As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

In the first quarter of 2025, gaming company Roblox Corporation had over 36 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 32 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of the first quarter of 2025, gaming company Roblox Corporation had over 97.8 million daily active users of Roblox games worldwide. This figure represents a 26 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the first quarter of 2025, about 61 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

As of the first quarter of 2025, gaming company Roblox Corporation had over 19.7 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 23.6 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 21 percent of Roblox games users were located in the United States and Canada. Additionally, 26 percent of Roblox games users were located in Europe.

This dataset provides insights into public perception of the Roblox application over several months. It contains reviews and ratings extracted directly from the app's Google Store page. Roblox is a widely recognised online game platform and game creation system, originally developed by Roblox Corporation and launched in 2006. The platform enables users to program their own games and engage with games created by others, primarily utilising the Lua programming language. The platform experienced significant growth in the latter half of the 2010s, with this expansion notably accelerating during the COVID-19 pandemic.

Columns

• index: An internal sequential identifier for each record.
• review_id: A unique identifier assigned to each review.
• pseudo_author_id: An identifier for the author of the review.
• author_name: The name associated with the review's author.
• review_text: The literal content of the user's review.
• review_rating: The numerical rating given by the user for the app.
• review_likes: The number of 'likes' or upvotes received by a particular review.
• author_app_version: The specific version of the Roblox app installed on the user's device when the review was submitted.
• review_timestamp: The date and time, in UTC, when the review was posted.

Distribution

The dataset is presented in a tabular format and comprises approximately 320,000 user reviews. The reviews include detailed information such as unique identifiers for the review and author, the author's name, the full text of the review, the rating provided, the number of likes received, the app version at the time of review, and a timestamp for when the review was made. A significant proportion of the reviews are high-rated, with many users assigning a five-star rating to the application.

Usage

This dataset is ideal for various analytical applications, including: * Extracting user sentiments and identifying general trends in user feedback over time. * Determining which versions of the application received the most positive or negative feedback. * Employing topic modelling techniques to pinpoint common issues or 'pain points' within the application. * Gaining a clear understanding of the public's perception of the Roblox app's performance and features.

Coverage

The data originates from the Google Store and reflects a global scope of user reviews. The time period covered by the reviews spans from 31st May 2023 to 18th November 2023. There is no specific demographic segmentation beyond being users of the Roblox app on the Google platform.

License

CC0

Who Can Use It

• Data scientists and analysts aiming to perform sentiment analysis and trend forecasting.
• Product development teams and managers seeking direct user feedback to inform product improvements and address identified issues.
• Researchers interested in user engagement, mobile application ecosystems, or the online gaming industry.
• Marketing and customer relations teams looking to understand brand perception and areas for communication focus.

Dataset Name Suggestions

• Roblox Google Store Reviews Analysis
• Roblox Mobile App User Feedback
• Google Play Roblox Review Data
• Roblox Application Ratings Dataset

Attributes

Original Data Source: 320K Roblox App Google Store Reviews

As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

A March 2024 survey found that 19 percent of adult gamers in the United States aged 18 to 34 years played Roblox. Among the general gaming population, about 14 percent played on the creative gaming platform.