In the fourth quarter of 2024, Sirius XM had 33.23 million subscribers, slightly down from 33.88 million in the corresponding quarter of the previous year. Until now, subscriptions have peaked with 34.91 million in the final quarter of 2019. In February 2019, the company completed its long-discussed acquisition of Pandora Radio. Sirius and Pandora: a brief history Before Sirius XM purchased Pandora Radio, the two were competitors for years. However, Pandora began to struggle to compete with other highly successful music services such as Spotify as consumer preferences evolved and other larger companies like iHeartMedia began to infiltrate the market. Pandora’s plight is aptly illustrated not only by its income data (or rather, data on its losses), but also by its comparatively small slice of the global subscriber base who don’t just use streaming services, but pay for them. Despite millions of users, Pandora fans simply weren’t spending their money on the service. In 2024, the number of Pandora’s worldwide paying subscribers was forecasted to reach 7.65 million, whereas Spotify had 263 million premium subscribers globally as of the fourth quarter of the same year.Back in 2017, Sirius invested 480 million U.S. dollars in Pandora for stakes of almost 20 percent in the company. This gave Pandora less control but the cash injection it desperately needed, and predictions of a full-blown acquisition began to circulate. When the inevitable finally did come to fruition, the move cost Sirius XM 3.5 billion U.S. dollars.

In 2024, the U.S. radio company Sirius XM Holdings announced a net loss of nearly 2.1 billion U.S. dollars, compared to a net income of 988 million in 2023. This sharp decline was primarily due to a one-time accounting charge of 3.36 billion U.S. dollars in the third quarter of 2024.

In the fourth quarter of 2024, Sirius XM Holdings reported a net income of 287 million U.S. dollars, a notable improvement from the third quarter of 2024, when the company had a significant net loss of 2.96 billion U.S. dollars. Meanwhile, the company recorded a net income of 228 million U.S. dollars in the fourth quarter of the previous year, representing a 26 percent increase.

Sirius XM's revenue was 6.55 billion U.S. dollars in 2024, which is a slight decrease from the 6.8 billion U.S. dollars in the previous year— a year-on-year decline of around four percent. Pandora, which the company acquired in early 2019, reported record ad revenue of 2.1 billion in 2021.

Sirius XM Holdings Inc., a leader in satellite radio, is expected to maintain its strong position in the industry. Its partnership with automakers and continuous innovation in streaming services will likely drive subscriber growth. However, competition from music streaming platforms and rising production costs pose potential risks that could affect its profitability and subscriber acquisition efforts.

During the fourth quarter of 2024, the online radio company Sirius XM generated a revenue of 2.19 billion U.S. dollars, losing a little compared to the revenue reported in the same quarter of 2023.

Internet radio is experiencing huge growth in the global market. This growth primarily arises from people adopting streaming services and shifting towards digital platforms for entertainment purposes. Internet radio meets these demands through varied content like live radio broadcasts, podcasts, and playlists, which are individual-specific.Advancements in mobile technology, higher adoption of smart speakers, and better internet connectivity are the ones that are having an influence in the growth of the market. The advent of Internet radio services has led to the development of targeted forms of advertising and distinct subscription types, thus creating further chances for monetization. Artificial intelligence further promotes market growth, as its content personalization enhances user experience. Access to the Internet is expanded in developing markets, while on-demand listening continues to expand the market. More consumers are switching towards Internet radio, and their preferences toward free, personal, and on-demand audio content will continue to contribute to slow growth in the market. Recent developments include: September 2018: In an all-stock deal worth USD 3.5 billion, the dominant satellite radio provider SiriusXM acquired the digital radio business Pandora, based in Oakland, California.. Key drivers for this market are: Rising internet penetration and mobile device adoption Improved streaming quality and personalized content Integration with smart home devices Social media promotion. Potential restraints include: Competition from traditional radio stations Copyright issues and licensing agreements Dependence on internet connectivity Data consumption concerns. Notable trends are: Mobile devices have become the primary access point for Internet radio, with platforms like Pandora and Spotify leading the charge. Internet radio is increasingly integrated with smart home devices like Amazon Echo and Google Home, expanding its reach and convenience. Advanced algorithms and user data analysis enable platforms to offer highly personalized content recommendations, improving user engagement. Social media plays a crucial role in promoting Internet radio stations and expanding their reach..

