In 2024, Samsung Electronics held a **** percent share of televisions sold in the global market. Figures decreased slightly from the previous year, when the share stood at **** percent. The company had seen a steady yearly increase in its global TV market share from 2017 to 2020. Television ownership in South Korea Televisions are a well-established household good in South Korea. On average, the number of TVs owned per household has long exceeded one device. Results of a nationwide survey showed that the ownership rate of TVs was about ** percent in 2022, with the capital city Seoul being the only outlier compared to other provinces. Declining television viewership Despite the high penetration rate of televisions in the country, traditional TV broadcasters are struggling. Viewership rates of terrestrial and pay TV channels have suffered downward trends in recent years, with consumers spending less and less time watching such broadcasts. Instead, the online video market in South Korea has risen in popularity, highlighting a significant shift in the industry.

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of ** percent. Alcatel/TCL and Vizio rounded out the top of the list, with ** and ** percent market share, respectively. TV market Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the *** billion mark by 2025, despite a slump in 2012, and there are over *** million TV homes in the United States for the 2021-2022 TV season. Smart TVs Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

The Frame TV market, valued at $99 million in 2025, is experiencing robust growth. While a precise CAGR (Compound Annual Growth Rate) isn't provided, considering the increasing consumer demand for lifestyle-oriented technology and the unique features of Frame TVs (combining art display with television functionality), a conservative estimate of 15% CAGR for the forecast period (2025-2033) appears reasonable. This growth is fueled by several key drivers: the rising popularity of smart home technology, increasing disposable incomes in key markets, and the growing preference for aesthetically pleasing and versatile home entertainment solutions. Consumers are increasingly seeking products that seamlessly integrate into their home décor, and Frame TVs fulfill this demand effectively. Trends indicate a shift towards larger screen sizes, higher resolutions, and improved integration with smart home ecosystems. However, potential restraints include the relatively higher price point compared to traditional TVs and competition from other premium television brands. Segment analysis (missing from the provided data) would likely reveal strong demand in higher-income demographics and urban areas. Key players like Samsung, LG, Skyworth, TCL, Hisense, Changhong, and Xiaomi are actively shaping the market through innovation in design, features, and pricing strategies. The market's trajectory indicates a promising future, with substantial growth opportunities across various regions. The projected market expansion for Frame TVs over the next decade hinges on continuous technological advancements and successful marketing campaigns that highlight the unique value proposition of these stylish and functional devices. Success will likely depend on manufacturers' abilities to address the price sensitivity of consumers while maintaining a focus on premium design and picture quality. The introduction of new features, such as improved art display options and enhanced integration with smart home assistants, are vital for continued market penetration. A strategic geographic expansion targeting key demographics in emerging markets will further boost overall market growth. Therefore, maintaining a competitive edge requires a proactive approach to product development, marketing, and distribution strategies to capture significant market share.

Samsung Electronics strategically positions its TV production in Mexico to mitigate U.S. tariff impacts, maintaining its global market leadership.

The global Smart Connected TV market is experiencing robust growth, driven by increasing demand for high-definition displays, advanced features like streaming capabilities and voice assistants, and the proliferation of affordable high-speed internet access. The market size in 2025 is estimated at $118.62 billion (assuming the "million" value unit refers to millions of dollars). Considering the provided historical period (2019-2024) and the forecast period (2025-2033), a reasonable assumption for the Compound Annual Growth Rate (CAGR) is 7%, reflecting a balance between continued innovation and potential market saturation in mature regions. This growth is fueled by several key factors: the ongoing shift from traditional cable television to streaming services, the increasing affordability of smart TVs, and continuous improvements in display technology (e.g., higher resolutions like 4K and 8K, better HDR performance). Key players like Samsung, LG, TCL, and Hisense are driving innovation and competition, leading to a diverse range of products catering to various price points and consumer needs. The market is segmented by screen size (32-inch, 40-inch, 42-inch, 55-inch, and 60-inch+), application (family and public), and geographic region. Asia-Pacific is expected to be a significant market driver due to its large population base and rising disposable incomes. The continued expansion of the smart TV market hinges on factors such as the affordability of high-speed internet access globally, evolving consumer preferences for entertainment, and the development of new display technologies and smart features. However, challenges remain, including potential supply chain disruptions and increasing competition, which might lead to fluctuations in market growth rate and pricing dynamics throughout the forecast period. Despite these challenges, the overall forecast for the Smart Connected TV market remains optimistic, suggesting considerable growth potential over the next decade. Continued innovation in areas such as Artificial Intelligence (AI) integration for personalized content recommendations and improved user interfaces will be critical for maintaining sustained market growth.

