As of the first quarter of 2025, gaming company Roblox Corporation had over 97.8 million daily active users of Roblox games worldwide. This figure represents a 26 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the first quarter of 2025, about 61 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 18 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 21.1 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

In the first quarter of 2025, gaming company Roblox Corporation had over 36 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 32 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

During the first quarter of 2025, gaming company Roblox Corporation accumulated over 21.7 billion hours worth of global user engagement with Roblox games. This figure is up from 18.7 billion hours in the previous quarter.

In 2024, children and teenagers in the United States spent an average of 152 minutes playing Roblox games via their mobile devices. By comparison, weekly engagement levels with Minecraft app among players aged 18 and younger decreased from 48 daily minutes in 2023 to 40 minutes in 2024.

In 2023, children and young teens in the United Kingdom spent on average around 125 minutes per day playing Roblox on their mobile devices, almost double the amount of time spent on the platform than in 2019. By comparison, Minecraft players under 18 years increased their in-app gaming time from 39 minutes in 2021 to 45 minutes in 2023.

In the second quarter of 2023, Roblox players spent an average of 137 U.S. dollars on game-related purchases in the past three months. Surveyed users spent the most on digital full game purchases, amounting to an average of 32.4 U.S. dollars, followed by in-game spending and physical new game purchases. Only 12.5 U.S. dollars were spent on paid expansions for existing new games.

According to a survey by Rakuten Insight on online gaming in 2022, about 46 percent of Vietnamese respondents aged between 25 to 34 years stated that they played online games daily. In the same survey, the majority of online gamers indicated that one gaming session lasted between one to two hours.

In 2023, gaming company Roblox Corporation reported a total loss from operations of nearly 1.26 billion U.S. dollars. This figure is an increase from last year's operational loss of 923 million U.S. dollars. The Roblox Corporation is video game developing company based in the United States, and was founded in 2006.

Roblox was the most popular video game on TikTok in 2024, accumulating 13.26 billion views on Roblox-related video content. Meanwhile, Fortnite was the second-most popular game on the platform, with 10.76 billion video views. Trending games on TikTok With its high user engagement that can make or break careers, TikTok is a popular indicator of what will become popular in certain entertainment and culture sectors. It comes as no surprise that the trending games on TikTok are a mix of current blockbuster releases as well as multiplayer audience favorites. A January 2024 survey of mobile gamers in the U.S. and Canada found that 39 percent of respondents used TikTok to discover and discuss mobile games. Currently, Twitch is the most prolific streaming platform for video gaming content. The most popular video game releases generated millions of watch time hours on their release day, with Black Myth: Wukong ranking first among 2024 video game releases with nearly 5.6 hours of watch time on its launch. Streaming video games on TikTok TikTok also enables users to live-stream content, and creators can also stream video games, specifically. According to TikTok, gaming creators can use TikTok’s own tool, LIVE Studio, to start streaming content once they reach certain qualifying milestones with their accounts. TikTok Live is a growing competitor to Twitch and YouTube Live, with mobile titles such as PUBG Mobile, Mobile Legends: Bang Bang, and Garena Free Fire consistently ranking among the most popular games being live-streamed on the platform.

According to AppMagic, Block Blast! was the leading mobile gaming app in the Philippines in 2024. That year, the gaming app had total downloads of roughly 20 million. 8 Ball Pool and Roblox came in second and third, with about 13 million and 9.8 million downloads, respectively.