The statistic presents the weekly terrestrial radio reach in the United States from 2009 to 2016. According to the source, 91 percent of Americans aged 12 or older listened to AM/FM radio in any given week in 2016.

Snapshot img

Radio Market Size 2025-2029

The radio market size is forecast to increase by USD 9.29 billion at a CAGR of 3.2% between 2024 and 2029.

The market is undergoing significant digital transformation, with the rise of online streaming services and smartphone usage. Traditional radio, once the dominant source of music and live updates, now faces stiff competition from digital alternatives. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their favorite content. Apple's entry into the market with Apple Music further intensified the competition. Satellite and public safety radio continue to hold their ground in specific industries, but the trend is clearly moving towards digital. In the US and North America, the market is witnessing a shift towards online streaming services, providing listeners with greater flexibility and convenience.

What will be the Size of the Radio Market During the Forecast Period?

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The market encompasses a diverse range of technologies and applications, with a significant focus on digital capabilities and high-quality audio. The market's size is substantial, driven by the continued demand for effective communication solutions in various sectors, including public safety, transportation, and business. New technologies, such as smart radio and priority access systems, are gaining traction due to their ability to provide rapid voice communication and advanced features like group calling and high-definition audio. Market trends include the integration of digital capabilities, such as trunking and two-way communications, to enhance interoperability and improve overall system performance. The increasing prevalence of crime, terrorism, and natural disasters has further fueled the need for reliable and efficient communication solutions.
In addition, research and development efforts are ongoing, with a focus on interface manufacturers, system integrators, and company offerings continually evolving to meet the demands of micromarkets and individual growth trends. Overall, the market remains a dynamic and innovative industry, with a strong emphasis on delivering advanced communication solutions to meet the diverse needs of its users.

How is this Radio Industry segmented and which is the largest segment?

The radio industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Broadcast radio
  Online mobile radio
  Satellite radio


Revenue

  Advertising
  Public license fee
  Subscription


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Type Insights

The broadcast radio segment is estimated to witness significant growth during the forecast period.

Broadcast radio, which transmits signals from stations to listeners via repeater stations or directly, accounted for a substantial market share in 2024. AM and FM are the primary modulation types. Notably, the accessibility of broadcast radio, which doesn't require a specialized device to tune in, reduces its cost. In 2024, Bauer Media showcased a trend among major broadcasters by enhancing their digital offerings. In the realm of professional communications, two-way radios have emerged as a critical tool for public safety agencies, military modernization, and commercial sectors. These radios offer digital capabilities such as group calling, priority access, and high-quality audio.

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The broadcast radio segment was valued at USD 21.21 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth, driven in part by the increasing preference for news content on radio and the expanding advertisement and subscription revenue from satellite radio in Canada. Digital audio broadcasting (DAB)+ and other advanced digital radio versions offer substantial growth prospects, as the demand for digital radios increases due to the transition away from analog standards. Military modernization and the need for effective communication solutions in sectors such as public safety, transportation, and utilities are major factors fueling the mar

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

My Sirius XM now playing tracker has been running for six years without any major interruptions. I have gathered all of the data collected to date and am open sourcing the dataset for anyone to use.

The tracker has been recording data for The Highway country and The Heat hip-hop stations.

