The RTD Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Arizona was the top-selling ready-to-drink (RTD) tea brand in the United States in 2024, by a healthy margin. Sales of the beverage exceeded one billion dollars, compared to competitors PureLeaf and Lipton who had respective sales of 976 million and 601 million dollars. PureLeaf is a product of the Pepsi Lipton Tea partnership, which includes a portfolio of RTD teas, including Lipton Iced Tea, PureLeaf and Brisk. Both companies were among the most valuable soft drink brands in 2023. Lipton’s origins Lipton tea was originally marketed by Sir Thomas Lipton in 1890. Already a successful grocer, Lipton bought tea gardens in Sri Lanka in an effort to provide low-priced tea to consumers. In 1972, Unilever, one of the largest consumer goods companies in the world, acquired Lipton tea. Lipton’s RTD beverages are sold by Pepsi Lipton International, a joint venture between Unilever and PepsiCo. The broader RTD tea market Total sales of the ready-to-drink tea segment in the United States reached 7.9 billion dollars in 2019. In comparison to ready-to-drink coffee, RTD tea sales growth was subdued, increasing by only 1.1 percent during 2018 to 2019.

The Asia-Pacific Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The Europe Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Black Tea: Robust and flavorful, black tea is a traditional choice for RTD tea consumers.Green Tea: Known for its antioxidant properties, green tea is popular in the health-conscious segment.White Tea: Delicate and subtly sweet, white tea is a niche segment with a growing premium market.Others: Flavored and herbal tea blends are gaining popularity, offering a wide range of flavors and benefits. Recent developments include: September 2022: Just Ice Tea was launched by Honest Tea, a ready-to-drink organic iced tea brand that emphasizes sourcing simple ingredients and Fair Trade Certified teas and sweeteners. This new line is present in various flavours such as Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, and a few others., May 2022: The new Lipton Immune Support ready-to-drink tea beverage was launched by Lipton. It is an RTD iced tea blend of green tea, Vitamin C, and Zinc, and it is available at national retailers in Green Tea Pineapple Mango flavor., September 2021: Arizona developed Saint James Tea RTD green tea with three flavors: Pineapple & Mango, Passionfruit & Peach, and Blueberry & Raspberry alongside Original Green Tea, Initially launched in Florida.. Notable trends are: Rising awareness about the health benefits associated with RTD tea is driving market growth.

The iced tea market, valued at $4.86 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 17.3% from 2025 to 2033. This significant expansion is driven by several key factors. Rising consumer preference for healthier, refreshing beverage options, particularly among younger demographics, fuels demand. The increasing popularity of ready-to-drink (RTD) iced tea, offered in convenient packaging and diverse flavors, contributes significantly to market growth. Furthermore, the growing adoption of online distribution channels, offering ease of purchase and wider product availability, fuels market expansion. The market segmentation reveals a strong preference for black and green iced tea varieties, while the offline distribution channel currently dominates, although online sales are rapidly catching up. Key players like Nestle SA, Coca-Cola, and Tata Consumer Products Ltd. are leveraging brand recognition and extensive distribution networks to maintain market leadership. However, emerging smaller brands are gaining traction by focusing on organic and specialized iced tea varieties, catering to niche consumer segments. Competitive strategies involve product diversification, innovation in flavors and packaging, and targeted marketing campaigns. While the market faces some constraints such as fluctuating tea leaf prices and seasonal demand fluctuations, the overall outlook remains positive, indicating substantial growth potential over the forecast period. The competitive landscape is characterized by a mix of established multinational corporations and smaller, agile brands. Established players benefit from brand recognition and extensive distribution, while smaller companies compete by focusing on niche segments like organic or specialty iced teas. The success of companies hinges on effective marketing strategies targeting specific consumer segments, innovative product development to meet evolving consumer preferences, and navigating supply chain challenges related to tea leaf sourcing and pricing. Industry risks include fluctuations in raw material costs, evolving consumer tastes, and intense competition. However, the overall market trends suggest a robust and expanding market for iced tea, particularly within the RTD segment and across online channels. Strategic partnerships and investments in sustainable sourcing practices are expected to play a critical role in shaping the future competitive landscape of the iced tea industry.

The North America Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The size of the RTD Tea Market in Africa market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.55% during the forecast period. Ready-to-Drink (RTD) tea is a convenient beverage that offers the benefits of tea without the need for brewing. These teas are pre-prepared and packaged for immediate consumption, making them a popular choice for busy individuals. RTD teas come in various flavors and formulations, including black, green, herbal, and fruit-infused varieties. They often contain additional ingredients like sweeteners, flavors, and preservatives to enhance taste and shelf life. Some RTD teas are marketed as functional beverages, providing health benefits such as antioxidants, vitamins, and other nutrients. The market for RTD tea has been growing steadily, driven by consumer demand for healthier, low-calorie alternatives to sugary sodas and energy drinks. Brands like Lipton, Arizona, and Honest Tea are well-known in this category. Innovations in the RTD tea market include organic options, kombucha, and teas with added probiotics or adaptogens. Despite their convenience, it's important to check the labels for added sugars and artificial ingredients. Recent developments include: February 2021: BOS Brands ramped up its direct-toconsumer offerings, through a new subscription service. This service makes BOS products available to consumers directly from the brand, and at a discounted rate for monthly orders.January 2021: Manhattan Ice Tea, a brand under Clover S.A. launched a new range of Rooibos RTD Tea products. This new range includes two new rooibos RTD Tea products, which are available in Lemon and Mixed Berry flavours.These products contain mineral water, fructose, sugar, citric acid, rooibos tea extract, acidity regulators, flavouring, preservatives, and colourants, as well sweeteners.February 2019: BOS Brands (Pty) Ltd launched unsweetened iced tea in three flavors such as blueberry and jasmine, white peach and elderflower, and pineapple and coconut.. Key drivers for this market are: Increasing Demand for Protein-Rich Food, Increasing Demand for Plant-Based and Organic Ingredients. Potential restraints include: Presence of Counterfeit Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Iced Tea Market is Segmented by Product Type (Black Iced Tea, Herbal Iced Tea, Green Iced Tea, and Others), by Form (Powder/Premix and Liquid/Ready-To-Drink), by Distribution Channels (Supermarkets/ Hypermarkets, Convenience Stores, Online Retail Stores, and Other Retail Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

For the 52 weeks ended on December 31, 2023, Pure Leaf was the best-selling canned and bottled ready-to-drink tea brand in U.S. C-stores, with dollar sales reaching approximately 392 million U.S. dollars. Arizona iced tea ranked in second place, with sales amounting to around 354 million U.S. dollars.

The size and share of the market is categorized based on Type (Iced Coffee, Iced Tea;) and Application (Supermarkets-Hypermarkets, Convenience Stores, Online Retail, Others;) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Iced/RTD Tea Drinks (Soft drinks) Market in Mexico – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Iced/RTD Tea Drinks market in Mexico. Read More

The US Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Over the period under consideration, the market share of iced and RTD tea drinks with low or no sugar followed a steady trend, at three percent. In 2020, diet drinks accounted for four percent of the total iced and RTD tea drink market in Poland.

The Africa Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Egypt, Nigeria, South Africa). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

This report is the result of Canadean’s extensive market research covering the Iced/RTD Tea Drinks market in MENA. It provides a top-level overview into the operating environment for the Iced/RTD Tea Drinks market in MENA. It is an essential tool for companies active across the Iced/RTD Tea Drinks value chain and for new players that are considering entering the market. Read More

The Ready to Drink market offers a wide range of products, including:Probiotic Drinks: Beverages containing live probiotics that promote gut health and well-being.Sports Drinks: Electrolyte-rich beverages designed to hydrate and replenish lost fluids during physical activity.Energy Drinks: Beverages typically containing caffeine and other stimulants to provide a boost of energy.Fruit & Vegetable Juices: Beverages made from fresh or concentrated fruits and vegetables, providing vitamins, minerals, and antioxidants.Others: This category includes various other RTD beverages, such as iced tea, coffee drinks, and specialty beverages like kombucha and sparkling water. Recent developments include: “Be Amazing,” Beam’s health and wellness brand, introduced “Greens On The Go” in March 2024 – a ready-to-drink nutritional beverage containing 10 organic vegetables and fruits to fit the taste of modern healthy people., In February 2024, Salud, a beverage startup, announced they were eyeing the introduction of an RTD product called “Salud Viking.” This drink would combine pure honey with natural ingredients into a sparkling wine-in-a pint format that would exclusively be sold in India at first in Goa and Kerala., Coca-Cola started testing a line-up of alcoholic RTDs in India in December 2023, which is consistent with its overall strategy for development and growth into emerging opportunities., On November 2023, Coke entered India’s ready-to-drink tea space through its subsidiary Honest Tea using the brand name Honest. This allows customers to have more options when it comes to beverages because the company has plans to launch other flavors like the Mango as well as Lemon-Tulsi Iced Green tea into the market soon., PepsiCo Inc. unveiled Nitro Pepsi™ on February 23rd, 2022 – A nitrogenized cola that isn’t your traditional soda but has that smooth cream cascading down thousands of tiny bubbles ending with that frothy foam head prized by aficionados. In particular, this marks the first example of widget technology (commonly associated with beer and coffee products) being deployed within colas, whereby Nitro Pepsi is endowed with a frothy, foamy and creamy texture., Nestle SA and Starbucks Corporation said they would join hands on July 26th 2021, to take Starbucks Ready-to-Drink (RTD) coffee drinks to selected markets across Southeast Asia, Oceania and Latin America. By expanding into this area, Nestle can build on its worldwide leadership in coffee while benefiting from new growth opportunities brought about by dynamic change among consumers who are also becoming younger., On November 1 2021, Coca-Cola Company announced that it has purchased the remaining shares of BODYARMOR, a new line of hydration and sports performance drinks, which are additional to the company’s portfolio and have high potential for growth in the long run.. Notable trends are: Increasing demand for beverages made of natural ingredients to boost market growth.

Iced/RTD Tea Drinks (Soft Drinks) Market in Brazil – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Iced/RTD Tea Drinks market in Brazil. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Iced/RTD Tea Drinks and its variants . Read More

This statistic shows the market share of soft drinks base on sales in Canada in 2016, by type. In the 52 weeks ended August 27, 2016, ready-to-drink (RTD) iced tea varieties accounted for approximately 1.2 percent of the Canadian soft drinks market.