Public schools have managed to maintain revenue growth despite significant shifts in funding, enrollment and parental preferences. Class sizes are shrinking every year as birth rates drop and the high school retention rate stagnates, straining revenue as smaller schools see lessened funding from governments. Public schools have contended with heightened competition from alternative education options, especially homeschooling and private institutions, as parents seek more personalized educational experiences. States have increasingly adopted school choice systems, allowing parents to use public funds or tax credits to pay for private schooling. The Trump administration has taken steps to promote these programs even more and has proposed establishing a federal voucher system. Despite heightened competition and a rigorous competitive atmosphere, strong per-pupil funding amid strong state and local budgets has buoyed public schools. Public schools' revenue has been climbing at a CAGR of 1.4% to an estimated $1.0 billion over the five years through 2025, including a rise of 0.9% in 2025 alone. Governments fully fund public schools. Support from state and local governments is especially vital, as they provide nearly nine-tenths of public schools' revenue. Despite a slight dip in 2022, strong tax income pushed up government funding for primary and secondary schools by 6.2% in 2023. These resources are enabling public schools to invest in tutoring and counseling to improve their educational outcomes and better compete with alternative primary and secondary schools. Public schools also used funds to help transition to online and augmented education and have avoided taking on further losses as shrinking class sizes leave them without pressure to continue purchasing new laptops or tablets. Still, public schools are not profitable and largely operate at a loss every year. Public schools are set to face a continued drop in enrollment as well as intensifying competition. To sustain revenue and support, schools will focus on retaining students and improving academic outcomes despite potential federal funding changes. The expansion of school choice programs will compel public schools to enhance their quality and offer additional services like after-school programs to sustain enrollment and win parental support as families gain more access to private schools. Still, charter schools will leverage their unique value propositions to remain competitive and buoy enrollment in the public school system. Public schools' revenue is set to stagnate, swelling at a CAGR of just 0.2% to an estimated $1.0 billion through the end of 2030.

Snapshot img

North America School Market Size 2024-2028

The North America school market size is forecast to increase by USD 49.21 billion, at a CAGR of 12.55% between 2023 and 2028.

In the North American school market, digital transformation is gaining significant traction in both public and private educational institutions. Schools are increasingly investing in formative learning tools to enhance student engagement and improve educational outcomes. However, the implementation of blended learning approaches poses challenges, with concerns surrounding the credibility of sources and the quality of content. As schools navigate this digital shift, they must ensure that the resources they adopt are reliable and effective in supporting student learning. To capitalize on this trend, companies offering digital educational solutions must prioritize the development of high-quality, trustworthy content and tools to meet the evolving needs of the North American school market.
Effective collaboration between schools, technology providers, and educational experts will be essential to address the challenges of credibility and content quality in the blended learning environment, ultimately driving innovation and growth in the sector.

What will be the size of the North America School Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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School transportation in North America is a dynamic market, prioritizing sustainability and security. School buses are being upgraded with recycling programs, alternative fuel infrastructure, and green building practices. Security screening and anti-terrorism measures, including biometric authentication and facial recognition, are increasingly integrated into transportation systems. Real-time tracking, route planning, and dispatch management ensure efficient operations. Safety technology, such as automatic emergency braking, lane departure warning, and blind spot detection, is standard in modern bus designs. Special needs transportation caters to diverse student populations.
School bus manufacturing incorporates innovation in transportation, focusing on passenger comfort, driver fatigue monitoring, and noise reduction. Vibration damping and chassis types are considered in bus design for optimal performance. Fuel management and engine options cater to sustainability concerns. Safety is a top priority, with a focus on safety technology and maintenance schedules.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Public
  Private


Product

  Elementary
  Senior high
  Middle and junior high


Geography

  North America

    US
    Canada
    Mexico

By Type Insights

The public segment is estimated to witness significant growth during the forecast period.