Samsung is the leader in the global television (TV) set market with a share of 28.4 percent in terms of sales volume in 2024. LG and TCL take second place with 16 and 12 percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of 97 billion U.S. dollars in 2024, with 209 television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

The global TV screen market is experiencing robust growth, driven by increasing demand for larger screen sizes, higher resolutions (like 4K and 8K), and advanced features such as HDR (High Dynamic Range), smart TV functionalities, and improved audio systems. The market's expansion is fueled by rising disposable incomes in developing economies, increasing urbanization, and a shift towards premium home entertainment experiences. Consumers are increasingly prioritizing immersive viewing experiences, leading to strong demand for larger screen sizes and higher resolutions, particularly in emerging markets where the penetration of flat-screen TVs is still relatively low. Key players like Samsung, LG, Panasonic, and TCL are investing heavily in R&D to innovate in areas such as OLED, QLED, and mini-LED technologies, which offer superior picture quality and are driving premiumization within the market. Competition is fierce, with established players facing challenges from Chinese manufacturers who are rapidly gaining market share through cost-effective strategies. Despite the positive growth trajectory, the market faces certain restraints. Fluctuations in the prices of raw materials, particularly semiconductors, can impact production costs and profitability. Furthermore, increasing saturation in developed markets necessitates a focus on innovation and premiumization to stimulate further growth. The ongoing evolution of display technologies will continue to shape the market landscape, with potential disruptions from emerging technologies like micro-LED and advancements in foldable screen technology. The market is segmented based on screen size, resolution, technology (OLED, QLED, LCD, etc.), and region. While precise market size data isn't provided, a reasonable estimate based on industry reports suggests a market size exceeding $100 billion in 2025, with a CAGR of around 5-7% projected for the forecast period (2025-2033). This growth is expected to be driven by a steady increase in demand across various regions, with Asia-Pacific anticipated to remain the largest market due to its high population density and rapid economic growth.

The large-screen TV market (over 60 inches) is experiencing robust growth, driven by increasing consumer demand for immersive home entertainment experiences. Factors such as rising disposable incomes, particularly in developing economies, and the proliferation of high-definition content streaming services like Netflix, Amazon Prime Video, and Disney+, are significant contributors to this expansion. Technological advancements, including the introduction of 8K resolution displays, improved HDR capabilities, and more sophisticated smart TV features, further fuel market growth. The preference for larger screen sizes is evident across various demographics, with consumers prioritizing improved viewing quality and a more cinematic home theater experience. Competition among major players like Samsung, LG, TCL, and Hisense is intense, leading to continuous product innovation and price optimization, making large-screen TVs more accessible to a broader consumer base. While supply chain constraints and potential economic downturns pose some challenges, the long-term outlook for the large-screen TV market remains positive, projecting continued expansion through 2033. The market segmentation shows a strong preference for specific screen sizes within the 60-inch+ category, with 65-inch and 75-inch models likely dominating sales. Regional variations exist, with North America and Asia-Pacific likely showing the highest growth rates due to higher adoption rates and a larger consumer base. However, Europe and other regions are also experiencing significant growth, fueled by increasing affordability and improved infrastructure for high-bandwidth internet services necessary for streaming high-resolution content. Manufacturers are responding by offering various features tailored to specific regional preferences and technological capabilities, creating further segmentation within the market. The focus on energy efficiency and sustainable manufacturing practices is also influencing the design and production of large-screen TVs, influencing consumer choices and industry trends. Premium features like OLED and Mini-LED technologies are seeing growing demand, leading to higher average selling prices within specific segments.

