The US Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

• The global industry was valued at US$ 12.6 Bn in 2022
• It is estimated to grow at a CAGR of 8.4% from 2023 to 2031 and reach US$ 26.0 Bn by the end of 2031

Market Introduction

Regional Outlook

RTD Coffee Market Snapshot

The Ready To Drink Coffee Market Report is Segmented by Soft Drink Type (Cold Brew Coffee, Iced Coffee, Other RTD Coffee), Packaging Type (Aseptic Packages, Glass Bottles, and More), Distribution Channel (Off-Trade, On-Trade), Functionality (Protein-Enriched, Energy-Infused, and Other) and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

The ready-to-drink (RTD) coffee market is estimated to be valued at USD 38.5 billion in 2025 and is projected to reach USD 57.5 billion by 2035, registering a compound annual growth rate (CAGR) of 4.1% over the forecast period

Ready to Drink Coffee Market Analysis by Key Countries

In the 52 weeks ended May **, 2022, Starbucks was the leading ready-to-drink (RTD) coffee brand in the United States, with a market share of roughly ** percent. Stok held a market share of ** percent during the measured period. Starbucks Coffee Company Founded in Seattle in 1971, Starbucks is now one of the largest coffee companies worldwide, accounting for over ** thousand coffee houses in 2022, a figure that has almost doubled over the past decade. Roughly half of 2020’s Starbucks stores were located in the United States alone. The city with the largest number of Starbucks coffee houses in the United States was New York City, which accounted for some *** coffee houses. RTD tea brands Another popular beverage in recent times is ready-to-drink tea. In terms of sales, the leading RTD tea brands in the United States in 2021 were Lipton Pure Leaf, Arizona, and Gold Peak. Lipton Pure Leaf’s sales numbers reached over *** million U.S. dollars.

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Ready To Drink (RTD) Coffee Market Size 2025-2029

The ready to drink (RTD) coffee market size is valued to increase USD 15.55 billion, at a CAGR of 8.7% from 2024 to 2029. Rising demand for on-the-go refreshments will drive the ready to drink (RTD) coffee market.

Major Market Trends & Insights

North America dominated the market and accounted for a 60% growth during the forecast period.
By Packaging - Glass bottled segment was valued at USD 10.19 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 96.77 million
Market Future Opportunities: USD 15554.20 million
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market experiences unyielding growth, fueled by the increasing preference for convenience and portability in consumers' daily caffeine intake. With an estimated 14.5 billion units sold worldwide in 2020, this sector demonstrates a significant impact on the global beverage industry. Manufacturers continue to innovate, introducing a diverse range of flavors, sizes, and functional additives to cater to evolving consumer preferences. Simultaneously, regulatory compliance remains a crucial consideration, as governments worldwide establish guidelines to ensure product safety and quality. The market's expansion is driven by the rising demand for on-the-go refreshments, particularly among millennials and Gen Z consumers.
These demographics value convenience and are more likely to adopt RTD coffee products, contributing to the sector's continuous growth. Despite the market's promising trajectory, challenges persist. Sustainability concerns, such as the environmental impact of single-use packaging, and the need for extended shelf life without compromising taste and quality, present ongoing challenges for manufacturers. In conclusion, the RTD coffee market's expansion is fueled by consumer preferences for convenience and portability, with continuous innovation and regulatory compliance playing essential roles. Despite challenges, the sector's future remains bright, as it caters to the evolving needs and expectations of modern consumers.

What will be the Size of the Ready To Drink (RTD) Coffee Market during the forecast period?

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How is the Ready To Drink (RTD) Coffee Market Segmented ?

The ready to drink (RTD) coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Packaging

  Glass bottled
  Canned
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Packaging Insights

The glass bottled segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with innovative production methods and packaging techniques enhancing the consumer experience. High-pressure processing coffee maintains coffee's mouthfeel and sensory qualities, while sustainability certifications ensure ethical ingredient sourcing. Coffee formulation and sweetness control are crucial for optimal flavor, with acidity and bitterness carefully managed. Chilled coffee preservation techniques, such as nitrogen infusion, extend shelf life and improve taste stability. Aseptic processing and microbial contamination control ensure product safety. Glass bottles, preferred by 75% of consumers for their premium image, preserve coffee's aroma and flavor, making up 40% of the RTD coffee market.

Coffee waste reduction and carbon footprint control are essential considerations, with companies implementing innovative production methods like canned coffee production and soluble coffee production. Coffee concentrate production and bottling processes ensure consistency and convenience, with ongoing research focusing on improving coffee crema stability and aroma retention.