Public schools in North America are integral to the education system, funded and operated by local, state, or provincial governments. With a focus on accessibility and affordability, these institutions serve the community by providing free education to students. The market for public schools is driven by government initiatives to modernize technology infrastructure, enabling various learning modes like online education. Sustainability is also a growing priority, with initiatives to reduce carbon footprints through the adoption of renewable energy sources and electric school buses. Cost optimization is a key concern, leading to the implementation of fuel-efficient HVAC systems, telematics for fleet management, and route optimization.

Student safety remains a top priority, with regulations mandating safety inspections, emergency response plans, and the use of two-way radios for communication. Compliance with industry standards for seat comfort, ADA accessibility, and emergency evacuation procedures is essential. Technology integration, including wi-fi connectivity, digital signage, and data analytics, enhances the learning experience and streamlines operations. School bus procurement involves considering factors like passenger capacity, bus safety features, and financing options. Partnerships with school districts and labor unions contribute to operational efficiency, while bus driver training and communication systems ensure effective student transportation.

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The Public segment was valued at USD 25.52 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to ga

Private schools have struggled to maintain enrollment and revenue as the population of children in the K-12 age range evaporates. The Federal Reserve Bank of Dallas and the International Monetary Fund report that the fertility rate has continued to plunge further below replacement levels, and the National Center for Health Statistics reports a drop of over 100,000 births per year since 2020. This demographic shift has led to fewer children entering the K-12 age range and smaller graduating classes. Immigration helps reduce low birth rates' impact on the US population, but less than a tenth of immigrating students attend private K-12 schools. Ultimately, the National Center for Education Statistics projects a drop in private school enrollment from 6.0 million in 2020 to 5.5 million by 2025. Charter schools have presented fierce competition, and public school enrollment has slumped by just 2.3% since 2020, compared to an 8.2% drop in private school enrollment. To mitigate these challenges, many private schools have increased tuition fees, though some families have been unable to afford the higher costs. Revenue has been sinking at a CAGR of 1.4% to an estimated $79.5 billion over the five years through 2025, including an expected 0.7% decline in 2025 alone. Despite persistent population-related issues, expanding government assistance is beginning to turn things around for private schools. States have increasingly embraced school choice programs, which allow parents to use public funds for private education. These programs have begun to crop up faster than ever, with 15 of the nation's 24 school choice programs enacted in the past five years. The push to promote private education ultimately led to the first-ever federal school choice program, passed in the One Big Beautiful Bill Act in July 2025. However, this assistance is optional for states to participate and will largely remain limited to states that already maintain school choice initiatives. The number of K-12 age students will continue dropping, but government assistance and growing incomes will help stave off further dips in revenue. Larger, well-established private schools may better navigate challenges by balancing tuition hikes with financial aid offerings targeted at higher-income families, slightly lifting profit. To stay competitive with charter and public alternatives, private schools might offer more personalized educational experiences. By leveraging potential government support and adjusting their strategies, private schools will buoy revenue amid persisting headwinds. Revenue is set to swell at a CAGR of 0.3% and to an estimated $80.7 billion by the end of 2030.

The U.S. K12 Education Market Size Was Worth USD 4 Billion in 2023 and Is Expected To Reach USD 31 Billion by 2032, CAGR of 21%.

The Global School Information Management System Market is Segmented by Type (On-Premise, Cloud), Application (Administration, Finance, Academics), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

