Online conversion rates of e-commerce sites were the highest in the skincare sector, at ****percent in the second quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Interactive benchmark data showing demo requests, qualification rates, and meeting conversion rates across multiple industries including Travel, Sales, Retail, Real Estate, Marketing, Manufacturing, Legal, IT & Security, HR, Healthcare, Financial, Education, Developer Tools, and Data & Analytics

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Percentage of online sales obtained from customers located in specific regions by the North American Industry Classification System (NAICS) and size of enterprise.

The Conversion Rate Optimization Software Market is estimated to be valued at USD 1.7 billion in 2025 and is projected to reach USD 5.0 billion by 2035, registering a compound annual growth rate (CAGR) of 11.6% over the forecast period.

This statistic shows the projected compound annual growth rate (CAGR) of coatings industry sales worldwide between 2016 and 2020, by end market. It is estimated that during this period of time the industrial end-market for coatings will have a CAGR of *** percent.

China Industrial Enterprise: Product Sales Ratio data was reported at 93.000 % in Mar 2025. This records a decrease from the previous number of 98.700 % for Dec 2024. China Industrial Enterprise: Product Sales Ratio data is updated monthly, averaging 97.550 % from Mar 1992 (Median) to Mar 2025, with 373 observations. The data reached an all-time high of 109.860 % in Dec 1993 and a record low of 87.770 % in Jan 1993. China Industrial Enterprise: Product Sales Ratio data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.BB: Industrial Sales: Product Sales Rate: by Province.

Success.ai delivers comprehensive access to Small Business Contact Data, tailored to connect you with North American entrepreneurs and small business leaders. Our extensive database includes verified profiles of over 170 million professionals, ensuring direct access to decision-makers in various industries. With AI-validated accuracy, continuously updated datasets, and a focus on compliance, Success.ai empowers businesses to enhance their marketing, sales, and recruitment efforts while staying ahead in a competitive market.

Key Features of Success.ai's Small Business Contact Data:

Extensive Coverage: Access profiles for small business owners and entrepreneurs across the United States, Canada, and Mexico. Our database spans multiple industries, from retail to technology, providing diverse business insights.

Verified Contact Details: Each profile includes work emails, phone numbers, and firmographic data, enabling precise and effective outreach.

Industry-Specific Data: Target key sectors such as e-commerce, professional services, healthcare, manufacturing, and more, with tailored datasets designed to meet your specific business needs.

Real-Time Updates: Continuously updated to maintain a 99% accuracy rate, our data ensures that your campaigns are always backed by the most current information.

Ethical and Compliant: Fully compliant with GDPR and other global data protection regulations, ensuring ethical use of all contact data.

Why Choose Success.ai for Small Business Contact Data?

Best Price Guarantee: Enjoy the most competitive pricing in the market, delivering exceptional value for comprehensive and verified contact data.

AI-Validated Accuracy: Our advanced AI systems meticulously validate every data point to deliver unmatched reliability and precision.

Customizable Data Solutions: From hyper-targeted regional datasets to comprehensive industry-wide insights, we tailor our offerings to meet your exact requirements.

Scalable Access: Whether you're a startup or an enterprise, our solutions are designed to scale with your business needs.

Comprehensive Use Cases for Small Business Contact Data:

1. Targeted Marketing Campaigns:

Refine your marketing strategy by leveraging verified contact details for small business owners. Execute highly personalized email, phone, and multi-channel campaigns with precision.

1. Sales Prospecting:

Identify and connect with decision-makers in key industries. Use detailed profiles to enhance your sales outreach, close deals faster, and build long-term client relationships.

1. Recruitment and Talent Acquisition:

Discover small business leaders and key players in specific industries to strengthen your recruitment pipeline. Access up-to-date profiles for sourcing top talent.

1. Market Research:

Gain insights into small business trends, operational challenges, and industry benchmarks. Leverage this data for competitive analysis and market positioning.

1. Local Business Engagement:

Foster partnerships with small businesses by identifying community leaders and entrepreneurial influencers in your target regions.

APIs to Enhance Your Campaigns:

Enrichment API: Integrate real-time updates into your CRM and marketing systems to maintain accurate and actionable contact data. Perfect for businesses looking to improve lead quality.

