In financial year 2021, the market size of saree, blouse, and petticoat amounted to *** billion Indian rupees in India. In comparison, the market size of lehenga set, Indian dresses, and gowns, and others was **** billion rupees during the same year.

In fiscal year 2021, the market size of saree and others in the women's ethnic wear amounted to over *** billion Indian rupees. In comparison, salwar kameez dupattas was valued at about *** billion rupees during the same period.

90605 Global export shipment records of Sarees with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Salwar kameez dominated the Indian women's apparel market with a market size of over *** billion Indian rupees in 2018. Saree also remained popular with a market value of over *** billion rupees in that year. Western attire such as tops, shirts, or denim had a significantly lower market value with less than ** million rupees each.

India’s apparel market
Along with a growing population, India’s apparel market is expected to grow significantly in the years to come. While men have a slightly higher share in the subcontinent’s apparel market, the retail of women’s apparel is expected to catch up, so that in 2025 women’s apparel may dominate the market. Although India’s apparel retail mostly takes place in traditional retail settings, e-tailing of fashion is emerging as a new stronghold in the market. Considering the ongoing coronavirus pandemic, new technologies such as online fitting options may emerge as game-changers in apparel retail.

Ethnic attire of India   While India’s male population preferred western apparel over ethnic apparel, India’s women showed a preference for ethnic attire. The salwar kameez, composed of wide trousers, a dress-like kurta, and usually a long stole is a particularly comfortable dress. The elegant saree is among the most recognizable piece of female apparel on the subcontinent, with each region having its own unique draping style. Festivals, special occasions, and weddings were the most important occasions for purchasing new ethnic attire. In contrast, personal choice for ethnic attire plays a rather minor role for women in India.

The handloom product market is projected to be valued at US$ 8,190.1 million in 2024 and is expected to rise to US$ 18,179.1 million by 2034. The global handloom product market is expected to evolve at a CAGR of 8.30% during the forecast period.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 8,190.1 million
Anticipated Forecast Value (2034)	US$ 18,179.1 million
Estimated Growth (2024 to 2034)	8.30%

Historical Analysis of the Handloom Product Market

Attributes	Key Statistics
Market Value (2019)	US$ 6,237.1 million
Market Value (2023)	US$ 7,697.4 million
Estimated Growth (2019 to 2023)	5.40%

Category-wise Insights

Attributes	Details
Product Type	Sarees
Market Share	35.20%

Attributes	Details
Material Type	Cotton
Market share	36.70%

Country-wise Insights

Countries	CAGR
India	11.10%
Australia	9.50%
China	8.40%
Germany	7.60%
The United States	5.90%

Asia Pacific Hermes Silk Sarees Market size is growing with a CAGR of 13.2% in the prediction period & it crosses USD 199.9 Mn by 2032 from USD 83.8 Mn in 2025.

Ethnic Wear Market Outlook

According to our latest research, the global ethnic wear market size reached USD 81.2 billion in 2024, reflecting a robust and sustained demand for traditional apparel across diverse regions. The market is projected to grow at a CAGR of 7.9% during the forecast period, with the total value expected to reach USD 163.3 billion by 2033. This expansion is fueled by increasing cultural appreciation, rising disposable incomes, and the growing influence of fashion trends that blend traditional and contemporary styles worldwide.

The growth trajectory of the ethnic wear market is underpinned by a confluence of cultural, economic, and social factors. The resurgence of cultural pride and the celebration of traditional festivals and ceremonies have significantly contributed to the rising popularity of ethnic wear globally. Urbanization and the increasing participation of younger demographics in cultural events have also played a pivotal role. Furthermore, the integration of ethnic elements into mainstream fashion has created a broader appeal, making ethnic wear not just a seasonal or occasional choice, but a staple in everyday wardrobes. The proliferation of social media and digital platforms has amplified the visibility of ethnic fashion, allowing designers and brands to reach a global audience and foster cross-cultural exchanges.

Another critical growth factor is the evolution of retail channels, particularly the rapid expansion of e-commerce and online marketplaces. These platforms have made ethnic wear more accessible to consumers worldwide, breaking down geographical barriers and offering a wide array of choices. Customization and made-to-measure services available online have further enhanced the consumer experience, catering to individual preferences and body types. The convenience of online shopping, coupled with secure payment gateways and efficient logistics, has encouraged more consumers to explore and purchase ethnic wear, driving market growth across both urban and rural landscapes.

