As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

The size of the Search Engine market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.82% during the forecast period.A search engine is a software system that scrolls down billions of web pages for information on the World Wide Web. It indexes the content and then processes queries to return relevant results. After entering a query in a search engine, its algorithm analyzes the query and fetches relevant pages from its index.They are one of the indispensable tools when it comes to accessing information online.Search engines have very many uses. These include researching, shopping, news, and entertainment. Essentially, they have changed the way people access the internet, providing fast and easy access to information. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Preference for Live Person Interaction. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

In January 2025, online search engine Bing accounted for almost six percent of the global tablet search market, while market leader Google had a share of over 89 percent. Meanwhile, Yandex's tablet search market share was of 2.73 percent, while Yahoo! represented little less than one percent on these devices.

Google was by far the most used search engine in Germany, holding a market share of ***** percent in May 2025. Bing ranked second, with a market share of approximately **** percent in the same month, followed by Yandex, DuckDuckGo, and Yahoo!, with shares of **** percent, **** percent and **** percent.

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. Key Dynamics of Search Engine Optimization Services Market

Key Drivers of Search Engine Optimization Services Market

Evolving Digital Business Environment: As companies grow their online presence, the importance of SEO for visibility, traffic, and conversions becomes paramount. Organizations are focusing on improving their organic search rankings to lessen reliance on paid advertisements and enhance long-term ROI, which is driving the global demand for professional SEO services.

Rising Mobile and Voice Search Trends: The increase in mobile internet users and the prevalence of voice-activated devices have redirected SEO strategies towards mobile-first indexing and conversational keyword approaches. SEO providers are progressively offering mobile optimization, schema markup, and enhancements for local search to adapt to changing user behaviors.

Content-Focused Marketing Approaches: Companies are making significant investments in content marketing, which aligns closely with SEO objectives. High-quality, optimized content enhances search visibility and fosters user engagement. This synergy between SEO and content strategy serves as a vital growth catalyst for service providers.

Key Restrains for Search Engine Optimization Services Market

Regular Search Algorithm Modifications: Frequent changes to algorithms by Google and other search engines render SEO unpredictable. Service providers must consistently adjust their strategies, while businesses often face challenges with declining rankings and variable performance, which can hinder long-term commitments to SEO.

Fierce Competition and Market Saturation: The SEO sector is extremely competitive, with numerous providers delivering similar services. Price competition and variations in quality can create confusion for clients and diminish trust in service results, particularly for small businesses.

Prolonged ROI and Measurement Difficulties: The outcomes of SEO efforts typically require time to materialize, and assessing direct ROI can be complicated. Many businesses prefer faster digital avenues such as paid advertising, perceiving SEO as a long-term and uncertain investment, especially when financial resources are constrained.

Key Trends in Search Engine Optimization Services Market

AI and Automation in SEO: AI-driven tools are enhancing keyword research, content optimization, and technical audits. Automation enables SEO agencies to efficiently scale their services, while businesses are increasingly utilizing AI to improve real-time SEO decision-making and forecasting.

E-E-A-T and Quality Content Emphasis: Search engines are progressively rewarding content that adheres to the standards of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). SEO agencies are now focusing on credibility, author biographies, and transparent sourcing to comply with Google's quality guidelines.

Rise of Local and Hyperlocal SEO: As "near me" searches continue to rise, businesses are taking advantage of local SEO services to feature in regional search results. Optimizing Google My Business, creating location-specific content, and managing reviews are key factors driving the demand for geo-targeted SEO campaigns.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search ...

Internet Usage: Search Engine Market Share: Mobile: Coc Coc data was reported at 0.010 % in 04 May 2025. This stayed constant from the previous number of 0.010 % for 03 May 2025. Internet Usage: Search Engine Market Share: Mobile: Coc Coc data is updated daily, averaging 0.010 % from Oct 2022 (Median) to 04 May 2025, with 703 observations. The data reached an all-time high of 0.080 % in 07 May 2023 and a record low of 0.000 % in 22 Apr 2025. Internet Usage: Search Engine Market Share: Mobile: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Search Engine Market Share.