The K-12 Education Market Report is Segmented by Institution Type (Public, Private), Learning Model (Traditional In-Person, Hybrid, Virtual Schools), Technology (Learning Management Systems (LMS), Digital Content and E-Textbooks and More), Application (Pre-Primary and Primary School, Middle School, High School) and by Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Educational Services sector comprises 13 subsectors of the US economy, ranging from public schools to testing and educational support services. Primary, secondary and postsecondary schools alone generate 92.0% of the sector's revenue. Most of these institutions rely entirely on government funding, and nearly three-quarters of the educational services revenue comes from public schools and public universities. Accordingly, strong federal, state and local support for all levels of education has driven revenue upward over the past five years. Expanding discretionary budgets made private schools and higher education more affordable for students and parents, but the Trump administration's changing policies have brought new complications. Still, substantial funding and skyrocketing investment returns for private nonprofit universities have elevated revenue. Revenue has climbed at a CAGR of 4.6% to an estimated $2.7 trillion through the end of 2025, when revenue will rise by 1.1%. Solid state and local government funding for education has helped support the sector's success despite fluctuating enrollment. Faltering birth rates are leading to lower headcounts in K-12 schools, and ballooning student debt has made many would-be college students skeptical of the return on investment of an expensive degree. While student loan forgiveness efforts slowed a decline in the number of college students, the new presidential administration's end to these efforts has begun to exacerbate price-based and quality-based competition among higher education institutions. President Trump's scrutiny of course curricula has made public funds harder to acquire for schools, and the administration's efforts to close the Department of Education have begun to deter would-be students from attending college. Trends in the domestic economy are set to move in the Educational Services sector's favor over the next five years as prospective students become better able to pay for rising tuition rates and premium education options. Government funding for primary, secondary and postsecondary institutions will continue to escalate through the next period, though lackluster enrollment will temper revenue growth. Public schools, which account for over half the sector's revenue, will continue to post losses and drag down the average profit for educational services. New school choice initiatives, including Texas's new, largest-ever voucher program, will make private schools more affordable for parents. However, heightened oversight and continued efforts to close the Department of Education will remain a significant pain point for many educational services. Overall, revenue is set to climb at a CAGR of 0.8% to $2.8 trillion through the end of 2030.

Success.ai’s Education Industry Data with B2B Contact Data for Education Professionals Worldwide enables businesses to connect with educators, administrators, and decision-makers in educational institutions across the globe. With access to over 170 million verified professional profiles, this dataset includes crucial contact details for key education professionals, including school principals, department heads, and education directors.

Whether you’re targeting K-12 educators, university faculty, or educational administrators, Success.ai ensures your outreach is effective and efficient, providing the accurate data needed to build meaningful connections.

Why Choose Success.ai’s Education Professionals Data?

1. Comprehensive Contact Information
2. Access verified work emails, direct phone numbers, and LinkedIn profiles for educators, administrators, and education leaders worldwide.

3. AI-driven validation guarantees 99% accuracy, ensuring the highest level of reliability for your outreach.

4. Global Reach Across Educational Roles

5. Includes profiles of K-12 teachers, university professors, education directors, and school administrators.

6. Covers regions such as North America, Europe, Asia-Pacific, South America, and the Middle East.

7. Continuously Updated Datasets

8. Real-time updates ensure that you’re working with the most current contact information, keeping your outreach relevant and timely.

9. Ethical and Compliant

10. Success.ai’s data is fully GDPR, CCPA, and privacy regulation-compliant, ensuring ethical data usage in all your outreach efforts.

Data Highlights:

• 170M+ Verified Professional Profiles: Includes educators and administrators across various levels of education.
• 50M Work Emails: Verified and AI-validated emails for seamless communication.
• 30M Company Profiles: Rich insights into educational institutions, supporting detailed targeting.
• 700M Global Professional Profiles: Enriched datasets for comprehensive outreach across the education sector.

Key Features of the Dataset:

1. Education Decision-Maker Profiles
2. Identify and connect with decision-makers at educational institutions, including principals, department heads, and education directors.

3. Reach K-12 educators, higher education faculty, and administrative professionals with relevant needs.

4. Advanced Filters for Precision Targeting

5. Filter by educational level, subject area, location, and specific roles to tailor your outreach campaigns for precise results.

6. AI-Driven Enrichment

7. Profiles are enriched with actionable data to provide valuable insights, ensuring your outreach efforts are impactful and effective.

Strategic Use Cases:

1. Educational Product and Service Marketing
2. Promote educational tools, software, or services to decision-makers in schools, colleges, and universities.

3. Build relationships with educators to present curriculum solutions, digital learning platforms, and teaching resources.

4. Recruitment and Talent Acquisition

5. Target educational institutions and administrators with recruitment solutions or staffing services for teaching and support staff.

