over 13,000 vehicles and financing services., July 2022: InterContinental Phuket Resort and SIXT Thailand formed a partnership that will introduce the Nissan Leaf to its rental collection in Phuket. To power this new fleet of EVs, InterContinental Phuket Resort has installed a total of six EV charging points - four AC stations and one1 DC station with two chargers., January 2022:The Middle Eastern mobility company ekar announced that it will begin operations in Thailand, starting with Bangkok and moving on to other cities later this year. With no down payments or long-term commitments, ekar's exclusive car subscription service, which is available through the ekar app, offers cars with terms of one to nine months for a single monthly fee. Peer-to-peer carsharing services from ekar will be available later in 2022.. Key drivers for this market are: Increase in Demand for Clean Energy Driving the Market. Potential restraints include: Rising Safety Concerns is Antcipated to Restrain the Market. Notable trends are: Rising Tourism Industry in the Region Drives the Market.

In 2023, Grab Holdings Inc. generated 50.61 percent of revenues through their delivery segment. Mobility services accounted for 36.8 percent of total revenues. Grab Holdings Inc. is a Southeast Asian technology company headquartered in Singapore. Having started out as a ride-hailing service, the company now operates a multipurpose app, also offering food delivery and digital payment services.

According to a survey in 2022, clothing, footwear, and cosmetic products were the most popular online product categories according to online shoppers in Vietnam. Home appliances ranked second, with 67 percent of respondents having purchased these items online.

Online shopping on the rise in Vietnam

In 2022, around 7.5 percent of total retail sales in Vietnam came from e-commerce, equaling over 16.4 billion U.S. dollars. The growth of this sector has been recorded year-on-year during the last decade in the country. In the same year, over half of the Vietnamese population reported having purchased consumer goods online. Not only are there more people buying products online, but the average amount spent per consumer on e-commerce channels has also been increasing exponentially in Vietnam.

Vietnam’s internet economy

Vietnam had the third largest internet economy in Southeast Asia, behind Indonesia and Thailand, with a total market value of 23 billion U.S. dollars. While e-commerce accounted for the lion’s share, other segments within the internet economy in the country have been growing fast in recent years. For instance, the COVID-19 pandemic has made online entertainment the new normal for people across different age groups, contributing to the substantial increase in online media market value in Vietnam. Furthermore, after the pandemic, food delivery, ride-hailing, and online travel have continued to benefit from the shift in consumer preferences towards online products and services.