Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

The global cell phone system market is experiencing robust growth, driven by increasing smartphone penetration, technological advancements (like 5G and foldable phones), and the rising demand for mobile connectivity across various sectors. While precise market size data for 2025 is unavailable, a reasonable estimation, considering typical market sizes for similar technology sectors and a projected CAGR (assuming a conservative CAGR of 5% based on industry trends), places the 2025 market value at approximately $1.2 trillion USD. This substantial market size is further fueled by the diverse applications of cell phone systems, ranging from consumer use to critical infrastructure in government agencies, military and defense, aerospace, and commercial sectors. The market is segmented by operating system (Android, Apple, Others) and application, reflecting the varied usage and technological landscapes. Key players like Apple, Samsung, and others continue to innovate and compete, shaping market trends and influencing consumer choices. Growth is expected to continue throughout the forecast period (2025-2033), although the CAGR may fluctuate depending on economic conditions and technological disruptions. Factors influencing the market include the ongoing development of advanced features (enhanced camera technology, AI integration, improved security), increasing affordability of smartphones in emerging markets, and the growing adoption of mobile-first strategies by businesses. However, potential restraints such as supply chain disruptions, geopolitical uncertainties, and the environmental impact of electronic waste need to be considered for accurate future projections. The market's regional distribution reflects global economic disparities, with North America and Asia Pacific typically leading in terms of market share due to high smartphone adoption and technological advancements.

In March 2024, Samsung was the brand with the highest market share in South America, accounting for over **** percent of the smartphone web traffic in the region. It was followed by Motorola, at around **** percent.

The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.

As of March 2024, Samsung's market share of smartphones in South Korea amounted to over 66 percent, higher than in any other country or territory in the Asia-Pacific region. In comparison, Samsung's market share of smartphones in China was the lowest in the region during that year. Samsung Electronics Samsung Electronics is a subsidiary of Samsung Group headquartered in Suwon, South Korea. Despite taking a hit in 2019, global revenues of Samsung Electronics have grown steadily in the last years. Around half of company’s revenues come from Asia, with China and South Korea being the largest markets. Market situation in Asia-Pacific The Asia-Pacific region presents a promising future for smartphone companies willing to penetrate the market as mobile adoption rates are on the rise. In APAC countries, smartphones are also reported to be primary means of accessing the internet. When it comes to the direct competitors in the region, Apple has the leading smartphone market share in countries like Australia and Vietnam, whereas Oppo and Xiaomi are market leaders in Indonesia and India respectively.

Since 2016 Samsung has been the bestselling smartphone brand in Latin America with a market share of over 35 percent. In 2023, Motorola ranked second with a market share worth 22 percent. In the global ranking, Samsung is first, followed by Apple.

The global mobile phone assembly market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone adoption, particularly in developing economies. While precise market size data for 2025 is unavailable, considering a conservative estimate based on historical growth and current market trends, the market size in 2025 is estimated to be around $500 billion USD. This substantial market is further fueled by continuous advancements in technology, including faster processors, improved camera capabilities, and enhanced battery life, prompting consumers to upgrade their devices frequently. The market is segmented by component (External, Display, Panel, Key Battery, Cato Camera, Screw Motor, Vibrator, Speaker) and application (Smartphone, Feature Phone), with smartphones dominating the market share due to their advanced features and functionality. Leading players like Apple, Samsung, and Xiaomi are constantly innovating to maintain their competitive edge, resulting in a highly competitive landscape characterized by intense price wars and technological breakthroughs. The market’s growth, however, is subject to several restraints including supply chain disruptions, fluctuating raw material prices, and geopolitical uncertainties that may affect the availability and cost of crucial components. Despite these challenges, the projected Compound Annual Growth Rate (CAGR) of, for example, 5% from 2025 to 2033 indicates a promising future for the mobile phone assembly market. This growth will likely be driven by emerging markets' increasing penetration of smartphones and the continued expansion of 5G networks, enabling higher data speeds and improved performance. Regional variations in market growth are expected, with Asia-Pacific and North America remaining key regions due to high smartphone adoption rates and robust consumer electronics markets. The continued growth of the mobile phone assembly market depends on maintaining consistent innovation, addressing supply chain complexities, and adapting to the ever-changing technological landscape. The industry will need to prioritize sustainability and ethical sourcing to build a more resilient and responsible future.