The global Search Engine Optimization (SEO) Market size is expected to reach USD 157.41 Billion in 2032 registering a CAGR of 8.7%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

France Internet Usage: Search Engine Market Share: Gaming Console: Seznam data was reported at 0.000 % in 22 Dec 2023. This stayed constant from the previous number of 0.000 % for 21 Dec 2023. France Internet Usage: Search Engine Market Share: Gaming Console: Seznam data is updated daily, averaging 0.000 % from Oct 2022 (Median) to 22 Dec 2023, with 398 observations. The data reached an all-time high of 1.970 % in 31 Jan 2023 and a record low of 0.000 % in 22 Dec 2023. France Internet Usage: Search Engine Market Share: Gaming Console: Seznam data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s France – Table FR.SC.IU: Internet Usage: Search Engine Market Share.

Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ****, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

United Arab Emirates Internet Usage: Search Engine Market Share: Mobile: Coc Coc data was reported at 0.040 % in 16 May 2025. This stayed constant from the previous number of 0.040 % for 15 May 2025. United Arab Emirates Internet Usage: Search Engine Market Share: Mobile: Coc Coc data is updated daily, averaging 0.025 % from Oct 2022 (Median) to 16 May 2025, with 938 observations. The data reached an all-time high of 0.230 % in 28 Jun 2024 and a record low of 0.000 % in 04 Sep 2024. United Arab Emirates Internet Usage: Search Engine Market Share: Mobile: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Search Engine Market Share.

SEO Market size was USD 45.1 billion in 2022 and is expected to reach a value of USD 80.8 billion by 2034, and register a revenue CAGR of 6.3% during the forecast period.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

The global search engine optimization (SEO) software market size was valued at USD 68.59 billion in 2022 and is projected to grow from USD 72.51 billion in 2023 to USD 142.58 billion by 2033, exhibiting a CAGR of 7.7% during the forecast period (2023-2033). The market's growth can be attributed to the increasing adoption of SEO software solutions to improve website visibility, drive organic traffic, and boost website rankings in search engine results pages (SERPs). The key market drivers include the growing need for improving online presence, increasing use of mobile search, rising demand for local SEO, and expanding adoption of cloud-based SEO software solutions. The growing adoption of SEO software among small and medium-sized enterprises (SMEs) due to its cost-effectiveness and accessibility is further contributing to market growth. The shift towards cloud-based SEO software is another key trend, offering benefits such as scalability, flexibility, and reduced infrastructure costs. The market is fragmented, with a mix of established vendors and emerging players offering a wide range of SEO software solutions. WordStream, Moz, SEO Book, and LinkResearchTools are some of the leading players in the market.

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Recommendation Engine Market Size 2024-2028

The recommendation engine market size is forecast to increase by USD 1.66 billion, at a CAGR of 39.91% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing digitalization of various industries and the rising demand for personalized recommendations. As businesses strive to enhance customer experience and engagement, recommendation engines have become essential tools for delivering tailored product or content suggestions. However, this market is not without challenges. One of the most pressing issues is ensuring accuracy in data prediction. With the vast amounts of data being generated daily, the ability to analyze and make accurate predictions is crucial for the success of recommendation engines. This requires advanced algorithms and machine learning capabilities to effectively understand user behavior and preferences. Companies seeking to capitalize on this market's opportunities must invest in developing sophisticated recommendation engines that can navigate the complexities of data analysis and prediction, while also addressing the challenges related to data accuracy. By doing so, they will be well-positioned to meet the growing demand for personalized recommendations and stay competitive in the digital landscape.

What will be the Size of the Recommendation Engine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in big data, machine learning, and artificial intelligence. These technologies enable the development of more sophisticated recommendation systems, which are finding applications across various sectors. Model evaluation and cloud computing play a crucial role in ensuring the accuracy and efficiency of these systems. Feature engineering and data visualization help in extracting insights from complex data sets, while collaborative filtering and search engines facilitate personalized recommendations. Ethical considerations, privacy concerns, and data security are becoming increasingly important in the development of recommendation engines. User behavior analysis and user interface design are essential for optimizing user experience. Offline recommendations and social media platforms are expanding the reach of recommendation systems, while predictive analytics and performance optimization enhance their effectiveness. Data preprocessing, data mining, and customer segmentation are integral to the data analysis phase of recommendation engine development. Real-time recommendations, natural language processing, and recommendation diversity are key features that differentiate modern recommendation systems from their predecessors. Hybrid recommendations, data enrichment, and deep learning are emerging trends in the market. Recommendation systems are transforming e-commerce platforms by improving product discovery and conversion rate optimization. Model training and algorithm optimization are ongoing processes to ensure recommendation accuracy and relevance. The market dynamics of recommendation engines are constantly unfolding, reflecting the continuous innovation and evolution in this field.

