The Saudi Arabia Cosmetics Ecommerce & Fragrance Market is Segmented by Product Type (Hair Care, Skin Care, Make-Up Products, Deodorants, and Fragrances), Category (Mass and Premium), and End User (Men, Women, And Unisex). The market size are provided in terms of values (in USD million) during the forecast period for the above segments.

The Saudi Arabia Perfume & Deodorants market was valued at USD 2.51 Billion in 2024 and is expected to grow to USD 3.98 Billion by 2030 with a CAGR of 7.99%.

Saudi Arabia Fragrances Market is driven by growing emphasis on maintaining personal hygiene and rise in the number of social media users

In 2023, the Saudi perfume market decreased by -12.1% to $515M for the first time since 2020, thus ending a two-year rising trend. In general, the total consumption indicated a pronounced expansion from 2012 to 2023: its value increased at an average annual rate of +2.7% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by +10.4% against 2019 indices.

The compound annual growth rate (CAGR) of perfumes market in Saudi Arabia between 2022 and 2027 was forecast to be the highest for unisex products, at 11.7 percent. In comparison, CAGR for men's perfumes in the same period was projected to be around 10.7 percent.

Discover insights on the Saudi Arabia perfume market, exploring share, growth trends, and forecasts through 2030. Stay ahead in this booming industry!

The Saudi Arabian fragrance industry is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 9.72% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes among Saudi consumers, particularly within the younger demographic, are driving increased spending on premium and luxury fragrances. The burgeoning tourism sector also contributes significantly, with international visitors adding to market demand. Furthermore, a growing awareness of personal grooming and self-expression, coupled with the influence of social media trends, promotes higher fragrance consumption. The market is segmented by type (hair care, skincare, makeup, deodorants, fragrances), category (mass, premium), and end-user (men, women, unisex). Premium fragrances are anticipated to show particularly strong growth due to increasing preference for high-quality and niche products. Competition is fierce, with both international giants like L'Oréal and Estée Lauder, and local players like Arabian Oud and Rasasi Perfumes vying for market share. This competitive landscape encourages innovation and diversification in product offerings, benefiting consumers. The market's growth is tempered by factors such as economic fluctuations and potential shifts in consumer spending priorities. However, the long-term outlook remains positive. The Saudi Arabian government's focus on economic diversification and tourism development bodes well for the fragrance industry's sustained growth. Strategic partnerships between international brands and local distributors will further enhance market penetration and distribution reach. The unisex fragrance segment is likely to witness significant expansion, reflecting evolving gender norms and preferences in the region. Continued innovation in scent profiles and packaging, coupled with effective marketing strategies targeting specific demographics, will be crucial for success in this dynamic and lucrative market. Recent developments include: Jan 2023: At CES 2023, the L'Oréal Groupe revealed two new technological prototypes that open up new avenues for the expression of beauty. The first portable, ultra-precise computerized makeup applicator, called HAPTA, was created to improve the demands of those with restricted hand and arm mobility in terms of aesthetics. The first at-home electronic eyebrow makeup applicator, L'Oréal Brow Magic, was intended to give users custom brows in a matter of seconds., Jan 2023: A new AI-powered software was launched by The Estée Lauder Companies (ELC) to assist users of make-up who are visually impaired. Due to the AR and AI technology developed by ELC, the Voice-Enabled Makeup Assistant (VMA) is a "first-of-its-kind" invention. Users can be guided by audio instructions, and the system provides feedback on how evenly and precisely their makeup has been done., Dec 2021: Arabian Oud launched a new fragrance Oud07. Oud 07 by Swiss Arabian is a Woody fragrance for women and men. The product was available in both online and offline retail channels.. Notable trends are: Rising Number of Active Social Media Users.

In 2023, market size of perfumes in Saudi Arabia amounted to about 7.7 billion Saudi riyals. The market size of perfumes was forecast to grow further and is set to reach around 11.5 billion Saudi riyals by 2027.

Discover key trends shaping the KSA Perfume Market, size at USD 2.2 billion in 2023, featuring competitive landscape, market dynamics, and demand patterns.

In 2023, market size of men's perfumes in Saudi Arabia amounted to about 1.23 billion Saudi riyals. The market size of men's perfumes was forecast to grow further and is set to reach around 1.8 billion Saudi riyals by 2027.

The Saudi Arabia Home Fragrances market was valued at USD 134.56 Million in 2024 and is expected to grow to USD 256.67 Million by 2030 with a CAGR of 11.36%.