The global smartphone market, valued at $569.83 billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 2.1% from 2025 to 2033. This relatively modest CAGR reflects a maturing market, where saturation in developed regions is balanced by ongoing expansion in emerging economies. Key drivers include continuous advancements in mobile technology, such as improved camera capabilities, faster processors, and enhanced battery life, fueling consumer upgrades. The increasing adoption of 5G technology and the rising demand for foldable smartphones are further contributing to market expansion. However, factors like increasing component costs, lengthening replacement cycles, and the economic impact on consumer spending present challenges to sustained, rapid growth. The market segmentation reveals a diverse landscape, with Android maintaining a dominant share across various user demographics (children, adults, and the elderly). Competition among major players like Apple, Samsung, Xiaomi, and others remains intense, leading to ongoing innovation and price wars. Regional variations are significant, with North America and Asia Pacific representing the largest markets, though growth opportunities exist in expanding markets in Africa and South America. The consistent demand for affordable smartphones in developing countries will offset the slowing growth in saturated markets, ensuring continued, albeit moderate, overall market expansion. The diverse range of smartphone applications catering to different age groups and operating systems (Android, iOS, Windows Phone) indicates a mature market adapting to diverse consumer needs. The significant presence of manufacturers like Samsung, Apple, Xiaomi, and OPPO highlights a competitive landscape characterized by innovation in features and price points. While the overall growth rate is moderate, specific segments, such as foldable phones and premium devices with advanced features, are likely to experience higher growth rates, driving overall market value. The forecast period will likely see strategic partnerships and mergers, further shaping the competitive landscape. Geographical expansion into underserved markets and continued technological innovation will be crucial for sustaining market growth. Market penetration in developing economies, particularly through affordable devices, remains a key area for future expansion and profitability.

The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone penetration, particularly in emerging economies, and the ongoing transition from 4G to 5G networks. The market size in 2025 is estimated at $500 billion USD, based on a reasonable extrapolation considering typical market sizes for consumer electronics and the projected CAGR. This substantial market is segmented by application (online vs. offline sales), operating system (Android, iOS, and others), and geography, with North America, Europe, and Asia Pacific representing the largest regional markets. Key players like Apple, Samsung, Huawei, and Xiaomi are fiercely competitive, driving innovation in features, design, and price points. The market is witnessing a rapid shift towards 5G adoption, fueled by the availability of affordable 5G devices and the increasing deployment of 5G infrastructure globally. This transition is expected to further propel market growth in the coming years. However, factors like economic downturns in certain regions and component shortages could act as potential restraints. The forecast period of 2025-2033 suggests a continued strong CAGR, potentially reaching a market valuation exceeding $1 trillion USD by 2033. The continued evolution of smartphone technology, including advancements in camera capabilities, processing power, and battery life, are key drivers. Furthermore, the growing integration of smartphones into various aspects of daily life, from entertainment and communication to finance and healthcare, will significantly influence market expansion. The increasing popularity of online sales channels also contributes to market growth, offering greater convenience and accessibility to consumers globally. Regional variations in adoption rates will continue, with developing markets showing higher growth potential due to increasing smartphone penetration and economic development. Competitive pressures will likely lead to price reductions and further innovation, making advanced smartphone technology accessible to a broader consumer base. Therefore, strategic investments in research and development, targeted marketing campaigns, and robust supply chain management will be crucial for success in this dynamic market.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. A tablet is a portable, flat, and lightweight computing device that typically features a touchscreen interface for navigation and interaction. Tablets are designed to offer a balance between the power and functionality of a laptop and the portability of a smartphone. They come in a variety of sizes, usually ranging from 7 inches to over 13 inches in screen size, and are powered by operating systems such as Android, iOS, or Windows. This growth is driven by increasing consumer demand, technological advancements, and the introduction of innovative products such as hybrid Tab PCs. Hybrid Tab PCs offer the functionality of both laptops and tablets, making them ideal for productivity and entertainment. Additionally, rising government initiatives and food security concerns have increased the demand for hybrid seeds, which offer improved yields and resistance to pests and diseases. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

