6 datasets found
  1. App subscription conversion rates 2024-2025, by funnel and app category

    • statista.com
    Updated Jul 14, 2025
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    Statista (2025). App subscription conversion rates 2024-2025, by funnel and app category [Dataset]. https://www.statista.com/statistics/1619340/app-subscription-conversion-rates-by-funnel-and-app-category/
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    Dataset updated
    Jul 14, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    From 2024 to 2025, free trials showed consistently higher conversion rates into paid subscriptions across app categories in comparison to other types of funnels, such as direct purchases. In health and fitness apps, free trial to paid subscription had a conversion rate of ***** *******, while installation to trial had a much lower conversion rate of ************. The funnel of direct paywalls after installation performed the best with photo and video app among all app categories, but still at lower conversion rates than the other funnels.

  2. S

    Global Sales Funnel Software Market Competitive Landscape 2025-2032

    • statsndata.org
    excel, pdf
    Updated Oct 2025
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    Stats N Data (2025). Global Sales Funnel Software Market Competitive Landscape 2025-2032 [Dataset]. https://www.statsndata.org/report/sales-funnel-software-market-97831
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Oct 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Sales Funnel Software market is a dynamic and rapidly evolving sector that plays a crucial role in helping businesses optimize their sales processes and enhance conversion rates. As organizations increasingly recognize the importance of managing customer journeys effectively, these software solutions offer an in

  3. I

    Global Funnel Builder Software Market Competitive Landscape 2025-2032

    • statsndata.org
    excel, pdf
    Updated Nov 2025
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    Stats N Data (2025). Global Funnel Builder Software Market Competitive Landscape 2025-2032 [Dataset]. https://www.statsndata.org/report/funnel-builder-software-market-136117
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Nov 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Funnel Builder Software market has emerged as a cornerstone for businesses aiming to optimize their sales processes and enhance customer journeys. As organizations increasingly seek to convert leads into loyal customers, funnel builder software provides a robust solution by streamlining the sales funnel, from in

  4. M

    Global Funnel Market Historical Impact Review 2025-2032

    • statsndata.org
    excel, pdf
    Updated Oct 2025
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    Stats N Data (2025). Global Funnel Market Historical Impact Review 2025-2032 [Dataset]. https://www.statsndata.org/report/funnel-market-247381
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Oct 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The funnel market, a vital component in sales and marketing strategies across various industries, is designed to guide potential customers through the buying process, from awareness to conversion. Historically, the funnel concept has been instrumental in breaking down complex sales journeys into manageable steps, pr

  5. S

    Global Funnel Analytics Platforms Market Strategic Planning Insights...

    • statsndata.org
    excel, pdf
    Updated Oct 2025
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    Stats N Data (2025). Global Funnel Analytics Platforms Market Strategic Planning Insights 2025-2032 [Dataset]. https://www.statsndata.org/report/funnel-analytics-platforms-market-97961
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Oct 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Funnel Analytics Platforms market has emerged as a vital component in the landscape of digital marketing and sales optimization, providing organizations with the capability to analyze customer journeys and enhance conversion rates. These platforms enable businesses to visualize the customer funnel, identify drop

  6. S

    Global Lead Management Software Market Historical Impact Review 2025-2032

    • statsndata.org
    excel, pdf
    Updated Oct 2025
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    Stats N Data (2025). Global Lead Management Software Market Historical Impact Review 2025-2032 [Dataset]. https://www.statsndata.org/report/lead-management-software-market-38901
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Oct 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Lead Management Software market is rapidly evolving, driven by the increasing need for businesses to efficiently manage prospective customers throughout the sales funnel. This technology enables organizations to capture leads from various sources, nurture them through tailored communication, and ultimately conve

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Share
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TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
Statista (2025). App subscription conversion rates 2024-2025, by funnel and app category [Dataset]. https://www.statista.com/statistics/1619340/app-subscription-conversion-rates-by-funnel-and-app-category/
Organization logo

App subscription conversion rates 2024-2025, by funnel and app category

Explore at:
Dataset updated
Jul 14, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

From 2024 to 2025, free trials showed consistently higher conversion rates into paid subscriptions across app categories in comparison to other types of funnels, such as direct purchases. In health and fitness apps, free trial to paid subscription had a conversion rate of ***** *******, while installation to trial had a much lower conversion rate of ************. The funnel of direct paywalls after installation performed the best with photo and video app among all app categories, but still at lower conversion rates than the other funnels.

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