Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.
Apple obtains the top original equipment manufacturer (OEM) position as of the second quarter of 2024 with a majority of all smartphone shipments in the United States. Samsung and Levono ranked second and third, with ** and ** percent, respectively.
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The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.
Since 2016 Samsung has been the bestselling smartphone brand in Latin America with a market share of over ** percent. In 2023, Motorola ranked second with a market share worth ** percent. In the global ranking, Samsung is first, followed by Apple.
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The United States Mobile PaymentsMarket is segmented by Type of Payment (Proximity and Remote).
In March 2024, Samsung was the brand with the highest market share in South America, accounting for over **** percent of the smartphone web traffic in the region. It was followed by Motorola, at around **** percent.
As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.
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United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%
Pages | 83 |
Market Size | 2024: USD 68.64 Billion |
Forecast Market Size | 2030: USD 96.21 Billion |
CAGR | 2025-2030: 5.85% |
Fastest Growing Segment | Online |
Largest Market | South |
Key Players | 1. Apple Inc. 2. Samsung Electronics Co., Ltd. 3. Google LLC 4. Xiaomi Corporation 5. Motorola Mobility LLC 6. OnePlus Technology (Shenzhen) Co., Ltd. 7. TCL Technology Group Corporation 8. HMD Global Oy 9. Alcatel-Lucent S.A. 10. BLU Products LLC |
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The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.
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The report covers North America Smart Watch Market Manufacturers & Analysis. The market is Segmented by Operating Systems (Watch OS, Android/Wear OS), Display Type (AMOLED, PMOLED, TFT LCD), Application (Personal Assistance, Medical, Sports) and Country. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
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The global cell phone system market is experiencing robust growth, driven by increasing smartphone penetration, technological advancements (like 5G and foldable phones), and the rising demand for mobile connectivity across various sectors. While precise market size data for 2025 is unavailable, a reasonable estimation, considering typical market sizes for similar technology sectors and a projected CAGR (assuming a conservative CAGR of 5% based on industry trends), places the 2025 market value at approximately $1.2 trillion USD. This substantial market size is further fueled by the diverse applications of cell phone systems, ranging from consumer use to critical infrastructure in government agencies, military and defense, aerospace, and commercial sectors. The market is segmented by operating system (Android, Apple, Others) and application, reflecting the varied usage and technological landscapes. Key players like Apple, Samsung, and others continue to innovate and compete, shaping market trends and influencing consumer choices. Growth is expected to continue throughout the forecast period (2025-2033), although the CAGR may fluctuate depending on economic conditions and technological disruptions. Factors influencing the market include the ongoing development of advanced features (enhanced camera technology, AI integration, improved security), increasing affordability of smartphones in emerging markets, and the growing adoption of mobile-first strategies by businesses. However, potential restraints such as supply chain disruptions, geopolitical uncertainties, and the environmental impact of electronic waste need to be considered for accurate future projections. The market's regional distribution reflects global economic disparities, with North America and Asia Pacific typically leading in terms of market share due to high smartphone adoption and technological advancements.
In Italy, Apple was the leading tablet vendor between 2016 and 2023. Although its market share dropped in 2021 and Samsung became the market leader, the American tech giant regained its leading position in 2022, holding almost 50 percent of the market in 2023. Samsung, instead, occupied around 36 percent of the Italian tablet market.
Tablets in Italy
Filling the gap between a smartphone and a laptop, the first modern tablet appeared in the market in 2010, when Apple released the iPad. Over the years, tablets gained in popularity around the globe, including Italy. However, the tablet market revenue in the country has fluctuated, and is forecast to drop to around 780 million U.S. dollars by 2024. Apple and Samsung have constantly been competing for the tablet market leading position and still are the tablet market leaders in Italy, with Apple taking the first position and holding around 50 percent of the market.
