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This dataset provides a comprehensive analysis of global search engine market share trends, including regional variations and demographic insights. It covers the evolving landscape of search engine usage, privacy concerns, the rise of mobile-first and voice search, and how these changes are impacting digital marketing and SEO strategies.
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TwitterAs of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
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TwitterIn January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.
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| BASE YEAR | 2024 |
| HISTORICAL DATA | 2019 - 2023 |
| REGIONS COVERED | North America, Europe, APAC, South America, MEA |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| MARKET SIZE 2024 | 57.7(USD Billion) |
| MARKET SIZE 2025 | 60.6(USD Billion) |
| MARKET SIZE 2035 | 100.0(USD Billion) |
| SEGMENTS COVERED | Service Type, Industry Vertical, Audience Targeting, Advertising Model, Regional |
| COUNTRIES COVERED | US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA |
| KEY MARKET DYNAMICS | increasing digital marketing adoption, growing mobile internet usage, rise of AI-driven advertising, changing consumer behavior, competitive advertising landscape |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Snapchat, Criteo, eBay, Yahoo, Baidu, Taboola, LinkedIn, Google, Outbrain, Apple, Pinterest, Bing, Amazon, Twitter, Yandex, Alibaba, Facebook |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| KEY MARKET OPPORTUNITIES | Increased mobile device usage, Growth of e-commerce platforms, Expansion into emerging markets, Enhanced AI-driven targeting, Rising demand for video ads |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.1% (2025 - 2035) |
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TwitterSummary File 1 Data Profile 1 (SF1 Table DP-1) for Census Tracts in the Minneapolis-St. Paul 7 County metropolitan area is a subset of the profile of general demographic characteristics for 2000 prepared by the U.S. Census Bureau.
This table (DP-1) includes: Sex and Age, Race, Race alone or in combination with one or more otehr races, Hispanic or Latino and Race, Relationship, Household by Type, Housing Occupancy, Housing Tenure
US Census 2000 Demographic Profiles: 100-percent and Sample Data
The profile includes four tables (DP-1 thru DP-4) that provide various demographic, social, economic, and housing characteristics for the United States, states, counties, minor civil divisions in selected states, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts (106th Congress). It includes 100-percent and sample data from Census 2000. The DP-1 table is available as part of the Summary File 1 (SF 1) dataset, and the other three tables are available as part of the Summary File 3 (SF 3) dataset.
The US Census provides DP-1 thru DP-4 data at the Census tract level through their DataFinder search engine. However, since the Metropolitan Council and MetroGIS participants are interested in all Census tracts within the seven county metropolitan area, it was quicker to take the raw Census SF-1 and SF-3 data at tract levels and recreate the DP1-4 variables using the appropriate formula for each DP variable. This file lists the formulas used to create the DP variables.
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TwitterThis website provides demographic information about laboratories, including CLIA number, facility name and address, where the laboratory testing is performed, the type of CLIA certificate, and the date the certificate expires. This list is updated monthly and represents the information in the system at the time of update. For additional information about a particular laboratory, contact the appropriate State Agency or Regional Office CLIA contact (refer to State Agency or Regional Office CLIA link found on the left-hand navigation pane).
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Introduction
Pinterest Advertising Statistics: With a strong visual search engine and a worldwide user base surpassing 510 million, Pinterest is swiftly attracting the interest of marketers and social media aficionados. Recent statistics from Pinterest reveal that more than 60% of users are actively on the lookout for new products, while 80% of weekly users are discovering a new brand or product on the platform.
Data released from Pinterest’s own analytics indicate that Pinterest ads reached 340 million users in January 2025. Nevertheless, it is essential to highlight that the figures for advertising reach do not serve as a direct indicator of the platform’s total user base. As we will elaborate later, the total active user count for Pinterest may differ significantly from these advertising audience statistics.
The most recent audience data suggests that Pinterest ads reached 4.1% of the global population in January 2025, according to the latest demographic information from the United Nations.
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This report presents the results from a new Eurobarometer survey that considers one aspect of e-commerce and the digital market: selling goods and services online. In particular, it focusses on retail and services SMEs in 10 Member States, and their use of search engines and online marketplaces to sell their goods and services.
