The Thailand Ride-Hailing Market Report is Segmented by Vehicle Type (Two-Wheeler and Passenger Car), Booking Type (Online and Offline), End-Use (Personal and Commercial), Payment Method (Digital Wallet, Card, and Cash), and Region (Bangkok Metropolitan Region, Central Thailand, Northern Thailand, Northeastern Thailand, and Southern Thailand). The Market Forecasts are Provided in Terms of Value (USD).

The Thailand ride-hailing market, exhibiting a robust Compound Annual Growth Rate (CAGR) of 9.38% from 2019 to 2024, is projected to continue its upward trajectory through 2033. This growth is fueled by several key factors. Increasing urbanization and a burgeoning middle class are driving demand for convenient and affordable transportation options. Smartphone penetration and improved internet connectivity have fostered the widespread adoption of ride-hailing apps, making the service readily accessible across the country. Furthermore, traffic congestion in major cities like Bangkok significantly contributes to the preference for ride-hailing services over personal vehicles. The market is segmented by vehicle type (two-wheeler, passenger car), booking type (online, offline), and end-use (personal, commercial), reflecting the diverse needs of Thai commuters and businesses. Competition is fierce, with established players like Grab Holdings Inc. and Bolt vying for market share alongside local companies such as AllThaiTaxi and GoBike. The expansion of ride-sharing services beyond urban centers into more rural areas presents a significant growth opportunity. While the market exhibits strong growth potential, certain challenges remain. Regulatory hurdles, including licensing requirements and fare regulations, could impact market expansion. Fluctuations in fuel prices and driver availability can also pose challenges to both companies and consumers. The increasing penetration of electric vehicles, however, presents a significant opportunity for the market to shift towards more sustainable and environmentally friendly transportation options. Furthermore, the development of innovative features, such as integrated payment systems and enhanced safety measures within ride-hailing apps, will be vital for continued growth and maintaining consumer trust. The competitive landscape is dynamic, and companies are continuously innovating their services and expanding their reach to stay ahead. This market presents a compelling investment opportunity for those looking to capitalize on Thailand's growing transportation needs. Recent developments include: June 2022- Google and Robinhood announced the joint development of a Super App for Thailand customers. The app will offer several services under one platform, including food delivery, ride-hailing, payments, travel booking, etc., In June 2022, AirAsia launched the e-ride-hailing service offering in the Thailand market. Under this, the company has dedicated its online app which would take care of the ride-hailing services.. Notable trends are: Online Booking to Gain Traction.

As of March 2022, the sales market share leader of the ride-hailing transportation industry in Thailand was Grab. However, since its launch in mid-2020, the sales market share of Bolt increased steadily from **** percent in January 2021 to ** percent in March 2022.

Thailand Ride Hailing Market size was valued at USD 3.4 Billion in 2024 and is projected to reach USD 8.9 Billion by 2032 growing at a CAGR of 12.8% from 2026 to 2032. Key Market Drivers:Expanding Smartphone Penetration and Internet Connectivity: Thailand's digital infrastructure has grown, allowing ride-hailing firms to thrive. In accordance to the National Broadcasting and Telecommunications Commission, smartphone penetration in Thailand will reach 82% by 2023, with mobile internet users expanding to 69 million (almost 99% of the total population), forming a solid foundation for ride-hailing services.

In 2022, Grab was the most popular ride-hailing app in Thailand, generating approximately **** million downloads from iOS and Google Play Store users during the year. Second-ranked Bolt was downloaded ******* times from users in Thailand. The relatively new player on Thailand's ride-hailing service market, inDrive (former inDriver) ranked third, with approximately ******* downloads in Thailand during the examined period.

