According to a survey about internet usage in Saudi Arabia, WhatsApp was the most used social media platform, with 83.1 percent of internet users reporting using it as of the third quarter of 2023. Instagram came second with 72.7 percent. Saudi Arabia, happier with social media The social media landscape in Saudi Arabia can be characterized by the popularity of WhatsApp, the growing number of social media users, the dominance of Facebook in web traffic referrals, and the high percentage of internet users who watch online video content. Given the latter, it should come as no surprise that potential ad reach on social media is led by platforms like YouTube and TikTok. Consumers primarily use the platforms to keep in touch with their loved ones or to make the most out of their spare time. The majority of the social media users in Saudi Arabia have reported positive sentiments by saying that social media makes them happier. Social media and internet freedom Saudi Arabia has a high internet penetration rate and many young, active social media users. Nevertheless, Saudi Arabia ranks relatively low when it comes to internet freedom. However, internet users in the kingdom generally support necessary social media restrictions.

With an 87.4 percent user share in 2022, Whatsapp was the most popular social media platform in Saudi Arabia. For that year, the total number of social media users in the country was approximately 29.5 million.

 Social media usage in Saudi Arabia

In Saudi Arabia, WhatsApp was the most popular social media platform, followed by Instagram and Twitter. The number of WhatsApp users in Saudi Arabia is expected to grow steadily between 2023 and 2028. After the fifth consecutive year of growth, the WhatsApp user base is expected to reach 17.29 million users, a new high in 2028. Notably, the number of WhatsApp users has been steadily increasing in recent years. In 2022, the primary reason for using social media in Saudi Arabia was to stay in touch with friends and family, followed by filling spare time.

Social media usage during Ramadan  

 In 2022, Muslim respondents in Saudi Arabia indicated they used social media to learn about new things they were interested in and to send greetings during Ramadan. During Ramadan, a lower percentage fewer respondents used social media to watch live videos by celebrities and publishers. Furthermore, during the same year, Muslim respondents in Saudi Arabia reported using social media to find shopping deals and promotions during Ramadan. In comparison, a lower proportion of respondents used social media to seek shopping advice from others during Ramadan.

As of April 2024, the UAE had the highest social media penetration rate globally out of selected countries and territories, with a whopping 115 percent. Saudi Arabia and South Korea followed, with 96.2 percent and 93.4 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 25 percent of the population accessing social media in each country. The worldwide average rate of social media active usage stood at 62.6 percent as of early 2024, meaning that more than six out every ten people around the world use social networking platforms. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

Market Overview:

Middle East digital marketing software market size is projected to exhibit a growth rate (CAGR) of 14.30% during 2024-2032. The increasing emphasis on data-driven decision-making in marketing strategies, which has fueled the demand for tools that can analyze and interpret large sets of data, is driving the market.

Digital marketing software refers to a range of tools designed to streamline and enhance online marketing efforts. It encompasses various applications that help businesses plan, execute, and analyze their digital marketing campaigns across channels such as social media, email, SEO, and more. These platforms often include features for campaign management, analytics, automation, and customer relationship management (CRM). Popular digital marketing software options include HubSpot, Adobe Marketing Cloud, and Mailchimp. These tools empower marketers to create targeted and personalized campaigns, track performance metrics, automate repetitive tasks, and improve overall efficiency. By leveraging digital marketing software, businesses can optimize their online presence, engage with their target audience, and ultimately drive better results in the highly competitive digital landscape.

Middle East Digital Marketing Software Market Trends:

The digital marketing software market in the Middle East is experiencing robust growth, propelled by several key drivers. Firstly, the escalating reliance on online platforms and the proliferation of e-commerce have created an imperative for businesses to establish a formidable digital presence. Consequently, companies are increasingly investing in digital marketing solutions to enhance their online visibility and engage with a broader audience. Moreover, the rising significance of data-driven decision-making has fueled the demand for digital marketing software. By leveraging sophisticated analytics and artificial intelligence, businesses can gain valuable insights into consumer behavior, enabling them to tailor marketing strategies with unprecedented precision. Additionally, the expanding scope of social media as a marketing channel has contributed to the surge in demand for comprehensive digital marketing solutions that can seamlessly integrate with various platforms. Furthermore, the intensifying competition in the regional business landscape has accentuated the need for effective CRM tools. Digital marketing software, equipped with CRM functionalities, empowers organizations to cultivate lasting relationships with their customer base. As businesses recognize the transformative potential of these tools, the digital marketing software market in the Middle East is poised for sustained growth, driven by the synergistic interplay of these multifaceted factors.