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TwitterBackgroundFor people with intellectual and developmental disabilities, other’s perceptions of them based on their condition often begin before birth and go on to impact relationships, opportunities, and self perception across the life course. Search engine results and news media, which may portray these conditions stereotypically or in poor light, are often a key source in these perceptions. Our purpose was to understand how search engine results and available news media can shape perceptions on certain intellectual and developmental disabilities.MethodsWe developed an online Likert-scale survey to measure differences in perceptions based off first available search engine results, images, and news headlines of four intellectual and developmental disabilities: cerebral palsy, Down syndrome, Prader-Willi syndrome, and Angelman syndrome. These four conditions were selected to compare less prevalent (Prader-Willi and Angelman) and more prevalent conditions (Down syndrome and cerebral palsy). Perception questions addressed general impression and aspects of the disability experience expected to be impacted by perception from others. We recruited via multiple social media platforms, flyers posted in the Boston area, and word of mouth to local communities and friends.Findings229 individuals opened the survey, and 125 responses were used in analysis. Mean responses to Prader-Willi syndrome were significantly more negative than responses to cerebral palsy, Down syndrome, and Angelman syndrome across all variables. Responses to Angelman syndrome were also more negative than responses to Down syndrome. Significant differences between conditions found when treating the data as continuous were confirmed when treating the data as ordinal.ConclusionLesser-known intellectual and developmental disabilities, such as Prader-Willi syndrome and Angelman syndrome, are subject to more negative portrayal in media, leading to more negative perception, which may impact social opportunity and quality of life. Combined with our finding that the perception of Prader-Willi syndrome follows the ideals of the medical model of disability more closely than the social model, a need for social model of disability training and education for physicians and other medical providers is clear.
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Internet Advertising Market Size 2024-2028
The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.
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The market continues to evolve, providing businesses with numerous opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, companies can increase website traffic, generate brand exposure, and ultimately, boost sales. Promotional messages play a crucial role in capturing the attention of potential customers. In the digital realm, businesses can utilize banners, pop-ups, and e-newsletters to engage their target consumers. These ad formats offer precision in reaching specific demographics and geographic locations, ensuring that businesses maximize their return on investment.
Simultaneously, search engines are a primary digital channel for advertising, as they cater to users actively seeking information or products. By optimizing ad campaigns for search engines, businesses can reach consumers who are most likely to make a purchase. However, the Internet advertising landscape extends beyond digital channels. Traditional media, such as magazines, newspapers, and television, also offer valuable opportunities for businesses to reach their target audiences. By integrating ad strategies across both digital and print channels, companies can create a cohesive marketing approach that resonates with consumers. The mobile segment represents a significant portion of internet usage, making it an essential channel for businesses to consider.
Moreover, mobile-optimized ads, including banners and pop-ups, can effectively reach consumers on the go, increasing the likelihood of conversions. Demographics and geographic locations are essential factors in determining the most effective ad strategies. By understanding the unique characteristics of their target audiences, businesses can tailor their messaging and channel selection to maximize conversions and sales. Precision is key in the market. Businesses must continually refine their ad strategies to ensure they are reaching the right consumers with the most effective messages. By monitoring ad performance and adjusting tactics as needed, companies can optimize their advertising efforts and drive growth.
In conclusion, the market offers businesses a wealth of opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, businesses can increase website traffic, generate brand exposure, and ultimately, boost sales. Effective ad strategies require a deep understanding of consumer demographics, geographic locations, and channel selection, ensuring that businesses maximize their return on investment.
Market Segmentation
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Platform
Mobile
Desktop and laptop
Others
Type
Large enterprises
SMEs
Geography
North America
Canada
US
APAC
China
Japan
Europe
Germany
South America
Middle East and Africa
By Platform Insights
The mobile segment is estimated to witness significant growth during the forecast period. The market holds significant value in fostering human connection and storytelling for brands, reaching increasingly diverse target audiences through various ad strategies on digital channels. With the dominance of mobile devices, this sector has gained prominence, as mobile phone ownership has reached 78% of the global population aged 10 and above, according to ITU data. In 2023, approximately 5.4 billion people, or 67% of the world population, accessed the internet. European and American regions boasted high internet penetration rates of nearly 90%, while the Arab States and Asia-Pacific regions saw about two-thirds of their populations using the inte
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TwitterSummary File 3 Data Profile 2 (SF3 Table DP-2) for Census Tracts in Minneapolis-St. Paul 7 County metropolitan area is a subset of the profile of selected social characteristics for 2000 prepared by the U.S. Census Bureau.
