In November 2021, Google had the highest market share of all search engines in Australia, accounting for almost ** percent of web traffic referred by search engines. Bing followed as the second most popular search engine with a **** percent market share that month.

Australia Internet Usage: Search Engine Market Share: Tablet: Qwant data was reported at 0.010 % in 15 Sep 2024. This stayed constant from the previous number of 0.010 % for 14 Sep 2024. Australia Internet Usage: Search Engine Market Share: Tablet: Qwant data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 15 Sep 2024, with 5 observations. The data reached an all-time high of 0.010 % in 15 Sep 2024 and a record low of 0.010 % in 15 Sep 2024. Australia Internet Usage: Search Engine Market Share: Tablet: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Australia – Table AU.SC.IU: Internet Usage: Search Engine Market Share.

The statistic presents the market share of Bing as general search service in Australia from 2009 to 2018. In 2018, Bing's market share for all general search engines in Australia reached about **** percent.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

The statistic presents the market share of Google as general search service in Australia from 2009 to 2018. In 2018, Google's market share for all general search engines in Australia reached about ** percent.

Digital advertising services’ popularity continues to surge with strong demand for online marketing solutions among both private and public sector organisations. Leaps and bounds in the number of firms providing these services to clients have supported this growth. Businesses and other organisations have become increasingly aware that digital marketing can hone in on their key markets more effectively than traditional print and TV advertising. Overall, industry revenue is expected to strengthen at an annualised 7.4% over the five years through 2024-25, to total $3.7 billion. This includes an estimated revenue hike of 3.3% in 2024-25 and a continued uptick in profit margins, as online activity continues to dominate in society and the business world. Search engine marketing (SEM) remains the industry's dominant service. More and more, businesses have been hiring digital advertising agencies to implement search engine optimisation (SEO) and pay-per-click (PPC) marketing campaigns to boost their visibility in search engine results. Social media platforms have quickly gained traction as online advertising channels as they can display particularly relevant ads to consumers based on data collected from their internet browsing activity. This has contributed to organisations increasingly seeking the services of digital advertising agencies to handle their social media presence. Demand for ads that can be viewed on mobile devices has also been amplified thanks to the rising proportion of domestic internet traffic generated by smartphones and tablets. Industry revenue is set to continue expanding rapidly over the coming years. This is largely in response to growing demand for SEM strategies, social media marketing services and digital advertising solutions for emerging content-viewing mediums (like augmented reality) and wearable technologies (like smartwatches). Even so, greater adoption of ad blocker software may dampen some demand for digital advertising services. Overall, industry revenue is forecast to expand at an annualised 4.8% over the five years through 2029-30, to total $4.7 billion.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

Content marketing is an emerging field that straddles the barriers between public relations, marketing, advertising and media publishing. The rise of the internet has opened up opportunities for private and public sector organisations to communicate with audiences in different ways, which is fuelling the growth prospects of this small but growing industry. Third-party content marketing agencies offer downstream clients a cost-effective alternative to developing in-house content teams, blending expert marketing strategy with the scope to produce video, audio or written content. In a saturated information environment, content marketing is growing in popularity, while an increasing range of services is creating new revenue streams. Industry revenue is expected to have climbed at an annualised 4.3% over the five years through 2024-25, to $453.2 million. This includes an anticipated uptick of 0.8% in 2024-25. Content marketing is a hybrid industry. As well as operating as a broadcaster or video and content producer, content marketers also offer clients strategic expertise, which is often associated with optimising content to capture attention and match commercial strategies. Social media is one of the most prominent factors underpinning recent growth in this nascent industry, fostering demand among a range of downstream sectors who seek strategic expertise to help communicate to changing audiences. Although the industry is maturing, it remains highly fragmented, with low barriers to entry and a high frequency of small-scale operators. This trend has limited market share concentration, while rising wages have weighed on industrywide profitability. The industry is poised to continue expanding over the coming years, although this growth is likely to slow as the market becomes more saturated and an increasing range of downstream clients move content marketing capacities in-house. Nevertheless, it’s costly to develop an in-house content marketing team, which will drive continued growth in demand and encourage a steady flow of new entrants. Overall, industry revenue is forecast to climb at an annualised 2.5% over the five years through 2029-30, to reach $514.0 million.

