Pizza restaurants in the United States generated around ***** billion U.S. dollars in sales in 2022, showing an increase over the previous year's total of ***** billion. Chain restaurants contributed around ***** billion U.S. dollars to the total sales, compared to ***** billion U.S. dollars from independent restaurants.

This is a realistic and structured pizza sales dataset covering the time span from **2024 to 2025. ** Whether you're a beginner in data science, a student working on a machine learning project, or an experienced analyst looking to test out time series forecasting and dashboard building, this dataset is for you.

📁 What’s Inside? The dataset contains rich details from a pizza business including:

✅ Order Dates & Times ✅ Pizza Names & Categories (Veg, Non-Veg, Classic, Gourmet, etc.) ✅ Sizes (Small, Medium, Large, XL) ✅ Prices ✅ Order Quantities ✅ Customer Preferences & Trends

It is neatly organized in Excel format and easy to use with tools like Python (Pandas), Power BI, Excel, or Tableau.

💡** Why Use This Dataset?** This dataset is ideal for:

📈 Sales Analysis & Reporting 🧠 Machine Learning Models (demand forecasting, recommendations) 📅 Time Series Forecasting 📊 Data Visualization Projects 🍽️ Customer Behavior Analysis 🛒 Market Basket Analysis 📦 Inventory Management Simulations

🧠 Perfect For: Data Science Beginners & Learners BI Developers & Dashboard Designers MBA Students (Marketing, Retail, Operations) Hackathons & Case Study Competitions

pizza, sales data, excel dataset, retail analysis, data visualization, business intelligence, forecasting, time series, customer insights, machine learning, pandas, beginner friendly

Sales of frozen pizza in the United States amounted to approximately **** billion U.S. dollars in 2023, up from **** billion U.S. dollars the previous year. Frozen pizza - additional informationPizza is an Italian flatbread made with tomato sauce, cheese and an assortment of toppings such as meats, seafood and vegetables. Frozen pizzas, as well as other convenience foods, have become kitchen staples in many households in the United States. Nestlé USA, Schwan Food Co, General Mills and Palermo Villa were the leading frozen pizza vendors in the U.S. in 2019. DiGiorno, a subsidiary of Nestlé, was the nation’s number one frozen pizza brand that year, with sales amounting to over *** billion U.S. dollars. Private labels were also very popular among U.S. consumers, accounting for an ** percent share of the frozen pizza market. Other best-selling frozen pizza brands included Red Baron, Totino’s Party Pizza and Tombstone. DiGiorno frozen pizza was first introduced into the U.S. market in 1995. All DiGiorno pizza products are manufactured in the Midwest. The company sources all of its ingredients in the United States and its pizza bakeries employ more than ***** people. Apart from DiGiorno, Nestlé owns top frozen pizza brands Tombstone, Jack’s and California Pizza Kitchen.

Basic: Retrieve the total number of orders placed. Calculate the total revenue generated from pizza sales. Identify the highest-priced pizza. Identify the most common pizza size ordered. List the top 5 most ordered pizza types along with their quantities.

Intermediate: Join the necessary tables to find the total quantity of each pizza category ordered. Determine the distribution of orders by hour of the day. Join relevant tables to find the category-wise distribution of pizzas. Group the orders by date and calculate the average number of pizzas ordered per day. Determine the top 3 most ordered pizza types based on revenue.

Advanced: Calculate the percentage contribution of each pizza type to total revenue. Analyze the cumulative revenue generated over time. Determine the top 3 most ordered pizza types based on revenue for each pizza category.

Pizza restaurants have suffered revenue declines due to growing competition and some economic volatility over the past five years. Still, demand for pizza restaurants has persisted, despite and somewhat because of the high inflation and economic uncertainty. Pizza is a mainstay in many US households, but other restaurants have begun selling it, and various at-home options exist (frozen pizza). Further, rising health consciousness among Americans has lowered demand for pizzas. Pizza restaurant revenue has been falling at a CAGR of 2.9% over the past five years and is expected to reach $49.5 billion in 2025, when revenue will fall an estimated 0.3%. Pizza is generally viewed as a fast-casual food option, with most consumers ordering it as a takeout meal at home. During the pandemic, this trend only increased, providing consumers with a relatively inexpensive dining option that could be obtained through minimal contact with others. Moreover, it is considered a good lunch option for time-crunched families, especially when sold by the slice and as a dinner option. As a result, when economic conditions improve or deteriorate, demand for pizza remains steady. The greatest threat to pizza restaurants tends to be the consumer's penchant for healthier food options. But many owners have combated this by offering health-conscious items like low-fat pizza, salads and others. Other restaurants have opted to boost profit by providing a range of gourmet options and non-pizza food options to varying degrees of success. Growth will return over the next five years, with revenue rising an annualized 1.6% to $53.4 billion. However, saturation will result in greater internal competition, as the number of pizza restaurants rises. Depending on the area of operation, some restaurants will endure a slight slowdown in growth, while others will have to increase marketing campaigns and fight to maintain their customer base. As during previous periods, a rise in health-conscious consumers will continue to threaten potential growth, but restaurants that are able and willing to provide a range of healthier options should fare well.

