Scalp Care Market size is expected to reach USD 23.81 Bn by 2032, from USD 14.73 Bn in 2025, exhibiting a CAGR of 7.1% during the forecast period 2025-2032

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about **** billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

The global hair care market size was valued at USD 90.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 177.20 Billion by 2033, exhibiting a CAGR of 3.80% from 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market share.

United States Hair and Scalp Care Market was valued at USD 17.95 billion in 2024 and is anticipated to grow USD 24.84 billion by 2030 with a CAGR of 5.62%

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair dryers a

Market Research Intellect's Scalp Care Market Report highlights a valuation of USD 4.5 billion in 2024 and anticipates growth to USD 7.8 billion by 2033, with a CAGR of 7.3% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

The United States Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, and More), Nature (Natural/Organic, and Conventional/Synthetic), Price Range (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Scalp Care Device Market size was valued at USD 12.6 Billion in 2023 and is projected to reach USD 20.81 Billion by 2031, growing at a CAGR of 7.4% during the forecast period 2024-2031.

Global Scalp Care Device Market Drivers

The scalp care device market is influenced by several key market drivers that contribute to its growth and evolution. Here are some of the main drivers:

Increasing Awareness of Scalp Health: There is a growing recognition of the importance of scalp health for overall hair health. Consumers are increasingly looking for products that promote scalp care to prevent conditions like dandruff, oiliness, and hair loss. Rising Incidence of Hair Loss: A significant rise in hair loss and related concerns among both men and women is driving demand for scalp care devices. Factors such as genetics, stress, poor nutrition, and environmental pollution are leading many people to seek effective treatments.

Global Scalp Care Device Market Restraints

The scalp care device market, like many other sectors, faces various market restraints that can impact its growth and adoption. Here are some of the key restraints:

High Cost of Advanced Devices: Many scalp care devices incorporate advanced technology, leading to higher price points. This can limit access for a broader consumer base, particularly in developing regions. Limited Awareness and Education: Consumers may have limited knowledge about the benefits of scalp care and the available devices. This lack of awareness can hinder market growth as potential users may not see the value in investing in such products.

Hair and Scalp Care Device Market Outlook

The global hair and scalp care device market size was valued at approximately USD 1.5 billion in 2023 and is expected to reach around USD 3.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5% during the forecast period. The substantial growth in this market is driven by increasing consumer awareness about hair and scalp health, technological advancements in hair care devices, and a rising prevalence of hair-related issues.

One of the primary growth factors in the hair and scalp care device market is the rising awareness and consciousness among consumers regarding hair health and aesthetics. With the increasing focus on personal grooming and appearance, consumers are becoming more inclined towards using advanced hair care devices that offer effective solutions for hair and scalp issues. This trend is further fueled by the influence of social media and beauty influencers who promote various hair care routines and products. Additionally, the growing awareness about the harmful effects of chemical treatments is encouraging consumers to opt for non-invasive and device-based solutions, thereby driving the market growth.

Technological advancements in hair and scalp care devices have significantly contributed to the market's expansion. Innovations such as laser and LED technology for hair growth, scalp massagers with advanced features, and portable hair steamers have revolutionized the way people care for their hair and scalp. These devices offer convenience, efficiency, and effectiveness, making them popular among consumers. Moreover, the integration of smart technology and IoT in hair care devices, enabling personalized hair care treatments based on individual needs, is also expected to boost market growth.

The rising prevalence of hair-related issues such as hair loss, dandruff, and scalp infections is another critical factor driving the demand for hair and scalp care devices. Factors such as stress, poor diet, pollution, and hormonal imbalances contribute to these problems, leading consumers to seek effective solutions. Hair and scalp care devices provide non-invasive and at-home treatment options, making them a preferred choice for many individuals. Additionally, the aging population, which is more prone to hair thinning and loss, further supports the market's growth.

The Electric Head Scalp Massager is gaining traction among consumers seeking effective solutions for scalp health and relaxation. This innovative device offers a soothing massage experience, enhancing blood circulation and promoting relaxation, which can lead to healthier hair growth. The electric massager's convenience and ease of use make it a popular choice for individuals looking to incorporate self-care into their daily routines. With various settings and features, these massagers cater to different preferences, providing a personalized experience. The growing trend of at-home spa treatments and the increasing focus on mental well-being are driving the demand for electric scalp massagers in the market.

