In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behavior. Specifically, in March 2020, about 40 percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately 75 percent. By the same token, offline shopping has decreased over the analyzed period.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. 18.3 percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at 15.7 percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below two percent.

The continuous rise of e-commerce

Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from 4.2 percent in the first quarter of 2010 to a record-breaking 15.6 percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from 39 million U.S. dollars in the first quarter of 2010 to more than 280 billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching 1.72 trillion U.S. dollars by 2027.

The king of e-commerce

In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over 300 million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly 35 percent. Amazon's deal event for Prime members, Prime Day, saw 17 percent more sales. As for Cyber Monday, sales went up by 13 percent.

The market size of the online retail industry in India amounted to 103 billion U.S. dollars in 2023 in India. The industry is likely to growth with a CAGR of 15 percent until the year 2027.

Growth of online retail industry in India

The rapid expansion in the size of online retail could be attributed to the increase in the market size of e-commerce, a favorable government policy of 100 percent FDI flows into e-commerce, and an increasing base of digital buyers in India. The market size of the e-commerce industry is estimated to reach 200 billion U.S. dollars by 2027, a massive jump from 2014. Additionally, the number of digital buyers in the country has been on the rise since 2014. Affordable mobile internet, mainly from Reliance’s Jio has been a catalyst for change and led to a drastic growth in the value of mobile retail e-commerce in 2020.

Consumer perception of online retail during coronavirus

The coronavirus (COVID-19) pandemic led to an increase in the share of consumers shopping online. Most consumers opted for online retail to socially distance, avoid queues in the supermarkets and other shops, and to minimize their time spent outside. Unsurprisingly, they preferred to shop for essentials which included food, personal hygiene, and household cleaning products during this time.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

As per Cognitive Market Research's latest published report, the Global Online Fashion Retail market size was $771.90 Billion in 2022 and it is forecasted to reach $2,755.17 Billion by 2030. Online Fashion Retail Industry's Compound Annual Growth Rate will be 17.37% from 2023 to 2030. Market Dynamics of the Online Fashion Retail Market:

Evolution in online shopping along with the emergence of technologies:

Technological advancement has become the center of life. Most devices such as smartwatches, and mobile phones with multiple accessibilities merge with digital networks. Technologies such as blockchain, and artificial intelligence have pushed online fashion businesses to be more user-friendly which can help customer to fulfill their needs. E-commerce retail platforms which are using several technologies would be able to surge their competitive advantage towards better customer experiences and customizing the products as per their requirements. Artificial Intelligence (AI) is becoming the most popular technology in the online fashion retail industry. AI has the ability to change vast and diverse data into valuable data which helps to exceed cost, speed, and time. Furthermore, Augmented Reality (AR) technology also plays a vital role which provides a real-time view and also magnified computer-generated information.

Restraining Factor:

Lack of close examination and frauds in online shopping:

Many customers want to feel and touch the product in order to identify product quality. Thus, most of the customers prefer to purchase from window shops to touch-feel-try the products which may lead to hinder the market growth to some extent. In addition, the products shown in the pictures are sometimes misleading. The size, colour, and appearance are not images with electronic images. In addition, many people prefer to visit physical stores for examining the product though it consumes time. Further, the online payment mode is not much safe while doing payment transactions. Therefore, retailers and e-marketers are paying attention to finding out a solution to this issue.

However, the emergence of new technologies, good discounts, availability of different brands, time-saving processes, a wide range of products, and safer payment transactions are expected to surge the market growth during the forecast period.

Current Trends on Online Fashion Retail:

Development of new applications in online fashion retail platforms:

Increasing penetration of smartphones and the emergence of new technologies followed by the development of different applications have gained traction in the online fashion retail market. Solutions like Mobile body scanning technology are having a lucrative impact on the online fashion retail market size and shape. In addition, a solution like Mobile Tailor which allows customers to take body measurements remotely and contactless by using just two photos of them enables businesses to expand their reach. Furthermore, YourFit solution also helps shoppers to find out matching online shoppers in order to overcome size issues. Thus, the development of new applications in the fashion world is projected to expand the market growth in the future.