The Web Design Services industry has faced mixed operating conditions over the past few years. Businesses and government sectors have spent more on web design services as users have become more reliant on online activities, including social media and online shopping. Steady growth in the number of businesses operating in Australia has benefited companies providing web design services, as their largest market is small-to-medium enterprises. Demand from online shopping has expanded rapidly, encouraging businesses, especially retailers, to upgrade websites to provide seamless customer experiences online and at bricks-and-mortar stores. While many consumers continue to enjoy the convenience of online shopping, some consumers have returned to shopping at the traditional bricks-and-mortar stores since pandemic-related restrictions were removed in October 2022, hampering online shopping demand and industry revenue. Still, heavy reliance on the internet has benefited web design service providers. Overall, industry revenue is expected to dip by an annualised 0.2% over the five years through 2024-25, to $1.4 billion. Competition against international web design service providers has intensified. Overseas developers have advantages in providing competitive prices, encouraging clients to use offshore web development teams to reduce costs. This trend has subdued revenue for local providers. Nonetheless, greater smartphone penetration and online usage have supported sales. The heightened need for superior website designs with enhanced user experience, including fast-loading and easily navigable websites, has propped up demand. Technological advancements, like using AI and machine learning for efficiencies, have helped web design service providers to improve profitability. Revenue is anticipated to edge upwards by 1.1% in 2024-25 as digitalisation trends encourage users to spend more on web design services. The Web Design Services industry’s outlook is positive. Consistent growth in internet subscribers and the number of businesses will benefit web designers as clients spend more to improve their online presence. Demand from cloud hosting and data processing services is set to expand business opportunities for web designers. Even so, downstream clients like large corporations may continue to exert pressure on local providers as they seek to move services in-house or offshore. Revenue is forecast to climb at an annualised 4.5% through the end of 2029-30, totalling $1.8 billion.

The Australian and New Zealand plastic bottles market, valued at $453.85 million in 2025, is projected to experience steady growth with a compound annual growth rate (CAGR) of 3.19% from 2025 to 2033. This growth is fueled by several key factors. The burgeoning food and beverage sector, particularly bottled water, carbonated soft drinks, and juices, significantly drives demand for plastic bottles. Increased consumer convenience and the lightweight, cost-effective nature of plastic packaging further contribute to market expansion. The pharmaceuticals, personal care, and household chemical industries also represent substantial end-user segments, ensuring consistent demand. However, growing environmental concerns regarding plastic waste and increasing pressure for sustainable alternatives pose a significant restraint. The market is segmented by resin type (polyethylene (PE), polyethylene terephthalate (PET), polypropylene (PP), and others) and end-user industries, reflecting diverse applications. Major players like Plas-Pak (WA) Pty Ltd, Synergy Packaging Pty Ltd, and Visy Group compete in this market, with a mix of established and emerging companies vying for market share. The competitive landscape is dynamic, characterized by ongoing innovation in packaging materials and sustainability initiatives. Regional variations within Australia and New Zealand are likely, with population density and consumption patterns influencing market performance in specific areas. The forecast period (2025-2033) anticipates continued market expansion, although the rate of growth may fluctuate depending on economic conditions and the success of sustainability initiatives. The dominance of PET and PE resins in the market is expected to continue due to their cost-effectiveness and suitability for various applications. However, a gradual shift towards more sustainable alternatives, such as biodegradable plastics and increased recycling efforts, is predicted. This market evolution will create opportunities for companies embracing eco-friendly solutions and technologies. The competitive landscape is expected to remain dynamic, with mergers and acquisitions, and product innovations driving changes in market share. Further research into specific regional trends and consumer preferences will be crucial for a complete market understanding. This comprehensive report provides a detailed analysis of the dynamic Australia and New Zealand plastic bottles market, offering invaluable insights for businesses operating within or considering entry into this lucrative sector. Covering the period from 2019 to 2033, with a focus on 2025, this report meticulously examines market size, growth drivers, challenges, and emerging trends, empowering stakeholders to make informed strategic decisions. Search keywords such as Australia plastic bottles market, New Zealand plastic bottle industry, PET bottle market, and plastic bottle recycling Australia are strategically integrated for maximum search engine optimization. Recent developments include: August 2024 - Coca-Cola Europacific Partners (CCEP) is set to invest an additional USD 105.5 million in a new Warmfill Line at its Moorabbin plant in Victoria, Australia. This marks a significant single investment in CCEP's Australian manufacturing network, underscoring the company's commitment to efficiently delivering high-quality beverages to an expanding customer base. With a rising consumer focus on health and wellness, especially towards no-sugar variants, sports drinks are anticipated to be among the fastest-growing categories in the non-alcoholic ready-to-drink (NARTD) segment. This would push the country's market for plastic bottles., August 2023 - Beam Suntory and Frucor Suntory have unveiled Suntory Oceania, a new AUD 3 billion (USD 1.99 billion) multi-beverage collaboration targeting both premium spirits and non-alcohol segments in Australia and New Zealand. With Suntory Oceania, Beam Suntory and Frucor Suntory are set to establish the fourth-largest beverage group in Australia and New Zealand, gaining comprehensive control over their portfolio, encompassing manufacturing, sales, and distribution. Preparations are underway to fully operationalize the partnership by mid-2025 in Australia and by 2026 in New Zealand.. Key drivers for this market are: Need for Healthy and RTD Beverages to Push the Market, Plastic Recycling Trends Set to Propel the Market. Potential restraints include: Need for Healthy and RTD Beverages to Push the Market, Plastic Recycling Trends Set to Propel the Market. Notable trends are: Recyclable Plastic Materials Such as Polyethylene Terephthalate (PET) To Witness Growth.

