The Report Covers Indonesia’s Ride Hailing Market Size and Companies. It is Segmented by Vehicle Type (Two-Wheelers and Passenger Cars), Booking Type (Online and Offline), and End Use (Personal and Business). The Market Size and Forecasts are Provided in Terms of Value (USD) for the Above-Mentioned Segments.

Indonesia ride hailing market size is projected to exhibit a growth rate (CAGR) of 8.15% during 2024-2032. The growing implementation of stringent regulations to ensure safety, quality, and fair competition, increasing reliance on smartphones, and the widespread availability of high-speed mobile internet represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on vehicle type, booking type, and end-use.

As of January 2023, the market share by order volume of Gojek in Indonesia's ride-hailing transportation industry reached 50 percent. Grab had the highest market share in February 2022, at 54 percent. In 2022, the Singaporean company had generated a total revenue of 275 million U.S. dollars in Indonesia.

Ride-hailing market in Indonesia

Gojek and Grab are the two leaders in the Indonesian ride-hailing market. They cater to the country's reliance on private cars and motorcycles for daily travel. In 2022, the Gojek app was downloaded 18.99 million times, while Grab has been downloaded more than 13.58 million times in the country. These apps are now considered super-apps, with services that go beyond transportation and include deliveries, various on-demand offers, and facilitated payments via e-wallet. Gojek allows payments via GoPay, and Grab uses OVO, both of which are among the most popular e-wallets in Indonesia.

Consumer preferences among ride-hailing users 

In the Indonesian ride-hailing market, two-wheeler services are particularly popular. As of January 2023, 34 percent of Grab users were using only GrabBike, the motorcycle-taxi service, while 40 percent were also using car rides. As for Gojek, a larger proportion of users, 40 percent of them, used GoRide only, while 44 percent also switched to cars. Since 2017, the company has partnered with Bluebird, the cab company, offering their taxi service on the app in addition to Gocar.

The revenue in the 'Ride-hailing' segment of the shared mobility market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 1.1 billion U.S. dollars (+31.34 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 4.64 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Ride-hailing' segment of the shared mobility market was continuously increasing over the past years.Find further information concerning the revenue in the shared mobility market in Poland and the number of users in the shared mobility market in Poland. The Statista Market Insights cover a broad range of additional markets.

The number of users in the 'Ride-hailing' segment of the shared mobility market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 23.6 million users (+26.73 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 111.89 million users and therefore a new peak in 2029. Notably, the number of users of the 'Ride-hailing' segment of the shared mobility market was continuously increasing over the past years.Find further information concerning the number of users in the shared mobility market in Poland and the revenue in the shared mobility market in Poland. The Statista Market Insights cover a broad range of additional markets.

In 2024, Indonesia had the biggest online ride-hailing and food delivery market among selected Southeast Asian countries, valued at around nine billion U.S. dollars. On the other hand, the Philippines had an online ride-hailing market value of approximately three billion U.S. dollars that year.

As of February 2021, Gojek's motorbike rides market share in the ride-hailing industry in Indonesia reached 59 percent. The remaining share was owned by Singapore's first decacorn, Grab. Recently, Gojek and Tokopedia, two of Indonesia's biggest internet companies, merged as GoTo Group. It is expected that the competition between Grab and Gojek will be tighter due to this merger.

As of July 2022, the sales market share of Gojek in Indonesia's ride-hailing transportation industry reached 52 percent. Before March 2018, the remaining shares were owned by non-Indonesian companies, Grab and Uber. However, Uber decided to sell its Southeast Asia business' shares to Grab, making Grab and Gojek the only ride-hailing companies in Indonesia.

In February 2021, Grab's car ride market share in the ride-hailing industry in Indonesia reached 51 percent. The remaining shares are owned by Indonesia's first decacorn, Gojek. Recently, Gojek and Tokopedia, two of Indonesia's biggest internet companies, merged as GoTo Group. It is expected that the competition between Grab and Gojek will be tighter due to this merger.