Impact of the COVID-19 pandemic on the Online Fashion Retail Market:

The outbreak of Covid-19 has significant impact on the global fashion retail market. As governments of several nations announced lockdown and social distancing regulations, the market has faced several damages during the Covid-19 pandemic. However, there are some positive impacts such as the emergence of new technologies i.e. ewallet, 360-degree videos, three-dimensional product view, and trying on clothes with augmented reality has gained traction during a pandemic. The online fashion market has gained traction among young consumers during the outbreak of COVID-19. UK-based eCommerce company BooHoo has reported that during the lockdown their sales has increased by 45% in May 2020.

As the online fashion retail industry is growing, fashion businesses need to adapt to changing circumstances. Due to the high competition in the sector, online fashion businesses have to implement new intelligent solutions which are going to recommend the right product to the right customer in real time. Introduction of Online Fashion Retail:

In the past decade, increasing usage of the internet has given new momentum to the online fashion retail market. Rising demand for designer dress...

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US B2C E-Commerce Market Size 2025-2029

The B2C e-commerce market size in US is forecast to increase by USD 289.2 billion at a CAGR of 8.7% between 2024 and 2029.

The B2C e-commerce market is experiencing significant growth, driven by several key factors. The increasing trend of online spending and the widespread penetration of smartphones have fueled market expansion. Moreover, the emergence of omnichannel retailing has become essential for businesses to cater to customers' evolving shopping preferences. Digital connectivity is transforming traditional retail, as players in sectors such as personal care adapt to the new e-commerce landscape. 
Logistics has become critical In the e-commerce industry, leading to high overhead costs. Retailers must optimize their supply chain operations to ensure timely delivery and customer satisfaction. These trends present both opportunities and challenges for market players. Effective logistics management and the ability to offer seamless omnichannel shopping experiences will be crucial for success In the competitive B2C e-commerce landscape.

What will be the Size of the market During the Forecast Period?

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The B2C e-commerce market continues to evolve, driven by the ubiquity of smartphones and internet access. Online shopping activities have grown, with mobile applications becoming a preferred channel for consumers. Social media and influencer culture significantly influence purchasing decisions, with artificial intelligence and machine learning powering personalized recommendations. Augmented reality and virtual reality technologies offer interactive shopping experiences, while voice commerce enables hands-free transactions.
In addition, international markets are expanding, fueled by 5G technology and multimedia content. Online payment methods are becoming more diverse, catering to various consumer preferences. Personal information security remains a critical concern, with logistics networks and supply chain management optimized for efficiency. 

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Geography

  US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The e-commerce market In the US has experienced significant growth due to the increasing use of smartphones, Internet access, and mobile applications for online shopping activities. B2C companies have responded by offering interactive and personalized shopping experiences through advanced technologies such as artificial intelligence, machine learning, augmented reality, and virtual reality. Payment security is a priority, with e-commerce platforms utilizing encryption, fraud detection systems, two-factor authentication, and cybersecurity measures to ensure secure transactions. E-commerce sales continue to grow, driven by the convenience of online payment methods, including digital wallets, credit cards, and mobile payment solutions. International markets and the electronics sector are major contributors to this trend.

However, cyber threats such as malware, phishing attacks, ransomware, DDoS attacks, IoT sensors, real-time monitoring, RFID tracking, and advanced analytics are challenges that e-commerce companies must address to maintain customer trust. The personal care industry and traditional retail are also adapting to digital connectivity, with logistics networks and supply chain management optimized for online retailers and mobile platforms.

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Market Dynamics

Our US B2C E-Commerce Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US B2C E-Commerce Market?

The rise in online spending and smartphone penetration is the key driver of the market.

