Flipkart Private Limited reported a revenue amounting to over *** billion Indian rupees in the financial year 2024. Additionally, the e-commerce player had an increase of ** percent in its revenue, compared to the previous year. Online marketplaces in India Along with a rising internet penetration rate in India, the number of digital buyers rose linearly. The rise of e-commerce the country goes hand in hand with the expansion of online marketplaces. Although marketplace shipping continues to be the most popular shipping method, direct-to-consumer shipments continued to grow in terms of share of e-commerce shipments. Flipkart as Amazon’s competitor As the global e-commerce player, Amazon ranks first in terms of net e-commerce sales, with Flipkart close behind. In 2018, American retail giant Walmart acquired the home-grown retailer for ** billion U.S. dollars and became a ** percent stakeholder. Flipkart’s product portfolio is widespread, standing out in the online sales of apparel with more than ** percent of buyers purchasing apparel on the Bengaluru-based player. Its continued growth led to plans of an initial public offering (IPO) in the United States by the end of 2021.

In the financial year 2024, Flipkart Private Limited recorded revenue growth of ** percent, indicating an increase in performance within the Indian market. Back in 2018, the American retail giant Walmart acquired this home-grown retailer for a substantial sum of ** billion U.S. dollars, securing a ** percent stake in the company. Evolving D2C market The landscape of India’s direct-to-consumer(D2C) market is transforming, reflecting the shift in consumer preference and purchasing behavior. By 2025, the D2C market is set to grow threefold, surging to a valuation of *** billion U.S. dollars. Notably, the fashion and accessories segment emerged as a frontrunner, commanding a significant share in the D2C landscape. Digital shoppers in India Leveraged by a growing internet user base and robust online infrastructure, India holds immense potential in the realm of digital commerce. In 2021, the country witnessed a substantial cohort of *** million digital buyers. This trend was further fortified by forecasts that predicted a continued rise in digital buyers in the immediate future

Flipkart's biggest sales event, the Big Billion Days sale, reported 282 million visitors in 2024, a decrease in comparison to previous year. The festive sale offers major discounts on a wide variety of products, from electronics to fashion products. Furthermore, customers also receive cashback and bank offers to maximize their savings.

Context

This dataset contains 6 months of Customer online orders. The data is simple but messy and unorganized. This for beginner and Intermediate level who want to improve there skills in Pandas, matplotlib, and seaborn.

Content

Dataset context columns like: crawl_timestamp, product_name, product_category_tree, retail_price, discounted_price, brand.

The main focus is to clean the dataset and make it organized using pandas.

Acknowledgements

I wouldn't be here without the help of data.world. Thank You.

Inspiration

I have some questions for this Dataset: 1. What was the best month for sales? How much was earned that month? 2. What time should we display advertisements to maximize the likelihood of purchases? 3. Which category sold most in that six month period? 4. Top 10 products sold most in that six month period?

Flipkart Jewellery Products Dataset offers a comprehensive collection of detailed information on various jewellery items available on Flipkart, encompassing categories such as necklaces, earrings, rings, and bracelets. This dataset is meticulously designed to assist researchers, analysts, and developers in gaining valuable insights into pricing trends, product popularity, and consumer preferences within the online jewellery market.

For those seeking a broader dataset, the Flipkart E-commerce Dataset provides extensive information on over 5.7 million products, including product names, descriptions, prices, customer reviews, ratings, and images. This dataset serves as an invaluable resource for data analysis, machine learning projects, and in-depth market research

Key Attributes:

• Product ID: A unique identifier for each jewellery product.
• Product Name: The name of the jewellery item.
• Category: The category under which the jewellery product falls (e.g., necklaces, earrings).
• Subcategory: Additional granularity within the main category (e.g., diamond earrings, gold necklaces).
• Price: The listed price of the product.
• Discount: The discount offered on the product (if any).
• Final Price: The price after applying the discount.
• Customer Ratings: Average customer ratings of the product (on a scale of 1 to 5).
• Number of Reviews: The total number of customer reviews.
• Seller Name: The name of the seller offering the product.
• Stock Status: Availability status of the product (in stock, out of stock).
• Product URL: A link to the product page on Flipkart.

Potential Use Cases:

1. Market Analysis: Understand the pricing strategies and discount patterns for jewellery items on Flipkart.
2. Recommendation Systems: Develop personalized product recommendation systems based on customer ratings and reviews.
3. Price Comparison Tools: Build tools to compare jewellery prices across different sellers and platforms.
4. Consumer Behavior Studies: Analyze customer preferences and trends in jewellery purchases.
5. Sales Forecasting: Use historical data to predict future sales trends in the jewellery category.