Sustainability and ethical fashion have also emerged as influential trends shaping the ethnic wear market. Consumers are increasingly seeking products made from organic, eco-friendly, and locally sourced materials, prompting brands to incorporate sustainable practices in their supply chains. The preference for handloom, artisanal, and handcrafted ethnic wear is on the rise, as buyers become more conscious of supporting local artisans and preserving traditional crafts. Governments and non-profit organizations are also playing a role by promoting indigenous textiles and crafts, further fueling the demand for authentic ethnic wear. This shift towards sustainability is not only enhancing the market’s appeal but also ensuring its long-term viability.

Regionally, the Asia Pacific dominates the ethnic wear market, accounting for over 62% of global revenue in 2024, driven by the cultural diversity and large population base in countries such as India, Pakistan, Bangladesh, and China. North America and Europe are witnessing steady growth as well, propelled by multiculturalism, diaspora communities, and the increasing adoption of ethnic wear in mainstream fashion. The Middle East and Africa are also emerging as lucrative markets, with a growing appreciation for traditional attire and investments in textile manufacturing. Latin America, though smaller in share, is expected to register a notable CAGR due to rising disposable incomes and cultural festivities. This regional dynamism underscores the global appeal and enduring relevance of ethnic wear in the contemporary fashion landscape.

Product Type Analysis

The ethnic wear market is segmented by product type into sarees, salwar kameez, lehenga choli, kurta/kurti, sherwani, dhoti, and others, each contributing uniquely to the market’s diversity and growth. Sarees remain a cornerstone of the women’s ethnic wear segment, particularly in South Asian countries. The saree segment is characterized by a wide array of regional variations, fabrics, and weaving techniq

The global handloom product market, encompassing a diverse range of applications from apparel and accessories to home furnishings, is experiencing robust growth. Driven by increasing consumer demand for sustainable and ethically produced goods, coupled with a resurgence of interest in traditional craftsmanship and unique designs, the market is projected to maintain a healthy Compound Annual Growth Rate (CAGR). The market's segmentation reveals significant opportunities across various applications (cotton, silk, linen, wool) and product types (sarees, apparel, bedding, carpets, rugs). India, with its rich handloom heritage and large number of artisans, currently holds a dominant market share, followed by other regions such as South Asia and parts of Europe and North America where there is growing interest in these artisanal products. Key players in the market are a mix of large established brands and smaller artisan collectives, reflecting the diverse nature of the industry and its varied supply chains. This dynamic marketplace sees the rise of e-commerce platforms and digital marketing, facilitating greater accessibility for both producers and consumers. Future growth will depend on continued promotion of handloom products as sustainable alternatives, effective supply chain management to ensure fair wages and quality control, and fostering creative collaborations between traditional artisans and contemporary designers. Further growth is anticipated due to factors such as the increasing popularity of sustainable and eco-friendly products, rising disposable incomes in developing economies, and a growing appreciation for unique, handcrafted items among consumers seeking authenticity and individuality in their purchases. However, challenges remain, including competition from mass-produced textiles, fluctuations in raw material prices, and the need to preserve traditional skills and techniques while adapting to evolving consumer preferences and technological advancements. The success of individual players hinges on their ability to balance heritage with innovation, ensuring the sustainability and profitability of this traditional craft industry while remaining competitive within the broader textile market. The market is expected to see continuous expansion into new markets and product categories, driven by innovative designs and effective marketing strategies.

1243 Global export shipment records of Handloom Sarees with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

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Ethnic Wear Market Size 2025-2029

The ethnic wear market size is forecast to increase by USD 45.9 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the expansion of the fashion industry and the increasing popularity of traditional clothing. Ethnic wear, with its unique designs and cultural significance, has gained prominence in the global fashion landscape. This trend is further fueled by the increased online presence of ethnic wear brands through e-commerce, making it more accessible to consumers worldwide. Seasonal demand is another key driver for the market. Traditional clothing holds cultural significance and is often worn during festivals and special occasions. As a result, there is a consistent demand for ethnic wear throughout the year, providing a steady revenue stream for businesses in this sector.
However, challenges persist, including the need for authenticity and cultural sensitivity in design and production. Additionally, competition from mass-market fashion brands offering ethnic-inspired designs presents a significant challenge for ethnic wear brands. Navigating these challenges requires a deep understanding of consumer preferences and cultural nuances, as well as a commitment to authenticity and innovation. Companies that can effectively address these challenges and capitalize on the growing demand for ethnic wear will be well-positioned to succeed in this dynamic market.