Global market share of major search engines from January 2015 to March 2025

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Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to cr

The Online Hardware and Tool Sales industry’s revenue has grown over the past five years, largely because online sales rose significantly during the pandemic and have since remained high. Advancements in selling online – including more user-friendly websites, effective digital marketing, online assistance and improved search functionalities – have propelled industry growth. Despite these advancements, price competition has been fierce. Low barriers to entry have enabled many new entrants to flock to the industry, with platforms like Shopify allowing them to compete. Recommerce platforms like eBay and Facebook Marketplace are undercutting prices at the same time, pressuring existing players’ prices and sales. Overall, industry revenue is expected to have risen at an annualised 4.1% over the five years through 2024-25, to $876.4 million. This includes an anticipated drop of 1.6% in 2024-25. The industry is navigating a challenging landscape. Reduced discretionary incomes and capital expenditure on private dwellings have hurt sales in recent years. However, homeowners are increasingly carrying out DIY projects amid declines in consumer sentiment and tough financial conditions, propelling demand for basic tools but subduing spending on high-end purchases. Despite intense price competition, the industry’s profitability has risen thanks to a permanent consumer shift towards more online buying and efficient click-and-collect services, which offer better stock control and lower overheads. However, the digital transition has also opened up jobs pertaining to website management, online support and delivery services, which has surged employment and wage growth within the industry, tempering profitability improvements. Digital advancements and rising online activity are set to foster online sales growth for hardware and tools in the coming years. However, price competition is poised to intensify as traditional hardware stores look to transition online, limiting profit growth. While tradespeople currently favour traditional wholesalers, significant industry sales potential is possible through strategic pricing, online usability improvements and commercial delivery optimisation. However, recommerce platforms’ increasing popularity presents a competitive challenge, potentially curbing industry expansion. Overall, revenue is forecast to grow at annualised 2.0% over the five years through 2029-30, to $966.3 million.