6. Engage with HR professionals in the education sector to promote job openings and talent acquisition services.

7. Professional Development Programs

8. Reach educators and administrators to offer professional development courses, certifications, or training programs.

9. Provide online learning solutions to enhance the skills of educators worldwide.

10. Research and Educational Partnerships

11. Connect with education leaders for research collaborations, institutional partnerships, and academic initiatives.

12. Foster relationships with decision-makers to support joint ventures in the education sector.

Why Choose Success.ai?

1. Best Price Guarantee

2. Success.ai offers high-quality, verified data at the best possible prices, making it a cost-effective solution for your outreach needs.

3. Seamless Integration

4. Integrate this verified contact data into your CRM using APIs or download it in your preferred format for streamlined use.

5. Data Accuracy with AI Validation

6. With AI-driven validation, Success.ai ensures 99% accuracy for all data, providing you with reliable and up-to-date information.

7. Customizable and Scalable Solutions

8. Tailor data to specific education sectors or roles, making it easy to target the right contacts for your campaigns.

APIs for Enhanced Functionality:

1. Data Enrichment API

2. Enhance existing records in your database with verified contact data for education professionals.

3. Lead Generation API

4. Automate lead generation campaigns for educational services and products, ensuring your marketing efforts are more efficient.

Leverage Success.ai’s B2B Contact Data for Education Professionals Worldwide to connect with educators, administrators, and decision-makers in the education sector. With veri...

This statistic shows the projected number of firms in the education industry in the United States in 2019 and 2026, by size of firm. By 2026, the education industry in the U.S. is projected to have *** companies employing over 10,000 people.

This dataset tracks annual distribution of students across grade levels in Industry Limited Secure School

Graph and download economic data for Employment for Educational Services: Technical and Trade Schools (NAICS 61151) in the United States (IPUQN61151W200000000) from 1987 to 2024 about schools, NAICS, trade, education, IP, services, employment, and USA.

In financial year 2020, the market size of the education industry was about *** billion U.S. dollars across India. This market value was estimated to rise up to *** billion U.S. dollars by financial year 2025 in the country.

Global Education market size was $6,682.46 Billion in 2022. Education Industry's Compound Annual Growth Rate will be 5.17% from 2023 to 2030. Market Dynamics of Education Market

Key Drivers for Education Market

Global Initiative for Universal Access to Quality Education: Governments and non-governmental organizations are dedicating resources to enhance educational access as a fundamental human right, thereby boosting enrollment figures and infrastructure development on a global scale.
Accelerated Digitization and Integration of Educational Technology: The implementation of learning management systems, virtual classrooms, and educational applications is revolutionizing conventional teaching and learning paradigms.
Increasing Demand for Skill-Oriented and Lifelong Learning: A notable shift in the workforce towards ongoing skill enhancement is driving the need for vocational training, certification programs, and adaptable learning formats.

Key Restraints for Education Market

Disparities in Educational Access and the Digital Divide: Socioeconomic and geographical inequalities persist, hindering access to quality education and digital resources in economically disadvantaged and rural areas.
Shortage of Qualified Educators and Instructors: Numerous regions are experiencing a lack of teachers and inadequate training, which adversely affects the quality of education delivery, particularly in STEM fields and language instruction.
Escalating Costs of Higher and International Education: Increasing tuition fees and living costs are rendering advanced education unattainable for a significant number of students, especially in developing countries.

Key Trends for Education Market

Growth of Online and Hybrid Learning Models: Blended learning approaches that merge in-person and online classrooms are becoming the norm in educational institutions, including schools, colleges, and corporate training programs.
Customized and Adaptive Learning Experiences: Artificial intelligence-driven platforms are personalizing content and learning pathways to meet individual requirements, thereby enhancing engagement and academic performance.
Focus on STEAM and Future-Ready Curriculum: There's a growing emphasis on science, technology, engineering, arts, and mathematics (STEAM) to prepare learners for innovation-driven careers.