Dataset Format:

The dataset is available in JSON, with each row representing a unique jewellery product and columns capturing various attributes mentioned above.

This dataset is an invaluable resource for anyone interested in exploring the dynamics of the online jewellery market in India, particularly on the Flipkart platform.

Amazon India recorded the highest sales at *** million U.S. dollars compared to its e-tailing counterparts in 2017. Home brand Flipkart came in at a close second with about *** million dollars during the same time.   Amazon versus Flipkart Bangalore based e-commerce company Flipkart was established in 2007. Initially offering book sales, it has expanded, like its American competitor, to include electronics, consumer goods, and lifestyle products. Having held nearly ** percent of the e-tail market in fiscal year 2017, the Indian company went on to acquire Myntra and Jabong, both online apparel sellers. The peak of competition has been measured by far during Deepavali sales. Flipkart and Amazon dominated with ** million online shoppers in the last two festival seasons, accounting for most of the estimated three-billion-dollar gross merchandise value. Changing lifestyles, increasing convenience   With increasing urbanization and a growing digital population, city lifestyles are becoming less and less conducive to being able to shop physically, for lack of time, energy, and convenience. A staggering growth in the country’s digital payments sector acts as a catalyst for carrying out activities online. This, in large part, includes online shopping, especially in the Indian context with its myriad cultural festivals and the need for gifting. It comes as no surprise that the Indian startup market, specifically its digital sector, is well funded, giving the economy one unicorn after another.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Flipkart: The King of Indian E-Commerce

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

Flipkart Private Limited reported a loss of nearly 24 billion Indian rupees in the financial year 2024 in India, compared to a loss of around 49 billion Indian rupees in the previous financial year. In 2018, American retail giant Walmart acquired the home-grown online retailer for 16 billion U.S. dollars, became a 77 percent-stakeholder.

Share of online sales during India's festive shopping season in 2020

The India online fashion retail market is experiencing explosive growth, projected to reach $24.94 billion in 2025 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 25.2%. This surge is driven by increasing internet and smartphone penetration, a burgeoning young population with a penchant for online shopping, and the rising popularity of e-commerce platforms offering convenient and diverse fashion choices. Factors such as improved logistics and payment gateways, coupled with aggressive marketing strategies by both established international brands and homegrown players, further fuel this expansion. The market is highly segmented, with apparel, footwear, and bags & accessories dominating sales, catering to distinct consumer preferences across women's, men's, and children's segments. Competitive pressures are intense, with a mix of global giants like Adidas, Amazon, and H&M vying for market share alongside established Indian players like Reliance Industries and Tata Sons, and rapidly growing online marketplaces such as Flipkart and Myntra. This competitive landscape necessitates innovative strategies focusing on personalized experiences, superior customer service, and leveraging data analytics for targeted marketing to achieve sustainable growth. The forecast period of 2025-2033 promises continued dynamism in this market. While challenges remain, including concerns over logistics in remote areas, inconsistent internet connectivity in certain regions, and counterfeit products, the overall trajectory is undeniably upward. The market's evolution will be shaped by the continuous adoption of new technologies, including augmented reality and virtual try-on features, which enhance the online shopping experience. Further expansion will be driven by strategic partnerships between online retailers and offline brands, aiming to bridge the gap between online and offline shopping and create omnichannel experiences tailored to the diverse needs and preferences of Indian consumers. This market presents a significant opportunity for both established and emerging players, demanding continuous innovation and adaptation to maintain competitiveness.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

Amazon’s market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors’ sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations. Read More

Consumer Electronics E-commerce Market Outlook

According to our latest research, the global Consumer Electronics E-commerce market size reached USD 641.2 billion in 2024, driven by the rapid adoption of digital channels and rising internet penetration worldwide. The market is expected to expand at a robust CAGR of 13.1% from 2025 to 2033, reaching an estimated USD 1,751.8 billion by 2033. This remarkable growth is primarily attributed to evolving consumer purchasing patterns, the proliferation of smartphones, and the increasing convenience offered by online retail platforms.

One of the most significant growth factors propelling the Consumer Electronics E-commerce market is the widespread adoption of smartphones and high-speed internet connectivity. As more consumers gain access to affordable mobile devices and broadband services, there is a notable shift in shopping behavior from traditional brick-and-mortar stores to online platforms. The availability of a vast array of electronic products, combined with the convenience of home delivery and easy returns, has made e-commerce the preferred channel for purchasing consumer electronics. Additionally, the rise of digital payment solutions and the integration of advanced technologies such as artificial intelligence and augmented reality for product visualization are enhancing the overall online shopping experience, further fueling market growth.