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The Glass bottled segment was valued at USD 10.19 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 60% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth, with North America leading the charge. This region, which includes the US and Canada, is the largest consumer of coffee and

The UK RTD Coffee Market is Segmented by Packaging Type (Bottles, Cans, and More); Product Type (Cold Brew RTD Coffee, Nitro RTD Coffee, and More), Flavor Profile (Plain/Classic and Flavored), Ingredient Base (Dairy-Based and Plant-Based Milk), Price Positioning (Mass and Premium), Distribution Channels (Supermarkets/Hypermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The relatively nascent Ready-to-Drink (RTD) Coffee Production industry, which makes canned and bottled coffee and espresso drinks, has experienced a surge in demand as US consumers' fast-paced lifestyles have created a need for quick options, especially in the morning. Large producers and new entrants have rushed to meet the swell in demand driven largely by millennials, who make up the largest consumer group for ready-to-drink coffee products. Companies have rolled out countless new products, from new varieties in the dominant RTD cold brew segment to niche options catering to a variety of health, dietary and sustainability conscious preferences. With consumers in a better position to spend on these affordable luxuries as per capita disposable income has grown, the RTD coffee market has benefited from the confluence of these trends. Overall, industry revenue is expected to increase at a CAGR of 4.4% over the past five years to an estimated $5.4 billion in 2025, despite a 0.6% dip in revenue in 2025. The COVID-19 pandemic provided new opportunities for the industry, resulting from its significant disruptions. Millions of Americans were forced to adopt a work-from-home routine. This rapid change in lifestyle produced new demand from consumers unable to enjoy premium drinks at coffeehouses, which were initially shuttered and operated under substantial restrictions for years. Consequently, industry revenue grew double digits in 2020 and 2021, fueling an expansion in profit. Strong consumer demand and new product offerings will continue to drive growth for the industry. Americans will continue to heighten coffee consumption and RTD coffee beverages will capture a larger share of the coffee market as the modern on-the-go lifestyle resumes. International markets are expected to play an even greater role in the industry's expansion moving forward, as companies seek to realize lower labor costs abroad and domestic producers seek to introduce RTD coffee beverages in new markets. Even as price competition heightens as imports grow, industry revenue will increase at a CAGR of 1.9% over the next five years to an expected $5.9 billion in 2030.

The size of the North America RTD Coffee Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 2.51% during the forecast period. Recent developments include: July 2023: Keurig Dr. Pepper Inc. announced a strategic partnership with La Colombe, including a long-term sales and distribution agreement for La Colombe's ready-to-drink coffee. Keurig Dr Pepper will also make an equity investment in La Colombe, enabling KDP to participate in the value creation upside expected from the partnership.April 2023: Chamberlain Coffee, in collaboration with Walmart, rolled out a new line of plant-based cold brew lattes, ready to drink (RTD) and conveniently available at Walmart stores.February 2023: Danone North America planned to invest up to USD 65 million over the next two years to increase ready-to-drink (RTD) coffee and creamer and oat milk production in the US. The investment will cover several of Danone's coffee brands, including coffee creamer International Delight, oat milk brand Silk, and cold brew range SToK.. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Ready to Drink (RTD) Coffee Market Outlook

According to our latest research, the Ready to Drink (RTD) Coffee market size reached a global value of USD 28.1 billion in 2024, with a robust compound annual growth rate (CAGR) of 8.7% projected through the forecast period. By 2033, the RTD coffee market is anticipated to attain a market size of USD 59.1 billion, propelled by evolving consumer lifestyles, increasing demand for convenience beverages, and the proliferation of innovative flavor offerings. The marketÂ’s dynamic expansion is primarily driven by the rising preference for on-the-go caffeinated beverages and growing health-consciousness among millennials and Gen Z consumers.

One of the most significant growth factors for the RTD coffee market is the global shift toward convenience-oriented lifestyles. Urbanization has led to busier routines, resulting in consumers seeking quick, ready-to-consume beverage options that fit seamlessly into their daily schedules. RTD coffee products, with their portability, extended shelf life, and consistent quality, align perfectly with these demands. Furthermore, the increasing number of working professionals and students who require a caffeine boost during their commute or work hours has further fueled the demand for RTD coffee. This trend is particularly prominent in metropolitan cities, where time constraints and fast-paced living leave little room for traditional coffee brewing methods.