Middle East Digital Marketing Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on component, deployment type, organization size, and end use.

Component Insights:

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• Solution
  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others
• Services
  • Professional Services
  • Managed Services
    

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others) and services (professional services and managed services).

Deployment Type Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises (SMEs).

End Use Insights:

• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others
  

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others.

Country Insights:

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• Saudi Arabia
• Turkey
• Israel
• United Arab Emirates
• Iran
• Iraq
• Qatar
• Kuwait
• Oman
• Jordan
• Bahrain
• Others
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Middle East Digital Marketing Software Market Report Coverage:

The KSA Digital Transformation Market Report is Segmented by Type (Analytics, Artificial Intelligence and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, and Others (Digital Twin, Mobility, and Connectivity)), End-User Industry (manufacturing, Oil, Gas and Utilities, Retail & E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, and Others (education, Media & Entertainment, Environment Etc)). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

The Saudi Arabia ICT market is expanding rapidly, driven by several factors, including the government's Vision 2030 plan, which aims to transform the country into a digital hub. The market is expected to grow at a CAGR of 8.49% during the forecast period (2025-2033), reaching a value of 50.60 million by 2033. Key drivers include the increasing adoption of cloud computing, big data analytics, and artificial intelligence (AI), as well as the government's initiatives to promote digital transformation across industries. The market is segmented by type (hardware, software, IT services, and telecommunication services), size of enterprise (small and medium enterprises, large enterprises), and industry vertical (BFSI, IT and telecom, government, retail and e-commerce, manufacturing, energy and utilities, other industry verticals). The telecommunication services segment is expected to hold the largest share of the market, driven by the growing demand for mobile and broadband services. The BFSI sector is expected to be the largest industry vertical, followed by IT and telecom, government, and retail and e-commerce. The market is concentrated with major players such as Etihad Etisalat Company (Mobily), DELL Technologies INC, and Accenture PLC. Recent developments include: December 2023 - Alliance Networks, a digital infrastructure service provider, and Salam partnered to offer seamless, high-capacity connectivity to businesses in the Gulf Cooperation Council (GCC) region and beyond. They will integrate Salam’s network infrastructure, including data centers and international subsea cables, with Alliance Networks’ regional presence and commercial partnerships., November 2023 - Trend Micro Incorporated, capitalizing on its partnership with Saudi Cloud Computing Company (SCCC) Alibaba Cloud, to introduce the Trend Vision One SOCaas (Security Operation Centre as a service), Advanced MXDR in the Kingdom of Saudi Arabia. This new phase marks a continuation of the companies’ commitment to providing comprehensive, vendor-direct cybersecurity services in the Kingdom of Saudi Arabia.. Key drivers for this market are: Growth of the Digital Economy, Robust Adoption of 5G Networks Across the Country; Increasing Usage of the Internet of Things (IoT) and Cloud Services. Potential restraints include: Lack of Skilled Workforce in the Country. Notable trends are: Energy and Utilities to Witness Major Growth.