Introduction of Education

Education is the act or process of transmitting or gaining broad information, improving thinking and judgment skills, and generally preparing oneself or others for mature life. Education is the channel through which humans learn the skills, methods, information, and knowledge they need to know, understand, and respect. As a result, the importance of education in life is enormous. Education is crucial in life since it helps everyone create a positive outlook on the world and society as a whole. Education assists in acquiring and exploring new concepts. Education allows a person to gain information and boost their self-esteem. It can help to advance in the work as well as in personal development. A well-educated person can become a valuable member of society. It assists in making thorough life decisions.

The U.S. Education Market Size Was Worth USD 1,601.97 Billion in 2023 and Is Expected To Reach USD 2,506.56 Billion by 2032, CAGR of 5.10%.

The virtual schools market is booming, projected to hit $2.1 billion in 2025 and grow at a 15.2% CAGR through 2033. Discover key market drivers, trends, and regional insights. Explore leading companies and competitive strategies in this rapidly expanding sector of online education.

Discover Market Research Intellect's E-school Market Report, worth USD 25 billion in 2024 and projected to hit USD 50 billion by 2033, registering a CAGR of 8.5% between 2026 and 2033.Gain in-depth knowledge of emerging trends, growth drivers, and leading companies.

According to Cognitive Market Research, The Global K 12 International Schools market size is USD 7.8 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 9.00% from 2023 to 2030.

The demand for K-12 International Schools is rising due to the growing international education.
Demand for English language international schools remains higher in the K 12 International Schools market.
The international baccalaureate category held the highest K 12 International Schools market revenue share in 2023.
North American K 12 International Schools will continue to lead, whereas the European K 12 International Schools market will experience the most substantial growth until 2030.

Increase in Government Initiatives to Provide Viable Market Output

The increasing government initiatives propel the growth of the K 12 International Schools market. Policymakers worldwide are increasingly recognizing the importance of quality education and are implementing initiatives to enhance the accessibility and standards of K12 education. Financial support, curriculum development, and infrastructure improvements are common focus areas. These initiatives aim to foster a conducive learning environment, boost student outcomes, and prepare future generations for a rapidly evolving global landscape. As governments actively invest in education the K12 international schools market benefits from a supportive regulatory framework and increased resources, fostering growth and innovation in the sector.

For instance, Saudi Arabia announced the 'Madrasati' e-learning platform in 2020. In 2021, the Online Learning Consortium (OLC) ranked it among the seven top global e-learning platforms.

(Source:www.arabnews.com/node/1918431/saudi-arabia)

Growing Demand for International Education to Propel Market Growth

The growth of international education has significantly impacted the K 12 International Schools market. Parents increasingly recognize the importance of a globally oriented curriculum that fosters cultural awareness and equips students with a competitive edge in the global job market. International schools offer diverse and comprehensive learning experiences, often incorporating internationally recognized curricula such as the International Baccalaureate (IB) or Cambridge Assessment International Education. This demand is further fueled by the rise in expatriate populations, the desire for English language proficiency, and the aspiration for a well-rounded education beyond traditional academic metrics. As a result, the K12 international schools sector is witnessing sustained growth to meet the evolving educational preferences of a globally-minded generation.

For instance, on October 26, 2022, US-headquartered investment house Safanad and international education platform Global School Management propounded an initial investment of $200 million in the Middle East to take over education assets. It significantly boosted their investment as they spread their portfolio of K-12 schools in the region.

(Source:safanad.com/posts_news/safanad-and-global-school-management-plan-investments-of-us200-million-in-mena-education-sector/)

Rising Demand of Online Education Fuels the Market

Key Dynamics of

K 12 International Schools Market

Key Drivers of

K 12 International Schools Market

Rising Expatriate Population and Global Mobility: As international professionals move for employment, the demand for high-quality, globally recognized educational systems such as IB, Cambridge, and American curricula is increasing. K–12 international schools fulfill this need by providing consistent academic standards and cultural inclusivity, establishing themselves as the preferred option for expatriate families throughout Asia, the Middle East, and Europe.

