In 2021, Google's net search advertising revenue stood at **** billion U.S. dollars. In 2022, the amount was expected to increase by **** percent to reach **** billion. In that year, search ad revenue was forecast to account for roughly ** percent of Google's total revenue.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, search advertising spending amounted to *** billion U.S. dollars worldwide. The expenditure was forecast to increase by *** percent annually until 2027, reaching close to ****billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

The ad spending growthin the 'Search Advertising' segment of the digital advertising market in the United States was forecast to continuously decrease between 2023 and 2028 by in total *** percentage points. After the fifth consecutive decreasing year, the indicator is estimated to reach **** percent and therefore a new minimum in 2028. Find other key market indicators concerning the ad spending and average ad spending per internet user (ARPU). The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Video Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total **** U.S. dollars (+***** percent). After the ninth consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the ad spending and ad spending growth. The Statista Market Insights cover a broad range of additional markets.

Microsoft Corporation's global search advertising revenue increased year-on-year in the fiscal years from 2016 to 2024. In FY2024, Microsoft generated around ***** billion U.S. dollars in revenue from search advertising.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2019 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Desktop segment achieves the highest value of ***** billion U.S. dollars at 2028. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in the United Kingdom and a comparison of ad spending in Spain. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in both segments until 2029. The trend observed from 2017 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Mobile segment achieves the highest value of ***** billion U.S. dollars in 2029. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United Kingdom and a comparison of share of revenue generated via desktop purchases in Russia.The Statista Market Insights cover a broad range of additional markets.

In 2022, Google generated ***** billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly *** billion U.S. dollars by 2027. The search engine is responsible for roughly ** percent of the global ad revenue.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Mobile segment achieves the highest value of ***** billion U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Search Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total **** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in Switzerland. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2020 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Desktop segment achieves the highest value of 4.8 billion U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Concerning the two selected segments, the segment Search Advertising Mobile has the largest ad spending growth with **** percent. Contrastingly, Search Advertising Desktop is ranked last, with **** percent. Their difference, compared to Search Advertising Mobile, lies at **** percentage points. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in the United States and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

Google accounted for **** percent of search advertising revenue in the United States as of March 2021. Amazon followed with a search ad revenue share of ** percent, while Microsoft, Verizon Media, and Yelp completed the top five with a respective ***, ***, and *** percent.

In 2021, search accounted for **** percent of Google's advertising revenue in the United States. In the following years, the share is expected to start dropping. In 2024, it is projected to stand at **** percent.

Search advertising revenue in the United States was forecast to reach ****billion U.S. dollars in 2025. Retail media was projected to account for roughly ***billion dollars and traditional search for ****billion.

In 2021, Google's net search advertising revenue reported exceptional growth, increasing more than ** percent of the values from 2020. In the following years, the revenue is expected to continue growing, albeit at a significantly slower rate.

The ad spending in the 'Search Advertising' segment of the advertising market in Germany was forecast to continuously increase between 2024 and 2030 by in total *** billion U.S. dollars (+**** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the advertising market in the United Kingdom and the ad spending in the 'Digital Video Advertising' segment of the advertising market in Germany. The Statista Market Insights cover a broad range of additional markets.

In 2022, mobile advertising revenue in the United States was expected to grow by **** percent compared to 2021, while total digital media was projected to grow by **** percent.

Digital ad spending

The United States was projected to spend *** billion U.S. dollars on advertising in 2021. With each consecutive year, this amount was expected to grow, before reaching an estimated *** billion U.S. dollars in 2024. The fastest-growing medium – digital – was projected to reach a ** percent-share by 2022.

Views on online advertising

Many internet users find ads on websites annoying. Between 2021 and 2022, about ** percent of American internet users aged between 18 and 64 held a negative viewpoint towards them. Specifically, internet users felt more agitated by advertising in online video clips, compared to ads on websites in the second quarter of 2020. Roughly six out of 10 respondents said they disliked seeing ads in online videos, compared to ** percent who said the same about ads on webpages.

The ad spending growthin the 'Search Advertising' segment of the digital advertising market in the United Kingdom was forecast to continuously decrease between 2023 and 2028 by in total *** percentage points. After the seventh consecutive decreasing year, the indicator is estimated to reach **** percent and therefore a new minimum in 2028. Find other key market indicators concerning the ad spending and average ad spending per internet user (ARPU). The Statista Market Insights cover a broad range of additional markets.