Another key driver is the continuous innovation in flavor profiles and product formulations. Manufacturers are increasingly experimenting with unique flavors, functional ingredients, and health-boosting additives such as protein, vitamins, and plant-based milk alternatives. These innovations cater to a broad spectrum of consumer preferences, including those seeking indulgent flavors, low-sugar options, and plant-based or lactose-free alternatives. The introduction of cold brew and nitro-infused RTD coffees has also captured the attention of younger consumers looking for novel taste experiences. This product diversification has expanded the addressable market and encouraged repeat purchases, further accelerating market growth.

Health and wellness trends are also shaping the RTD coffee market landscape. With increasing awareness of sugar intake and calorie consumption, brands are reformulating their products to offer low-calorie, sugar-free, and organic variants. The demand for clean-label beverages with natural ingredients is rising, prompting manufacturers to emphasize transparency and sustainability in sourcing and production. Additionally, the growing popularity of functional beverages—those offering added health benefits beyond basic nutrition—has led to the introduction of RTD coffees fortified with adaptogens, antioxidants, and probiotics. This alignment with health-conscious consumer values is expected to sustain long-term growth in the RTD coffee segment.

The emergence of Single-Origin RTD Coffee is adding a new dimension to the market, appealing to consumers who are increasingly interested in the provenance and quality of their coffee. These products emphasize the unique flavors and characteristics of coffee beans sourced from a specific region, offering a distinct taste experience that sets them apart from blended varieties. As consumers become more knowledgeable about coffee, the demand for single-origin options is growing, driven by a desire for authenticity and transparency. This trend aligns with the broader movement towards premiumization in the beverage industry, where consumers are willing to pay a premium for products that offer a unique and high-quality experience. The introduction of Single-Origin RTD Coffee is expected to attract discerning coffee enthusiasts and contribute to the diversification of the RTD coffee market.

From a regional perspective, the Asia Pacific region dominates the global RTD coffee market, accounting for over 38% of total market revenue in 2024. This is largely attributed to the region’s strong coffee culture, rapid urbanization, and the presence of major RTD coffee manufacturers. North America and Europe follow closely, driven by high disposable incomes, a robust café culture, and increasing demand for premium and specialty coffee beverages. Latin America and the Middle East & Africa regions are also

In 2021, the market size of ready-to-drink coffee in Indonesia amounted to approximately *** million liters. It was expected to reach *** million liters in 2022. Coffee is a popular drink in Indonesia, which is one of the leading countries in terms of coffee production.

The size of the UK Ready to Drink (RTD) Coffee Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 2.55% during the forecast period. Recent developments include: May 2022: Coca-Cola Europacific Partners (CCEP) and Costa Coffee launched a new ready-to-drink Frappé range to drive incremental sales within the ready-to-drink coffee segment in the United Kingdom and across Europe., April 2022: Starbucks Corporation launched its new flavor of frappucino in the United Kingdom. The Forget-Me-Not frappuccino is an icy cold combination of orange and vanilla flavors. These coffee products are offered in reusable cups., January 2022: Coca-Cola launched a mocha-flavored ready-to-drink coffee, along with redesigned cans for some of its flavored and zero-sugar products. CocaCola with coffee drinks is available in single-serve 12-fl.oz. cans. Key drivers for this market are: Increasing Demand for Protein-Rich Food, Increasing Demand for Plant-Based and Organic Ingredients. Potential restraints include: Presence of Alternative Proteins. Notable trends are: Surge in Demand for Non-Alcoholic Beverage.

The North America Ready To Drink Coffee Market Report is Segmented by Soft Drink Type (Cold Brew Coffee, Iced Coffee, Other RTD Coffee), Packaging Type (Aseptic Packages, Glass Bottles, and More), Distribution Channel (Off-Trade, On-Trade), Functionality (Protein-Enriched, Energy-Infused, and Other) and Geography (United States, Canada, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

The size of the Brazilian RTD Coffee Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 2.80% during the forecast period. Recent developments include: February 2023: Starbucks Brazil opened three new stores in the Brazilian region. The stores are located at Fortaleza (Ceará), Goiânia and Alexânia (Goiás), and Recife (Pernambuco). Starbucks stores provide a wide range of coffee products, including ready-to-drink coffee beverages., August 2022: Verve Coffee Roasters launched a new line of ready-to-drink flash brew oat milk lattes. The products are available in three flavors, i.e., original, chocolate, and honey lavender. The products are available in retail stores and on Amazon., July 2021: Starbucks Corporation and Nestle launched ready-to-drink coffee products in the South East Asia, Oceania, and Latin America markets. The different products include Frappuccino and Starbucks Doubleshot. The products are also available on Amazon.. Key drivers for this market are: Increasing Demand for Protein-Rich Food, Increasing Demand for Plant-Based and Organic Ingredients. Potential restraints include: Presence of Alternative Proteins. Notable trends are: Growing Demand for Ready-to-Drink Beverages and Coffee.