In a survey conducted during the third quarter of 2023, respondents in Saudi Arabia reported visual digital media accounted for most of their internet usage. On the other hand, respondents spent the least amount of time per day on digital audio services such as streaming music and podcasts. Media consumption in Saudi Arabia Saudi Arabia has a growing digital media market. This is aided by strong internet penetration, modern and reliable telecommunication infrastructure, and a large young tech-savvy population. Social media usage, which survey respondents said occupied around three hours of their time each day, was topped by Meta-owned companies. The number of YouTube users in the country has also risen significantly in recent years. Such online ad-based social media platforms provide a significant opportunity for advertisers and companies to engage with potential customers. Saudi Arabia has also invested heavily in media and entertainment. In 2014, the state-owned MBC Group launched an ad-free version of its streaming service called Shahid Plus . The total digital revenue of the Shahid platform has consistently increased each year since its launch and has been well-received in other Gulf Cooperation Countries like Qatar, the United Arab Emirates, and the wider MENA region. Gaming in Saudi Arabia Gaming is widely popular among Saudis; Saudi Arabia has one of the highest shares of internet users who play video games worldwide.The country is home to both professional and non-professional gamers, who generate revenue through streaming on platforms such as Twitch, participating in competitions, and monetizing their gameplay. In recent years, the industry has witnessed drastic growth. As part of its larger quest to expand the media and entertainment landscape, Saudi Arabia has injected billions of dollars into the gaming industry. Investments are primarily managed through Savvy Games Group, which is a subsidiary of the country’s Public Investment Fund (PIF).

The KSA Location-Based Services Market is Segmented by Component (hardware, Software, and Services), Location (indoor and Outdoor), Application (mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking, and Entertainment), and End-User (transportation and Logistics, IT and Telecom, Healthcare, Government, BFSI, Hospitality, Manufacturing). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Saudi Arabia anti-aging market is projected to reach a market size of more than USD 155 million by 2028 due to the influence of social media.

The Saudi Arabia Marketing and Advertising Agency Market Report is Segmented by Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), Coverage (Full-Service and Specialized Capabilities), Region (Riyadh, Jeddah Dammam, and Rest of KSA), End-User Industry (Technology and Telecom, Healthcare, Consumer Goods, Financial Services, Education, Retail and E-Commerce, Manufacturing, Media and Entertainment, Government, Automotive, Travel, and Other End-User Industries). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2024 and 2030 by in total 0.7 million users (+2.6 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 27.58 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning Israel and France. The Statista Market Insights cover a broad range of additional markets.

The size of the Saudi Arabia Hair Care Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.71% during the forecast period. The hair care industry is a dynamic and rapidly evolving sector that plays a crucial role in personal grooming and beauty. Encompassing a wide range of products and services, the industry includes shampoos, conditioners, styling products, treatments, and professional salon services. Increasing consumer awareness regarding hair health, alongside trends in self-care and beauty, has driven the demand for innovative hair care solutions tailored to diverse hair types and concerns. One significant trend within the industry is the growing preference for natural and organic products, as consumers become more conscious of the ingredients used in their hair care routines. This shift has prompted brands to formulate products free from harmful chemicals, embracing plant-based ingredients and sustainable practices. Additionally, the rise of social media and influencer marketing has transformed the way consumers discover and purchase hair care products, leading to a surge in niche brands and personalized solutions. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Rapid Growth in Men's Grooming.

Market Overview:

Middle East sneaker market size is projected to exhibit a growth rate (CAGR) of 5.92% during 2024-2032. The emerging fashion trends, the rising influence of social media, and the increasing participation in fitness activities are primarily driving the market growth.

Sneakers, commonly employed for outdoor activities, are typically crafted from canvas and feature a rubber sole. This sole, characterized by its flexibility, is manufactured using leather, synthetic fabrics, and mesh, undergoing specialized processing machinery. Sneakers find widespread usage in physical pursuits like running, walking, engaging in sports, and as everyday casual footwear. Engineered to furnish support and cushioning to the feet during various activities, they are predominantly fashioned from breathable materials and are commonly paired with casual attire such as jeans or shorts. The design of sneakers prioritizes injury prevention, incorporating features like ankle support to minimize the risk of twisting and rolling. With a focus on functionality, sneakers deliver reliable traction and offer excellent support for the arch, heel, and toe, contributing to the prevention of slips and falls.