From a regional perspective, North America holds a significant share in the hair and scalp care device market, driven by high consumer awareness, advanced healthcare infrastructure, and the presence of key market players. The Asia Pacific region is expected to witness the fastest growth, attributed to the increasing disposable income, rising urbanization, and growing adoption of beauty and personal care products. Europe also represents a substantial market share, with a strong emphasis on personal grooming and the presence of a large aging population. Other regions such as Latin America and the Middle East & Africa are gradually emerging as potential markets due to improving economic conditions and increasing awareness about hair care devices.

Product Type Analysis

The hair and scalp care device market is segmented by product type, which includes laser devices, LED devices, scalp massagers, hair steamers, and others. Laser devices are primarily used for hair growth treatments. They work by stimulating hair follicles, increasing blood flow, and encouraging hair regrowth. These devices are particularly popular among individuals experiencing hair thinning and hair loss. The market for laser devices is expected to grow significantly due to the increasing prevalence of alopecia and the rising demand for non-invasive hair restoration solutions. The convenience and effectiveness of at-home laser tr

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 92.3 billion, driven by the increasing focus on personal grooming and health-conscious consumer trends. The market is expected to expand at a robust CAGR of 5.1% from 2025 to 2033, reaching a projected value of USD 143.3 billion by 2033. The growth is primarily fueled by the rising demand for innovative hair care products, growing awareness of hair health, and the proliferation of distribution channels, especially online platforms. As per our latest research, the market’s trajectory is underpinned by a surge in consumer spending on premium and specialized hair care solutions in both developed and emerging economies.

One of the most significant growth factors in the hair care market is the increasing consumer awareness regarding hair health and hygiene. With the widespread influence of social media and beauty influencers, consumers are now more informed about hair care routines, ingredients, and the long-term impact of using substandard products. This awareness has led to a surge in demand for products that cater to specific hair types and concerns, such as anti-dandruff, hair fall control, and color protection. The trend towards natural and organic products is also gaining momentum, as consumers seek safer and more environmentally friendly alternatives. Brands are responding by expanding their product portfolios to include sulfate-free, paraben-free, and cruelty-free options, further propelling the market’s growth.

Another critical driver is the rapid urbanization and changing lifestyles, especially in emerging economies. Urban consumers tend to have higher disposable incomes and are more exposed to global beauty trends, leading to increased spending on hair care products. The hectic pace of urban life has also boosted the popularity of convenient and time-saving products, such as dry shampoos and leave-in conditioners. Additionally, the growing participation of women in the workforce has contributed to the demand for professional hair care solutions and styling products, as consumers seek to maintain a polished appearance with minimal effort. This shift in lifestyle patterns is expected to sustain the market’s growth trajectory over the forecast period.

Technological advancements and product innovation are further accelerating the expansion of the hair care market. Companies are investing heavily in research and development to introduce products that address specific hair concerns, offer multifunctional benefits, and enhance the overall user experience. The integration of advanced ingredients such as keratin, argan oil, and biotin, along with the use of cutting-edge delivery systems, has resulted in highly effective formulations that resonate with modern consumers. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize offerings, and gather real-time feedback, thereby driving product adoption and loyalty.

Regionally, the Asia Pacific segment dominates the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the region’s large population base, rising disposable incomes, and a strong cultural emphasis on hair health and beauty. Countries such as China, India, and Japan are witnessing robust demand for both traditional and modern hair care products, supported by rapid urbanization and evolving consumer preferences. North America and Europe also represent significant markets, characterized by high per capita spending and a strong inclination towards premium and specialized products. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by increasing awareness and the expansion of distribution networks.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo remains

North America Hair and Scalp Care Market was valued at USD 25.23 billion in 2024 and is expected to reach USD 35.93 billion by 2030 with a CAGR of 6.13%.