The B2C e-commerce market In the US has experienced significant growth due to the widespread availability of Internet access and the increasing use of smartphones for online shopping activities. Mobile applications have become a preferred choice for consumers, with social media and influencer culture playing a pivotal role in driving sales. Artificial intelligence and machine learning are transforming the industry by providing personalized

The online retail market, currently experiencing robust growth, is projected to maintain a significant upward trajectory throughout the forecast period (2025-2033). A Compound Annual Growth Rate (CAGR) of 11.64% signifies substantial expansion, driven primarily by increasing internet penetration, particularly in developing economies, and the rising preference for convenient online shopping experiences. Consumers are increasingly embracing e-commerce platforms for their ease of access, wider product selection, and competitive pricing. The market is segmented by product type (e.g., electronics, apparel, groceries) and application (e.g., B2C, B2B), with each segment exhibiting unique growth patterns. While challenges exist, such as concerns over data security and the complexities of logistics and last-mile delivery, these are being actively addressed through technological advancements and improved supply chain management. Leading companies like Amazon, Walmart, and Apple are leveraging advanced analytics and personalized recommendations to enhance customer engagement, solidify brand loyalty, and gain a competitive edge. The competitive landscape is characterized by ongoing innovation, strategic partnerships, and aggressive marketing strategies. Regional variations in market growth are evident, with North America and Asia Pacific expected to lead the market due to strong technological infrastructure and high consumer spending power. The sustained growth in online retail is further fueled by the increasing adoption of mobile commerce, the expansion of omnichannel strategies (blending online and offline retail experiences), and the rise of social commerce. The integration of artificial intelligence (AI) and machine learning (ML) in personalized shopping experiences and improved inventory management systems is revolutionizing the sector. However, challenges remain concerning regulatory compliance, cross-border trade complexities, and the evolving needs of consumers regarding ethical and sustainable sourcing practices. Companies are strategically investing in enhancing their fulfillment capabilities, improving customer service through advanced technologies like chatbots, and focusing on building trust and transparency to maintain consumer confidence. The market's continued expansion hinges on overcoming these challenges and effectively addressing the evolving needs and expectations of the digitally savvy consumer. This includes navigating logistical hurdles and ensuring a seamless and secure online shopping experience.

According to Cognitive Market Research, the global ECommerce Platform Market size is USD 9.3 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Market Dynamics of ECommerce Platform Market

Key Drivers for ECommerce Platform Market

Rapid growth in online shopping drives the demand for comprehensive e-commerce platform solutions - The rapid growth in online shopping is a significant driver for the e-commerce platform market. As consumers increasingly turn to online retail for convenience, variety, and competitive pricing, businesses are compelled to enhance their digital presence. This surge in online shopping necessitates robust and scalable e-commerce platform solutions that can handle high traffic volumes, offer seamless user experiences, and support various payment methods. Comprehensive e-commerce platforms enable businesses to manage their online stores efficiently, integrate with other digital tools, and provide personalized shopping experiences.
Increasing mobile internet penetration boosts the adoption of mobile-friendly e-commerce platforms globally.

Key Restraints for ECommerce Platform Market

Increasing cybersecurity threats pose risks to consumer data and transactions, impacting trust and adoption.
Complex integrations with existing IT systems and diverse e-commerce platforms can hinder seamless operations and scalability.

Introduction of the ECommerce Platform Market

The Ecommerce Platform serves as a digital framework facilitating online transactions, encompassing both goods and services. Its market continues to surge, driven by factors such as rising internet penetration, mobile device adoption, and evolving consumer preferences towards convenient shopping experiences. With an array of offerings including payment solutions, management platforms, and end-to-end services, the sector caters to diverse e-commerce models like B2B and B2C. Amidst rapid digitization across industries such as Beauty & Personal Care, Fashion, and Consumer Electronics, the Ecommerce Platform's dynamic evolution underscores its pivotal role in shaping modern commerce.

In the second quarter of 2023, mobile phones were the preferred device among online shoppers in the United Kingdom (UK), with 48 percent of shoppers reporting a preference for mobile commerce. Computers followed behind with 40 percent reporting that they prefer their online shopping through laptops and desktops. Only 13 percent of respondents opted for tablets as their go-to device for online shopping.