What will be the Size of the Ethnic Wear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping the industry's landscape. Traditional techniques, such as block printing and weaving, coexist with modern designs, resulting in a fusion of cultural significance and contemporary fashion. Consumer preferences for lehenga cholis and salwar kameez remain strong, with price points and fabric weight influencing purchasing decisions. Brands position themselves in various sectors, catering to formal, casual, and daily wear markets. Modern designs incorporate traditional techniques, resulting in innovative creations. Quality control is paramount, ensuring garment durability and consumer satisfaction. Ethical sourcing and sustainable practices are gaining importance, with an increasing focus on fair trade and e-commerce platforms.

Consumers seek personal styling options, leading to seasonal collections and diverse target demographics. Textile dyes, thread count, and fiber content vary, with natural and synthetic options available. Digital printing and screen printing techniques add visual interest to garments. Garment care instructions are essential for maintaining the longevity of ethnic wear. Supply chain management and retail channels continue to evolve, with wholesale markets playing a crucial role in distribution. Price points and fabric weight influence consumer choices, with daily wear and casual options often more affordable than formal wear. Modern designs and traditional techniques blend seamlessly, creating a vibrant and ever-changing market landscape.

The market's continuous dynamism reflects the industry's ability to adapt to consumer preferences and cultural influences.

How is this Ethnic Wear Industry segmented?

The ethnic wear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Kids


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    Germany


  APAC

    China
    India
    Japan
    Singapore
    South Korea


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

Ethnic wear holds significant cultural significance and continues to be a popular choice for women worldwide. In 2024, the women's segment led the market, accounting for the largest revenue share. Factors such as cultural events, festivals, weddings, and other occasions drive demand for ethnic wear. Traditional techniques like block printing, weaving, and embroidery remain essential in creating authentic ethnic wear. However, modern designs, fusion styles, and consumer preferences for comfortable daily wear, formal occasion wear, and casual attire are influencing market trends. E-commerce platforms have emerged as a significant retail channel, enabling easy access to ethnic wear from various regions.

Seasonal collections and personal styling services cater to the evolving consumer preferences. Ethical sourcing and quality cont

Salwar kameez/ethnic segment had the highest share of ** percent of the women's apparel market in 2018 across the country. Notably, salwar kameez, saree and innerwear segment together contributed about ** percent of the total women's apparel market in that year.

The global chiffon market is experiencing robust growth, driven by increasing demand for lightweight and versatile fabrics in the apparel industry. The market size in 2025 is estimated at $2.5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several key factors. The rising popularity of sarees, silk tops, scarves, and other chiffon garments in both individual and commercial applications contributes significantly to market expansion. Furthermore, the burgeoning fashion industry, particularly in emerging economies like India and China, is a major driver. The diverse applications of chiffon, ranging from haute couture to everyday wear, further enhance its market appeal. Leading players like Rasik Vatika Silk Mills, D. R. Tex, and Dhondaley are capitalizing on these trends, expanding their product portfolios and geographic reach. While challenges such as fluctuations in raw material prices and increasing competition exist, the overall market outlook remains positive, propelled by continuous innovation in fabric design and manufacturing technologies. The market segmentation, encompassing various garment types and application areas, offers lucrative opportunities for businesses to target niche segments and optimize their product strategies. Regional growth varies, with Asia Pacific, especially India and China, expected to dominate the market due to strong local production and high consumer demand. North America and Europe also represent significant market segments, reflecting the enduring appeal of chiffon in these established fashion markets. The projected CAGR of 6% indicates a steady and sustainable growth trajectory for the chiffon market over the forecast period (2025-2033). This growth will likely be fueled by continuous innovation in fabric production and design, leading to new and exciting applications of chiffon in the fashion and apparel industry. The market's segmentation by garment type and application provides diversified growth opportunities for businesses operating within the value chain. Moreover, strategic partnerships, mergers, and acquisitions among key players are expected to further consolidate market share and drive innovation. A focus on sustainable and ethical sourcing of raw materials will increasingly become a critical factor in influencing consumer preferences and shaping the competitive landscape. The regional variations in market growth highlight the need for tailored marketing and distribution strategies to cater to the specific needs and preferences of diverse consumer markets. This in-depth report provides a comprehensive analysis of the global chiffon market, valued at approximately $2.5 billion in 2023. We delve into production figures, market segmentation, key players, and future growth projections, offering invaluable insights for businesses operating within or considering entry into this dynamic sector. The report uses rigorous data analysis and industry expertise to forecast market trends and provide actionable recommendations. Keywords: chiffon market, chiffon fabric, chiffon sarees, silk chiffon, chiffon production, textile industry, fashion trends, market analysis, market research, global chiffon market.

