As of December 2024, gaming company Roblox Corporation reported that 20 percent of Roblox games users worldwide were aged from nine to 12 years. Additionally, 20 percent of Roblox games users were under the age of nine. Only 19 percent of Roblox audiences were aged 25 years and older. Roblox gamer demographics With more than four in ten Roblox gamers being 12 years old or younger, Roblox has managed to target a specific user demographic. In contrast, three-quarters of adult U.S. gamers aged 18 to 34 did not play Roblox games, and this share of non-usage only increased with age. Additionally, over half of Roblox users were male, and eight in ten of Roblox users signed up for the platform via mobile. Roblox engagement across the entire family In the fourth quarter of 2024, gamers aged 13 years and older generated 12 billion hours worth of engagement with Roblox games, compared to 6.6 billion hours by younger players. Among children in the United States, 21 percent of Roblox users spent more than ten hours per week on the gaming platform. Roblox games are also utilized as a family experience - among U.S. gamers who play Roblox and have kids who play Roblox, an October 2022 survey found that 27 percent of respondents spent six to ten hours per week playing with or watching their child play Roblox game experiences.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 85.3 million daily active users of Roblox games worldwide. This figure represents a 19 percent increase from the corresponding quarter of the previous year. Roblox DAU has grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. Since then, the company has managed to retain and even increase its newly won audiences. Who are the Roblox users? Due to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. However, as of the third quarter of 2024, about 53.6 million Roblox gamers are aged 13 years or above, compared to 29.7 million younger users. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience. Building a Roblox for the future... is easier said than done Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. Additionally, the company has been criticized for insufficient content moderation and user safety features, which have led to users experiencing inappropriate content or in-game harassment on the Roblox gaming platform.

In the fourth quarter of 2024, gaming company Roblox Corporation had over 32 million daily active users of Roblox games under the age of 13. This figure is up from the previous year's daily active user count of 29.3 million in the same age group. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 80 percent of Roblox game users signed up on a mobile device. In comparison, only three percent of Roblox games users accessed Roblox content primarily through consoles.

As of the fourth quarter of 2024, gaming company Roblox Corporation had over 18 million daily active users of Roblox games in the United States and Canada. In the same quarter, there were 21.1 million daily active users in Europe. The Roblox Corporation is a video game developing company based in the United States, and was founded in 2006.

As of December 2024, gaming company Roblox Corporation reported that 52 percent of global Roblox game users were male. In comparison, women accounted for 39 percent of the online gaming company's user base.

As of December 2023, gaming company Roblox Corporation reported that 22 percent of Roblox games users were located in the United States and Canada. Additionally, 28 percent of Roblox games users were located in Europe.

As of January 2025, the United States accounted for 56 percent of global player spending on the Roblox mobile gaming app. Users in the United Kingdom generated five percent of player spending in the preceding 30 days. Roblox is one of the most popular mobile gaming apps worldwide.

In the fourth quarter of 2024, gaming company Roblox Corporation had seen approximately 6.6 billion hours worth of user engagement by Roblox games users under the age of 13. This is an decrease from the 7.5 billion total hours worth of user engagement from the same user group in the previous quarter.

During the fourth quarter of 2024, gaming company Roblox Corporation accumulated over 18.7 billion hours worth of global user engagement with Roblox games. This figure is down from to 20.7 billion hours in the previous quarter.

As of the fourth quarter of 2024, gaming company Roblox Corporation's daily active users had an average booking of 15.97 U.S. dollars on Roblox games. This figure is up from the average booking of 12.70 U.S. dollars in the previous quarter. The Roblox Corporation is a video game development company based in the United States and was founded in 2006.

The Metaverse social media platforms market is experiencing explosive growth, driven by increasing adoption of virtual and augmented reality technologies, the rising popularity of gaming and interactive experiences, and the burgeoning demand for immersive social interactions. This market, estimated at $25 billion in 2025, is projected to exhibit a robust Compound Annual Growth Rate (CAGR) of 35% from 2025 to 2033, reaching an impressive $200 billion by 2033. This expansion is fueled by several key factors. The integration of blockchain technology, enabling decentralized ownership and monetization within these platforms, is a significant driver. Furthermore, advancements in user interface and experience (UI/UX) design are leading to more intuitive and engaging platforms, attracting a wider user base. The diverse range of applications, including advertising, gaming, instant messaging, and financial services within the Metaverse, is another crucial contributor to market growth. Major players like Meta, Decentraland, and Roblox are constantly innovating, introducing new features and functionalities to enhance user engagement and attract new users. However, several restraints exist. Challenges related to interoperability between different Metaverse platforms, concerns about data privacy and security, and the need for robust infrastructure to support high-quality immersive experiences continue to present hurdles. The market segmentation reveals a significant presence across various platforms (mobile apps and web-based) and applications. While gaming currently dominates, the potential for expansion into other sectors such as finance and advertising remains immense. Geographical analysis indicates strong growth across North America and Asia Pacific, driven by early adoption and technological advancements in these regions. The continued evolution of technological capabilities and the expansion of the user base strongly suggest a sustained period of growth for the Metaverse social media platforms market.

According to a study of iOS users in the United States, the majority of Roblox app users that made in-app purchases on the gaming platform in the first three quarters of 2021 were women. By comparison, male users accounted for less than 40 percent of all the iOS users in the United States who made in-app purchases on the Roblox gaming app. Other identities and non-binary users accounted for four percent of the total in-app purchasers during the examined quarters.

According to a study of iOS users in the United States, more than five in 10 of Roblox app users who made in-app purchases on the gaming platform in the first three quarters of 2021 spent between 0.99 U.S. dollars and 9.99 U.S. dollars. By comparison, around nine percent of Roblox iOS gamers who made in-app purchases on the Roblox platform spent more than 100 U.S. dollars in the examined period.

According to a study of iOS users in the United States, 66 percent of Roblox app users in the age group between 18 and 24 made in-app purchases on the gaming platform in the first three quarters of 2021. By comparison, around one in 10 Roblox iOS gamers aged 35 or above made in-app purchases on the platform.

An October 2022 survey found that 22 percent of adults in the United States who played Roblox and had children who also played Roblox spent more than ten hours per week playing with their children or watching their child play on the creative gaming platform. An additional 41 percent of adults spent two to five hours per week doing so.

As of December 2024, gaming company Roblox Corporation reported that 21 percent of Roblox games users were located in the United States and Canada. Additionally, 26 percent of Roblox games users were located in Europe.

According to a study of iOS users in the United States, almost six in 10 of Roblox app users who made in-app purchases on the gaming platform in the first three quarters of 2021 spent one hour or less on the platform on average. By comparison, around 24 percent of Roblox iOS gamers who made in-app purchases on the app spent between one and five hours playing on average in the examined period.

In the second quarter of 2023, Roblox players spent an average of 137 U.S. dollars on game-related purchases in the past three months. Surveyed users spent the most on digital full game purchases, amounting to an average of 32.4 U.S. dollars, followed by in-game spending and physical new game purchases. Only 12.5 U.S. dollars were spent on paid expansions for existing new games.

According to a study of iOS users in the United States, 17 percent of Roblox app audiences in the United States were weekly active users. Roblox is an online platform that allows users to program games and play games created by users. As of the fourth quarter of 2022, the platform counted more than 58.8 million daily active users. AR game Pokémon GO ranked second, with seven percent active user reach across the sample in the examined period.