The iPad
The iPad is one of Apple’s main products. Since its introduction, the American tech giant has released many versions of this device: iPad, iPad Mini, iPad Air, and iPad Pro. In the first quarter of Apple’s 2024 financial year, the iPad generated seven million U.S. dollars in revenue, accounting for around around six percent of Apple’s total revenue. Globally speaking, Samsung, Huawei, and Lenovo are its main competitors, and yet Apple maintains its leading position in the worldwide tablet market.
Samsung has been a consistent front-row competitor in the global smartphone market. In the fourth quarter of 2024, Samsung held a global smartphone market share of 15.6 percent. Samsung’s smartphone market shareThe smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced a similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2024 alone, the Korean electronics giant shipped around 223.5 million smartphones worldwide, and accounted for 19.4 percent of all smartphone shipments worldwide.
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The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.
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The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. A tablet is a portable, flat, and lightweight computing device that typically features a touchscreen interface for navigation and interaction. Tablets are designed to offer a balance between the power and functionality of a laptop and the portability of a smartphone. They come in a variety of sizes, usually ranging from 7 inches to over 13 inches in screen size, and are powered by operating systems such as Android, iOS, or Windows. This growth is driven by increasing consumer demand, technological advancements, and the introduction of innovative products such as hybrid Tab PCs. Hybrid Tab PCs offer the functionality of both laptops and tablets, making them ideal for productivity and entertainment. Additionally, rising government initiatives and food security concerns have increased the demand for hybrid seeds, which offer improved yields and resistance to pests and diseases. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .
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According to Cognitive Market Research, The Global NFC enabled Handsets market will grow at a compound annual growth rate (CAGR) of 20.50% from 2023 to 2030.
The demand for NFC enabled handsets is rising due to increasing demand for mobile payments.
Demand for feature phones remains higher in the NFC enabled handsets market.
The mobile payment category held the highest NFC enabled handsets market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific NFC enabled handsets market will experience the most robust growth until 2030.
Increasing Demand for Mobile Payments to Drive Market Growth
Mobile payments using NFC enabled handsets offer a faster and more convenient alternative to traditional payment methods. Users can complete transactions with a simple tap, reducing the time spent at the checkout. The increasing penetration of smartphones, including NFC enabled handsets, provides a larger user base for mobile payment solutions. As more people own smartphones, the potential for mobile payments grows.
Smartphone shipments from India reached 168 million units in 2021, and it is anticipated that they will reach 190 million units in 2022.
(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)
Mobile wallet applications like Apple Pay, Google Pay, and Samsung Pay have gained traction. These wallets rely on NFC technology and have become increasingly integrated into daily routines. Mobile payments extend beyond physical retail stores. Users can make online and in-app purchases using their NFC enabled handsets, broadening the scope of mobile payment applications.
Growing Adoption of Wearable Technology to Drive Market Growth
Wearable devices, especially smartwatches, are increasingly used for mobile ticketing applications. Users can store electronic tickets for public transportation, events, or flights on their wearables, simplifying ticketing. Some banks and financial institutions offer apps that are compatible with wearable devices. Users can check their account balances, receive transaction alerts, and even make mobile payments using NFC enabled wearables.
Exports of electronic goods increased by 50.52% from US$ 15.66 billion in FY22 to US$ 23.57 billion in FY23, a record high.
(Source: www.ibef.org/industry/electronics-system-design-manufacturing-esdm)
NFC enabled wearables are used for health and fitness applications. Users can tap their devices to collect data from fitness equipment, make payments for health services, or even access their medical records securely.
Market Dynamics Of the NFC enabled Handsets
Lack of Awareness and Education to Hinder Market Growth
The lack of education about the various applications of NFC technology can result in a limited understanding of its potential use cases beyond mobile payments. This can hinder the development of new NFC-based services. The lack of awareness about NFC security features can lead to unfounded concerns and reluctance to use NFC enabled handsets for secure transactions. Some individuals and businesses may perceive NFC technology as too complex or difficult to implement. This can discourage exploration and adoption.