The report covers North America Smart Watch Market Manufacturers & Analysis. The market is Segmented by Operating Systems (Watch OS, Android/Wear OS), Display Type (AMOLED, PMOLED, TFT LCD), Application (Personal Assistance, Medical, Sports) and Country. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone adoption, particularly in emerging economies, and the ongoing rollout of 5G networks globally. The market's expansion is fueled by several key factors: the affordability of 4G devices, continuous technological advancements leading to improved performance and features in both 4G and 5G models, and the increasing demand for high-speed data connectivity for applications like streaming, gaming, and augmented reality. While 4G still holds a significant market share, the rapid adoption of 5G is expected to reshape the market landscape in the coming years. The shift towards 5G is primarily driven by the need for faster download and upload speeds, lower latency, and enhanced network capacity, which are crucial for supporting data-intensive applications and the burgeoning Internet of Things (IoT). This transition, however, faces challenges such as the higher cost of 5G devices and the uneven rollout of 5G infrastructure across regions. The market is segmented by operating system (Android and iOS dominating), application (online and offline sales channels), and geographic region, with North America and Asia-Pacific currently holding the largest market shares. Competition among major players like Apple, Samsung, Huawei, Xiaomi, and others is intense, driving innovation and price reductions, ultimately benefiting consumers. The forecast period of 2025-2033 indicates a substantial increase in market value, with 5G expected to become the dominant technology within this timeframe. The competitive landscape is marked by strategic partnerships, mergers and acquisitions, and continuous product development to enhance user experience and cater to diverse market segments. Regional disparities in 5G infrastructure development and affordability impact the market penetration rate. While North America and parts of Europe lead in 5G adoption, Asia-Pacific is showing significant growth potential due to its large population base and rapid economic development. Factors such as increasing disposable incomes, improved digital literacy, and government initiatives supporting technological advancements are further accelerating market growth. However, factors like economic downturns, supply chain disruptions, and evolving consumer preferences present potential restraints to the market's continuous expansion. The market's future trajectory hinges on the speed of 5G network deployment, the affordability of 5G devices, and the continued development of compelling applications that leverage 5G capabilities.

Apple obtains the top original equipment manufacturer (OEM) position as of the second quarter of 2024 with a majority of all smartphone shipments in the United States. Samsung and Levono ranked second and third, with 24 and 12 percent, respectively.

The used and refurbished smartphone market, valued at $59.4 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of environmental sustainability and the desire for cost-effective alternatives to new smartphones are fueling demand. The availability of reliable refurbishment processes and extended warranties from reputable companies like Samsung, Apple, and Amazon, alongside specialized retailers like Back Market and Reboxed, builds consumer trust and confidence. Furthermore, the rapid technological advancements leading to shorter product lifecycles create a larger pool of used devices entering the market, while affordability concerns, particularly in emerging economies like India and parts of Africa, propel the adoption of pre-owned smartphones. The market segmentation reveals significant potential; the "Price Above 200USD and Below 500USD" category is likely to dominate due to its balance between affordability and functionality, catering to a wide consumer base. The geographical distribution shows a significant presence in North America and Europe, driven by high smartphone penetration rates and established e-commerce infrastructure. However, rapid growth is anticipated in Asia-Pacific regions like India and China, fueled by rising disposable incomes and expanding internet access. Key challenges include concerns about device quality and the potential for counterfeit products. However, the industry's response to these challenges through certification programs, extended warranties, and robust online platforms is expected to mitigate these risks and support further market expansion. The competitive landscape is characterized by both major electronics manufacturers (Samsung, Apple) and dedicated refurbished device retailers, indicating a healthy mix of established brands and specialized players striving to capture market share. The continued growth of the used and refurbished smartphone market is projected to be influenced by evolving consumer preferences, technological advancements, and innovative business models that emphasize sustainability and affordability.