This table (DP-2) includes: School Enrollment, Educational Attainment, Marital Status, Grandparents as Caregivers, Veteran Status, Disability Status of the Civilian Noninstitutionalized Population, Residence in 1995, Nativity and Place of Birth, Region of Birth of Foreign Born, Language Spoken At Home, Ancestry
US Census 2000 Demographic Profiles: 100-percent and Sample Data
The profile includes four tables (DP-1 thru DP-4) that provide various demographic, social, economic, and housing characteristics for the United States, states, counties, minor civil divisions in selected states, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts (106th Congress). It includes 100-percent and sample data from Census 2000. The DP-1 table is available as part of the Summary File 1 (SF 1) dataset, and the other three tables are available as part of the Summary File 3 (SF 3) dataset.
The US Census provides DP-1 thru DP-4 data at the Census tract level through their DataFinder search engine. However, since the Metropolitan Council and MetroGIS participants are interested in all Census tracts within the seven county metropolitan area, it was quicker to take the raw Census SF-1 and SF-3 data at tract levels and recreate the DP1-4 variables using the appropriate formula for each DP variable. This file lists the formulas used to create the DP variables.
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TwitterSummary File 3 Data Profile 3 (SF3 Table DP-3) for Minneapolis-St. Paul 7 County metropolitan area is a subset of the profile of selected economic characteristics for 2000 prepared by the U. S. Census Bureau.
This table (DP-3) includes: Employment Status, Commuting to Work, Occupation, Industry, Class of Worker, Income in 1999, Median earnings, Number Below Poverty Level, Poverty Status in 1999, For Whom Poverty Status is Determined
US Census 2000 Demographic Profiles: 100-percent and Sample Data
The profile includes four tables (DP-1 thru DP-4) that provide various demographic, social, economic, and housing characteristics for the United States, states, counties, minor civil divisions in selected states, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts (106th Congress). It includes 100-percent and sample data from Census 2000. The DP-1 table is available as part of the Summary File 1 (SF 1) dataset, and the other three tables are available as part of the Summary File 3 (SF 3) dataset.
The US Census provides DP-1 thru DP-4 data at the Census tract level through their DataFinder search engine. However, since the Metropolitan Council and MetroGIS participants are interested in all Census tracts within the seven county metropolitan area, it was quicker to take the raw Census SF-1 and SF-3 data at tract levels and recreate the DP1-4 variables using the appropriate formula for each DP variable. This file lists the formulas used to create the DP variables.
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TwitterSummary File 3 Data Profile 4 (SF3 Table DP-4) for Census Tracts in the Minneapolis-St. Paul 7 County metropolitan area is a subset of the profile of selected housing characteristics for 2000 prepared by the U. S. Census Bureau.
This table (DP-4) includes: Units in Structure, Year Structure Built, Rooms, Year Householder Moved into Unit, Vehicles Available, House Heating Fuel, Selected Characteristics, Occupants per Room, Value, Mortgage Status and Selected Monthly Owner Costs, Selected Monthly Owner Costs as a Percentage of Household Income in 1999, Gross Rent, Gross Rent as a Percentage of Household Income in 1999
US Census 2000 Demographic Profiles: 100-percent and Sample Data
The profile includes four tables (DP-1 thru DP-4) that provide various demographic, social, economic, and housing characteristics for the United States, states, counties, minor civil divisions in selected states, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts (106th Congress). It includes 100-percent and sample data from Census 2000. The DP-1 table is available as part of the Summary File 1 (SF 1) dataset, and the other three tables are available as part of the Summary File 3 (SF 3) dataset.
The US Census provides DP-1 thru DP-4 data at the Census tract level through their DataFinder search engine. However, since the Metropolitan Council and MetroGIS participants are interested in all Census tracts within the seven county metropolitan area, it was quicker to take the raw Census SF-1 and SF-3 data at tract levels and recreate the DP1-4 variables using the appropriate formula for each DP variable. This file lists the formulas used to create the DP variables.
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TwitterDemography of Sant Feliu de Llobregat is a set of cartographic information formed by four files that are represented in an interactive viewer, which uses cartographic collections of the ICGC. The four datasets that can be viewed are: Population density, Nationalities grouped by large regions of the world, Population born in Catalonia and Population by nationality. The spatial representation of this data is carried out by the limits of the cadastral plots of the municipality. It also provides: additional information for each plot, a search engine to locate specific addresses, and the download of cartographic information in vector and alphanumeric formats.
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The global adult day care ads services market size is projected to experience significant growth, from $1.2 billion in 2023 to an estimated $2.4 billion by 2032, driven by a robust compound annual growth rate (CAGR) of 8%. This growth is primarily fueled by the increasing aging population globally and heightened awareness about the benefits offered by adult day care services.