Pizza Sales Market Outlook

The global pizza sales market size was valued at approximately USD 155 billion in 2023 and is projected to reach around USD 232 billion by 2032, growing at a CAGR of 4.6% during the forecast period. One of the key growth factors driving this market is the increasing consumer preference for convenient and ready-to-eat food products. The rise in disposable incomes and changing lifestyles have considerably influenced the consumption patterns, favoring the growth of the pizza sales market.

The burgeoning urban population across the globe is one of the primary factors propelling the growth of the pizza sales market. Urban areas have witnessed a surge in the number of working professionals, leading to a higher demand for quick meal solutions. Pizzas, being a convenient and satisfying meal option, have gained immense popularity, especially among the younger demographic. Moreover, the expansion of online food delivery services has made it easier for consumers to order pizzas from the comfort of their homes, further driving market growth.

Technological advancements in food preparation and delivery have also played a significant role in the growth of the pizza sales market. Innovations such as automated pizza-making machines, drone deliveries, and the use of AI-driven ordering systems have enhanced the efficiency and speed of pizza delivery services. Additionally, the development of new and unique pizza flavors and toppings has attracted a wider customer base, contributing to the market's expansion. The increasing trend of customization, where consumers can choose their own crust type, toppings, and sauces, has also boosted sales significantly.

The increasing awareness and demand for healthier food options have led to the introduction of health-conscious pizza variants. Whole wheat crusts, gluten-free options, and organic toppings are becoming more prevalent, catering to the health-conscious segment of the population. This trend is particularly prominent in developed regions such as North America and Europe, where consumers are more inclined towards maintaining a healthy diet. Additionally, the rising popularity of plant-based diets has led to an increased demand for vegetarian and vegan pizza options, further driving market growth.

Regionally, North America holds the largest share in the pizza sales market, driven by the high consumption rate of fast food in the United States and Canada. Europe follows closely, with countries like Italy, Germany, and the UK being major contributors. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and the growing influence of Western food culture. Latin America and the Middle East & Africa are also emerging markets, showing substantial growth potential due to the expanding foodservice industry and changing dietary preferences.

Product Type Analysis

The pizza sales market can be segmented based on product type into frozen pizza, fresh pizza, and pizza kits. The frozen pizza segment holds a significant share of the market due to its long shelf life and convenience. Consumers prefer frozen pizzas as they can be stored for longer periods and cooked easily at home, making them an ideal option for quick meals. The increasing availability of a variety of frozen pizza options, including different crust types, toppings, and sizes, has further driven the growth of this segment.

Fresh pizza, on the other hand, is gaining traction due to the growing demand for freshly prepared food. Many consumers prefer fresh pizzas from restaurants and pizzerias for their superior taste and quality. The expansion of pizza chains and the increasing number of specialty pizza restaurants have significantly contributed to the growth of the fresh pizza segment. Moreover, the trend of dining out and the rising popularity of pizza as a casual dining option have bolstered the sales of fresh pizzas.

Pizza kits are an emerging segment in the pizza sales market, catering to consumers who prefer to prepare their own pizzas at home. These kits typically include pre-measured ingredients such as dough, sauce, and toppings, making the pizza-making process convenient and enjoyable. The rising interest in home cooking and the growing popularity of DIY meal kits have fueled the demand for pizza kits. Additionally, pizza kits provide a customizable option for consumers, allowing them to experiment with different ingredients and create personalized pizzas.

This dataset is designed for SQL analysis exercises, providing comprehensive data on pizza sales, orders, and customer preferences. It includes details on order quantities, pizza types, and the composition of various pizzas. The dataset is ideal for practicing SQL queries, performing revenue analysis, and understanding customer behavior in the pizza industry.

