As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

According to a study of iOS users in the United States, the majority of Roblox app users that made in-app purchases on the gaming platform in the first three quarters of 2021 were women. By comparison, male users accounted for less than 40 percent of all the iOS users in the United States who made in-app purchases on the Roblox gaming app. Other identities and non-binary users accounted for four percent of the total in-app purchasers during the examined quarters.

As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

In the first quarter of 2025, gaming company Roblox Corporation had over 36 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 32 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

According to an online survey conducted in the United Kingdom in November 2021, 65 percent of children engaged with YouTube more than once in recent weeks. Therefore, YouTube was used more frequently by children than other popular online platforms, such as TikTok and Roblox. Furthermore, YouTube was used more by boys than it was by girls. Ranking in second place for boys was Minecraft, with 57 percent of boys saying they had played the online video game more than once in the last few weeks. In joint second place for girls were Roblox and TikTok, with 47 percent of respondents reporting engaging with the platforms multiple times per week.