In 2024, the sales growth of online retailing in South Korea was about 15 percent, exceeding the growth of the overall retail sector in the country of 8.2 percent. E-commerce has continuously increased over the last decade and exceeded the online transaction volume of almost 229 trillion South Korea won in 2023. Online overseas shopping Not only has domestic online retail experienced growth, but purchasing products online from overseas retailers has become more common, with the transaction value of direct overseas purchases increasing majorly in 2019 and 2020. The list of items most commonly ordered online from overseas was topped by cosmetic products, overtaking categories such as fashion goods and music-related items by far. Consumers’ preference There are various reasons for consumers’ preference of online shopping over traditional in-store shopping. In a survey on the internet shopping behavior of South Korean consumers, good value and the convenience of being able to shop anywhere at any time were the most chosen responses. Convenient and fast delivery methods were also an important factor. While next-day delivery is becoming the standard for grocery deliveries, Coupang, an open market platform and one of the leading online shopping platforms in South Korea, is offering overnight deliveries for most products.

Latvia E-commerce Market size was valued at USD 3.01 Billion in 2024 and is projected to reach USD 6.31 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.

The Latvia e-commerce market is driven by increasing internet penetration, rising smartphone usage, and growing consumer preference for online shopping. The expansion of digital payment solutions, including mobile wallets and contactless payments, has further streamlined transactions, making e-commerce more accessible. Government initiatives promoting digitalization and cross-border trade are also fueling market growth. The COVID-19 pandemic accelerated the shift towards online shopping, leading to a surge in demand for e-commerce platforms across various sectors, including fashion, electronics, and groceries. Additionally, the rise of local and international e-commerce players has intensified competition, driving innovation in logistics, last-mile delivery, and customer experience. Social media and influencer marketing are playing a crucial role in shaping consumer purchasing decisions, further boosting online retail growth. With increasing trust in online transactions and continuous advancements in e-commerce technology, Latvia’s e-commerce market is poised for steady expansion in the coming years.

According to Cognitive Market Research, the global Furniture E commerce market size is USD 28154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 11261.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 8446.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 6475.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1407.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 563.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031
The Beds and Mattresses held the highest Furniture E commerce market revenue share in 2024.

Key Drivers of the Furniture E-commerce Market

Shifting Consumer Preferences to Increase the Demand Globally

Online furniture purchasing is becoming increasingly popular among consumers because of its convenience, increased availability, affordable prices, and better delivery options. Online resources make comparing products and conducting research simple, accommodating a wide range of tastes and price points. Price-conscious customers are drawn to competitive pricing and frequent promotions, and prompt delivery and assembly services lessen worry-free furniture handling. Furthermore, as mobile devices become more widely used, internet shopping becomes more accessible, fitting nicely with people's hectic schedules and desire for quick transactions.

Technological Advancements to Propel Market Growth

The furniture sector has benefited from technological improvements such as incorporating virtual reality (VR) and augmented reality (AR) apps. This has allowed clients to picture furniture in their homes before purchasing, increasing confidence and decision-making. Furthermore, e-commerce platforms enhance the shopping experience by using recommendation and personalization engines driven by data and algorithms to provide customized product recommendations. Additionally, as fulfillment and logistics technologies advance, furniture items are delivered more quickly and effectively, satisfying customer expectations for frictionless online purchasing. These innovations work together to give consumers a more engaging, customized, and effective furniture purchasing experience.

Restraints Factor of the Furniture E-commerce Market

Limited Ability to Physically Experience Products to Limit the Sales

Customers worry about comfort and quality when they can't physically handle and test furniture like they can when shopping online. Virtual and augmented reality is examples of technology breakthroughs, but they might only partially change physical experience. Online furniture sellers can overcome this difficulty by providing as much information as possible through kind return policies, thorough product descriptions, sharp photos, and customer reviews. Additionally, some businesses offer in-person showroom visits or samples to help close the gap between internet browsing and in-person testing. Furthermore, showcasing construction and material quality and quality assurance procedures can provide customers with more certainty about the comfort and longevity of the furniture they buy online.

