As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

In the second quarter of 2023, Roblox players spent an average of 137 U.S. dollars on game-related purchases in the past three months. Surveyed users spent the most on digital full game purchases, amounting to an average of 32.4 U.S. dollars, followed by in-game spending and physical new game purchases. Only 12.5 U.S. dollars were spent on paid expansions for existing new games.

As of January 2025, the United States accounted for 56 percent of global player spending on the Roblox mobile gaming app. Users in the United Kingdom generated five percent of player spending in the preceding 30 days. Roblox is one of the most popular mobile gaming apps worldwide.

In the fourth quarter of 2024, gaming company Roblox Corporation had over 32 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 29.3 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 80 percent of Roblox game users signed up on a mobile device. In comparison, only three percent of Roblox games users accessed Roblox content primarily through consoles.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 85.3 million daily active users of Roblox games worldwide. This figure represents a 19 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the third quarter of 2024, about 53.6 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 18 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 21.1 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

Town RPG Brookhaven was the most popular Roblox game of all time, with over 58 billion visits as of January 2025. Second-ranked, anime-inspirited Blox Fruits amassed 45.6 billion visits, respectively. What is Roblox? Roblox is a free-to-play (F2P) online gaming platform that offers user-generated gaming content and other immersive virtual experiences. Initially released for PC in 2006, the platform is now also available for mobile devices and Xbox One and draws millions of players from across the globe each day. The daily user count for Roblox games reached 88.9 million active players during the third quarter of 2024, and user engagement on Roblox is high. A new social hangout in times of COVID-19 While online games are the beating heart of the Roblox platform, and over half of U.S. kids and teens under the age of 16 played the game by mid-2020, the service has also branched out into other forms of online entertainment. For example, Roblox recently introduced private virtual spaces for users to hold meetups, social gatherings, and even birthday parties amid national lockdowns. Young audiences also flock to the platform for virtual concerts and fan meetups as Roblox continues to evolve its live music event portfolio.

As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

In 2023, children and teenagers in the United States spent an average of 140 minutes playing Roblox games via their mobile devices. By comparison, weekly engagement levels with the Among Us app among players aged 18 and younger decreased drastically from 74 daily minutes in 2022 to 18 minutes in 2023.

An October 2022 survey found that 22 percent of adults in the United States who played Roblox and had children who also played Roblox spent more than ten hours per week playing with their children or watching their child play on the creative gaming platform. An additional 41 percent of adults spent two to five hours per week doing so.

A March 2024 survey found that 19 percent of adult gamers in the United States aged 18 to 34 years played Roblox. Among the general gaming population, about 14 percent played on the creative gaming platform.

During the fourth quarter of 2024, gaming company Roblox Corporation accumulated over 18.7 billion hours worth of global user engagement with Roblox games. This figure is down from to 20.7 billion hours in the previous quarter.

In 2023, children and young teens in the United Kingdom spent on average around 125 minutes per day playing Roblox on their mobile devices, almost double the amount of time spent on the platform than in 2019. By comparison, Minecraft players under 18 years increased their in-app gaming time from 39 minutes in 2021 to 45 minutes in 2023.

In the fourth quarter of 2024, gaming company Roblox Corporation had seen approximately 6.6 billion hours worth of user engagement by Roblox games users under the age of 13. This is an decrease from the 7.5 billion total hours worth of user engagement from the same user group in the previous quarter.

According to a study of iOS users in the United States, almost six in 10 of Roblox app users who made in-app purchases on the gaming platform in the first three quarters of 2021 spent one hour or less on the platform on average. By comparison, around 24 percent of Roblox iOS gamers who made in-app purchases on the app spent between one and five hours playing on average in the examined period.

As of December 2023, gaming company Roblox Corporation reported that only 526 games or "experiences" had generated more than ten million hours of user engagement in the past 12 months. In comparison, approximately 7.9 million Roblox experiences had less than 1,000 hours worth of playtime.

In the fourth quarter of 2024, gaming company Roblox Corporation generated total revenues of 988.2 million U.S. dollars. This figure is up from the previous quarter's revenue peak of 919 million U.S. dollars. The company generates almost all of its revenue through the sales of their virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.

According to a survey by Rakuten Insight on online gaming in 2022, about 46 percent of Vietnamese respondents aged between 25 to 34 years stated that they played online games daily. In the same survey, the majority of online gamers indicated that one gaming session lasted between one to two hours.

Over the forecast period until 2029, the number of users is forecast to exhibit fluctuations among the six segments. The number of users decreases towards the end of the forecast period only in the segment Physically Sold Video Games, while the remaining segments follow a positive trend. The difference between 2019 and 2029 amounts to an absolute value of 4.66 million users. Find further statistics on other topics such as a comparison of the average revenue per user in Norway and a comparison of the average revenue per user in Iceland. The Statista Market Insights cover a broad range of additional markets.