1. order_details.csv Description: Contains details of each pizza order. Columns: order_details_id: Unique identifier for the order detail. order_id: Identifier for the order. pizza_id: Identifier for the pizza type. quantity: Number of pizzas ordered

2. pizza_types.csv Description: Provides information on different types of pizzas available. Columns: pizza_type_id: Unique identifier for the pizza type. name: Name of the pizza. category: Category of the pizza (e.g., Chicken, Vegetarian). ingredients: List of ingredients used in the pizza.

3. Questions.txt Description: Contains various SQL questions for analyzing the dataset. Contents: Basic: Retrieve the total number of orders placed. Calculate the total revenue generated from pizza sales. Identify the highest-priced pizza. Identify the most common pizza size ordered. List the top 5 most ordered pizza types along with their quantities.

In 2023, Pizza Hut restaurants in Indonesia generated sales of around *** million U.S. dollars. The fast food brand operated by PT Sarimelati Kencana, Tbk is one of the leading foodservice brands in Indonesia.

Dataset

This dataset was created by Neha Tiwari

Contents

Retail Pizza Sales Market Outlook

The global retail pizza sales market size was valued at USD 134.1 billion in 2023 and is projected to reach USD 215.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2032. This growth is driven by several factors, including increasing consumer preference for convenient and ready-to-eat food products, the rise of online food delivery services, and the expansion of pizza varieties catering to different dietary preferences.

One of the key growth factors for the retail pizza sales market is the increasing consumer inclination towards convenient food options. Modern lifestyles, characterized by busier schedules, have led consumers to seek quick meal solutions that do not compromise on taste or quality. Pizza, being a popular and universally accepted food item, fits perfectly into this demand for convenience. Additionally, advancements in freezing technologies have enabled manufacturers to offer high-quality frozen pizzas that maintain their flavor and texture, further driving the market's growth.

Another significant factor contributing to the market's expansion is the rising popularity of online food delivery platforms. The proliferation of smartphones and internet penetration has made it easier for consumers to order food online. Pizza chains and retail outlets have capitalized on this trend by partnering with delivery platforms and developing user-friendly apps for easy ordering. This shift towards online sales channels has not only increased the accessibility of pizza but also expanded the customer base, thereby boosting market growth.

Moreover, the diversification of pizza offerings to cater to various dietary preferences has also played a crucial role in the market's development. With a growing number of consumers adopting vegetarian, vegan, or gluten-free diets, pizza manufacturers have introduced a wide range of products to meet these demands. Innovations in pizza crusts, toppings, and sauces have allowed retailers to attract a broader audience, further fueling the market's growth. The inclusion of organic and non-GMO ingredients has also appealed to health-conscious consumers, contributing to the market's positive outlook.

From a regional perspective, North America holds a significant share of the global retail pizza sales market, owing to the high consumption of pizza and the presence of well-established pizza chains. Europe follows closely, with growing demand for premium and gourmet pizzas. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing disposable incomes, urbanization, and the westernization of food habits. Emerging markets in Latin America and the Middle East & Africa are also anticipated to contribute to the market's expansion, supported by the growing popularity of pizza and the establishment of new retail outlets.

Product Type Analysis

The retail pizza sales market can be segmented into three main product types: frozen pizza, fresh pizza, and pizza kits. Frozen pizza holds a significant share of the market due to its convenience, long shelf life, and availability in various flavors and sizes. The advancements in freezing technologies have significantly improved the quality and taste of frozen pizzas, making them a popular choice among consumers. Moreover, the increasing trend of stockpiling ready-to-eat meals during emergencies or busy workweeks has further boosted the sales of frozen pizzas.

Fresh pizza, on the other hand, caters to consumers who prioritize taste and quality over convenience. Fresh pizzas are typically sold in supermarkets, hypermarkets, and specialty stores, offering a variety of toppings and crust options. The growing demand for organic and locally sourced ingredients has led to the introduction of premium fresh pizzas, targeting health-conscious consumers. Additionally, the rise of in-store pizzerias and delis in retail outlets has contributed to the growth of this segment, providing freshly made pizzas to customers on the go.