Dataset Details

Total Entries

The Heat Total: 643472

The Highway Total: 604861

Entry Date Ranges

The Heat First: Mon Jun 20 2016 18:49:38 (GMT)

The Heat Last: Fri Jul 15 2022 18:08:38 (GMT)

The Highway First: Tue Nov 29 2016 00:03:40 (GMT)

The Highway Last: Fri Jul 15 2022 18:11:09 (GMT)

Fields

artist -- Artist name

title -- Song title

start_time -- Song start timestamp in UNIX epoch (GMT)

spotify -- Matched song spotify metadata (may be unavailable)

spotify.artist -- Artist name

spotify.title -- Song title

spotify.url -- Spotify song URL

spotify.uri -- Spotify song URI

spotify.album -- Album title

spotify.album_image -- Album image URL

The source estimated that in 2019, SiriusXM Holdings' equipment revenue amounted to 193.6 million U.S. dollars, up from 154.88 million in the previous year. The figure is expected to continue to grow annually and hit 274 million in 2025.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Cable, Satellite, and Live Streaming Television Service in U.S. City Average (CUSR0000SERA02) from Jan 1992 to Apr 2025 about satellite, radio, urban, consumer, services, CPI, price index, indexes, price, and USA.

Sirius XM stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

The traditional radio advertising market, while facing challenges from digital alternatives, maintains a significant presence, particularly within specific demographics and geographic regions. The market's size in 2025 is estimated at $15 billion, reflecting a steady growth trajectory. A Compound Annual Growth Rate (CAGR) of 3% is projected for the forecast period (2025-2033), indicating a gradual but consistent expansion. Key drivers include the cost-effectiveness of radio advertising compared to other media, its targeted reach within specific geographic areas, and the enduring popularity of radio among older demographics. Furthermore, the integration of digital technologies, such as targeted advertising and programmatic buying, is revitalizing the sector. Trends such as podcast advertising and the increasing use of data analytics for improved campaign performance contribute to this positive outlook. However, the market faces restraints, including the continuous shift towards digital media consumption, particularly among younger audiences, and increasing competition from online advertising platforms. The automotive, financial services, and retail sectors remain significant segments, consistently leveraging radio's broad reach for effective brand building and product promotion. The segmentation of the traditional radio advertising market reveals diverse opportunities. Terrestrial radio broadcasting remains dominant, although satellite radio advertising is witnessing moderate growth, driven by advancements in audio quality and targeted programming. North America and Europe hold substantial market shares, reflecting established media infrastructures and advertising spending habits. However, emerging markets in Asia-Pacific, particularly India and China, show promising growth potential due to expanding economies and increasing media consumption. While the historical period (2019-2024) may have shown some decline due to the rise of digital, the forecast period reflects a stabilization and a modest resurgence driven by strategic adaptations by radio broadcasters. Companies like iHeartMedia, Cumulus Media, and Sirius XM continue to play key roles in shaping the market landscape through innovation and strategic partnerships. Successful players are focusing on targeted advertising, leveraging data analytics, and embracing new technologies to attract and retain advertisers.

Sirius XM reported 5.52K in Employees for its fiscal year ending in December of 2024. Data for Sirius XM | SIRI - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last June in 2025.

You can check the electromagnetic wave exposure index information of wireless stations located in the area through the specified location or your own location information. Output results: Your current location, wireless stations within the location radius, facility person, measuring institution, measurement date, electromagnetic wave measurement grade, electromagnetic wave standard value, electromagnetic wave exposure index, etc.

Data on satellite radio services revenue worldwide from 2003 to 2020 shows a consistent increase in revenue each year, and the 2020 figure of 6.3 billion U.S. dollars was more than double the amount recorded in 2011. Meanwhile, TV revenue has been gradually declining each year, though still makes up the vast majority of satellite services revenue worldwide at 92 billion U.S. dollars.

Current profile data from Downward-looking ADCP #01 on MODU West Sirius, 2.803000e+01N, 8.910000e+01W, 2008/09/15 00:09 through 2008/10/24 23:52

Sirius XM reported 4.79 in Dividend Yield for its fiscal quarter ending in March of 2025. Data for Sirius XM | SIRI - Dividend Yield including historical, tables and charts were last updated by Trading Economics this last June in 2025.