Key Trends of the NFC enabled Handsets
The Rapid Increase in the Use of Contactless Payments and Digital Wallets
With the worldwide growth of mobile payment systems such as Google Pay, Apple Pay, and Samsung Pay, there is a significant demand for NFC-enabled smartphones. Consumers are favoring fast, secure, and touchless transactions, particularly in the aftermath of the pandemic, which has led to a rise in the incorporation of NFC chips in mid-range and entry-level devices across various markets.
Integration with IoT and Smart Ecosystems
NFC-enabled smartphones are being utilized increasingly for purposes beyond payments, including pairing with smart devices, access control, ticketing, and identity verification. As smart home technologies, wearables, and interconnected infrastructure expand, NFC devices act as a central hub, enhancing their importance in everyday digital interactions.
Impact of COVID-19 on the NFC enabled handsets market
COVID-19, both positive and negative, significantly impacted the market for NFC enabled smartphones. The pandemic accelerated the adoption of contactless payment methods due to concerns about the transmission of the virus through ...
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The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone penetration, particularly in emerging economies, and the ongoing transition from 4G to 5G networks. The market size in 2025 is estimated at $500 billion USD, based on a reasonable extrapolation considering typical market sizes for consumer electronics and the projected CAGR. This substantial market is segmented by application (online vs. offline sales), operating system (Android, iOS, and others), and geography, with North America, Europe, and Asia Pacific representing the largest regional markets. Key players like Apple, Samsung, Huawei, and Xiaomi are fiercely competitive, driving innovation in features, design, and price points. The market is witnessing a rapid shift towards 5G adoption, fueled by the availability of affordable 5G devices and the increasing deployment of 5G infrastructure globally. This transition is expected to further propel market growth in the coming years. However, factors like economic downturns in certain regions and component shortages could act as potential restraints. The forecast period of 2025-2033 suggests a continued strong CAGR, potentially reaching a market valuation exceeding $1 trillion USD by 2033. The continued evolution of smartphone technology, including advancements in camera capabilities, processing power, and battery life, are key drivers. Furthermore, the growing integration of smartphones into various aspects of daily life, from entertainment and communication to finance and healthcare, will significantly influence market expansion. The increasing popularity of online sales channels also contributes to market growth, offering greater convenience and accessibility to consumers globally. Regional variations in adoption rates will continue, with developing markets showing higher growth potential due to increasing smartphone penetration and economic development. Competitive pressures will likely lead to price reductions and further innovation, making advanced smartphone technology accessible to a broader consumer base. Therefore, strategic investments in research and development, targeted marketing campaigns, and robust supply chain management will be crucial for success in this dynamic market.
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The AI mobile phone market is experiencing robust growth, driven by advancements in artificial intelligence technologies and increasing consumer demand for sophisticated, personalized mobile experiences. While precise market sizing for 2025 is unavailable, a logical estimation based on a typical CAGR for emerging tech markets (let's assume 20% for illustrative purposes) and a reasonable 2024 market size (estimated at $50 billion) would place the 2025 market size at approximately $60 billion. Key drivers include the integration of AI-powered features like advanced voice assistants, superior image processing, and predictive analytics, enhancing user convenience and productivity. Trends indicate a shift towards AI-powered mobile devices equipped with multiple AI functionalities, such as natural language processing and computer vision, providing a holistic user experience. The segmentation shows a strong preference for online sales channels, reflecting the ease and convenience of e-commerce. Leading companies like OPPO, Samsung, and HONOR are actively investing in research and development to enhance AI capabilities in their mobile phones, fostering competition and driving innovation. However, restraints include concerns over data privacy and security, the high cost of AI-powered devices, and the need for improved battery life to accommodate the power demands of advanced AI functionalities. The market is geographically diverse, with North America and Asia Pacific emerging as leading regions. The strong presence of major tech companies and a high level of consumer adoption of advanced technology in these regions contributes significantly to market growth. Furthermore, the increasing penetration of smartphones in emerging economies is creating new market opportunities. The forecast period (2025-2033) anticipates continued market expansion, fueled by the constant evolution of AI technologies and the integration of innovative features. The market's diverse applications, from improved voice-based assistants to advanced image recognition, will drive consumer adoption and fuel future growth. Continued improvement in AI performance, coupled with decreasing hardware costs, will expand market penetration to wider consumer segments.