Growing Demand from Local Elite and Affluent Families: In addition to expatriate families, local high-income households are progressively opting for international schools that offer English-medium instruction, global curricula, and enhanced pathways to prestigious universities overseas. This trend is particularly notable in emerging economies where international education is perceived as a gateway to global opportunities and future success.

Increased Investment from Private Equity and EdTech Players: The K–12 international school sector is drawing significant private equity investment due t...

Snapshot img

North America Virtual Schools Market Size 2025-2029

The virtual schools market in North America size is forecast to increase by USD 2.24 billion billion at a CAGR of 14.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the need for cost-effective teaching models and the emergence of E-learning via mobile devices. The increasing popularity of open-source learning content is another key trend fueling market expansion. With budget constraints and the desire for flexible learning options, virtual schools offer an attractive solution for students and educators alike.
This shift towards virtual education is transforming the education landscape, presenting both opportunities and challenges.Staying abreast of these market dynamics is essential for stakeholders looking to capitalize on the potential of this rapidly evolving sector.

What will be the Size of the Market During the Forecast Period?

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The market is experiencing significant growth, driven by the increasing adoption of online collaboration tools and educational innovation. Virtual school management systems facilitate online school choice for students, enabling personalized instruction and improved student retention. Educational research highlights the effectiveness of digital accessibility and virtual learning technology integration in enhancing learning outcomes. Student engagement strategies, such as educational video and interactive simulations, are essential components of virtual school design. The future of education lies in the development of digital learning ecosystems, which incorporate online reputation management, equity in education, and learning analytics. Virtual schools require robust online learning infrastructure to support student support systems and ensure digital accessibility for all students.
The integration of learning technology and online learning platforms into virtual schools is crucial for delivering effective instruction and promoting student success. Virtual school governance is a critical aspect of the virtual schools market, ensuring the provision of high-quality education and addressing the digital divide. Online learning platforms must prioritize student engagement and provide effective student support systems to mitigate potential challenges and promote positive learning experiences. The use of virtual schools and online learning infrastructure offers significant benefits, including increased flexibility, accessibility, and personalized instruction. However, challenges remain, including the need for effective online reputation management and ensuring equity in education.The market will continue to evolve, with a focus on developing innovative learning technologies and digital content to enhance the virtual learning experience.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  For-profit EMO
  Non-profit EMO


Application

  Elementary schools
  Middle schools
  High schools
  Adult education


Delivery Mode

  Online Courses
  Learning Management Systems
  Mobile Learning
  Virtual Classrooms


Subject Area

  STEM
  Business & Management
  Healthcare
  Creative Arts


Deployment Type

  Cloud-Based
  On-Premises


Geography

  North America

    US
    Canada
    Mexico

By Type Insights

The for-profit emo segment is estimated to witness significant growth during the forecast period.

For-profit Education Management Organizations (EMOs) are private entities that offer administrative and operational support, curriculum development, and teacher training to schools or districts while aiming for profit generation. These organizations have extensive experience and expertise in delivering virtual education programs. They invest in advanced technology infrastructure, learning management systems, and instructional resources to create engaging virtual learning experiences for students. For-profit EMOs prioritize personalized learning, student engagement, and parent involvement through digital textbooks, online curriculum, and interactive digital learning platforms. They also emphasize student success by providing online tutoring, adaptive learning, and data analytics. Virtual classrooms and mobile learning enable students to access education from anywhere, while virtual field trips offer immersive educational experiences.

For-profit EMOs build educational partnerships to expand their offerings, including virtual labs, online libraries, and virtual school networks. They also focus on online marketing, branding, and student recruitment to attract a diverse student population. Higher education institutions collaborate with for-profit EMO

[205+ Pages Report] The global online education market size is expected to grow from USD 217 billion in 2022 to USD 475 billion by 2030, at a CAGR of 9.1% from 2023-2030

Global virtual schools market worth at USD 3.72 Billion in 2024, is expected to surpass USD 18.98 Billion by 2034, with a CAGR of 16.1% from 2025 to 2034.