One of the primary growth factors for the adult day care ads services market is the rising geriatric population across the globe. According to the World Health Organization, the global population aged 60 years and older is expected to total 2 billion by 2050, up from 900 million in 2015. This demographic shift is generating an increased demand for adult day care services, which in turn is driving the need for effective advertising strategies to reach potential clients and their families. Enhanced awareness and the need for specialized care are prompting service providers to invest significantly in advertisement campaigns.
Technological advancements have also played a crucial role in shaping the growth trajectory of this market. The advent of digital marketing techniques, such as targeted social media campaigns, search engine optimization, and the utilization of big data for customized advertising, has significantly boosted the reach and effectiveness of adult day care ads services. These technological innovations have allowed service providers to better connect with their target audience, thereby increasing service adoption rates.
Moreover, the growing focus on personalized care and service differentiation is acting as a catalyst for market growth. Adult day care centers increasingly offer a range of tailored services, from social activities to therapeutic and health services, which require distinct advertising approaches. This diversification necessitates specialized ad services that can effectively communicate the unique value propositions of different adult day care centers to potential users and their families.
Elderly Care Services play a pivotal role in the adult day care industry, offering a comprehensive range of support and assistance tailored to the unique needs of seniors. These services encompass not only medical and health-related care but also focus on enhancing the quality of life for elderly individuals through social engagement and personalized attention. As the global population continues to age, the demand for Elderly Care Services is on the rise, prompting service providers to innovate and expand their offerings. This growing need underscores the importance of effective advertising strategies that highlight the compassionate and professional care available, ensuring that families are aware of the valuable support these services provide.
From a regional perspective, North America currently dominates the adult day care ads services market, accounting for a substantial share owing to the well-established healthcare infrastructure and high disposable income levels. However, the Asia Pacific region is anticipated to witness the highest CAGR during the forecast period, driven by rapidly increasing elderly populations and rising healthcare awareness. Europe and Latin America also present significant growth opportunities, buoyed by supportive government policies and increasing investments in adult day care facilities.
The adult day care ads services market is segmented by service type into social activities, health services, therapeutic services, personal care services, and others. Social activities are a critical component of adult day care offerings, aimed at enhancing the social well-being and mental health of elderly individuals. These activities often include group exercises, recreational events, and interactive sessions, which require targeted advertisement campaigns to attract participants. With the growing recognition of the importance of social interaction for seniors, the demand for specialized ads promoting these activities is on the rise.
Health services form another significant segment, encompassing medical supervision, medication management, and routine health check-ups. Advertising for these services focuses on emphasizing the safety, reliability, and professional care provided at adult day care centers. Given the increasing prevalence of chronic illnesses among the elderly, there is a heightened demand for ads that effectively communi
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Due to limitations of the search engine, age groups were overlapping, and thus the total number of profiles is higher than the (correct) total of profiles as stated on the website.
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Invasive species pose significant threats to ecosystems and human industry and are being rapidly exacerbated by increased globalization and climate change. Effective monitoring of invasive species is crucial for control and eradication efforts, but traditional methods can be costly and resource-intensive. Here, we explore the use of Google Trends, a tool quantifying internet searches made on the Google search engine, to monitor the spread of the spotted lanternfly (Lycorma delicatula), a recent invasive insect in the United States that has resulted in a number of negative ecological and agricultural effects. We analyzed Google search data for this species from 2014 to 2022 and compared it to official occurrence data pooled from a variety of government and citizen science-based sources. Our results show a significant positive relationship between the number of Google searches and the presence of the spotted lanternfly. Yearly patterns in Google search data align with observed population sizes, and seasonal patterns with the emergence of mature adult spotted lanternflies. Our results indicate that Google Trends may be particularly useful in complementing traditional monitoring methods. We discuss its efficacy in monitoring the spotted lanternfly invasion in particular as well as possible considerations and limitations of this approach generally. In total, this approach could enhance future monitoring of the spotted lanternfly and possibly other invasive species to better inform conservation efforts
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Demographic findings of preliminary survey.
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Study sample characteristics of 394 Adult Qatari participants, according to gender.
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Demographic profile.
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This dataset provides a comprehensive analysis of global search engine market share trends, including regional variations and demographic insights. It covers the evolving landscape of search engine usage, privacy concerns, the rise of mobile-first and voice search, and how these changes are impacting digital marketing and SEO strategies.