According to a study focusing on luxury investments, a Rolex Daytona special edition, Daytona Paul Newman John Player Special Dial, saw an increase of *** percent of its price over the 10-year period. Other Rolex vintage wristwatches that returned significant values on initial prices were Triple Calendar, and Daytona Cosmograph gold and steel collections.

According to Cognitive Market Research, the Global Pre-owned Luxury Watches market size is $26,832.60 Million in 2024 and it is forecasted to reach $43,653.90 Million by 2031. Pre-owned Luxury Watches Industry's Compound Annual Growth Rate will be 7.20% from 2024 to 2031. Market Dynamics of the

Pre- owned Luxury Watches Market

Market Drivers of the

Pre owned Luxury Watches Market

Growing recognition of high-end timepieces as both status symbols and enduring investments is boosting the demand for pre-owned luxury watches

The concept of luxury has been changing dramatically across time and culture. Earlier, luxury was connected with things like wines, champagne, designer clothes and sports cars. These days, people have become richer and luxury is a blurred generation that is no longer the preserve of the elite. People are having much more disposable income in comparison to earlier generations, resulting in a tendency brands like apple mobile, boat watches. Luxury watches have gained popularity over the years with Swiss watches continuing to be the heart of the industry.

From August 2018 to January 2023, average prices in the second-hand market for top models from the three largest luxury brands— Rolex, Patek Philippe, and Audemars Piguet—rose at an annual rate of 20%, despite broader market downturns during the pandemic, compared with an annual rate of 8% for the S&P 500 index. Wealthy investors increasingly seek alternative investments to diversify their portfolios and to hedge against inflation. For these and other investors, luxury watches stand out as a class of alternative assets because of the strong demand for them and because they have generally delivered strong price performance in the market over the past five to ten years. Buyers regard the category as a stable investment built on reputable brands and supported by a consumer base of high-net-worth individuals. In the ten-year period from 2013 to 2022, watches outperformed collectible assets such as jewellery, handbags, wine, art, and furniture, growing in value at an average annual rate of 7%—and by 27% from 2020 to 2022—according to indices that track these categories. Classic buyers typically invest in traditional financial assets and appreciate durable, credible products. They purchase across price ranges and seek classic or timeless watches with a strong brand heritage or a distinctive design. Whereas, there are customers which can be categorized into two different segments which include, luxury watch hobbyist and collector/investor. Hobbyist buyers prefer technically complex watches, with a strong brand heritage in the super-luxury category, where watch value is generally expected to increase over time. Moderately frequent buyers, hobbyists (77% of whom are male) tend to be status-conscious and successful. Much of the pleasure they find in purchasing a second-hand watch is in the hunt for a special item. On the other hand, members of this buyer segment are the most active buyer group, on average, favouring ultra-luxury watches at a higher price point than other segments prefer. They represent 44% of watch buyers and claim a 58% share of the market by value. This segment is highly engaged with the secondary market, with nearly three-quarters having bought a second-hand piece in the past 24 months.

Therefore, one major reason that the secondary market has grown is clearly that consumers seeking investment opportunities are gravitating to it. Gen Z and younger millennial buyers said that they had increased their spending on luxury watches during the previous 24 months, citing increased ease of buying and selling and more investment opportunities as their top reasons.

Rising second-hand luxury watches consumption is gaining popularity, thereby, driving the market growth

Global sales of second-hand luxury products are steadily increasing. While there are more people than ever interested in owning a watch, luxury brands, which include the big four: Patek Philippe, Rolex, Audemars Piguet, and Richard Mille continue to produce limited inventory every year to ensure exclusivity and quality. Then there is the general growth in the second-hand luxury market. Since the pandemic took hold, consumers have begun investing in long-lasting, quality items, with luxury sales set to beat pre-COVID numbers this year. On Rebag, most watches sell within a few...