Another critical driver of market expansion is the growing influence of e-commerce giants and specialized consumer electronics retailers. Companies like Amazon, Alibaba, Flipkart, and Best Buy have revolutionized the way electronic products are marketed and sold, leveraging data analytics and personalized marketing to target specific consumer segments. These platforms offer competitive pricing, exclusive deals, and a wide selection of products, attracting price-sensitive and tech-savvy consumers alike. Furthermore, the increasing frequency of online sales events such as Black Friday, Cyber Monday, and regional shopping festivals has significantly contributed to the surge in online sales volumes, encouraging both established brands and emerging players to invest heavily in their e-commerce capabilities.

The ongoing digital transformation across industries has also played a pivotal role in shaping the Consumer Electronics E-commerce market. Businesses are increasingly adopting e-commerce solutions to streamline their operations, expand their customer base, and enhance supply chain efficiency. This trend is particularly evident in the commercial segment, where organizations are procuring bulk electronics such as laptops, tablets, and audio devices for remote work and collaboration. The integration of omnichannel strategies, which combine online and offline touchpoints, is further blurring the lines between physical and digital retail, enabling retailers to offer a seamless and personalized shopping journey. As a result, the market is witnessing robust growth across both individual and commercial end-user segments.

Regionally, Asia Pacific continues to dominate the Consumer Electronics E-commerce market, accounting for the largest share in 2024. This dominance is underpinned by the region’s massive population, rapid urbanization, and the burgeoning middle class with rising disposable incomes. Countries such as China, India, and Southeast Asian nations are leading the charge, driven by aggressive investments in digital infrastructure and favorable government policies promoting e-commerce. North America and Europe also represent significant markets, characterized by high internet penetration rates and a mature e-commerce ecosystem. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth regions, supported by increasing digital literacy and expanding mobile internet coverage.

Product Type Analysis

The Consumer Electronics E-commerce market is highly segmented by product type, encompassing smartphones, laptops & tablets, audio devices, wearables, cameras, televisions

The global e-commerce electronics market is experiencing robust growth, driven by the increasing adoption of online shopping, the proliferation of smartphones and internet access, and the expanding range of electronic products available online. The market size in 2025 is estimated at $1.2 trillion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant growth is fueled by several key factors. Firstly, the convenience and accessibility of online shopping, coupled with competitive pricing and a vast selection, continue to attract consumers away from traditional brick-and-mortar stores. Secondly, the rapid expansion of e-commerce platforms and logistics networks, particularly in emerging markets, is creating new opportunities for growth. Thirdly, the ongoing development of innovative technologies, such as augmented reality (AR) and virtual reality (VR), is enhancing the online shopping experience, further driving market expansion. The B2C segment currently dominates the market, but the B2B sector is also witnessing substantial growth due to the increasing reliance on online procurement solutions by businesses. Major players like Amazon, Walmart, and Alibaba are leveraging their extensive logistics networks and technological capabilities to maintain market leadership. However, competition is fierce, with new entrants and smaller players constantly innovating to carve out a niche. The market's segmentation across consumer electronics (smartphones, laptops, etc.) and household appliances (refrigerators, washing machines, etc.) presents unique growth opportunities. While consumer electronics maintain the larger share due to higher consumer demand and technological advancements, the household appliances segment is showing strong growth driven by the increasing preference for convenient online purchasing and home delivery. Regional disparities exist, with North America and Asia-Pacific currently leading the market, though other regions like Europe and the Middle East and Africa are expected to witness rapid growth in the coming years as internet penetration and digital literacy increase. Challenges remain, however, including concerns around counterfeit products, data security, and the need for robust and reliable delivery infrastructure, especially in remote areas. Overcoming these challenges will be crucial for sustainable market expansion.