The ARPU in the 'Ride-hailing' segment of the shared mobility market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 1.8 U.S. dollars (+4.53 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 41.47 U.S. dollars and therefore a new peak in 2029. Notably, the ARPU of the 'Ride-hailing' segment of the shared mobility market was continuously increasing over the past years.Find further information concerning the ARPU in the shared mobility market in Poland and the revenue in the shared mobility market in Poland. The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Indonesia Retail Market Size 2025-2029

The Indonesia retail market size is forecast to increase by USD 49.9 billion at a CAGR of 4.7% between 2024 and 2029.

The market exhibits significant growth, driven by an expanding retail landscape and increasing consumer preference for local brands. However, the underdeveloped infrastructure poses a challenge. Additionally, the rise of e-commerce brands and circular retail models, such as resale, is providing consumers with more options and convenience. The Indonesian government's spending on infrastructure development and private consumption are key growth factors. 
Digital technology, including social media and online commerce, is transforming the retail sector. Media distribution and ride-sharing services are also gaining popularity. Furthermore, financial services are becoming increasingly accessible, enhancing customer convenience. Customer sentiments towards local brands are positive, with palm oil and fish being prominent industries. This market analysis provides insights into these trends and challenges, enabling businesses to make informed decisions.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market is a significant contributor to the country's economy, driven by the increasing household consumption and modern spending habits of its growing middle class. This market is influenced by several factors, including household purchasing power, prices, credit costs, employment, social welfare, and government spending. Household Consumption: The Indonesian economy relies heavily on private consumption, which accounts for approximately 56% of the country's Gross Domestic Product (GDP). Household consumption is driven by the increasing purchasing power of the middle class, which is expected to continue growing due to rising incomes and improved employment opportunities.



The cost of essential commodities, such as palm oil, fish, cocoa, coffee, wheat, dairy, and other staple foods, significantly impact the retail market. Any fluctuations in the prices of these commodities can affect the affordability of these items for consumers and, consequently, the retail market. Credit Cost: Credit cost is another factor that influences the market. The availability and cost of credit can impact consumer spending, as many Indonesians rely on credit to make purchases. Any changes in credit cost can, therefore, affect the demand for retail goods and services.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food and beverages
  Electrical and electronics
  Apparel and footwear
  Home improvement and household products
  Others


Ownership Structure

  Local Retailler
  International Retailer


Geography

  Indonesia

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. In Indonesia, the market encompasses various formats, including convenience stores and department stores. Convenience stores, which are small retail outlets, provide essential daily items such as groceries, snacks, personal care products, and beverages. Some of these stores are attached to gas stations, ensuring customers can access them during emergencies. The government and private consumption contribute significantly to the growth of this sector. Department stores, on the other hand, offer a wide range of consumer goods under one roof. They have become a staple in urban areas, shaping shopping habits and redefining luxury services. Digital technology, social media, and online commerce have transformed retail in Indonesia.

Furthermore, media distribution, ride-sharing services, financial services, and palm oil are other key sectors influencing the retail industry's growth. Customer sentiments play a crucial role in retail sales. Understanding these trends and adapting to them is essential for retailers to remain competitive.

Get a glance at the share of various segments. Request Free Sample

Market Dynamics

Our Indonesia Retail Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers for the Indonesia Retail industry?

Expansion of the retail landscape is the key driver of the market. In Indonesia, the market is undergoing significant transformation, with organized retailing gaining traction and gradually replacing the traditional unorganized sector. This shift is driven by the growing demand for product qual

Snapshot img

Moto Taxi Service Market Size 2024-2028

The moto taxi service market size is forecast to increase by USD 12.87 billion at a CAGR of 9.7% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One major trend driving market growth is the increase in investments for moto taxi startups, reflecting the strong investor confidence in this sector. Additionally, the use of social media and analytics is becoming increasingly prevalent In the industry, enabling providers to better understand customer preferences and tailor their services accordingly. Motorbike owners can use moto-taxi service software to manage customer requests and track distance travelled. However, the market also faces challenges, such as regulatory restrictions and bans on moto taxis in various countries, which can hinder market expansion. Overall, the market is poised for growth, with innovative solutions and regulatory clarity expected to provide new opportunities for market participants.

What will be the Size of the Moto Taxi Service Market During the Forecast Period?

