Industry research found that the click-through rate of search ads worldwide stood at **** percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

Between April 2023 and March 2024, the average search advertising click-through rate (CTR) in for arts and entertainment reached 13.04 percent and was the highest among the presented industries. At the same time the lowest result was for attorneys and legal services, with a CTR of 5.3 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.

In 2020, nearly two-thirds of Google searches were zero-click searches. Out of the remaining 35 percent, 33.59 percent resulted in clicks on organic search results and 1.59 percent in paid search results.

In 2020, more than 68 percent of Google searches in the United States were zero-click searches. Out of the remaining 32 percent, 29.8 percent resulted in clicks on organic search results and 1.9 percent in paid search results.

The highest clickthrough rate on Google Display Network - 1.08 percent - belongs to real estate advertising. For Google Search Network, dating and personals ads have the highest CTR, reaching 6.05 percent. The difference between Google’s Display Network (GDN) and Search Network is that the former offers placement of display ads on numerous websites, while the latter is dedicated to text advertising appearing alongside search engine results. What about mobile search advertising?
With the internet becoming more accessible via mobile devices, search advertising is adapting to this format as well, but mobile CTRs in Google AdWords are a bit different. The highest mobile rates on Search Network are attributed to travel and hospitality ads and hair salon advertising has the highest CTR on the Display Network. How popular is Google among users and advertisers?
In certain countries, Google is widely used, as proven by the high share of desktop search traffic originating from the search engine. In Brazil, India, Spain, Australia, Germany, France and Italy Google commands over 90 percent of the search traffic. When it comes to advertising, Google is definitely the leader when compared to other major players in the market. In fact, its advertising revenue was roughly eight times higher than that of its closest competitor, Baidu.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

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The chart shows the average mobile clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018. For the arts and entertainment mobile search ads, the click-through rate amounted to 5.01 percent during the measured period.

Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Criteo contains 7 days of click-through data, which is widely used for CTR prediction benchmarking. There are 26 anonymous categorical fields and 13 continuous fields in Criteo dataset.

What are the average email marketing results in different countries? Here’s what we’ve found.

Explore the historical Whois records related to ctr-store.com (Domain). Get insights into ownership history and changes over time.

FunCoup network information for gene ctr-9 in Caenorhabditis elegans. CTR9_CAEEL RNA polymerase-associated protein CTR9

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

Comparison of the user click-through rate of best match versus the previous TF–IDF method and the default date sort order.

Explore the historical Whois records related to ctr-rd.com (Domain). Get insights into ownership history and changes over time.

Uncover historical ownership history and changes over time by performing a reverse Whois lookup for the company CTR-LI.