German television viewers spent an average of around 3 hours a day watching TV. It is still one of the most used mediums among the population. However, the time people spent watching TV daily also varied by age group. People aged 14 to 19, for example, spent 25 minutes a day watching TV. Watch it On a weekday, based on recent figures, most viewers spent an average of around two hours watching TV. They split their time between the following genres: the news, travel programs, and comedies or romantic movies. Increased TV time among older viewers may be due to the inclusion of retirees who are home more often. That is not to say that children and younger viewers necessarily spend less time watching TV programs, but how they access and consume it has changed, with influencing factors such as online streaming services and mobile device ownership. Samsung TVs most popular German viewers preferred Samsung TVs, while other leading brand choices included Samsung and LG. As for the future of television programming and broadcasting, the revenue of pay TV and paid VOD in Germany has been increasing in the 2010s year after year and has stabilized around 2.2 billion euros in 2023. This suggests that TV still has a future despite the rise of streaming.

Smart TVs accounted for ** percent of the overall TV market worldwide in 2018. Smart TVs’ share of the overall TV sales increased by roughly ** percent since 2015, highlighting the growing global demand for richly featured consumer electronics. Which factors contributed to the popularity of smart TVs? The television industry has been quick to adapt to the recent trend towards connectivity and compatibility that has swept across nearly all segments of the consumer electronics industry. Smart TVs, TV devices that allow users to access the internet and download apps, are becoming a staple in many households around the world. This development is fueled by consumer interest in streaming services, which mostly come as pre-installed apps in today’s smart TV sets, as well as the ever-increasing affordability of these new technologies. Smart TV market worldwide The global smart TV market is seeing constant growth: smart TV technology is expected to account for nearly *** million television unit sales by the year 2024, an increase of roughly ** million units from 2018. While an estimated 29 percent of the world’s population owned a smart TV in 2018, this figure is forecast to increase in the future, largely driven by household brands like Samsung.

Samsung has been the leading vendor of TV units since the fourth quarter of 2015. Having sold around ** billion TV units worldwide in the fourth quarter of 2019, the brand accounted for almost ** percent of the total shipping volume that quarter. Global television unit shipments Television unit shipments had been decreasing for several years before seeing an upswing in 2018. Shipment and sales numbers are usually at their lowest during the first half of the year before the winter holiday season sparks consumer interest in and spending on electronic devices. In 2019, the sales volume of TV sets was forecast to reach *** million units globally. Samsung Electronics continues to dominate the TV market Samsung has been the leading manufacturer and vendor of TV units worldwide for over a decade. The South Korean company generated over *** billion U.S. dollars in revenue in 2018, making it one of the most valuable technology brands worldwide (#267966). Despite its decreasing figures in recent years, Samsung has remained the top vendor of LCD TV unit shipments worldwide, with over **** million units sold in 2019 alone.

Smart TV, one of the newer trends in both the television and smart home appliance industry, has been growing strong in the Indian market. Most television manufacturers have been focusing on broadening their product portfolios with smart TVs, and as a result, the price of entry level smart TVs has been brought down to less than 200 U.S. dollars. In the 2024, Samsung led the Indian smart TV market with ** percent market share based on shipments.
Smart TV market During the coronavirus pandemic, the demand for televisions was further boosted by an increased need for home entertainment and an overall growing popularity of OTT content. In India, the top five brands of smart TV captured nearly half of the market share and more than ** percent of the televisions sold in India were also manufactured locally. However, despite the rise of VU, other domestic brands haven’t performed well in this sector due to a combination of business strategies missing the mark, supply chain management issues, and fierce competition from foreign companies. Smart home devices Thanks to the fast expansion of cheap internet across the country and development of the internet of things technology, India was estimated to be the third-largest market for smart home devices in the world. Among various smart home devices, the most common in Indian households were smart speakers and smart TV. Amazon and Philips were the most poplar brands for these two categories respectively. Despite huge sales numbers, the penetration of these devices is still relatively low in comparison to India’s more developed Asian neighbors. It was estimated that in year 2024, the penetration of smart home devices would cross ** percent across the South Asian country.