The Asia-Pacific rickshaw ride-hailing service market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and the burgeoning adoption of smartphone technology. The market's convenience, affordability compared to traditional taxis, and eco-friendliness in the case of electric rickshaws are key factors fueling its expansion. A Compound Annual Growth Rate (CAGR) of 21.50% from 2019 to 2024 indicates a significant upward trajectory. While precise market size figures for 2025 are unavailable, projecting from the historical data and considering the sustained growth rate, a reasonable estimate places the market value at approximately $2.5 billion for 2025. This figure is supported by the growing number of players—including both established ride-hailing giants like Grab and Gojek, and regional startups like Mauto Electric Mobility—actively competing for market share. The market is segmented based on application (freight and passenger commuting), booking type (online and offline), payment methods (cashless and e-wallets), and propulsion type (electric and internal combustion engine). The preference for cashless transactions and the increasing availability of electric rickshaws contribute to the market's dynamism. Significant growth potential exists in less penetrated markets within the region, particularly in countries with high population density and limited public transportation options. However, challenges remain, including regulatory hurdles related to licensing and safety standards, and the need for improved infrastructure to support the expansion of electric vehicle charging networks. The dominance of major players like Grab and Gojek highlights the competitive landscape. However, the market also offers significant opportunities for smaller, localized firms specializing in specific niches, such as freight transportation or electric rickshaw services. Further growth will be determined by the success of these companies in adapting to evolving consumer demands, leveraging technological advancements, and navigating regulatory landscapes. The increasing adoption of innovative technologies such as GPS tracking, real-time fare calculation, and integrated payment systems is expected to enhance the user experience and drive market growth. The future success of the market hinges on a synergistic relationship between technological innovation, supportive government policies, and the continued expansion of e-commerce and logistics activities within the region. This market segment displays a strong growth forecast extending into 2033. This comprehensive report provides an in-depth analysis of the rapidly evolving Asia-Pacific rickshaw ride hailing service market. Covering the historical period (2019-2024), base year (2025), and forecast period (2025-2033), this study offers invaluable insights for stakeholders seeking to understand this dynamic sector. The market is segmented by application (freight and logistics, passenger commuting), booking type (online, offline), payment method (cashless, e-money/e-wallet), and propulsion type (electric, internal combustion engine). Key players like Uber, Ola Cabs, Gojek, and numerous regional players are analyzed, revealing market concentration, competitive dynamics, and future growth trajectories. This report uses data valued in the millions. Recent developments include: In 2021, Uber India announced increasing its electric vehicle fleet to 3,000 e-vehicles due to trending e-mobility and green technology trends in the country. The company also has plans to establish charging infrastructures and partnered with OEM to smoothen its operations.. Key drivers for this market are: Increasing Inclusion of E-bikes in the Sharing Fleet. Potential restraints include: Limited Infrastructure May Hinder Market Growth. Notable trends are: Rising Tourism, Leisure Traveling and Logistics Sector.

As of March 2022, the average order value (AOV) of Grab in Thailand amounted to ***** Thai baht. Grab's AOV was **** Thai baht higher than its largest competitor in the ride-hailing transportation industry in Thailand, Estonian ride-hailing company Bolt.

In Thailand Robo Taxi Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The APAC Two-Wheeler Taxi Industry is segmented by Vehicle Type (Motorcycle and Scooter), Service Type (Pay as You Go and Subscription-Based), and Geography (China, India, Japan, Thailand, Vietnam, and the Rest of Asia-Pacific). The report offers the market size and forecast in value (USD) for all the above segments.

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Moto Taxi Service Market Size 2025-2029

The moto taxi service market size is forecast to increase by USD 14.45 billion at a CAGR of 10% between 2024 and 2029.

The market is witnessing significant growth, driven by increasing investments in moto taxi startups. This trend reflects the market's potential and the investors' confidence in the business model. Furthermore, the use of social media and analytics is transforming the way moto taxi services are marketed and operated, providing valuable insights into customer preferences and behavior. However, the market faces challenges, including regulatory restrictions and bans on moto taxis in various countries. Data security and privacy policies are crucial for protecting user information. These obstacles necessitate a strategic approach to navigating regulatory environments and addressing safety concerns to ensure the sustainable growth of moto taxi services.
Companies seeking to capitalize on market opportunities must stay informed of regulatory changes and invest in technology solutions that enhance safety and customer experience. Additionally, collaborating with local authorities and stakeholders can help build trust and support for the moto taxi service industry. To maintain operational efficiency, motor taxi services employ fleet management and dispatch systems.