Middle East Sneaker Market Trends:

The Middle East's sneaker market is experiencing remarkable growth, reflecting a cultural shift towards active lifestyles and the increasing popularity of athleisure. Sneakers, traditionally crafted from canvas with a rubber sole, have transcended their utilitarian origins to become fashion statements and symbols of urban culture in the region. Additionally, with a surge in outdoor activities, sports participation, and fitness consciousness, the demand for sneakers has expanded across diverse age groups, which is positively influencing the market growth. Major brands, as well as local players, are actively contributing to the market, introducing innovative designs and technologies. Apart from this, the Middle East's sneaker market is not only driven by functionality but also by the fashion-forward preferences of consumers. Sneakers are now a common sight in everyday casual wear, paired with jeans, shorts, and even traditional garments. The emphasis on comfort, combined with evolving design trends, has positioned sneakers as versatile footwear for various occasions. Additionally, the sneaker market aligns with the region's increasing focus on sustainable and ethically sourced products, influencing purchasing decisions. As the sneaker culture continues to thrive in the Middle East, the market is expected to serve as a dynamic intersection of style, functionality, and cultural expression in the coming years.

Middle East Sneaker Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on product type, category, price point, distribution channel, and end user.

Product Type Insights:

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• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes low-top sneakers, mid-top sneakers, and high-top sneakers.

Category Insights:

• Branded
• Private Label
  

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes branded and private label.

Price Point Insights:

• Luxury
• Economic
  

The report has provided a detailed breakup and analysis of the market based on the price point. This includes luxury and economic.

Distribution Channel Insights:

• Specialty Stores
• Supermarkets and Hypermarkets
• Brand Outlets
• Online Stores
• Others
  

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores, supermarkets and hypermarkets, brand outlets, online stores, and others.

End User Insights:

• Men
• Women
• Kids
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Country Insights:

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• Saudi Arabia
• Turkey
• Israel
• United Arab Emirates
• Iran
• Iraq
• Qatar
• Kuwait
• Oman
• Jordan
• Bahrain
• Others
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Middle East Sneaker Market Report Coverage:

The Middle East and Africa programmatic advertising platform market is projected to reach a value of USD XX million by 2033, exhibiting a CAGR of 7.89% from 2025 to 2033. The growth is primarily driven by the rising penetration of digital devices, the increasing adoption of programmatic advertising by businesses, and the growing popularity of mobile advertising. The region's fragmented media landscape and privacy concerns may pose restraints to market growth. Key trends in the market include the adoption of data-driven advertising, the rise of automation, and the increasing adoption of video advertising. The market is segmented based on trading platform, advertising media, and enterprise size. Key players in the market include Amazon, Mars Media Group, Xaxis, InMobi, Google, Tonic International, Executive Digital, Boopin, and Gamned!. Geographically, the Middle East region (Saudi Arabia, United Arab Emirates, Israel, Qatar, Kuwait, Oman, Bahrain, Jordan, Lebanon) holds a significant share of the market. Recent developments include: July 2022 - StackAdapt, a self-serve programmatic advertising platform, launched an emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt's robust multi-channel offering., June 2022 - Lemma, a fast-growing DOOH platform, partnered with Continuum, a specialist media representation firm in ME. This partnership is aimed to onboard many upgraded & quantifiable DOOH avenues in the Middle East at an accelerated pace while also planning to scale programmatic demand within the region.. Key drivers for this market are: Growth of Digital Media Advertisement, Better use of Data for Programmatic Advertising. Potential restraints include: Growth in Gesture Recognition Market. Notable trends are: Increase in adoption of Digital Advertising.

The number of internet users in Saudi Arabia peaked in 2024, growing by nearly half a million new users over the previous year. Apart from 2021, when there was a slight dip in the internet user base in the country, since 2015, the number of users has increased consistently each subsequent year. The biggest increase in internet users was recorded in 2017, when it jumped by roughly seven million, crossing 30 million users for the first time. The country is expected to continue this overall trend, with the number of internet users expected to reach another milestone by the end of the decade. Internet in Saudi Arabia Internet in Saudi Arabia is characterized by strong infrastructure, broad coverage, and fast speeds. The number of internet users in the country has continued to grow in line with the rising mobile internet user penetration rate . This is also indicative of the preferred device type for accessing the internet among users. Social media comprises a sizable portion of internet usage in Saudi Arabia, as in many countries, and more than half of users subscribe to multiple platforms. Topping the list of most-used social media platforms were META-owned companies. Vision 2030 Saudi Arabia is undergoing an ambitious project known as Vision 2030 to diversify its economy and wean itself off oil dependency. One of the cornerstones of this initiative is to revamp its technological infrastructure to support the transition of many public and private sector services into the digital age. Some recently published public sector achievements reveal the tangible steps the government has taken to expand connectivity and digitize many public services. Additionally, the country has invested billions into tech start-ups, fintech, e-commerce, and other sectors that rely on a robust network infrastructure.