The Global Premium Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, and Other Product Types), Ingredients (Conventional and Natural/Organic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Hair Care Market size was valued at USD 83.83 Million in 2024 and is projected to reach USD 129.63 Million by 2032, growing at a CAGR of 5.60% from 2026 to 2032.Global Hair Care Market DriversGrowing Consciousness of Personal Grooming: The market for hair care products is fueled by customers' growing consciousness of their own grooming and appearance, which is fueled by factors including social media impact, celebrity endorsements, and evolving beauty standards.Growing Disposable Income: Consumers are able to spend more on high-end hair care products and salon services because to economic prosperity and rising disposable income levels, especially in emerging markets. This is propelling market expansion.Concerns about hair health and aging-related problems like graying, thinning, and hair loss are being driven by the world's aging population, which is also driving demand for customized hair care products that address these particular difficulties.Product Innovation and R&D Expenditures: Manufacturers' ongoing efforts to create cutting-edge formulas, natural and organic materials, and tailored solutions for particular hair types and issues stimulate customer demand and propel the market forward.Influence of Social Media and Beauty Trends: Consumer tastes and trends are shaped by the ubiquitous influence of social media platforms, beauty influencers, and online beauty communities. This creates a need for cutting-edge hair care products that are endorsed by influencers and are trendy and innovative.Urbanization and Changing Lifestyles: d damaStress, pollution exposure, and busy schedules all lead to hair-related problems like frizz, dryness, ange. As a result, there is a growing need for hair care products that provide protection and restoration.Distribution Channel Expansion: Increasing the availability of hair care products across a range of channels, including as drugstores, supermarkets, specialty beauty shops, and e-commerce platforms, increases customer access and propels market growth.Emphasis on Natural and Organic Products: Concerns about synthetic chemicals, environmental sustainability, and consumer health are driving an increasing desire among consumers for natural and organic hair care products. This in turn is driving demand for these goods.Men's Grooming Segment Growth: The market is expanding due to the men's grooming segment, which is experiencing rapid growth due to shifting grooming habits, growing awareness of men's hair care needs, and the availability of specialist products that address men's hair concerns.Growing Demand for Professional Salon Services: The demand for salon-only hair care products and treatments is being driven by the increasing popularity of professional salon services, such as color, style, and hair treatments, particularly among millennials and urban consumers.

The APAC Professional Scalp Treatment Products Report is Segmented by Product Type (Scalp-Care Shampoo, Conditioner & Mask, Oils & Serums/Ampoules, Exfoliant Scrubs, Others), Distribution Channel (Salons, Retail Channels), Category (Natural/Organic, Synthetic/Conventional), and Geography (China, Japan, India, South Korea, Taiwan, Australia, and More). The Market Forecasts are Provided in Terms of Value (USD).

Scalp Care Market Outlook

According to our latest research, the global scalp care market size in 2024 stands at USD 13.8 billion, with a robust growth trajectory supported by a CAGR of 7.1% from 2025 to 2033. By the end of 2033, the market is forecasted to reach a value of USD 25.5 billion. This positive outlook is primarily driven by heightened consumer awareness regarding scalp health, increasing incidences of scalp-related disorders, and the proliferation of innovative scalp care products. As per the latest research, the market is witnessing an influx of both established and emerging brands, each striving to address diverse consumer needs across the globe.

The significant growth factors propelling the scalp care market include the rising prevalence of scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis, which are compelling consumers to seek specialized products. The modern lifestyle, marked by increasing pollution levels, stress, and unhealthy dietary habits, has exacerbated scalp health issues, leading to a surge in demand for targeted scalp care solutions. Furthermore, the beauty and personal care industry's continuous efforts to educate consumers about the importance of scalp health have fostered a shift from generic hair care products to more specialized scalp care offerings. This transition is further reinforced by the growing influence of social media and beauty influencers, who play a pivotal role in shaping consumer perceptions and driving product adoption.

Another crucial driver for the scalp care market is the advancement in product formulations and technologies. Manufacturers are increasingly investing in research and development to introduce products enriched with natural ingredients, essential oils, and clinically proven actives that offer therapeutic benefits beyond basic cleansing. The trend towards clean beauty and sustainability has also led to the development of scalp care products that are free from harmful chemicals, sulfates, and parabens, catering to the preferences of health-conscious consumers. Additionally, the integration of digital technologies, such as scalp analysis devices and personalized product recommendations, has enhanced consumer engagement and satisfaction, thereby fueling market growth.

The expansion of distribution channels, particularly the rapid growth of online retail, has played a significant role in the market's upward trajectory. E-commerce platforms have democratized access to a wide array of scalp care products, enabling consumers to explore, compare, and purchase products with ease. The convenience of doorstep delivery, coupled with attractive discounts and subscription models, has further incentivized consumers to invest in scalp care solutions. Moreover, the emergence of direct-to-consumer (DTC) brands leveraging digital marketing strategies has intensified competition and innovation within the scalp care market, resulting in a broader product portfolio and improved consumer experiences.

