E-mail marketing's ROI in the UK 2016-2021
- statista.com
Updated Jun 23, 2025
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EmailClick to copy linkLink copiedCiteStatista (2025). E-mail marketing's ROI in the UK 2016-2021 [Dataset]. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/Dataset updatedJun 23, 2025Time period coveredApr 2021Area coveredUnited KingdomDescriptionDuring a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.
Email marketing ROI worldwide 2020, by industry
- statista.com
Updated Jul 3, 2025ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2025). Email marketing ROI worldwide 2020, by industry [Dataset]. https://www.statista.com/statistics/804656/email-roi-perception/Dataset updatedJul 3, 2025Time period coveredApr 2020 - Jun 2020Area coveredWorldwideDescriptionDuring a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned ** U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with ** dollars per one dollar spent.
Email marketing metrics used in the UK 2021
- statista.com
Updated Jul 9, 2025ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2025). Email marketing metrics used in the UK 2021 [Dataset]. https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/Dataset updatedJul 9, 2025Time period coveredApr 2021Area coveredUnited KingdomDescriptionDuring a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by ** percent of respondents.
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FacebookTwitterEmailDuring a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.