The online retail market, valued at $6.27 billion in 2025, is projected to experience robust growth, fueled by a Compound Annual Growth Rate (CAGR) of 6.23% from 2025 to 2033. This expansion is driven by several key factors. Increasing internet and smartphone penetration globally, particularly in developing economies, provides access to a vastly expanding customer base. Convenience, wider product selection, and competitive pricing offered by online retailers are significant drivers. Furthermore, the rise of e-commerce platforms offering personalized experiences, seamless payment gateways, and efficient delivery services are contributing to market growth. The shift in consumer preferences towards online shopping, accelerated by the recent pandemic, solidifies the long-term growth trajectory of this sector. Significant segments within the market include home appliances and electronics, clothing, footwear, and accessories, food and personal care, and furniture and home décor. Leading players such as Amazon, eBay, Alibaba, and Walmart are constantly innovating to maintain their market share, leading to increased competition and further market dynamism. The geographic distribution of the online retail market reveals significant regional variations. North America and Europe currently hold substantial market shares, driven by high internet penetration and established e-commerce infrastructure. However, the Asia-Pacific region, particularly India and China, demonstrates immense growth potential due to its burgeoning middle class and rapidly expanding digital economy. While challenges remain, such as concerns over data security and cybersecurity, the overall trend points towards sustained and substantial growth for the online retail sector over the forecast period. Effective strategies for businesses will involve adapting to evolving consumer preferences, investing in technological advancements, and navigating the complexities of global logistics and regulations. This will ensure continued success in this dynamic and competitive marketplace. This insightful report provides a detailed analysis of the dynamic online retail market, projecting its trajectory from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this comprehensive study covers the historical period (2019-2024) and forecasts the market's growth from 2025 to 2033. We delve into key segments like home appliances & electronics, clothing, footwear & accessories, food & personal care, furniture & home décor, and other products, examining market size in millions and exploring the impact of major players including Amazon, eBay, Alibaba, and more. This report is essential for businesses seeking to understand the competitive landscape and capitalize on emerging trends in this multi-billion dollar industry. Recent developments include: In November 2023, Amazon inked a partnership with Meta. This strategic partnership will combine Meta's well-known social media platforms, Facebook and Instagram, with Amazon's enormous product selection to completely transform online shopping., In July 2023, eBay acquired Certilogo, an AI-powered apparel and fashion goods authentication provider.. Notable trends are: The Fashion and Apparel Sector Thrives in the Global E-Retail Boom.

The global healthcare e-commerce market, currently valued at $0.44 billion in 2025, is projected to experience robust growth, driven by increasing internet and smartphone penetration, rising consumer preference for convenience, and the expansion of telehealth services. The market's Compound Annual Growth Rate (CAGR) of 18.70% from 2025 to 2033 indicates substantial expansion opportunities. Key growth drivers include the rising adoption of online pharmacies and health & wellness product platforms, fueled by factors such as faster delivery options, competitive pricing, and wider product selections compared to traditional brick-and-mortar stores. The market segmentation reveals significant contributions from pharmaceutical drugs and telemedicine applications, reflecting the increasing reliance on digital platforms for healthcare access and medication management. Major players like Walmart, Amazon, and CVS are strategically investing in this burgeoning sector, driving innovation and competition. However, challenges such as regulatory hurdles related to online pharmaceutical sales, data security and privacy concerns, and the need for robust logistical infrastructure in certain regions are factors that will influence market growth. The increasing integration of AI and machine learning for personalized healthcare recommendations and the continued expansion of mHealth (mobile health) applications will further shape the market landscape in the coming years. The geographical distribution of the market is diverse, with North America, Europe, and Asia-Pacific representing key regions. While North America holds a significant market share due to advanced digital infrastructure and high healthcare expenditure, Asia-Pacific is witnessing rapid growth driven by increasing digital literacy and a large, young population with growing healthcare needs. The competitive landscape is dynamic, with both established players and new entrants vying for market share. Strategic alliances, acquisitions, and technological advancements are expected to reshape the competitive dynamics further. The forecast period of 2025-2033 presents substantial opportunities for growth and innovation within the healthcare e-commerce sector, provided the aforementioned challenges are effectively addressed. The market's expansion is intrinsically linked to the broader trends in digital health, emphasizing the need for a robust and secure digital infrastructure to fully realize its potential. Recent developments include: February 2024: NextPlat Corp is planning to launch OPKO Health-branded online storefronts in China. This new online store will offer wellness products, including nutraceuticals and supplements, to the people of China., April 2022: Flipkart launched Flipkart Health+ for its healthcare business. The app allows third-party sellers to sell their medicines and healthcare products through it.. Key drivers for this market are: Growing Demand For E-Commerce Platform in Healthcae, Increasing Internet Penetration and Smartphone Adoption; Rising Healthcare Cost and Growing Need For Affordable Healthcare. Potential restraints include: Growing Demand For E-Commerce Platform in Healthcae, Increasing Internet Penetration and Smartphone Adoption; Rising Healthcare Cost and Growing Need For Affordable Healthcare. Notable trends are: The Telemedicine Segment is Expected to Witness Significant Growth Over the Forecast Period.