From a regional perspective, Asia Pacific holds the largest share of the scalp care market, driven by a large population base, increasing disposable incomes, and a deep-rooted cultural emphasis on hair and scalp health. North America and Europe are also significant contributors, characterized by high consumer awareness, advanced retail infrastructure, and the presence of leading global brands. Latin America and the Middle East & Africa, while smaller in market size, are witnessing rapid growth due to changing lifestyles and increasing adoption of premium scalp care products. Collectively, these regions are expected to sustain the market's positive momentum over the forecast period.

Product Type Analysis

The scalp care market is segmented by product type into shampoos, conditioners, serums & oils, masks & treatments, exfoliators, and others. Among these, shampoos dominate the market, accounting for the largest share due to their widespread usage as a primary s

Global Scalp Care market size 2025 was XX Million. Scalp Care Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Find detailed analysis in Market Research Intellect's Scalp Care Device Market Report, estimated at USD 1.2 billion in 2024 and forecasted to climb to USD 2.5 billion by 2033, reflecting a CAGR of 9.2%.Stay informed about adoption trends, evolving technologies, and key market participants.

Market Research Intellect's Hair And Scalp Care Products Market Report highlights a valuation of USD 25.3 billion in 2024 and anticipates growth to USD 36.9 billion by 2033, with a CAGR of 5.5% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

The Luxury Hair Care Market size was valued at USD 23.16 billion in 2023 and is projected to reach USD 40.21 billion by 2032, exhibiting a CAGR of 8.2 % during the forecasts period. Luxury hair care refers to a range of high-end hair products and treatments that promise superior performance and results. These products are often formulated with rare, high-quality ingredients and are designed to provide an exceptional level of care for the hair. The term "luxury" in this context signifies not only the price point but also the quality and exclusivity of the product. Luxury hair care items are typically sold in salons or high-end retail stores and are associated with prestigious brands known for their expertise in hair health and beauty. The benefits of luxury hair care products include advanced hydration, nourishment, and repair for damaged hair. They often boast unique formulations that address specific hair concerns such as frizz, dullness, or thinning. These products can range from shampoos and conditioners to serums, oils, and masks, each offering a specialized treatment to enhance the hair's natural beauty. Recent developments include: In November 2023, Kérastase, a L’Oréal brand, introduced the Blond Absolu Collection, focusing on addressing the hydration requirements of blonde hair. This collection features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum represents Kérastase's inaugural scalp-specific product designed explicitly for blondes, targeting hair health at the root. , In June 2023, the company’s Bumble and bumble brand introduced its Bb. Seaweed collection. Enriched with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to promote a healthy, balanced scalp, impart luminosity to the hair, and facilitate effortless air-dried styling. , In July 2022, the company entered the Indian market, marking its presence in three cities: Delhi, Mumbai, and Chennai. The product line was accessible for purchase in premium A-category salons throughout India, as well as in beauty stores like Boddess Beauty. The brand also extended its retail presence online through Tatacliq Lux. .

The global hair and scalp care products market is experiencing robust growth, driven by increasing consumer awareness of hair health and a rising demand for premium and specialized products. The market, estimated at $100 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $140 billion by the end of the forecast period. Several factors contribute to this expansion. The growing popularity of natural and organic ingredients, fueled by concerns about chemical exposure and sustainability, is significantly impacting product formulation and consumer choices. Furthermore, the increasing prevalence of hair loss and scalp conditions, coupled with improved access to effective treatment options, fuels market growth. Innovation in product categories, such as hair serums, scalp treatments, and specialized shampoos and conditioners targeting specific hair types and concerns (e.g., color-treated hair, dandruff, thinning hair), continues to drive market expansion. The rise of e-commerce and direct-to-consumer brands is also reshaping distribution channels and creating new opportunities for market participants. Key players such as Sephora, L'Oréal, Procter & Gamble, Estée Lauder, Kao, Shiseido, Beiersdorf, Henkel, and Shanghai Jahwa are competing fiercely through product diversification, strategic acquisitions, and brand building. However, the market faces certain restraints. Fluctuations in raw material prices and stringent regulatory frameworks concerning the use of certain chemicals pose challenges. Furthermore, maintaining consumer trust and addressing concerns regarding product efficacy and ingredient safety are crucial for sustained market growth. Market segmentation is evident across product type (shampoos, conditioners, treatments, styling products), price point (mass, premium), and distribution channel (online, retail). Geographic variations in consumer preferences and market maturity levels also influence regional growth trajectories. Understanding these nuances is critical for businesses looking to capitalize on the opportunities within this dynamic market.