As of the fourth quarter of 2024, gaming company Roblox Corporation had over 85.3 million daily active users of Roblox games worldwide. This figure represents a 19 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the third quarter of 2024, about 53.6 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 18 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 21.1 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

In the fourth quarter of 2024, gaming company Roblox Corporation had over 32 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 29.3 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

Town RPG Brookhaven was the most popular Roblox game of all time, with over 58 billion visits as of January 2025. Second-ranked, anime-inspirited Blox Fruits amassed 45.6 billion visits, respectively. What is Roblox? Roblox is a free-to-play (F2P) online gaming platform that offers user-generated gaming content and other immersive virtual experiences. Initially released for PC in 2006, the platform is now also available for mobile devices and Xbox One and draws millions of players from across the globe each day. The daily user count for Roblox games reached 88.9 million active players during the third quarter of 2024, and user engagement on Roblox is high. A new social hangout in times of COVID-19 While online games are the beating heart of the Roblox platform, and over half of U.S. kids and teens under the age of 16 played the game by mid-2020, the service has also branched out into other forms of online entertainment. For example, Roblox recently introduced private virtual spaces for users to hold meetups, social gatherings, and even birthday parties amid national lockdowns. Young audiences also flock to the platform for virtual concerts and fan meetups as Roblox continues to evolve its live music event portfolio.

During the fourth quarter of 2024, gaming company Roblox Corporation accumulated over 18.7 billion hours worth of global user engagement with Roblox games. This figure is down from to 20.7 billion hours in the previous quarter.

As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

As of January 2025, the United States accounted for 56 percent of global player spending on the Roblox mobile gaming app. Users in the United Kingdom generated five percent of player spending in the preceding 30 days. Roblox is one of the most popular mobile gaming apps worldwide.

In the second quarter of 2023, Roblox players spent an average of 137 U.S. dollars on game-related purchases in the past three months. Surveyed users spent the most on digital full game purchases, amounting to an average of 32.4 U.S. dollars, followed by in-game spending and physical new game purchases. Only 12.5 U.S. dollars were spent on paid expansions for existing new games.

According to a study of iOS users in the United States, 17 percent of Roblox app audiences in the United States were weekly active users. Roblox is an online platform that allows users to program games and play games created by users. As of the fourth quarter of 2022, the platform counted more than 58.8 million daily active users. AR game Pokémon GO ranked second, with seven percent active user reach across the sample in the examined period.

In the fourth quarter of 2024, gaming company Roblox Corporation had seen approximately 6.6 billion hours worth of user engagement by Roblox games users under the age of 13. This is an decrease from the 7.5 billion total hours worth of user engagement from the same user group in the previous quarter.

An October 2022 survey found that 21 percent of children in the United States who played Roblox spent more than ten hours per week on the creative gaming platform. An additional 31 percent of kids spent six to ten hours per week playing Roblox.

In the fourth quarter of 2024, gaming company Roblox Corporation generated total revenues of 988.2 million U.S. dollars. This figure is up from the previous quarter's revenue peak of 919 million U.S. dollars. The company generates almost all of its revenue through the sales of their virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.

In 2023, children and teenagers in the United States spent an average of 140 minutes playing Roblox games via their mobile devices. By comparison, weekly engagement levels with the Among Us app among players aged 18 and younger decreased drastically from 74 daily minutes in 2022 to 18 minutes in 2023.

In the fourth quarter of 2024, the Roblox app generated approximately 50.31 million downloads to mobile devices worldwide. The creative gaming platform is especially popular among children and teens who started using user-generated spaces to hang out online during the COVID-19 pandemic.

In 2023, gaming company Roblox Corporation generated a total revenue of over 2.8 billion U.S. dollars. This figure is up from last year's annual revenue of 2.2 billion U.S. dollars. The company generates almost all of its revenue through the sales of virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.

Over the forecast period until 2029, the number of users is forecast to exhibit fluctuations among the six segments. The number of users decreases towards the end of the forecast period only in the segment Physically Sold Video Games, while the remaining segments follow a positive trend. The difference between 2019 and 2029 amounts to an absolute value of 4.66 million users. Find further statistics on other topics such as a comparison of the average revenue per user in Norway and a comparison of the average revenue per user in Iceland. The Statista Market Insights cover a broad range of additional markets.

In September 2022, Stumble Guys saw approximately 53.8 thousand daily active users (DAU) via iPhone in Spain. The mobile app of gaming platform Roblox ranked second, with over 27 thousand DAU, while Fishdom ranked third with almost 19 thousand thousand DAU via iPhone is Spain during the examined month.

As of September 2022, the mobile version of popular battle royale game PUBG saw the highest average revenue per user (ARPU) worldwide among gaming apps, with users generating approximately 67.4 U.S. dollars on the platform. The Roblox platform ranked second, with users generating approximately 38 U.S. dollars on average, while Pokémon Go ranked third with an ARPU of around 17 U.S. dollars as of the examined period.

Brawl Stars published by Supercell had the highest downloads among all the mobile gaming applications in Turkey, with around 8.7 million downloads in 2024. It was followed by PUBG Mobile by Tencent, with approximately seven million downloads in the same year.

In February 2025, Roblox was the top-grossing gaming app for iPad in the United States. The creative gaming platform title generated more than 11.02 million U.S. dollars in revenues from iPad users. Candy Crush Saga was the second-most-grossing gaming app title, with approximately 5.71 million U.S. dollars in revenue during that month.