Pizza kits represent a smaller but growing segment of the market, appealing to consumers who enjoy the process of making pizza at home. These kits usually include pre-measured ingredients such as pizza dough, sauce, and toppings, allowing consumers to create their own customized pizzas. The popularity of cooking and baking at home, spurred by cooking shows and social media, has driven the demand for pizza kits. Moreover, pizza kits offer a fun and engaging activity for families and individual

Dataset

This dataset was created by Manasa G N

Released under Apache 2.0

Contents

According to the data, for the 12 weeks ending July 14, 2024, Uno was the leading refrigerated pizza and pizza kit brand of the United States, after private labels, with sales amounting to over 340,000 units. Panera Bread followed, with sales reaching close to 289,000 units.

For the 12 weeks ending July 14, 2024, the unit sales of frozen pizza kits/toppings in the United States increased by close to ** percent. On the other hand, refrigerated pizza and pizza kits had their sales decrease by *** percent.

Global pizza chain Pizza Hut’s average sales per unit amounted to nearly **** million U.S. dollars in 2023. This shows a slight decrease compared to the previous year's total of approximately **** million U.S. dollars. Sales per store have remained relatively steady in recent years.

Dominos Pizza reported $1.15B in Sales Revenues for its fiscal quarter ending in June of 2025. Data for Dominos Pizza | DPZ - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last August in 2025.

Description:

This dataset contains two related tables: sales and ingredients. It is designed for projects focusing on sales forecasting, ingredient optimization, and supply chain management for a pizza delivery business. By leveraging historical data, users can build predictive models to minimize ingredient waste, prevent stockouts, and optimize purchasing strategies.

Dataset Details:

1. Sales Table:
- Shape: 48,620 rows × 16 columns - Columns: - pizza_id: Unique identifier for a pizza. - order_id: Unique identifier for a sales order. - pizza_name_id: Identifier linking the pizza to its recipe. - quantity: Number of pizzas sold. - unit_price: Price per unit of pizza. - total_price: Total price for the order. - pizza_size, pizza_category: Size and category of the pizza. - pizza_ingredients: Ingredients used in the pizza. - Year, Month, Day, Hour, Minute, Second: Timestamp details of the order.

2. Ingredients Table: - Shape: 518 rows × 4 columns - Columns: - pizza_name_id: Identifier linking the pizza to its recipe. - pizza_name: Name of the pizza. - pizza_ingredients: List of ingredients in the pizza. - Items_Qty_In_Grams: Quantity of each ingredient in grams.

Use Cases:

• Sales forecasting to predict future demand.
• Ingredient optimization for reducing waste and preventing shortages.
• Supply chain analysis and inventory planning.

Potential Applications:

• Time series analysis and forecasting.
• Machine learning models for predictive analytics.
• Data visualization for understanding sales and ingredient trends.

Dataset

This dataset was created by Nilesh Ambhore

Contents

In the 12 weeks ending July 14, 2024, the dollar sales of frozen pizza in the United States amounted to 1.5 billion U.S. dollars. Refrigerated pizza and pizza kits followed, with a sales value of close to 123 million dollars.

The global retail pizza market is a dynamic and rapidly expanding sector, projected to experience significant growth over the next decade. While precise market size figures for 2025 are not provided, industry reports suggest a substantial market value, potentially exceeding $50 billion, considering the widespread consumption and diverse product offerings. A Compound Annual Growth Rate (CAGR) in the range of 5-7% seems reasonable given the increasing demand for convenience foods, rising disposable incomes in developing economies, and the continuous innovation within the pizza segment, including healthier options and diverse flavor profiles. Key drivers include the expanding e-commerce channels, growth in frozen pizza sales, and increased consumer preference for ready-to-eat meals. Trends such as premiumization (with gourmet toppings and artisanal crusts), healthier ingredient options (e.g., whole-wheat crusts, organic toppings), and the rise of plant-based pizzas are further fueling market expansion. However, challenges exist. Rising input costs, particularly for key ingredients like cheese and wheat, present a significant restraint. Furthermore, increasing health consciousness among consumers may lead to a shift away from traditionally high-calorie pizza options if healthier alternatives aren't readily available. Strong competition among established players like Nestle, Dr. Oetker, and Schwan's, as well as emerging brands, also adds to the complexity of the market landscape. Segmentation is likely driven by product type (frozen, refrigerated, fresh), distribution channel (supermarkets, convenience stores, online), and geographic location. Regional differences in consumer preferences and eating habits will continue to shape market dynamics, with North America and Europe likely remaining major markets, while Asia-Pacific is expected to show strong growth potential.

The average daily sales of Pizza Hut operated by Devyani International Limited across India in the fiscal year 2024 was around ** thousand Indian rupees. This was a decrease in comparison to the previous financial year.