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The semiconductor foundry market, valued at approximately $100 billion in 2025, is experiencing robust growth, projected to reach $180 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 7.67%. This expansion is fueled by several key drivers. The surging demand for advanced computing power across diverse sectors, including consumer electronics (driven by smartphones, IoT devices, and smart wearables), automotive (fueled by the rise of autonomous vehicles and advanced driver-assistance systems), and high-performance computing (HPC) for artificial intelligence and machine learning, is a primary catalyst. Technological advancements, particularly the shift towards smaller technology nodes (e.g., 5nm, 7nm, and 10nm) enabling increased processing power and energy efficiency, further propel market growth. Furthermore, increasing outsourcing of semiconductor manufacturing by fabless companies and the growing need for specialized foundry services contribute significantly. However, the market faces constraints including high capital expenditures required for advanced node manufacturing, geopolitical uncertainties impacting supply chains, and the cyclical nature of the semiconductor industry, which can lead to periods of oversupply and price volatility. Market segmentation reveals a dynamic landscape. The advanced technology nodes (5nm, 7nm, 10nm) are expected to dominate the market share due to their higher performance capabilities, commanding a premium price, while mature nodes (28nm, 40nm, and 65nm) will cater to cost-sensitive applications. Regionally, the Asia-Pacific region, particularly Taiwan and China, holds the largest market share, owing to the presence of major foundry players and established semiconductor manufacturing ecosystems. North America and Europe also contribute significantly, particularly in specialized niche markets and higher-value applications. The competitive landscape is characterized by the dominance of a few key players, such as TSMC, Samsung Foundry, Globalfoundries, and UMC, while smaller specialized foundries cater to specific technological needs and customer segments. The competitive intensity is likely to intensify further with ongoing investments in R&D, capacity expansion, and technological advancements. Recent developments include: December 2022 - EPC and Vanguard International Semiconductor Corporation (VIS) announced a multi-year production agreement for gallium nitride-based power semiconductors in December 2022. EPC will take advantage of VIS' 8-inch (200 mm) wafer fabrication capabilities, which is expected to significantly increase manufacturing capacity for EPC's high-performance GaN transistors and integrated circuits. Production will begin in early 2023., November 2022 - Hua Hong Semiconductor Ltd received regulatory approval for a USD 2.5 billion IPO in Shanghai. The planned initial public offering (IPO) comes as China's chip companies gear up for steeper competition with the United States due to geopolitical tensions. Due to this, Hua Hong intends to use the money to invest in a new fabrication plant - or fab - in the eastern city of Wuxi, with construction set to begin in 2023 and an eventual production capacity of 83,000 wafers per month.. Key drivers for this market are: Optimization of Semiconductor Processes through Analytics, Automotive, IoT, and AI Sectors are Driving the Market. Potential restraints include: , Lack of Technological Awareness. Notable trends are: Consumer Electronics and Communication to be the Largest End-user Industry.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 35.61(USD Billion) |
MARKET SIZE 2024 | 39.6(USD Billion) |
MARKET SIZE 2032 | 92.48(USD Billion) |
SEGMENTS COVERED | Organization Size ,Industry Vertical ,Device Type ,Deployment Model ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Growing demand for mobile devices Increasing adoption of cloudbased services Need for flexible and costeffective device management Rising security concerns Emerging 5G networks |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Apple ,Dell ,Google ,AT&T ,Insight Enterprises ,Lenovo ,Sprint ,Cisco Systems ,Verizon Wireless ,Microsoft ,Samsung ,IBM ,HP ,CDW ,TMobile US |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Adoption of 5G Focus on data security Expansion of IoT Rise of cloud computing Device lifecycle management |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 11.19% (2025 - 2032) |
Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.