The Media Streaming Market is Segmented by Content Type (Music Streaming, Video Streaming), Revenue Model (Advertising, Subscription), Streaming Platform (Smartphone & Tablet, Laptop, and Desktop, Smart TV), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The Middle East Media and Entertainment Market is Segmented by Type (Digital Music (Music Downloads and Music Streaming), Video Games, Video-On-Demand (SvoD and TVoD, Video Downloads), E-Publishing, Advertising (Digital Advertising, Newspaper, Magazine, Television, Radio, and Outdoor Advertising), and Internet Access) and Country (Saudi Arabia, United Arab Emirates, Qatar, and the Rest of Middle East). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

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Online Home Service Market Size and Trends

The online home service market size is forecast to increase by USD 8,214.1 billion, at a CAGR of 75.8% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends. The increasing influence of digital media has made it easier for consumers to discover and book home services online. Furthermore, the rising number of advertising and marketing campaigns targeting homeowners has increased awareness and acceptance of online home services. However, the market faces challenges, including the lack of effective pricing strategies and the need for standardization and quality assurance in the industry. As more consumers turn to digital platforms for convenience and affordability, providers must adapt to remain competitive. Online marketplaces and platforms that offer transparent pricing, reliable service, and a user-friendly experience are likely to thrive in this market.

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The market is experiencing significant growth due to the increasing adoption of home facilities such as home cleaning, repairs and maintenance, pest control, beauty treatments, and fitness coaching, among others. The market is driven by the convenience and hassle-free services offered through web platforms and mobile applications. The rise of e-commerce and internet penetration has played a crucial role in the growth of this market. Payment transactions are made easy and secure through digital formats, contactless solutions, and hygienic solutions. Advertising campaigns are heavily invested in to attract customers, and mental health support and behavioral health aid are also becoming popular offerings. Smartphones and internet connectivity have made it possible for consumers to book services at their fingertips, making the process seamless and efficient. Online platforms are transforming the home services industry, offering a wide range of services from repairs to home improvements, all in the comfort of one's own home.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion ' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Service Outlook

  Health wellness and beauty
  Home care and design
  Repair and maintenance
  Others





Region Outlook

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Brazil
    Argentina





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Service Insights

The health wellness and beauty segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of facilities and offerings designed to enhance home living and promote health and welfare. These services include home cleaning, repairs and maintenance, pest control, beauty treatments, and even mental health support through behavioral health aids. E-commerce and m-commerce platforms have made it easier than ever to book these services through web and mobile applications, utilizing contactless solutions for added convenience and hygienic considerations. Payment transactions are streamlined through secure online payment systems, allowing for hassle-free transactions.

Get a glance at the market share of various regions Download the PDF Sample

The health wellness and beauty segment was valued at USD 60.10 billion in 2018 and showed a gradual increase during the forecast period. Home facilities such as carpentry, food delivery, and packing and moving services are also available on various online platforms. The increasing penetration of the internet and smartphones has made these services accessible to a larger population, including media and entertainment, fitness coaching, babysitting, pet care, and more. Cloud-based solutions have revolutionized the home services industry, enabling real-time communication between service providers and clients, and facilitating efficient scheduling and management of repairs and maintenance requests. Overall, the market offers a vast array of services to cater to the diverse needs of consumers, providing convenience, affordability, and accessibility in the comfort of their own homes.

Regional Analysis

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APAC is estimated to contribute 89% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market encompasses a wide range of facilities designed to enhance home living, from home cleaning and repairs to mental health support and beauty treatments. Payment t

The number of Twitter users in Israel was forecast to continuously decrease between 2024 and 2028 by in total 0.01 million users (-1.06 percent). The Twitter user base is estimated to amount to 0.93 million users in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Saudi Arabia and Qatar.