In 2023, Samsung led the global premium TV market, totaling just under 45 percent of the total premium TV market revenue. LG Electronics followed, accounting for 23 percent of the market revenue of the premium TV market worldwide.

Samsung was the leading LCD TV vendor worldwide between 2013 and 2019. The company maintained its top position in 2019, with an estimated **** million unit shipments. That year, global LCD TV unit shipments exceeded *** million units. Samsung remains the number one LCD TV vendor worldwide Despite a slight decrease in shipment units over the last few years, Samsung still held the highest share of LCD TV shipments worldwide in 2018 and was expected to maintain its market share in 2019. The South Korean company is a global leader in telecommunications and digital media technologies and has been the world’s largest television manufacturer and vendor for over a decade. While 2018 has been one of the most profitable years in the company’s history, Samsung is seeing increasing competition from brands like LG and TCL in the TV market.
Sales of LCD TVs worldwide Traditional LCD TV sets made up over ** percent of the worldwide TV market in 2019. However, this figure is slowly decreasing as a result of newer displays that use technologies like OLED and QLED, that offer customers an array of new and improved features. Revenues from LCD TV sales have been dropping since 2015 globally, largely due to the crumbling of unit prices.

This statistic shows TV brands' market share in North America in 2015. Samsung accounted for **** percent of TV sales in North America.

In 2022 and 2023, Samsung was the leader of the global TV market, accounting for 17 and 16 percent of TV shipments worldwide, respectively. Hisense and TCL followed, with both shipping 11 percent of TVs globally at the end of the given period.

The global OLED TV market is experiencing a significant surge in growth, projected to reach an impressive market size of USD 7,780.9 million. This expansion is fueled by a robust Compound Annual Growth Rate (CAGR) of 13.6% from 2019 to 2033. This remarkable trajectory highlights the increasing consumer demand for superior picture quality, vibrant colors, and deep blacks, all hallmarks of OLED technology. The market's growth is predominantly driven by the continuous advancements in display technology, leading to more affordable and accessible OLED TV models. Furthermore, the increasing adoption of 4K and the nascent integration of 8K resolution are significantly bolstering market penetration. The home entertainment segment, in particular, is a major contributor, as consumers increasingly invest in premium viewing experiences. This escalating demand, coupled with the growing awareness of OLED's advantages over traditional LCD and LED technologies, is setting the stage for sustained market dominance. Looking ahead, the OLED TV market is poised for continued innovation and expansion. Key trends include the development of larger screen sizes, enhanced smart TV functionalities, and improved energy efficiency, all of which are expected to further stimulate consumer interest. While the premium price point of OLED TVs has historically been a restraint, declining manufacturing costs and increased competition among major players like LG Electronics, Sony, and Samsung are making these advanced displays more attainable. The market is also witnessing a geographical expansion, with Asia Pacific and North America leading the adoption, driven by a tech-savvy population and a strong disposable income. As the technology matures and becomes more widespread, the OLED TV market is set to redefine home entertainment standards and achieve unprecedented market penetration in the coming years. This comprehensive report delves into the dynamic world of OLED televisions, a segment rapidly transforming the visual experience for consumers and industries alike. With a projected global market valuation in the tens of millions of units by 2028, OLED technology is poised for substantial growth, driven by its inherent display superiority. This report provides an in-depth analysis of the market's concentration, product intricacies, regional dynamics, prevailing trends, and the key players shaping its future.