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Bridal Wear Market Size 2025-2029

The bridal wear market size is forecast to increase by USD 15.2 billion at a CAGR of 4.6% between 2024 and 2029.

The market is witnessing significant growth due to several key trends. One of the primary factors driving market growth is the increasing product premiumization, as more consumers are willing to spend on high-quality, unique, and customized bridal wear in terms of wedding services. Another trend is the increased adoption of an omnichannel strategy by retailers, which allows customers to shop for bridal wear both online and offline, enhancing the shopping experience.
However, the rise of e-commerce and digital platforms has made custom bridal wear more accessible to a wider audience. The market is also facing challenges, such as the declining marriage rates in some regions, which may negatively impact demand for bridal wear. Despite these challenges, the market is expected to continue its growth trajectory, offering ample opportunities for players in the value chain.

What will be the Size of the Market During the Forecast Period?

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The market encompasses a wide range of products designed to enhance the beauty and elegance of brides and grooms on their wedding day. This market includes bridal gowns and wedding dresses, bridal accessories such as veils, jewelry, shoes, and headpieces, as well as attire for bridesmaids, groomsmen, flower girls, and the wedding band for the couple. Bridal gowns and wedding dresses are the centerpiece of any wedding ensemble. These garments are available in various styles, from classic and timeless to modern and trendy, allowing brides to choose an option that reflects their personal taste and wedding theme. Bridal accessories add the finishing touches to the overall look, with veils, jewelry, and shoes adding elegance and sophistication, while headpieces and fascinators add a touch of glamour. Bridal boutiques offer custom and designer bridal wear, providing brides with the opportunity to create a unique and personalized look for their special day. Bridal couture, including sarees, lehengas, and lingerie, caters to diverse cultural and traditional preferences. Bridesmaid dresses and groomsmen attire, including wedding tuxedos, ensure that the entire wedding party looks cohesive and stylish. Wedding bands and engagement rings are essential accessories for the couple, symbolizing their commitment and love for each other.
Additionally, flower girl dresses and wedding undergarments, including corsets and garters, complete the ensemble for the entire wedding party. Hair accessories, such as tiaras and headbands, and clutches add the final touches to the bridal look. The market is driven by the increasing popularity of destination weddings and the growing trend towards personalized and unique wedding experiences. With a focus on providing high-quality and customizable options, bridal boutiques and designers continue to innovate and offer a wide range of products to cater to the diverse needs and preferences of brides and grooms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Gown
  Traditional wear


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution of bridal wear encompasses various channels where these products are sold through physical stores. Bridal boutiques, known for their focus on wedding attire, provide a personalized shopping experience with a curated selection of wedding gowns, bridal accessories, and bridesmaid dresses. Consultants are often on hand to offer expert advice. Department stores, another common offline distribution channel, offer dedicated sections for bridal wear, providing a wider reach and convenience for customers. Both channels cater to the unique needs of bridal wear shoppers, ensuring a memorable and satisfying purchasing experience.

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The offline segment was valued at USD 47.40 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast perio

The leading brand with the highest market share for ethnic apparel in India for women was TCNS (selling under brands like W and Aurelia) with about ** percent, followed by BIBA with about ** percent of this market during 2016. Sarees accounted for the highest share of the women's apparel market in 2014.