Lead Generation API: Maximize your lead generation efforts with access to verified contact details, including emails and phone numbers. Tailored for precise targeting of small business decision-makers.

Tailored Solutions for Diverse Needs:

Marketing Agencies: Create targeted campaigns with verified data for small business owners across diverse sectors.

Sales Teams: Drive revenue growth with detailed profiles and direct access to decision-makers.

Recruiters: Build a talent pipeline with current and verified data on small business leaders and professionals.

Consultants: Provide data-driven recommendations to clients by leveraging detailed small business insights.

What Sets Success.ai Apart?

170M+ Profiles: Access a vast and detailed database of small business owners and entrepreneurs.

Global Standards Compliance: Rest assured knowing all data is ethically sourced and compliant with global privacy regulations.

Flexible Integration: Seamlessly integrate data into your existing workflows with customizable delivery options.

Dedicated Support: Our team of experts is always available to ensure you maximize the value of our solutions.

Empower Your Outreach with Success.ai:

Success.ai’s Small Business Contact Data is your gateway to building meaningful connections with North American entrepreneurs. Whether you're driving targeted marketing campaigns, enhancing sales prospecting, or conducting in-depth market research, our verified datasets provide the tools you need to succeed.

Get started with Success.ai today and unlock the potential of verified Small Business ...

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

Pre Sales Management Software Market size was valued at USD 94 Billion in 2023 and is projected to reach USD 179.24 Billion by 2031, growing at a CAGR of 9.73% during the forecast period 2024-2031.

Global Pre Sales Management Software Market Drivers

The market drivers for the Pre Sales Management Software Market can be influenced by various factors. These may include:

Increasing Demand for Enhanced Sales Efficiency: The rising need for sales teams to boost efficiency is a primary driver of the pre-sales management software market. Organizations are increasingly adopting these tools to streamline their processes, optimize lead management, and enhance communication within teams. This efficiency leads to reduced sales cycles and increased conversion rates, enabling companies to achieve their sales targets more effectively. As businesses face fierce competition, having a robust pre-sales management system becomes essential for maintaining a competitive edge, driving organizations to invest in technology that enables data-driven decision-making and improved resource allocation.

Growing Adoption of Customer Relationship Management (CRM) Solutions: The integration of pre-sales management software with CRM systems is another significant driver for market growth. Companies are recognizing the value of consolidating various sales processes within a unified platform. This not only enhances customer interactions but also streamlines information sharing among departments. The synergy between pre-sales and CRM tools leads to improved data accuracy, customer insights, and tailored marketing strategies. As businesses continue to prioritize customer experience, the demand for seamless integration between various sales tools is likely to grow, propelling the adoption of pre-sales management software.

Global Pre Sales Management Software Market Restraints

Several factors can act as restraints or challenges for the Pre Sales Management Software Market. These may include:

High Implementation Costs: The initial setup and implementation costs associated with pre-sales management software can be a significant barrier for small to medium-sized enterprises (SMEs). These costs often encompass software licensing fees, customization requirements, employee training, and ongoing maintenance expenses. SMEs often operate with constrained budgets and may be hesitant to make substantial upfront investments, which can stifle adoption rates. This situation becomes particularly challenging when companies are unsure of the return on investment (ROI). Consequently, many organizations might delay or avoid transitioning to new software solutions, thereby limiting market growth in the pre-sales management software sector.

Resistance to Change: Resistance to change is a prevalent issue faced by organizations looking to adopt new pre-sales management software. Employees may be reluctant to shift from familiar systems to new technologies due to concerns about the learning curve and potential disruptions to workflow. This resistance is often further compounded by fears of job displacement or redundancy resulting from automation. Organizational culture plays a crucial role; companies with entrenched processes find it particularly challenging to implement new solutions. This can lead to insufficient utilization of the software, ultimately affecting productivity and return on investment, which negatively impacts the overall market growth.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Graph and download economic data for Retailers: Inventories to Sales Ratio (RETAILIRSA) from Jan 1992 to Aug 2025 about ratio, inventories, sales, retail, and USA.

China Product Sales Rate: Year to Date data was reported at 98.200 % in Oct 2018. This records a decrease from the previous number of 98.300 % for Sep 2018. China Product Sales Rate: Year to Date data is updated monthly, averaging 97.300 % from Mar 1992 (Median) to Oct 2018, with 315 observations. The data reached an all-time high of 98.500 % in Jan 2013 and a record low of 81.770 % in Jan 1993. China Product Sales Rate: Year to Date data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BB: Industrial Sales: Product Sales Rate: by Province.

Maximize your business potential with Success.ai's LinkedIn Company and Contact Data, a comprehensive solution designed to empower your business with strategic insights drawn from one of the largest professional networks in the world. This extensive dataset includes in-depth profiles from over 700 million professionals and 70 million companies globally, making it a goldmine for businesses aiming to enhance their marketing strategies, refine competitive intelligence, and drive robust B2B lead generation.

Transform Your Email Marketing Efforts With Success.ai, tap into highly detailed and direct contact data to personalize your communications effectively. By accessing a vast array of email addresses, personalize your outreach efforts to dramatically improve engagement rates and conversion possibilities.

Data Enrichment for Comprehensive Insights Integrate enriched LinkedIn data seamlessly into your CRM or any analytical system to gain a comprehensive understanding of your market landscape. This enriched view helps you navigate through complex business environments, enhancing decision-making and strategic planning.

Elevate Your Online Marketing Deploy targeted and precision-based online marketing campaigns leveraging detailed professional data from LinkedIn. Tailor your messages and offers based on specific professional demographics, industry segments, and more, to optimize engagement and maximize online marketing ROI.

Digital Advertising Optimized Utilize LinkedIn’s precise company and professional data to create highly targeted digital advertising campaigns. By understanding the profiles of key decision-makers, tailor your advertising strategies to resonate well with your target audience, ensuring high impact and better expenditure returns.

Accelerate B2B Lead Generation Identify and connect directly with key stakeholders and decision-makers to shorten your sales cycles and close deals quicker. With access to high-level contacts in your industry, streamline your lead generation process and enhance the efficiency of your sales funnel.

Why Partner with Success.ai for LinkedIn Data? - Competitive Pricing Assurance: Success.ai guarantees the most aggressive pricing, ensuring you receive unbeatable value for your investment in high-quality professional data. - Global Data Access: With coverage extending across 195 countries, tap into a rich reservoir of professional information, covering diverse industries and market segments. - High Data Accuracy: Backed by advanced AI technology and manual validation processes, our data accuracy rate stands at 99%, providing you with reliable and actionable insights. - Custom Data Integration: Receive tailored data solutions that fit seamlessly into your existing business processes, delivered in formats such as CSV and Parquet for easy integration. - Ethical Data Compliance: Our data sourcing and processing practices are fully compliant with global standards, ensuring ethical and responsible use of data. - Industry-wide Applications: Whether you’re in technology, finance, healthcare, or any other sector, our data solutions are designed to meet your specific industry needs.

Strategic Use Cases for Enhanced Business Performance - Email Marketing: Leverage accurate contact details for personalized and effective email marketing campaigns. - Online Marketing and Digital Advertising: Use detailed demographic and professional data to refine your online presence and digital ad targeting. - Data Enrichment and B2B Lead Generation: Enhance your databases and accelerate your lead generation with enriched, up-to-date data. - Competitive Intelligence and Market Research: Stay ahead of the curve by using our data for deep market analysis and competitive research.

With Success.ai, you’re not just accessing data; you’re unlocking a gateway to strategic business growth and enhanced market positioning. Start with Success.ai today to leverage our LinkedIn Company Data and transform your business operations with precision and efficiency.

Did we mention that we'll beat any price on the market? Try us.

China Product Sales Rate: Year to Date: Vol: Industrial Boiler data was reported at 99.000 % in Dec 2012. This records an increase from the previous number of 95.500 % for Sep 2012. China Product Sales Rate: Year to Date: Vol: Industrial Boiler data is updated quarterly, averaging 97.200 % from Dec 2005 (Median) to Dec 2012, with 29 observations. The data reached an all-time high of 132.600 % in Mar 2010 and a record low of 92.900 % in Jun 2010. China Product Sales Rate: Year to Date: Vol: Industrial Boiler data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BB: Industrial Sales: Product Sales Rate: by Product.

Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

China Product Sales Rate: Year to Date: Vol: Computer data was reported at 101.000 % in Mar 2019. This records an increase from the previous number of 98.900 % for Dec 2018. China Product Sales Rate: Year to Date: Vol: Computer data is updated quarterly, averaging 99.900 % from Mar 2000 (Median) to Mar 2019, with 65 observations. The data reached an all-time high of 121.900 % in Sep 2008 and a record low of 83.800 % in Sep 2000. China Product Sales Rate: Year to Date: Vol: Computer data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BB: Industrial Sales: Product Sales Rate: by Product.

China Product Sales Rate: Year to Date: Vol: Cocoon Silk data was reported at 99.000 % in Dec 2012. This records a decrease from the previous number of 99.100 % for Sep 2012. China Product Sales Rate: Year to Date: Vol: Cocoon Silk data is updated quarterly, averaging 98.900 % from Mar 2009 (Median) to Dec 2012, with 16 observations. The data reached an all-time high of 108.400 % in Sep 2009 and a record low of 96.000 % in Jun 2011. China Product Sales Rate: Year to Date: Vol: Cocoon Silk data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BB: Industrial Sales: Product Sales Rate: by Product.

Snapshot img

Sales Enablement Platform Market Size 2025-2029

The sales enablement platform market size is valued to increase by USD 6.43 billion, at a CAGR of 17.1% from 2024 to 2029. Rising technological innovation will drive the sales enablement platform market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 28% growth during the forecast period.
By End-user - Consumer goods and retail segment was valued at USD 724.50 billion in 2023
By Component - Platform segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 299.44 million
Market Future Opportunities: USD 6430.90 million
CAGR : 17.1%
APAC: Largest market in 2023

Market Summary

The market represents a dynamic and continuously evolving landscape, driven by the exponential growth of marketing intelligence and rising technological innovation. Core technologies and applications, such as predictive analytics and artificial intelligence, are revolutionizing sales processes by providing real-time insights and personalized customer engagement. Service types or product categories, including sales engagement platforms and content management systems, are seeing increased adoption rates, with sales engagement platforms holding a significant market share. However, concerns related to data security and privacy remain a major challenge, as sales enablement platforms process and store sensitive customer information.
Despite this, the opportunities for growth are immense, with the market expected to experience significant expansion in the coming years. According to recent reports, the market is projected to grow at an impressive rate, with a notable increase in adoption rates among businesses of all sizes.

What will be the Size of the Sales Enablement Platform Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Sales Enablement Platform Market Segmented and what are the key trends of market segmentation?

The sales enablement platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Consumer goods and retail
  IT and telecom
  Media and entertainment
  Healthcare and life sciences
  Others


Component

  Platform
  Services


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The consumer goods and retail segment is estimated to witness significant growth during the forecast period.

In the dynamic and ever-evolving business landscape, sales enablement platforms have emerged as essential tools for companies across various sectors. According to recent reports, the sales enablement market is experiencing significant growth, with the consumer goods and retail sector leading the charge in 2024. Approximately 30% of sales enablement platform adoptions originate from this sector, underpinned by the necessity for efficient sales processes and heightened customer engagement. Moreover, sales enablement platforms have become indispensable for retailers, both online and offline, as they grant their geographically dispersed sales teams real-time access to critical product information, sales collateral, and customer insights.

This empowers sales representatives to deliver personalized and effective engagement, driving conversion rates and overall sales performance. The retail industry's shift towards personalized customer experiences has further fueled the adoption of sales enablement platforms. Companies are increasingly focusing on delivering tailored content across multiple digital channels to create an omni-channel experience that fosters customer loyalty and engagement. In fact, over 45% of businesses anticipate that sales enablement platforms will significantly enhance their customer engagement strategies within the next 12 months. Furthermore, sales enablement platforms offer a range of features that cater to various business needs.

These include contract management systems, quote generation tools, sales content personalization, incentive program management, competitive intelligence tools, customer relationship management, gamification strategies, sales operations efficiency, sales forecasting techniques, sales engagement platforms, lead qualification tools, content management systems, sales activity monitoring, win-loss analysis review, revenue attribution modeling, onboarding new employees, customer success platforms, sales communication tracking, content syndication platforms, sales team collaboration, sales terr

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.