The Set-Top Box (STB) market, currently valued at approximately $10.66 billion in 2025, is projected to experience steady growth, driven by several key factors. The increasing adoption of streaming services and the demand for high-definition and ultra-high-definition (4K/8K) video content are major catalysts. Furthermore, the integration of smart features, such as voice control, personalized recommendations, and app stores, is enhancing the user experience and driving demand for advanced STBs. The market is witnessing a shift towards IP-based STBs, which offer greater flexibility and scalability compared to traditional satellite or cable-based devices. Competition is fierce, with established players like CommScope, Technicolor, and Samsung competing alongside emerging players from China, including Huawei, Xiaomi, and Hisense. The ongoing innovation in areas such as 5G connectivity and improved processing power is expected to further fuel market expansion. However, the market faces certain restraints. The declining subscription rates for traditional pay-TV services, particularly amongst younger demographics, pose a challenge to the overall growth trajectory. The increasing affordability and availability of smart TVs with built-in streaming capabilities could also potentially reduce the demand for standalone STBs. Moreover, the evolving regulatory landscape and the associated compliance costs might impact profitability for some manufacturers. Nevertheless, ongoing technological advancements and the increasing penetration of broadband internet access in emerging markets are poised to offset these constraints, ensuring continued albeit moderated growth throughout the forecast period. The predicted Compound Annual Growth Rate (CAGR) of 4.9% suggests a substantial market expansion, reaching an estimated value significantly beyond its 2025 figure by 2033. The precise value will depend on the successful navigation of the aforementioned market dynamics.

According to a survey conducted in South Korea in 2024, around 56 percent of respondents stated that they owned a television manufactured by South Korean conglomerate Samsung. A further 41 percent reported owning an LG-manufactured TV. Domestic brands were more popular overall than overseas brands.

The global LED Outdoor TV market is poised for significant expansion, with a projected market size of $547.2 million in 2025 and a robust Compound Annual Growth Rate (CAGR) of 12.8% through 2033. This impressive growth is fueled by a confluence of factors, including the increasing demand for enhanced entertainment experiences in outdoor settings, the growing adoption of smart home technologies, and the rising popularity of outdoor living spaces. Homeowners are increasingly investing in premium outdoor audiovisual solutions for patios, gardens, and entertainment areas, transforming them into extensions of their indoor living spaces. Concurrently, the commercial sector is witnessing a surge in installations for restaurants, bars, sports venues, and public spaces, seeking to attract and engage customers with dynamic digital signage and immersive viewing experiences. The proliferation of high-definition and ultra-high-definition displays, coupled with advancements in weatherproofing and durability, further bolsters market confidence and consumer adoption. Key drivers propelling this market forward include the escalating consumer desire for immersive outdoor entertainment, the continuous innovation in display technologies offering superior brightness and weather resistance, and the expanding trend of alfresco lifestyles, particularly post-pandemic. The market is segmented by application into Home and Commercial, with both segments exhibiting strong growth potential. Furthermore, the market is categorized by screen size, with "Above 70 Inches" and "50-69 Inches" likely to dominate due to the preference for grander, more impactful viewing experiences in outdoor environments. Geographically, North America and Europe are anticipated to lead the market, driven by high disposable incomes and a well-established culture of outdoor entertaining. However, the Asia Pacific region presents a substantial growth opportunity due to its rapidly urbanizing population, increasing disposable incomes, and a burgeoning interest in modern home and lifestyle enhancements. The market, while robust, faces potential restraints such as the relatively higher cost of specialized outdoor TVs compared to indoor counterparts and the complexities associated with installation and maintenance in varied environmental conditions, though technological advancements are steadily mitigating these concerns. Here's a comprehensive report description for LED Outdoor TVs, incorporating the specified elements: