This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was 11.4 percent, down 0.1 percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

In January 2024, Microsoft Sites handled 28.3 percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than 11 percent. Market leader Google generated 60.4 percent of all core search queries in the United States.

Introduction

Search Engine Statistics: The gateway to the Internet is a search engine, without which no one can do anything on the “Internet of things†. For a decade, Google has been the leading search engine worldwide.

Apart from Google, Yandex, Bing, Yahoo!, Baidu, DuckDuckGo, etc are other leading platforms. From searching to obtaining information, comparing, advertising, going to websites, and discovering content, these platforms have become a part of our lives. These platforms are used in desktops, and every digital device is blessed with modern technology. By reading these Search Engine Statistics, we come to know that no one in the market will beat Google.

In March 2024, Google accounted for 86.94 percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around 8.04 percent, among the engine's highest quotas registered in the country to date.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

The share of DuckDuckGo in the mobile search market across India was about 0.04 percent in December 2021. This was a drastic fall in the market share from about 0.14 percent in September 2018. DuckDuckGo is a search engine company founded in 2008 that focuses on protecting users' privacy and avoids personalization in search results.

As of March 2024, Google led the search engine market in Bangladesh with a market share of 97.75 percent. Comparatively, Bing accounted for 1.7 percent of the search engine market in Bangladesh as of March 2024.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2023, Yandex’s growth continued, and the Russian internet services company earned around 800.1 billion Russian rubles in revenues, which was 53 percent greater than the figure of the previous year. Yandex: a snapshot

Like Google, Yandex’s search engine is the primary contact point with the company, but the company’s services go well beyond search. Incorporated in the Netherlands and with offices around the world, Yandex offers services primarily to the Russian language market covering ecommerce, navigation, advertising, mobile development as well as ride-sharing service and car sharing services. The segment of e-commerce, mobility, and delivery is the company’s primary source of revenue. In 2023, the company had a net income of 21.8 billion Russian rubles, with the net income before income taxes amounting to 43.1 billion Russian rubles.

Global search market

Google is the undisputed leader of the global search market. Google held a nearly 82-percent share of the global desktop market in January 2024, as compared to Yandex's 2.4 percent. The share of desktop search traffic originating from Google is significantly lower in Yandex’s key market of Russia than it is in other parts of the world.