In the first quarter of 2025, gaming company Roblox Corporation generated total revenues of nearly 1.04 billion U.S. dollars. This figure is up from the previous quarter's revenue peak of 988 million U.S. dollars. The company generates almost all of its revenue through the sales of their virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.
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Roblox reported $1.21B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Roblox | RBLX - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.
In the first quarter of 2025, gaming company Roblox Corporation generated total net bookings of over 1.3 billion U.S. dollars. This figure is down from the previous quarter's bookings of 1.36 million U.S. dollars. Bookings are defined as revenue plus the change in deferred revenue during the period and other non-cash adjustments. Roblox generates almost all of its bookings through the sales of its virtual currency, "Robux," which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.
As of the first quarter of 2025, gaming company Roblox Corporation had over 97.8 million daily active users of Roblox games worldwide. This figure represents a 26 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the first quarter of 2025, about 61 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.
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In January 2025, Roblox Corporation was the top gaming app publisher for iPad in Canada with approximately 1.9 million U.S. dollars in app revenues. Second-ranked King generated 1.2 million U.S. dollars in gaming app revenues through the Apple App Store in the measured period.
In January 2025, Shenzhen Tencent Tianyou Technology Ltd was the top gaming app publisher for iPad worldwide, with approximately 33.3 million U.S. dollars in app revenues. Second-ranked Roblox Corporation generated 28.1 million U.S. dollars in gaming app revenues through the Apple App Store in the measured period.
In January 2025, Roblox was the top-grossing gaming app for iPad in the United Kingdom. The creative gaming platform title generated more than 2.24 million U.S. dollars in revenues from iPad users. Candy Crush Saga was the second-most-grossing gaming app title with approximately 857,000 U.S. dollars in revenue during that month.
In February 2025, Roblox was the top-grossing gaming app for iPad in Canada. The creative sandbox game generated more than 1.5 million U.S. dollars in revenues from iPad users. Candy Crush Saga was the second-most-grossing gaming app title with approximately 885,000 U.S. dollars in revenue during that month.
In February 2025, Roblox was the top-grossing gaming app for iPad worldwide. The creative gaming platform title generated more than 21.7 million U.S. dollars in revenues from iPad users. Candy Crush Saga was the second-most-grossing gaming app title with approximately 9.9 million U.S. dollars in revenue during that month.
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In the first quarter of 2025, gaming company Roblox Corporation generated total revenues of nearly 1.04 billion U.S. dollars. This figure is up from the previous quarter's revenue peak of 988 million U.S. dollars. The company generates almost all of its revenue through the sales of their virtual currency, “Robux,” which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.