The Europe Ready To Drink Coffee Market report segments the industry into Soft Drink Type (Cold Brew Coffee, Iced Coffee, Other RTD Coffee), Packaging Type (Aseptic Packages, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-Trade, On-Trade), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe).

The China Ready-to-Drink (RTD) coffee market is experiencing robust growth, fueled by increasing disposable incomes, a burgeoning young adult population with a preference for convenience, and the rising popularity of coffee culture. The market, valued at approximately $XX million in 2025 (assuming a reasonable market size based on global RTD coffee market trends and China's population), is projected to maintain a Compound Annual Growth Rate (CAGR) of 3.50% from 2025 to 2033. This expansion is driven by several key factors, including the proliferation of innovative product offerings (e.g., flavored coffee, functional coffee drinks), aggressive marketing campaigns targeting younger demographics, and the expanding distribution network encompassing supermarkets, convenience stores, online retailers, and foodservice channels. The dominance of established international players like Nestle, Starbucks, and Coca-Cola alongside local giants such as Uni-President Enterprises Corp highlights the market's competitive landscape. However, challenges remain, including potential price sensitivity among consumers, fluctuating coffee bean prices impacting profitability, and the need for ongoing innovation to maintain market share against competitors. Bottled coffee currently dominates the packaging segment, reflecting consumer preference for portability and individual servings. Further growth is anticipated through strategic partnerships, expansion into new regions within China, and the development of products catering to evolving consumer preferences. The market's sustained growth trajectory strongly suggests a lucrative opportunity for investors and industry players alike. The continued growth of the Chinese RTD coffee market hinges on successfully navigating several key aspects. Maintaining product innovation, ensuring consistent product quality to meet rising expectations, and adapting to regional preferences across diverse Chinese markets will be crucial. Effective marketing strategies targeting various demographics will also be essential to drive sustained demand. Furthermore, overcoming supply chain challenges and adapting to evolving regulations are vital factors for long-term success. The increasing competition underscores the importance of maintaining a strong brand presence and building consumer loyalty. Opportunities exist for smaller players to capitalize on niche markets and cater to specific consumer demands, potentially disrupting the current market leadership. Overall, the China RTD coffee market presents a complex and dynamic landscape with significant potential for future growth but requires careful strategic planning and execution. Recent developments include: In September 2022, a convenience store in China, Sinopec's Easy Joy, and Tim Horton's International Limited, the exclusive operator of Tim Hortons coffee shops in China, partnered and launched two co-branded ready-to-drink coffee products., In September 2021, the Chinese restaurant chain Yum China and Italian coffee maker Lavazza aimed to open 1,000 Lavazza cafés in China by 2025. The two groups invested USD 200 million initially into the joint venture to fund its future growth. In addition, the joint venture will market, sell, and distribute Lavazza's retail products, including RTD coffee, in mainland China under an exclusivity agreement., In April 2021, Nestlé invested in a new RTD coffee product innovation center in China. The investment included establishing a product innovation center to develop Nescafé ready-to-drink coffee, liquid dairy, and other products.. Notable trends are: Growing Preference for Coffee Over Tea.

Low-Sugar RTD Coffee Market Outlook

According to our latest research, the global Low-Sugar RTD Coffee market size reached USD 5.74 billion in 2024, reflecting the surging consumer demand for healthier beverage options. The market is expanding at a robust CAGR of 8.1% and is forecasted to climb to USD 10.94 billion by 2033. This significant growth is primarily driven by heightened health consciousness, urbanization, and the increasing preference for convenient, on-the-go beverage solutions worldwide.

The primary growth factor propelling the Low-Sugar RTD Coffee market is the global shift towards health and wellness. Consumers are becoming more mindful of their sugar intake due to the rising prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular disorders. This trend is particularly prominent among millennials and Gen Z, who are more likely to scrutinize product labels and opt for beverages with reduced sugar content. As a result, manufacturers are innovating their product lines to cater to this demand by offering a diverse array of low-sugar and sugar-free RTD coffee options. Furthermore, regulatory bodies in several countries are imposing stricter guidelines on sugar content in food and beverages, encouraging brands to reformulate their products and promote healthier alternatives.