What will be the Size of the Moto Taxi Service Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, various strategies are shaping the competitive landscape. Referral programs are increasingly popular for customer acquisition, offering existing riders incentives to invite new users. Risk management is a critical aspect, with companies implementing comprehensive strategies to mitigate potential hazards. Public relations plays a significant role in maintaining a positive brand image, especially during crises. Market penetration is driven by API integrations, allowing seamless connectivity with various platforms. Fraud prevention is a priority, with machine learning algorithms and data encryption ensuring secure transactions. Loyalty programs and in-app messaging foster customer engagement, while big data analytics provide valuable insights for competitive advantage.

Third-party integrations, including social media and legal consulting, expand service offerings and ensure regulatory compliance. Crisis management plans are essential for handling unexpected incidents, while automated dispatch and smart routing enhance operational efficiency. Open-source technologies and artificial intelligence further optimize services, ensuring a superior user experience. Motorcycle maintenance and data anonymization are crucial for maintaining a reliable and secure fleet. Cloud computing enables scalability and flexibility, ensuring businesses remain agile in the ever-evolving market. Additionally, the use of social media and analytics is becoming increasingly prevalent in the industry, enabling providers to better understand customer preferences and tailor their services accordingly.

How is this Moto Taxi Service Industry segmented?

The moto taxi service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  E-hailing
  Ride sharing


Application

  Passenger
  Load


Vehicle Type

  Motorcycle
  Scooters


Propulsion

  ICE
  Electric


Geography

  North America

    US


  Europe

    France
    UK


  Middle East and Africa

    UAE


  APAC

    India
    Indonesia
    Thailand
    Philippines
    Vietnam


  South America

    Brazil


  Rest of World (ROW)

By Service Insights

The E-hailing segment is estimated to witness significant growth during the forecast period. E-hailing services for motor taxis have gained significant popularity due to their convenience and affordability, particularly in regions with high population density and heavy traffic congestion. These services enable passengers to easily book motor taxis through mobile applications, streamlining the process and reducing waiting times. The growing preference for cost-effective transportation solutions, coupled with the convenience offered by e-hailing platforms, is driving the market's expansion. Safety is a top priority for motor taxi services. Background checks and driver verification ensure the safety of passengers. Motorcycles are equipped with safety gear, and insurance policies cover both drivers and riders. Insurance claims processing is handled efficiently to minimize disruptions.

Rider safety features, such as helmets, are provided to ensure the safety of passengers. Real-time tracking an

The APAC two-wheeler taxi market has been experiencing substantial growth, with a market size of USD 0.39 million in 2025. Driven by urbanization, rising income levels, and the increasing popularity of ride-sharing services, this market is projected to expand at a CAGR of 24.50% during the forecast period of 2025-2033. The pay-as-you-go service type holds the dominant market share due to its flexibility and affordability, while subscription-based services are gaining traction among commuters seeking long-term value. Key market trends include the growing adoption of electric two-wheelers as governments promote sustainability and reduce carbon emissions. Technological advancements, such as GPS tracking and mobile payment integration, are enhancing the user experience and streamlining operations. The expansion of ride-sharing services to smaller cities and rural areas is also contributing to market growth. However, concerns about driver safety, regulatory challenges, and traffic congestion pose potential restraints to the industry. Leading companies in the APAC two-wheeler taxi market include Madhatters Voyage Pvt Ltd, Rapido, Uber Technologies Inc, Moped, GOJEK Ltd, GrabTaxi Holdings Pte Ltd, and ANI Technologies Pvt Ltd (OLA). Recent developments include: May 2022: A significant milestone was achieved as the Thai government and the United Nations Environment Program (UNEP) jointly initiated a pilot project for electric motorcycle taxis in Thailand. In a remarkable collaboration, approximately fifty electric motorcycles generously donated by the Chinese company TAILG will be utilized as green motorcycle taxis, serving as both a research project and a demonstration of sustainable mobility., May 2022: An innovative public-private initiative was launched in Thailand as the Electricity Generating Authority of Thailand (EGAT), The Stallions Company Limited (Stallions), and Dongguan Tailing Electric Vehicle Company Limited (TAILG) of China joined forces. Their partnership aims to introduce electric mobility in the form of motorcycle taxis to the public, offering an eco-friendly and efficient transportation option.. Key drivers for this market are: Rise in Smartphone User and Internet Penetration Across the Region. Potential restraints include: Increase in Traffic Problems. Notable trends are: Increase in Smartphone and Internet Penetration Across the Region will Stimulate Pay as You Go Segment.