How is this Recommendation Engine Industry segmented?

The recommendation engine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userMedia and entertainmentRetailTravel and tourismOthersTypeCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyAPACChinaIndiaJapanRest of World (ROW)

By End-user Insights

The media and entertainment segment is estimated to witness significant growth during the forecast period.In the digital age, recommendation engines have become an essential component for various industries, particularly in the media and entertainment segment. These engines utilize big data from content management systems and user behavior analysis to deliver accurate and relevant recommendations for articles, news, games, music, movies, and more. Advanced technologies like machine learning, artificial intelligence, and deep learning are integrated to enhance their capabilities. Recommendation engines segregate data based on categories, languages, and ratings, ensuring a personalized user experience. The surge in online platforms for content consumption has fueled the demand for recommendation engines. Social media platforms and e-commerce sites also leverage these engines for product discovery and conversion rate optimization. Privacy concerns and ethical considerations are addressed through data security measures and user profiling. Predictive analytics and performance optimization ensure recommendation relevanc

The growth of the Internet since its inception has fueled strong demand and profitability for web design services, as both businesses and households increasingly conduct activities online. The pandemic accelerated this trend, forcing businesses to upgrade their digital presence amid lockdowns and remote work, which resulted in significant revenue gains for web designers in 2020. This trend continued in 2021 as the strong economic recovery boosted corporate profit and gave businesses greater funds to invest in the industry’s services. More recently, high inflation and rising interest rates have raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design, contributing to a drop in revenue in 2022. Despite these challenges, rising stock prices linked to AI advancements pushed business income substantially upward, enabling further investment in web design through 2023 and 2024 and benefiting revenue. However, high inflation and rising interest rates have recently raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design. In response to shifting client expectations, web designers now prioritize mobile-first design, rapid performance, personalization and interactive content. These adaptations, along with investments in new technologies, have allowed web designers—especially smaller ones—to differentiate themselves and sustain long-term growth. Overall, revenue for web design services companies has swelled at a CAGR of 2.3% over the past five years, reaching $47.4 billion in 2025. This includes a 1.5% rise in revenue in that year. Market saturation will limit revenue growth for website designers moving forward. With nearly all US adults now using the Internet, opportunities for finding new customers are dwindling as internet usage approaches universality. As a result, major providers may turn to mergers and acquisitions to maintain market share, while smaller companies will likely focus on niche markets or specific geographies to secure stable income. Additionally, tariffs imposed by the Trump administration could further restrain demand by increasing consumer prices, reducing disposable income and pushing the economy toward recession. In response, web designers may expand geographically to find new clients. Amid these headwinds, AI and automation technologies are transforming design workflows, increasing efficiency while fostering a greater need for skilled workers and enabling more tailored services. Companies are also adapting by prioritizing inclusivity and sustainability, attracting broader demographics and eco-conscious clients. Overall, revenue for web design services providers is forecast to inch upward at a CAGR of 1.1% over the next five years, reaching $49.9 billion in 2030.

Global search advertising revenue was forecast to reach 357 billion U.S. dollars in 2025. Retail media was projected to account for roughly 140 billion dollars and traditional search for 217 billion.

As of April 2022, Google was ranked first of the leading mobile search engines in Denmark, holding over ** percent of the market shares. All other search engines followed far behind, altogether representing less than *** percent of the country's mobile search market shares as of the examined month.

Global AI in marketing market size was valued USD 12.5 billion in 2022 and is anticipated to grow to USD 72.1 billion by 2030 at a CAGR of 24.5%.

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Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud


Application

  Social Media Advertising
  Search Engine Marketing/ Search Advertising
  Virtual Assistant
  Content Curation
  Sales & Marketing Automation
  Analytics Platform
  Others


Technology

  Machine Learning
  Natural Language Processing
  Computer Vision
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    China
    Japan
    Australia
    India


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget allocation. C