As of the fourth quarter of 2024, Roku reported a total of around 89.8 million active accounts worldwide. This figure is the company’s highest active user total of all time, as the userbase increased by around 20 million in just two years. Roku A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. These devices stream content via the user’s internet connection and partner with streaming platforms in order to give users a wide range of entertainment options. Roku recently reported that its devices had been used to stream 30.8 billion hours of video content in the first quarter of 2024 alone. However, in 2022, the company earned about 415 million U.S. dollars in total sales, a decline of over 70 million U.S. dollars compared with the previous fiscal year. Over-the-top media Over-the-top media generally refers to media platforms that use internet to provide users with content rather than traditional services like cable and satellite. Devices like Roku are essential within the OTT market as they assist in making these services accessible to people within their homes. The market for this technology is massive worldwide – as of 2023, the number of global OTT users amounted to nearly five billion and is forecast to further increase in the coming years.

Roku was the leading streaming TV platform in the United States in the first quarter of 2019. During the measured period, Roku media streamers and Roku-based smart TVS accounted for the lion's share of over 30 percent of all connected TV device sales in the U.S.

The rise of Roku
A Roku is a digital media player device that allows users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers like Netflix and Hulu. These devices deliver OTT (over-the-top) video content via the users’ internet connection – to great success: in the United States, Roku Inc. reported close to 30 million monthly active users in the first quarter of 2019 and an annual revenue of over 325 million U.S. dollars in 2018.

Connected TV devices in the United States
Connected TVs (CTVs) are television devices that either have a build-in internet connection or are paired with an external web-enabled device like a Roku. This technology is enjoying great popularity in the United States, where an estimated 203 million people used connected TV devices in 2019. This figure is expected to increase in the following years, with roughly 45 percent of U.S. CTV users projected to stream content via a Roku device.

As of 2022, Pluto TV was the most popular FAST service worldwide, with ** million monthly active users that year. The platform owned by Paramount Global is expected to grow by ** million MAU between 2022 and 2027. The top five of the most watched FAST services also include Samsung TV Plus, The Roku Channel, Rakuten TV, and LG Channels+.

In the third quarter of 2021, the average daily time streamed by active Roku users in the United States amounted to approximately 215 minutes, down from around 217 minutes in the corresponding quarter of 2020.

The graph presents information on the share of connected TV device users in the United States in 2018 and 2022, sorted by brand. According to the source, **** percent of streaming device users in the U.S. were using Amazon Fire TV in 2018, a figure expected to amount to **** percent in 2022.

The statistic shows the number of users of selected connected TV devices in the United States in 2015 as well as a forecast thereof for 2019. In 2015, 25 million people in the United States used Roku to access the internet at least once a month.

In the United States, ** percent of TV viewers watched free ad-supported streaming TV (FAST) platforms such as Pluto TV, Tubi, and The Roku Channel in 2023. This marked a small decrease from the figure in the previous year, when the share of FAST platform users amounted to ** percent.

This statistic shows the number of connected TV users in the United States from 2017 to 2022, by device. In 2017, there were about 22.4 million Apple TV users in the United States.

The statistic shows the share of Facebook's mobile advertising revenue from 2012 to 2018. In 2018, 92 percent of the social network's advertising revenues were generated via mobile, up from 88 percent in the previous year. This translates to over 50 billion U.S. dollars in annual mobile ad revenues. Facebook's mobile advertising revenue – additional information Founded in 2004 by then-Harvard student Mark Zuckerberg, Facebook is the largest social network in the world with more than two billion active users. In 2018, the social network amounted 55.8 billion U.S. dollars in revenue. From this total, about 55 billion U.S. dollars were generated from advertising, as the social network’s business model heavily relies on this revenue stream. Facebook generated, per user, an average of 24.96 U.S. dollars in advertising revenue in 2018, a figure considerably higher than the ones from the previous years. For instance, in 2012, Facebook's annualized revenue per user stood at 5.32 U.S. dollars. The U.S. and Canada are two of the most important markets for the social network, as Facebook’s average revenue per user in these countries stood above the global average in 2018.

In terms of advertising platforms, the shift from desktop advertising to mobile advertising is no longer a promise; it is a reality for Facebook. Mobile advertising has aggressively increased its share of Facebook’s total advertising revenue in the last few years, going from 11 percent in 2012 to 92 percent in 2018. An estimated of 34.35 billion U.S. dollars were generated in revenue from Facebook mobile advertising in 2016. These figures are expected to continue to grow in the coming years, with projections to pass the 60 billion U.S. dollars mark for the first time in 2021. According to forecasts, mobile sponsored stories ads is estimated to account for about half of this revenue; the social network's global mobile sponsored stories ad revenue is projected to reach almost 31 billion U.S. dollars by 2021.