Southeast Asia (SEA)'s internet economy is poised for significant growth, with Indonesia leading the charge. In 2024, Indonesia's internet economy was estimated to reach 90 billion U.S. dollars in gross merchandise value (GMV), far surpassing other countries in the region. Singapore, despite its smaller size, generated GMV of approximately 29 billion U.S. dollars. E-commerce: the largest segment of SEA’s internet economy Key segments of SEA’s internet economy include e-commerce, online travel, online ride-hailing and food delivery, and online media. Among these, e-commerce is the largest segment, with its GMV estimated to reach nearly 160 billion USD in 2024. According to an online survey, more than half of respondents in Southeast Asia preferred online shopping compared to 28 percent favoring in-store shopping. Online marketplaces such as Shopee, Lazada, and Tokopedia are the most popular in the region. As of 2023, Shopee was SEA’s leading e-commerce platform by GMV. E-commerce market size by country Indonesia, the most populous country in SEA, evidently has the largest e-commerce market in the region. In 2024, its e-commerce GMV amounted to approximately 65 billion U.S. dollars and is forecasted to reach 150 billion U.S. dollars 2030, driven by a rapidly expanding e-commerce user base in Indonesia. Meanwhile, Thailand, Vietnam, the Philippines have relatively comparable e-commerce market sizes, with Malaysia’s and Singapore’s being smaller in comparison. These Southeast Asian e-commerce markets are expected to continue growing in the next few years; however, Indonesia, Thailand, Vietnam, and the Philippines are projected to grow at a much faster pace compared to Malaysia and Singapore.

As of November 2019, there were just over ** million monthly active users (MAU) of Gojek in Indonesia. Comparatively, the ride-hailing company had just under *** million monthly active users in Singapore as of November 2019.  Indonesia's first decacorn Gojek was established in Indonesia in 2009. Focused initially on courier services and two-wheeled ride-hailing, the company now operates a super app available in Indonesia, the Philippines, Singapore, Thailand, and Vietnam. In 2019, Gojek reached a valuation of ** billion U.S. dollars, becoming Indonesia's first decacorn and the second decacorn in Southeast Asia, following fellow ride-hailing giant and main competitor Grab.Southeast Asia boasts a variety of multinational and national ride-hailing apps. Grab and Gojek are the two most-used services across the countries they are available in. While Grab edges out Gojek regarding car-based ride-hailing in Indonesia, Gojek has the bigger market share of motorbike ride-hailing in the country. Rise of the super apps In May 2021, Gojek completed its merger with Indonesian e-commerce unicorn Tokopedia, resulting in both companies becoming subsidiaries of the new holding company GoTo. Tokpedia is one of Indonesia's leading e-commerce platforms, having attracted over 100 million monthly visitors in the past. In March 2022, GoTo launched on the Indonesia Stock Exchange with an initial public offering (IPO) of *** billion U.S. dollars.Nowadays, the Gojek super app offers a multitude of services next to ride-hailing, such as shopping and food delivery as well as Go-Pay, a mobile payments service. The popularity of ride-hailing and grocery super apps in Southeast Asia was projected to lead to a doubling in market value until 2025.