The Australian Courier, Express, and Parcel (CEP) market is experiencing robust growth, driven by the expansion of e-commerce, the increasing adoption of express delivery services, and the rise of B2C shipments. With a Compound Annual Growth Rate (CAGR) exceeding 4.00%, the market size, estimated at $X million in 2025, is projected to reach significant heights by 2033. Key growth drivers include the burgeoning e-commerce sector, particularly in metropolitan areas, fueling demand for faster and more reliable delivery options. The preference for express delivery, even for B2B transactions, is further accelerating market expansion. While increased fuel costs and potential labor shortages pose challenges, the market's resilience stems from the continuous innovation in logistics technology and the evolving needs of businesses across various sectors, including healthcare, manufacturing, and financial services. The market segmentation reveals a significant share held by B2C deliveries and express services, highlighting consumer preference for speed and convenience. Road transport dominates the mode of transport, though air freight plays a crucial role in long-distance and time-sensitive deliveries. Competition among major players such as Australia Post, Toll Group, and international giants like DHL and FedEx is intense, leading to improved services and pricing strategies. Future growth hinges on infrastructure development, particularly in regional areas, as well as leveraging technological advancements in tracking, delivery optimization, and last-mile solutions. The Australian CEP market exhibits strong regional variations, with major cities like Sydney and Melbourne dominating the market share. However, significant growth potential exists in regional areas as e-commerce expands its reach. The market’s resilience to economic fluctuations is evident in its sustained growth even amidst global uncertainties. This is attributable to the essential nature of delivery services for both businesses and consumers. The continued investment in technology by major CEP providers signals a commitment to enhancing efficiency and customer satisfaction. Addressing regulatory changes and environmental concerns through sustainable practices will also influence the trajectory of the market's growth in the years to come. Detailed analysis of individual segments, such as heavy-weight shipments and specific end-user industries, provides a granular understanding of market dynamics and growth opportunities within this expansive sector.
This comprehensive report provides an in-depth analysis of the Australian Courier, Express, and Parcel (CEP) market, covering the period from 2019 to 2033. With a focus on market size, trends, and future growth projections, this report is an essential resource for businesses operating in or planning to enter the dynamic Australian CEP sector. The base year for this analysis is 2025, with estimations for 2025 and forecasts extending to 2033, based on historical data from 2019-2024. The report utilizes high-search-volume keywords like Australia CEP market, Australia express delivery, Australian logistics, and e-commerce delivery Australia to maximize search engine visibility. Recent developments include: November 2023: Singapore Post Limited (SingPost) announced the acceleration of its acquisition of a further stake in the 51%-owned subsidiary Freight Management Holdings Pty Ltd (FMH). Through its wholly owned subsidiary, SingPost Australia Investments Pty Ltd (SPAI), SingPost would acquire an additional 37% interest in FMH, increasing its total stake to 88% upon completion of the transaction.March 2023: UPS entered a partnership with Google Cloud, where Google will help UPS by putting radio-frequency identification chips on packages to track them efficiently.February 2023: By using innovative logistics solutions, BHF Couriers was able to transport large pallets from Clayton in Vic to Meadowbrook Qld, 1,776 km apart, within less than one day.. Key drivers for this market are: Increasing consumption of canned and frozen food, Growth urbanization and increased adoption of healthy lifestyle. Potential restraints include: Limited self-life of frozen food, Growing awareness regarding the consumption of fresh vegetables and fruits. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Australian food cans market, valued at $389.90 million in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.09% from 2025 to 2033. This growth is driven by several factors. The rising demand for convenient and shelf-stable food products, particularly within the processed food and pet food sectors, fuels the market's expansion. Increased consumer preference for pre-packaged meals and ready-to-eat options further contributes to this demand. Furthermore, advancements in can manufacturing technologies, leading to improved durability and enhanced designs, are also contributing positively. The market segmentation reveals that steel/tin remains a dominant material type, with 2-piece cans holding a larger market share compared to 3-piece cans. The "Fruits and Vegetables" and "Processed Food" application segments are significant revenue contributors, followed by the growing pet food market, which includes a substantial portion dedicated to dog food. Key players like NCI Packaging, Visy Group, and Sonoco Company dominate the competitive landscape, leveraging their established distribution networks and brand recognition to maintain market share. However, increasing raw material costs and fluctuating metal prices pose potential challenges to sustained growth. Furthermore, environmental concerns regarding the recyclability of cans necessitate continuous efforts towards sustainable packaging solutions to maintain positive market momentum. The competitive landscape is characterized by both established multinational companies and regional players. The presence of strong players indicates a level of market maturity, but smaller, agile companies are also finding opportunities by specializing in niche areas or offering innovative packaging solutions. Future growth will likely depend on the adoption of sustainable practices, including increased use of recycled materials and improved recycling infrastructure. The continued expansion of e-commerce and online grocery deliveries could also further boost demand for conveniently packaged food items, providing another impetus for market growth in the forecast period. The industry's focus will need to remain on adapting to shifting consumer preferences, improving product sustainability, and managing the challenges posed by fluctuating raw material costs to maintain this steady growth trajectory. This comprehensive report provides a detailed analysis of the Australia food cans market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated market size valued in millions of units, this report is an invaluable resource for businesses operating within or planning to enter the Australian food and beverage packaging industry. The study period (2019-2024) provides historical context, while the forecast period (2025-2033) offers crucial future projections. Key search terms like Australian canned food market, food can manufacturing Australia, metal food cans Australia, and pet food cans Australia are integrated throughout to maximize search engine visibility. Recent developments include: January 2024 - According to the news published by ABS Radio Brisbane, vegetables in the Australian market are getting more expensive than canned foods. As vegetables across the country experience a price increase, the affordability of canned foods remains a contrasting and attractive option for consumers. In the face of rising vegetable costs, the affordability of canned products provides a compelling incentive for consumers, emphasizing the resilience and market expansion of the Australian food can industry., October 2023 - TasFoods expanded its foothold in the pet food category in Australia with the launch of its brand Isle & Sky. TasFoods' new pet food line – created by the company's Nichols poultry business unit – features three new premium cat and dog chicken products pouches, including chicken necks, chicken neck bites, and chicken wing tips. TasFoods partnered with the country's leading specialist pet-products retailer, Petbarn, to launch the new range in more than 200 stores in Australia.. Key drivers for this market are: Constant Initiatives of Recyclability and Recovery Rates of Metal Cans in Australia. Potential restraints include: Increased Cost of Raw Materials. Notable trends are: Steel/Tin Material Type Segment is Expected to Hold Significant Market Share.