The Saudi Arabian fragrance industry is expected to grow at a robust CAGR of 9.72% during the forecast period of 2025-2033. This growth is attributed to various factors, including the increasing disposable income of consumers, rising urbanization, and growing awareness of personal grooming and hygiene. The mass and premium segments are expected to witness significant growth, driven by the increasing demand for affordable and luxurious fragrances, respectively. The fragrances segment is projected to hold a major share of the market. The increasing popularity of oud-based fragrances and the growing demand for niche scents are contributing to the growth of this segment. Additionally, the market is characterized by the presence of a large number of both international and domestic players, such as Shiseido Company Limited, Arabian Oud, Rasasi Perfumes Industry LLC, and Zohoor Alreef. These companies are actively involved in product innovation, marketing campaigns, and strategic partnerships to gain a competitive edge in the market. Recent developments include: Jan 2023: At CES 2023, the L'Oréal Groupe revealed two new technological prototypes that open up new avenues for the expression of beauty. The first portable, ultra-precise computerized makeup applicator, called HAPTA, was created to improve the demands of those with restricted hand and arm mobility in terms of aesthetics. The first at-home electronic eyebrow makeup applicator, L'Oréal Brow Magic, was intended to give users custom brows in a matter of seconds., Jan 2023: A new AI-powered software was launched by The Estée Lauder Companies (ELC) to assist users of make-up who are visually impaired. Due to the AR and AI technology developed by ELC, the Voice-Enabled Makeup Assistant (VMA) is a "first-of-its-kind" invention. Users can be guided by audio instructions, and the system provides feedback on how evenly and precisely their makeup has been done., Dec 2021: Arabian Oud launched a new fragrance Oud07. Oud 07 by Swiss Arabian is a Woody fragrance for women and men. The product was available in both online and offline retail channels.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Rising Number of Active Social Media Users.

Saudi Arabia Cosmetics E-commerce & Fragrance Market size was valued at USD 2.8 Billion in 2024 and is projected to reach USD 5.18 Billion by 2032, growing at a CAGR of 8% from 2025 to 2032.

Saudi Arabia Cosmetics E-commerce & Fragrance Market Dynamics

The key market dynamics that are shaping the Saudi Arabia cosmetics e-commerce & fragrance market include:

Key Market Drivers

Growing Digital Consumer Base and E-commerce Adoption: Saudi Arabia is experiencing rapid growth in digital adoption and e-commerce penetration, particularly among young consumers who prefer online shopping for cosmetics and fragrances. Saudi Arabia's e-commerce sector reached SAR 51.6 billion ($13.7 billion) in 2023, with beauty and personal care products accounting for approximately 18% of total e-commerce sales. The Kingdom's digital transformation initiatives have resulted in an 80% internet penetration rate, with 68% of Saudi consumers now regularly shopping online for beauty and personal care products.

In 2022, the market share among the leading fragrance companies in Saudi Arabia was highest for Arabian Oud Company, which accounted for 12.7 percent of the fragrance market. In comparison, Coty Inc. held a share of 2.5 percent in the Saudi Arabian fragrance market that year.

In 2023, market size of women's perfumes in Saudi Arabia amounted to about 2.73 billion Saudi riyals. The market size for women's perfumes was forecast to grow further and is set to reach around four billion Saudi riyals by 2027.

The GCC Perfume Market report segments the industry into Category (Mass, Premium), Product Type (Eau de Perfume, Eau de Toilette, Eau de Colonge, Others), End-User (Women, Men), Form (Natural, Synthetic), Distribution Channel (Supermarkets & Hyprermarkets, Speciality Stores, Online Retail, Others), and Country (Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Rest of Gulf Cooperation Council).

Discover the KSA Fragrance Market size at USD 0.40 billion in 2023, featuring Market Forecasts & Outlook, industry trends, and growth opportunities.

In 2023, market size of fragrances in Saudi Arabia amounted to about nine billion Saudi riyals. The market size of fragrances was forecast to continue to grow, reaching approximately 13.4 billion Saudi riyals by 2027.

The Saudi Arabia e-commerce cosmetics and fragrances market size is projected to grow at a CAGR of 9.50% between 2025 and 2034. The major drivers of the market include rising investments by major market players towards the development of unique, exciting, and novel fragrances and growing availability of personalised and innovative offerings across fragrances and cosmetics.

In 2023, market size of unisex perfumes in Saudi Arabia amounted to about five billion Saudi riyals. The market size of unisex perfumes was forecast to grow further and is set to reach around 7.6 billion Saudi riyals by 2027.