Impact of Covid-19 on the Furniture E-commerce Market

The COVID-19 epidemic had a major effect on the furniture e-commerce business, causing a spike in online sales as customers looked for remote work and home renovation solutions. Lockdowns and other social distancing techniques made it difficult to shop in-store, so people started buying furniture mostly online. The furniture retailers invested in virtual showrooms, contactless delivery alternatives, and online platforms due to the customer behavior shift that hastened the adoption of digital technology. Retailers found adjusting difficult due to supply chain interruptions and rising demand, which put pressure on inventory levels and de...

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.

Australia's online retail spending rose across all segments for both domestic and international merchants in September 2024 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around 9.3 percent compared to the previous year. In comparison, international merchants in this category experienced a rise of 1.8 percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than 50 percent of online shoppers purchasing from Amazon and over 40 percent from eBay that year. Both websites attracted millions of monthly site visits, with eBay averaging at around 57 million visits per month as of February 2023. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with the Woolworths Group holding the largest share of Australia’s grocery retail market. Non-direct brand retailers were a popular choice for online shoppers buying fashion items, as well as skincare and makeup products, in 2023, followed by brands' own websites, and marketplaces, such as eBay and Amazon. Unsurprisingly, books and eBooks were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the coronavirus pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over 32 percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk-buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.

The size of the Middle East and Africa E-Commerce Apparel Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.72% during the forecast period. E-commerce apparel refers to the buying and selling of clothing and fashion accessories through online platforms. This sector has rapidly evolved, offering consumers a vast array of options ranging from everyday wear to high-end fashion, all accessible via websites and mobile apps. E-commerce apparel allows shoppers to browse, compare, and purchase items from the comfort of their homes, often benefiting from features like detailed product descriptions, customer reviews, and virtual try-ons. The convenience of online shopping, coupled with the ability to access a global market, has transformed the apparel industry. Retailers, from established brands to new startups, leverage digital platforms to reach a wider audience and streamline the shopping experience. Advanced technologies, such as AI-driven recommendations and augmented reality fitting rooms, enhance personalization and customer satisfaction. Additionally, e-commerce apparel often includes various services like free shipping, easy returns, and exclusive online discounts, further attracting consumers.However, the e-commerce apparel market also faces challenges such as managing inventory, ensuring quality control, and addressing environmental concerns related to packaging and returns. Despite these hurdles, the continued growth of online shopping underscores the dynamic nature of the fashion industry and its increasing reliance on digital solutions to meet consumer demands. Recent developments include: March 2023: H&M announced the launch of its Limited Edition 2023 collection for Ramadan. The products were launched in three unique capsules. The H&M Limited Edition 2023 collection prices ranged from DHS 139 in different sizes XS-XL. The first 'Ramadan Ready capsule went on sale online and in a few select stores on March 2, 2023. The second one went on sale on March 16 of that same year, and the last one went on sale on April 6 of that same year., February 2023: H&M South Africa announced their plans to expand their online presence across South Africa in partnership with e-commerce retailer Superbalist. The partnership was intended to allow customers across the region to have access to H&M fashion products for women, men, teens, and kids., March 2022: H&M announced the launch of its new collection, 'H&M Ramadan & Eid Statements 2022 collection'. The new apparel collection was launched in a few selected stores and a few e-commerce platforms, including 'qa.hm.com' and the H&M App.. Key drivers for this market are: Rising Internet Penetration and Increased Social Media Usage Boosting the Market, Seasonal Demand Surge & Discounts in Online Stores Driving the Market. Potential restraints include: Availability of Counterfeit Products Restricting the Market Growth. Notable trends are: Rising Internet Penetration & Increased Social Media Usage Boosting the Market.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated 1.7 trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028.

The mobile device takeover The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately 30 percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly 80 percent of visits and 66 percent of orders.

M-commerce tough spots While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately 159 U.S. dollars, compared to 103 dollars on mobile phones.