ICE Outboard Engines Market Outlook

The global ICE outboard engines market size in 2023 was valued at approximately USD 3.2 billion and is projected to grow to USD 4.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.5% over the forecast period. This growth is driven by increasing demand for recreational boating and advancements in engine technologies.

The demand for recreational boating has seen a notable surge, especially in the post-pandemic era as consumers seek new avenues for leisure and entertainment. The rising disposable income and increased preference for outdoor activities have significantly contributed to this trend. Additionally, technological advancements in ICE outboard engines, such as enhanced fuel efficiency, lower emissions, and improved performance, are driving market growth. These advancements make outboard engines more appealing to consumers who are increasingly conscious of environmental impacts and operational costs.

Furthermore, the commercial sector, including fishing and tourism industries, is experiencing growth, thereby boosting the demand for reliable and efficient outboard engines. Government regulations and policies supporting maritime activities and infrastructure development also play a crucial role in this market expansion. Subsidies and incentives for adopting advanced marine technologies are encouraging both manufacturers and end-users to invest in modern outboard engines.

Another significant growth factor is the military's ongoing efforts to upgrade their fleets with advanced and high-performance outboard engines. These engines are essential for various operations, including patrol, search and rescue missions, and quick response duties. The military's investment in technologically superior and robust engines to ensure operational readiness and efficiency is a critical driver of the ICE outboard engines market.

Regionally, North America and Europe are currently dominating the market, primarily due to high recreational boating activities and strong marine infrastructure. However, the Asia Pacific region is expected to witness the highest growth rate, driven by increasing investments in marine tourism, expanding fishing industry, and rising disposable incomes. Countries such as China, Japan, and Australia are the key contributors to the market growth in this region.

Engine Type Analysis

The ICE outboard engines market can be segmented by engine type into two-stroke and four-stroke engines. Two-stroke engines are known for their simplicity, higher power-to-weight ratio, and cost-effectiveness. These features make them popular among recreational boaters and certain commercial applications where performance and initial cost are critical considerations. However, two-stroke engines typically have higher emissions and fuel consumption, which poses a challenge in regions with stringent environmental regulations.

Four-stroke engines, on the other hand, are gaining popularity due to their superior fuel efficiency, lower emissions, and quieter operation. These engines are favored for their reliability and compliance with environmental standards, making them suitable for recreational, commercial, and military applications. The growing awareness and regulatory pressure to reduce carbon footprints are pushing the market towards four-stroke engines. Additionally, advancements in four-stroke technology, such as improved power output and reduced weight, are making these engines more competitive.

Comparatively, the four-stroke segment is experiencing a higher growth rate than the two-stroke segment. Manufacturers are focusing on innovation and development to enhance the performance and efficiency of four-stroke engines. This focus is expected to continue driving the market dynamics in favor of four-stroke engines over the forecast period.

