As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

In the fourth quarter of 2024, gaming company Roblox Corporation had over 32 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 29.3 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

A March 2024 survey found that 19 percent of adult gamers in the United States aged 18 to 34 years played Roblox. Among the general gaming population, about 14 percent played on the creative gaming platform.

In the fourth quarter of 2024, gaming company Roblox Corporation had seen approximately 6.6 billion hours worth of user engagement by Roblox games users under the age of 13. This is an decrease from the 7.5 billion total hours worth of user engagement from the same user group in the previous quarter.

As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

A 2024 survey found that 48 percent of the U.S. population aged 13-24 years played Roblox, up from 42 percent in 2022 and 12 percent in 2020. Among the overall population in the United States, 24 percent played the online game.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 85.3 million daily active users of Roblox games worldwide. This figure represents a 19 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the third quarter of 2024, about 53.6 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

According to a study of iOS users in the United States, 66 percent of Roblox app users in the age group between 18 and 24 made in-app purchases on the gaming platform in the first three quarters of 2021. By comparison, around one in 10 Roblox iOS gamers aged 35 or above made in-app purchases on the platform.

As of January 2025, the United States accounted for 56 percent of global player spending on the Roblox mobile gaming app. Users in the United Kingdom generated five percent of player spending in the preceding 30 days. Roblox is one of the most popular mobile gaming apps worldwide.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 18 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 21.1 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

According to an online survey conducted in the United Kingdom in November 2021, over 60 percent of all children reported having used YouTube more than once in the last few weeks. Roblox usage declined among users aged 13 to 17 years, with only 29 percent of respondents in this age group reporting engaging with Roblox multiple times per week. Additionally, usage of TikTok and WhatsApp increased greatly among teenagers, with over half of all respondents aged 13 to 17 stating that they had used both platforms more than once on a weekly basis.

In 2023, Roblox had the highest engagement among children aged between seven and nine in the United States. App users in this age group dedicated 137 minutes per day on average to the gaming app. YouTube followed in second place, as U.S. kids spent an average of 103 minutes each day on the video app. Despite their popularity among young children during the same examined period other apps like X (formerly Twitter) and Reddit had an engagement time of less than 10 minutes per day.

In 2023, Roblox was the app with the highest engagement time among teenagers aged between 13 and 15 in the United States. App users in this age group dedicated 138 minutes per day on average to the gaming app. TikTok followed closely as U.S. young teens spent an average of 127 minutes each day on the short-form video app.

What are the most played video games among Norwegian girls aged 13 to 14 years? Over one third of girls interviewed stated to play the sandbox game Minecraft most in 2020. The Sims, a life simulation game, was second most popular, with nearly a quarter of respondents. Other popular video games among girls in this age group included the gaming app ROBLOX, the battle royal game Fortnite, as well as FIFA.

During an October 2023 survey among boys aged seven to nine in Brazil, it was found that Marvel was the favorite entertainment brand among boys in that age group, according to 26 percent of respondents. Roblox ranked second, with 16 percent, followed by Netflix with 12 percent.

During an October 2023 survey among boys aged seven to nine in the United States, it was found that Marvel was the top entertainment brand among boys in that age group, named favorite by 18 percent of respondents. Roblox ranked second with 13 percent, followed by Spider-Man with 12 percent.

During an online survey carried out among girls aged 10 to 14 in the United Kingdom in April 2023, it was found that Roblox was the top entertainment brand among girls in that age group, named favorite by 14 percent of respondents. Second came Harry Potter, with 13 percent, followed by LEGO with 11 percent.