Social media usage in Romania continues to evolve, with Facebook and WhatsApp dominating the landscape in 2025. These platforms, were used by nearly 87 percent of Romanian social media users, while Instagram and TikTok have also gained significant traction, reaching about six in ten users. This widespread adoption reflects the growing importance of social media in Romanian daily life and communication. Is Facebook losing popularity? Facebook maintains its stronghold in Romania despite recent fluctuations in user numbers. The platform reached a peak of 13.03 million users in March 2022, showing growth of almost 500,000 accounts from the previous year. However, by the end of 2024, the number of Facebook users in Romania had slightly decreased to 12.34 million. This minor decline hasn't significantly impacted Facebook's position as the most-liked social media platform, with 27 percent of users naming it their favorite, followed by WhatsApp at 25.9 percent. X-Men - gender disparities on social media The social media landscape in Romania reveals interesting demographic trends across platforms. Pinterest stands out with a predominantly female user base, boasting 70.7 percent female ad reach. In contrast, X has the highest male-dominated ad reach at 73.6 percent, highlighting the diverse appeal of different platforms. Additionally, social media plays a crucial role in brand research, with 67.9 percent of users utilizing any social media platform for this purpose, while only 4.7 percent rely on micro-blogs like X for brand information. This underscores the varied ways Romanians engage with social media for both personal and commercial purposes.

In February 2025, there were 13 million social media users in Romania. The most liked social media platform was Facebook - 27 percent, followed by WhatsApp - 25.9 percent. Viber and Skype had the fewest respondents who said it was their favorite social media platform - only 0.2 percent.

Social media usage in Romania continues to evolve, with Facebook maintaining its dominance while newer platforms gain traction. As of May 2024, 90 percent of Romanian respondents reported using Facebook, solidifying its position as the most popular social media platform in the country. Instagram and TikTok followed, with 57 and 47 percent of users respectively, highlighting the growing diversity in social media preferences among Romanians. TikTok the new trendsetter in Romania TikTok's popularity in Romania has surged in recent years, as evidenced by its significant revenue growth. The platform's monthly revenue skyrocketed from approximately 10 thousand U.S. dollars in October 2020 to an impressive two million U.S. dollars by September 2024. This substantial increase reflects the platform's growing user base and engagement levels in the country. However, it's worth noting that TikTok's monthly downloads have fluctuated, peaking at over 834 thousand in August 2022 before decreasing to 162 thousand in September 2024. Social media usage increases steadily As of January 2024, Romania boasted 13.3 million social media users, with over half of respondents following friends, family, and acquaintances on these platforms. The primary reasons for social media use in Romania include staying connected with loved ones and filling spare time. This trend partially explains the rise in TikTok users, with the platform poised to potentially surpass Facebook in the near future. Looking ahead, the number of social media users in Romania is forecast to increase by 18.75 percent between 2024 and 2029, reaching an estimated 17.69 million users by 2029. This growth trajectory underscores the continued importance of social media in Romanian society.

The main reason Romanians use social media in January 2025 was to keep in touch with friends and family and avoiding missing out, as well as simply filling spare time, thus can be explained the rise in TikTok users, which is set to surpass Facebook in the upcoming year.

In January 2025, there were 17.8 million social media users in Romania. The social media platform with the highest advertisement reach was YouTube - 13 million, followed by Facebook - 9.9. TikTok is set to overpass Facebook in the upcoming year, together with LinkedIn, the platforms have registered impressive growth in users.

The number of social media users in Romania was forecast to increase between 2024 and 2029 by in total 2.8 million users (+18.75 percent). This overall increase does not happen continuously, notably not in 2028 and 2029. The social media user base is estimated to amount to 17.69 million users in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2025, there were 5.78 million Instagram users in Romania, and 54.5 percent were women. Those aged 18 to 24 years old made up 32.1 percent of Romanian Instagram users, more than any other age group. The share of Instagram users in the country was 29.2 percent among those aged 25 to 34 years.

In 2023, seven out of ten surveyed participants used Facebook in Romania, while Facebook Messenger ranked 4th, being accessed by 44 percent of respondents. The social media platform least used from the listed platforms in Romania in 2021 was Instagram.

Over 90 percent of respondents in Romania had a Facebook account in 2019. The second most used social media platform by Romanians was YouTube, followed by Instagram and LinkedIn. Only three percent of people had a Reddit account.

As of April 2021, 51 percent of respondents stated that the social media platform they used the most was Instagram, followed by Facebook. Less than ten percent of respondents were constantly using TikTok and Snapchat.

The social media platform with the highest market share in Romania as of January 2025 was Facebook. Instagram ranked second, with a market share of 4.02 percent.

In February 2025, there were 13 million social media users in Romania. For brand research on social media, most respondents used any social media platform - 67.9 percent, followed by 40.5 percent using social networks. Brand research through micro-blogs (e.g. X) was the least used approach - 4.7 percent, which decreased by 0.8 percent compared to 2024.

Romanians spent around 6 hours and 12 minutes a day surfing the internet and nearly three and a half hours a day watching television. The average time of using social media amounted to over two hours a day. However, time spent listening to broadcast was the only activity to record an increase - by 13 minutes since January 2024.

Almost every women surveyed for this study was using Facebook in 2020. Instagram was the second most popular app among women in Romania, followed by WhatsApp.

In 2027, the share of monthly active social network users in Romania is projected to reach 86.79 percent of the internet users in the country. This would be an increase of nearly 10 percent from 77.24 percent recorded in 2022.

Facebook was the most used social media platform for news consumption in 2024 in Romania, followed by YouTube. The least used social media platform for news purposes in Romania in 2024 was Instagram, while TikTok rose to the fourth place for the first time in the rankings.

In February 2025 there were 13 million social media users in Romania. By far, the most traffic on third-party websites via clicks on links published on social media was from Facebook - 91.44 percent, followed by Instagram - 4.32 percent. The most minor traffic was generated from LinkedIn - 0.17 percent.

In February 2025, there were 13 million social media users in Romania. The social media platform with the most male-dominated ad reach was X, at 73.6 percent.

The largest share of Instagram users in Romania in January 2025 was made up of individuals aged between 18 and 24 years old, at 32 percent. Women outnumbered men in this age category by 2.5 percent, this gap shrank over time.

The majority of teenagers surveyed for this study stated that during the emergency regime established in Romania because of the coronavirus (COVID-19) pandemic, they mostly used Instagram. At the same time, five out of ten people were accessing YouTube, while 28 percent of respondents used TikTok.