The report covers Online Accessories GMV India, India Online Footwear Sales, Gross Merchandize Value Fashion Sales, Snapdeal Fashion GMV India, NPS Score Flipkart Fashion, Amazon GMV from Fashion, Market Share Myntra Online Fashion,Trends Online Fashion Retail Market, India Online Fashion Net Cancellations, Gross Transaction Value Online Fashion India, India Online Fashion Retail Statistics, Competition Online Fashion Companies, Challenges Online Fashion Market, Online Bag Sales India, Online Jewelry Sales GMV India, Belts and Ties Sales India Market, Apparel Ecommerce Market 2016, Industry Size Growth Online Fashion, Online Apparel Boom India, India CAGR Online Fashion.

The Walmart-owned online marketplace Flipkart received 95 percent of its website traffic domestically in March 2024. On the other hand, only about one percent of website visits came from the United States during the same time period.

Google starts direct online sales of hardware in India, ahead of opening its first physical stores outside the U.S., aiming to capture a larger share of the Indian smartphone market.

According to Cognitive Market Research, the Worldwide Mascara Sales market size will be USD 7.3 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 8.20% from 2023 to 2030.

The Worldwide Mascara Sales market will expand significantly by 8.20% CAGR between 2023 and 2030.
The demand for Mascara Sales is rising due to the global female customer base's growing need for mascara items.
Demand for Offline remains higher in the Mascara Sales market.
The Daily Use category held the highest Mascara Sales market revenue share in 2023.
North American Mascara Sales will continue to lead, whereas the APAC Mascara Sales market will experience the most substantial growth until 2030.

Increasing Number of Working Women to Provide Viable Market Output

The number of working women in various age groups and geographical areas is increasing, which has led to a rise in mascara usage, sales, and, ultimately, market expansion. There are many different kinds and colors of mascara available on the market, such as lengthening, thickening, and curling mascara. The most common primary color, black, is produced by particles of black iron oxide, which maximize the contrast and visibility of eyelashes.

For instance, after examining Indian makeup trends, Flipkart and Myntra unveiled their partnership with Marie Claire on August 12, 2021. They also created a new range of products that includes lipsticks, eyeliners, nail paints, kajal, mascara, and compacts.

Source-www.livemint.com/companies/news/flipkart-and-myntra-partner-marie-claire-for-cosmetics-hair-appliances-launch-11628750088789.html

Rise in Interest in Natural Makeup to Propel Market Growth.

One of the main factors propelling market revenue development is the growing demand for organic and herbal mascaras due to the growing need for organic goods to avoid harmful chemical impacts. Moreover, the need for natural eye cosmetics, especially mascara, is being driven by the rise in the number of individuals wearing contact lenses and the rising risk of eye infections. Because of this, producers focus on making mascara brushes that meet customer demands. Customers are adopting curling and thickening mascaras more because they offer the illusion of lashes being bigger and thicker.

For instance, water-resistant and clump-free natural mascaras are among the products made by manufacturers; for example, Skin2Spirit and Palladio Beauty provide waterproof organic and herbal mascaras.

Source-www.palladiobeauty.com/collections/mascara

MARKET DYNAMICS: KEY RESTRAINTS

Chemicals in Mascara are Predicted to Hinder Market Expansion 

A component of some mascaras may dry out hair follicles, causing more hair to fall out. Using waterproof mascara, which keeps eyelashes intact even when soaked in water, is a common cause of this. Because of the chance that mascara residue may cling to their lashes and cause irritation, many women struggle to remove all of their mascara before bed. Applying mascara on a regular basis with an eyelash curler can lead to the deterioration and unhealthy growth of eyelashes, ultimately resulting in their loss.

Impact of the Covid-19 on the Mascara Sales Market

Due to the COVID-19 epidemic, the worldwide mascara market suffered a setback that has been mostly overcome. The cosmetics sector is predicted to suffer a large loss as a result of the temporary closure of retail locations and stores. The worldwide shutdown caused production and supply chain disruptions, which had a negative impact on product sales. Furthermore, COVID-19 led to the closure of establishments that sold makeup, including mascara. The temporary closure of several cosmetic enterprises due to COVID-19 regulations caused a slowdown in the production of beauty items, including mascara. Whta is Mascara?

The global female customer base's growing need for mascara items is responsible for this market's expansion. Mascara is used to thicken and darken lashes. There are three primary varieties available: ordinary, water-resistant, and waterproof. The brand of mascara can also affect the color of the product. While some women wear it every day, others save it for special events. Consumers' evolving lifestyles and increasing disposable wealth are driving up demand for high-end cosmetics, particularly mascaras. Demand for mascara companies that offer dramatic appearances has surged due to the rising ...