In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Google held the majority of the market share of leading search engines in Sweden in June 2025, with 89.35 percent. Bing and DuckDuckGo followed with around 5.98 percent and 2.06 percent of the market share, respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines . Google Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018. Worldwide Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 79.1 percent as of March 2025. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! and YANDEX.

This statistic shows the market share of search engines used in China in ************, by visits. In ************, *** percent of all search engine traffic went through Bing.

In April 2025, Bing had a market search share of 7.5 percent, among other engines in the United States across all devices. It is one of the highest quotas ever registered for the engine in the country, as well as one of the highest shares of search hosts among other countries. However, China generates more than 25 percent of Bing's worldwide traffic, while the United States is responsible for a share of almost 22 percent.

This statistic shows the internet search engine advertising market size in Hong Kong from 2012 to 2016 with projections until 2021. In 2016, Hong Kong's search engine ad market amounted to around *** billion Hong Kong dollars and was estimated to grow up to around *** billion Hong Kong dollars by 2021.

This statistic shows the internet search engine advertising market size in Taiwan from 2012 to 2016 with projections until 2021. In 2016, Taiwan's search engine ad expenditure reached around *** million U.S. dollars and was estimated to grow up to around *** million U.S. dollars by 2021.

As of 2023 in France, the web browser Chrome had a market share of ***** percent, while Firefox occupied around eight percent of the web browser market in the European country. Safari held a strong place with ***** percent, which is an increase of about two percent since 2020.

  Web browser use by device

Since 2012, the web browser Chrome increased its market share steadily, up to around ** percent in March 2024 on desktop computers, and over ** percent on mobile phones that same month. Looking at the market share of the main Internet browsers optimized for tablets, the Safari navigator lost about ** points in market share between June 2018 and May 2021, reaching almost ** percent in 2021. Chrome kept gaining points, reaching almost ** percent in May 2021.

  Search engines usage

According to Statista's Global Consumer Survey from November 2020, ** percent of respondents declared having used Google in the past four weeks, and seven percent stated having used the search engine Ecosia. Although the main players on the browser and search engine markets seem to be used by a majority of users, French people also mentioned wishing using alternative web browsers or search engines: in fact, ** percent of respondents stated already using an alternative Internet browser to Internet Explorer or Chrome, in a survey from May 2018.

In 2024, around ***** percent of the web traffic in Brazil was generated via mobile device, while the web traffic via desktops increased to *****. Meanwhile, Google was the dominant search engine in the South American country, accounting for more than ** percent of the market share.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

As of December 2024, Google Chrome accounted for around ** percent of the global desktop internet browser market share. Around half of the world’s population uses the internet on a regular basis, and web browsers serve as the channel through which users from across the globe access the internet each day.  What are people using their web browsers for?   With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, with users determined to keep up to date with the digital presence of their friends, families, and favorite celebrities. Privacy concerns   Web browsers provide users with an integral digital service, but recent data leaks have alerted users to the pitfalls of putting too much personal data online. A great number of people are becoming aware of and concerned about their online privacy, meaning that web browser developers must prove themselves capable of protecting information if they hope to receive the continued loyalty of their users.

In 2024, the revenue of South Korean Naver Corporation amounted to approximately 10.7 trillion South Korean won. Naver started operating in 1999 as the first South Korean web portal. Although foreign and domestic competitors exist, Naver remains the most preferred service when looking for information in South Korea.  Naver search platform  As Naver is the most used search platform in South Korea, it comes as no surprise that this is also the business segment that generates most of Naver’s annual revenue. Due to its popularity, Naver is also referred to as the South Korean Google, staying ahead of the international competition as a search engine. However, the same cannot be said for Naver’s browser Whale, which does not come close to reaching Google Chrome’s browser market share in South Korea. Naver’s services  Aside from a search engine, Naver offers a variety of internet-related services. Besides the mail service or the pioneer user-generated question and answer forum Knowledge-iN, its media services have become increasingly popular. The company’s music streaming service Melon is the leading music application and Webtoon has become the most commonly used service for consuming digital comics.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost *** million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly *** million and *** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

En enero de 2024, más del **% de los usuarios de Internet a nivel mundial realizaron sus búsquedas desde su ordenador a través del motor de búsqueda Bing. Por su parte, Google, que ha liderado el mercado durante todo el periodo, era utilizado por casi un **% de los internautas.

Around 14.8 million motor vehicles were produced in North America in 2022. Vehicle production is a crucial element of the North American economy. Like many other manufacturing segments in the region, vehicle production has slumped in the past few years due to increased costs of production, changes in supply chains, and stoppages related to the onset of the coronavirus pandemic.

Future of free trade and vehicle production
The free trade agreement between Canada, the United States, and Mexico has had many opponents, the treaty has allowed a less restricted flow of products and capital across North America, which is now essential to the automotive industry supply chain. The requirements of the United States–Mexico–Canada Agreement (USTR), which became enforceable on July 1, 2020, includes that rules of origin (ROO) are to be met on automobiles, specifically that 75 percent of the finished vehicles’ value is to come from within the governed region: an increase in 12.5 percent as of 2018.

The United States remains North America's largest producer of automobiles
The North American automotive production region is comprised of Canada, the United States, and Mexico. The United States has by far the biggest market share. Roughly 8.6 million vehicles were assembled in the United States in 2020, whereas Mexico and Canada only assembled around 4.4 million combined.

Motor vehicle production increased in all regions in 2023. The growth rate of motor vehicle production in Europe reached 13 percent compared to the previous year. In contrast, the production value of the motor vehicle manufacturing industry in the Commonwealth of Independent Stats increased by 23 percent compared to the 2022 level. In 2023, the global production of passenger cars increased by over six million units compared with 2022.