Another significant driver for the Low-Sugar RTD Coffee market is the increasing urbanization and the fast-paced lifestyles of modern consumers. The demand for convenient, ready-to-drink beverages has soared as more people seek quick energy boosts without compromising their health goals. The expanding workforce, especially in metropolitan areas, has led to a surge in on-the-go consumption, making RTD coffee a preferred choice. The proliferation of specialty coffee shops and the growing café culture have also played a pivotal role in familiarizing consumers with premium coffee experiences, which they now seek in convenient packaged formats. Additionally, advancements in packaging technology have enabled longer shelf lives and improved portability, further supporting market growth.

The dynamic marketing strategies adopted by key players in the Low-Sugar RTD Coffee market are also fueling growth. Brands are leveraging digital platforms, influencer partnerships, and experiential marketing to engage health-conscious consumers. Product differentiation through innovative flavors, functional additives such as protein or vitamins, and sustainable packaging are becoming common tactics to capture market share. The increasing penetration of e-commerce and direct-to-consumer channels has made it easier for brands to reach a broader audience, especially in emerging markets where retail infrastructure may be limited. As a result, the competitive landscape is becoming increasingly vibrant, with both established beverage giants and agile startups vying for consumer attention.

Regionally, the Asia Pacific market is exhibiting the fastest growth, fueled by rising disposable incomes, rapid urbanization, and a burgeoning middle class with evolving dietary preferences. North America remains a dominant market owing to its mature coffee culture and high consumer awareness regarding health and wellness. Meanwhile, Europe is witnessing steady growth due to strong demand for premium and specialty coffee beverages. Latin America and the Middle East & Africa are emerging as attractive markets, driven by urbanization and changing consumer lifestyles. The regional diversity in taste preferences and consumption habits presents both opportunities and challenges for market players aiming for global expansion.

Product Type Analysis

The Low-Sugar RTD Coffee market is segmented by product type into Cold Brew, Iced Coffee, Nitro Coffee, and Others. Among these, Cold Brew has emerged as a leading segment, capturing significant market share due to its smooth flavor profile and perceived health benefits. Cold brew coffee naturally contains less acidity and bitterness, making it appealing to health-conscious consumers who seek a less sugary, yet flavorful beverage. The trend towards artisanal and craft beverages has further popularized cold brew, with many brands emphasizing their unique brewing processes and clean ingredient lists. Additionally, cold brew is often associated with premium positioning, allowing brands to command higher price points.

In 2020, the market size of on-trade ready-to-drink coffee in Indonesia amounted to approximately *** million liters, a decrease from previous year's *** million liters. Coffee is a popular drink in Indonesia, which is one of the leading countries in terms of coffee production.

The Ready-to-Drink (RTD) coffee market is experiencing robust growth, driven by increasing consumer demand for convenient and premium coffee options. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the rising popularity of cold brew coffee and innovative flavors caters to evolving consumer preferences for refreshing and unique beverage experiences. Secondly, the growing adoption of healthier lifestyle choices is boosting demand for RTD coffee options with lower sugar content and added functional benefits like antioxidants or protein. Finally, the strategic marketing efforts of major players like Nestlé, Coca-Cola, and Danone, combined with the entry of smaller, specialized brands, have heightened market competitiveness and driven product innovation. This competitive landscape is further shaping the market with a diverse range of price points, packaging formats, and flavor profiles to cater to a broad consumer base. The market segmentation reveals strong performance across various product types, with cold brew coffee particularly contributing to the overall growth trajectory. Regional variations in consumer preferences and market penetration rates are also influencing overall market dynamics. While North America and Europe currently hold significant market shares, Asia-Pacific is anticipated to witness substantial growth in the coming years driven by rising disposable incomes and increased coffee consumption. However, potential restraints include price fluctuations in coffee beans, fluctuating consumer spending due to macroeconomic factors, and growing competition from other ready-to-drink beverages. Nevertheless, the RTD coffee market is poised for sustained expansion, fueled by ongoing innovation, evolving consumer habits, and the strategic actions of major industry players.

Global RTD Coffee market size 2021 was recorded $22004.5 Million whereas by the end of 2025 it will reach $30890.5 Million. According to the author, by 2033 RTD Coffee market size will become $60876.9. RTD Coffee market will be growing at a CAGR of 8.85% during 2025 to 2033.