The market trends indicate a gradual shift towards four-stroke engines due to their long-term benefits, despite the higher initial cost. As consumers and industries become more conscious of operational efficiency and environmental impact, the preference for four-stroke engines is expected to solidify.

Report Scope

The Real Estate Agency Franchises industry provides real estate services through franchisees, who pay franchisors royalty and renewal fees. The industry is grappling with significant challenges, including high residential property prices and escalating operational costs. The rapid increase in housing prices has created barriers for first-home buyers, decreasing transaction volumes and harming franchises’ revenue. Many prospective homeowners are either delaying their purchases or shifting their focus to more affordable options, like townhouses or apartments, diverting interest from higher-end properties traditionally marketed by franchises. Also, technology investments, increasing rental expenses for prime locations and compliance with evolving regulations are raising operational costs, constraining profitability. However, independent agencies are increasingly seeking affiliation with franchises so they can leverage their brand recognition and support systems to navigate a rapidly changing market landscape and remain competitive. Industry revenue is expected to have fallen at an annualised 2.5% over the five years through 2024-25, to $10.9 billion. This includes an anticipated 2.3% dip in 2024-25 as the real estate market continues to face pressures from high demand, low supply, labour costs and rental affordability challenges. In the coming years, favourable market conditions and government initiatives are poised to support industry growth. As economic conditions improve and consumer confidence grows, more buyers are projected to enter the housing market, increasing housing transfers and enhancing franchises’ profitability. Improved lending practices may empower potential homeowners, leading to a rise in transactions, which will benefit franchises reliant on volume. Rising business confidence is set to stimulate demand for real estate, attracting both local and foreign investors and encouraging new construction projects. Projected decreases in the cash rate are also poised to revive market activity, enhancing accessibility for buyers and investors. Overall, industry revenue is forecast to climb at an annualised 1.7% over the five years through 2029-30, to $11.8 billion.

The share of the Australian population who were active internet users has remained steady since 2015 and in 2022, ** percent were active users. An increase in accessibility resulted in the number of internet subscribers increasing year on year over the last eight years, with more than ***million subscribers in 2022. Consumer access frequency and use Over **** of Australians access the internet mainly via a broadband connection, however, a growing number use a mobile connection via their mobile phone or tablet as their primary means of accessing the internet. Australians' internet usage covered a wide variety of functions, with the majority of consumers using the internet for online shopping and social media, aside from accessing information via a search engine. Market share of consumer broadband services Telstra, Australia’s largest telecommunications provider, had the majority retail market share of internet access services in 2021, followed by Optus. Despite being the most prevalent provider of broadband services, customer satisfaction with Telstra is comparatively low compared to its major competitors, Aussie Broadband and Vodafone.

La taille et la part de marché sont classées selon Digital Retail Solutions (E-commerce Platforms, Inventory Management Systems, Customer Relationship Management (CRM), Payment Processing Solutions, Data Analytics Tools) and Automotive Marketing Solutions (Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing) and Customer Experience Solutions (Virtual Showrooms, Augmented Reality Applications, Chatbot Services, Online Vehicle Configuration Tools, After-Sales Support Solutions) and régions géographiques (Amérique du Nord, Europe, Asie-Pacifique, Amérique du Sud, Moyen-Orient et Afrique).

The highest clickthrough rate on Google Display Network - 1.08 percent - belongs to real estate advertising. For Google Search Network, dating and personals ads have the highest CTR, reaching 6.05 percent. The difference between Google’s Display Network (GDN) and Search Network is that the former offers placement of display ads on numerous websites, while the latter is dedicated to text advertising appearing alongside search engine results. What about mobile search advertising?
With the internet becoming more accessible via mobile devices, search advertising is adapting to this format as well, but mobile CTRs in Google AdWords are a bit different. The highest mobile rates on Search Network are attributed to travel and hospitality ads and hair salon advertising has the highest CTR on the Display Network. How popular is Google among users and advertisers?
In certain countries, Google is widely used, as proven by the high share of desktop search traffic originating from the search engine. In Brazil, India, Spain, Australia, Germany, France and Italy Google commands over 90 percent of the search traffic. When it comes to advertising, Google is definitely the leader when compared to other major players in the market. In fact, its advertising revenue was roughly eight times higher than that of its closest competitor, Baidu.