Request Free Sample

The moto taxi market, a segment of the passenger transportation industry, is experiencing significant growth due to the increasing demand for efficient transportation options in crowded metropolitan areas. Consumers seek motorbike taxis, also known as moto taxis or motorcycle taxis, as alternative solutions to traditional taxi services. Motorbike riders offer the advantage of navigating through traffic more easily, thus reducing travel time and distance.
Moreover, the market dynamics are influenced by the growing need for cashless payments and the increasing popularity of mobile applications. The convenience and cost-effectiveness of motorbike taxis have made them increasingly popular in various regions. Motorbike taxis, including moto-cabs and motorcycle taxis, cater to passengers looking for a quick and agile transportation solution. Motorbike riders provide a unique and personalized experience, making them a preferred choice for many consumers.

How is this Moto Taxi Service Industry segmented and which is the largest segment?

The moto taxi service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Service

  E-hailing
  Ride sharing


Application

  Passenger
  Load


Geography

  APAC

    Vietnam


  Europe

    UK
    France


  Middle East and Africa



  South America



  North America

    US

By Service Insights

The e-hailing segment is estimated to witness significant growth during the forecast period.

E-hailing services have revolutionized the transportation industry by enabling users to book moto taxis via mobile applications. This innovative solution connects passengers with local drivers, offering a convenient and efficient alternative to traditional taxi services. The e-hailing segment for moto taxis is particularly popular in Asia Pacific (APAC) due to the region's high population density and challenging road conditions. In countries like China, India, Indonesia, Thailand, and Malaysia, heavy traffic congestion increases the demand for quick and flexible transportation options. Moto taxis provide a cost-effective solution for consumers, especially those who cannot afford private vehicles. E-hailing services offer additional benefits such as real-time tracking, cashless payments, and passenger protection.

Furthermore, government initiatives, favorable regulations, and increasing investment in this sector are further fueling the growth of the moto taxi market. The market's success can be attributed to its ability to address the challenges of urban mobility, including traffic congestion, parking-related problems, and rising fuel prices. E-hailing services also contribute to sustainability by reducing the number of private vehicles on the road. Despite the numerous benefits, challenges such as safety concerns, regulatory issues, and competition from other transportation modes persist. Market research reports provide valuable insights into the key developments, strengths, weaknesses, and future opportunities In the moto taxi market.

Get a glance at the Moto Taxi Service Industry report of share of various segments Request Free Sample

The e-hailing segment was valued at USD 16.91 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 58% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The Asia Pacific region is ex

Over the last two observations, the number of users is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Ride-hailing segment as we approach the end of the forecast period. This value, reaching 5 million users, stands out significantly compared to the average changes, which are estimated at 1.2 million users. Find further statistics on other topics such as a comparison of the revenue in India and a comparison of the revenue in Russia. The Statista Market Insights cover a broad range of additional markets.

After two years of growth, the Indonesian ride-on compaction equipment market decreased by -6.1% to $218M in 2024. Over the period under review, the total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +5.9% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The Indonesian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach a market size of $314.24 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.50% from 2025 to 2033. This expansion is driven by several key factors. Firstly, Indonesia's burgeoning population and increasing urbanization are creating a larger audience for OOH advertising, particularly in high-traffic areas. Secondly, the rising adoption of digital technologies is fueling the growth of DOOH, offering advertisers targeted and dynamic campaigns with measurable results. The increasing sophistication of programmatic DOOH further enhances its appeal, allowing for real-time optimization and improved ROI. Finally, the strong growth of retail and consumer goods sectors, along with the expansion of the automotive and BFSI (Banking, Financial Services, and Insurance) industries, are significantly contributing to the increased demand for OOH and DOOH advertising solutions. Specific segments like Transportation (including airports and public transit) and Street Furniture are particularly promising due to high audience reach and visibility. While the market presents significant opportunities, challenges remain. Competition among established players like JCDecaux SE and emerging digital platforms like Hivestack and VIOOH is intense. The effectiveness of OOH advertising, particularly traditional formats, is increasingly being questioned in the face of evolving consumer media consumption habits. Moreover, regulatory hurdles and infrastructure limitations could pose challenges to the widespread adoption of DOOH technology, especially in less developed regions of Indonesia. The market's future success will hinge on the continued innovation in DOOH technology, strategic partnerships between agencies and media owners, and the ability to demonstrate a clear return on investment for advertisers in a rapidly evolving media landscape. Further expansion and growth will be influenced by government investment in infrastructure and initiatives to promote the development of a sophisticated digital advertising ecosystem. This in-depth report provides a comprehensive analysis of the burgeoning Indonesia Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It delves into market size, segmentation, trends, key players, and future growth prospects, offering invaluable insights for businesses and investors seeking to capitalize on this dynamic sector. The report utilizes data from 2019-2024 as the historical period, 2025 as the base and estimated year, and projects the market from 2025-2033. The market is valued in millions of units. Recent developments include: July 2024: Magnite, in collaboration with Dentsu Indonesia, rolled out a programmatic roadblock campaign on Indonesia's top streaming platforms – Viu, Vidio, and WeTV. This strategic move secured Magnite a 100% share of voice (SOV), ensuring unparalleled brand exposure. Concurrently, Nestlé Indonesia unveiled its latest offering, the limited-edition NESCAFÉ Biscuit Coffee featuring Marie Regal Biscuit. Recognizing the surging popularity of streaming platforms, Nestlé Indonesia partnered with Magnite and Dentsu Indonesia to amplify its audience reach., April 2024: inDrive, an Indonesian ride-hailing service, revamped its marketing efforts in Jakarta and several other key cities, partnering with The Perfect Media, an outdoor advertising company. inDrive also undertook mall branding at Central Mall Bandar Lampung, targeting a more focused exposure to mall-goers. Notably, inDrive highlights a unique feature of its app: allowing users to select their drivers and bid fairly.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

In 2023, Maxim was the most downloaded ride-hailing app in Indonesia, generating approximately 16.4 million downloads from iOS and Google Play Store users during the year. Grab was downloaded about 16.05 thousand times from users in Indonesia.

As of November 2019, there were just over 29 million monthly active users (MAU) of Gojek in Indonesia. Comparatively, the ride-hailing company had just under one million monthly active users in Singapore as of November 2019.

 Indonesia's first decacorn

Gojek was established in Indonesia in 2009. Focused initially on courier services and two-wheeled ride-hailing, the company now operates a super app available in Indonesia, the Philippines, Singapore, Thailand, and Vietnam. In 2019, Gojek reached a valuation of 10 billion U.S. dollars, becoming Indonesia's first decacorn and the second decacorn in Southeast Asia, following fellow ride-hailing giant and main competitor Grab. Southeast Asia boasts a variety of multinational and national ride-hailing apps. Grab and Gojek are the two most-used services across the countries they are available in. While Grab edges out Gojek regarding car-based ride-hailing in Indonesia, Gojek has the bigger market share of motorbike ride-hailing in the country.

Rise of the super apps

In May 2021, Gojek completed its merger with Indonesian e-commerce unicorn Tokopedia, resulting in both companies becoming subsidiaries of the new holding company GoTo. Tokpedia is one of Indonesia's leading e-commerce platforms, having attracted over 100 million monthly visitors in the past. In March 2022, GoTo launched on the Indonesia Stock Exchange with an initial public offering (IPO) of 1.1 billion U.S. dollars. Nowadays, the Gojek super app offers a multitude of services next to ride-hailing, such as shopping and food delivery as well as Go-Pay, a mobile payments service. The popularity of ride-hailing and grocery super apps in Southeast Asia was projected to lead to a doubling in market value until 2025.

The number of users in the 'Car-sharing' segment of the shared mobility market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 330.5 thousand users (+26.72 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.6 million users and therefore a new peak in 2029. Notably, the number of users of the 'Car-sharing' segment of the shared mobility market was continuously increasing over the past years.Find further information concerning the ARPU in the 'Flights' segment of the shared mobility market in Spain and the revenue in the shared mobility market in the Dominican Republic. The Statista Market Insights cover a broad range of additional markets.

According to a survey conducted in Indonesia in April 2019, 70.4 percent of the respondents who used transportation app stated that they used GoJek as their to-go app. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.